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Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach Presented by Daniel P. Baker, Executive Director University Donor Relations and Stewardship Columbia University Independent Education Alexandria, Virginia 20 June 2011

Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

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Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach Presented by Daniel P. Baker, Executive Director University Donor Relations and Stewardship Columbia University Independent Education Alexandria, Virginia 20 June 2011. - PowerPoint PPT Presentation

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Page 1: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Building Donor Relations and Stewardship into Your Fundraising Program:A Donor-Centric Approach

 

Presented byDaniel P. Baker, Executive Director

University Donor Relations and StewardshipColumbia University

Independent EducationAlexandria, Virginia

20 June 2011  

Page 2: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

(note: not everyone does, but I use the terms “stewardship” and “donor relations” interchangeably)

What is Stewardship, anyway?

Page 3: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Three Basic Premises

Stewardship is an organizational mind-set, not merely a set of activities and tasks.

Good Stewardship can’t guarantee future or larger gifts, but bad stewardship definitely makes them less likely!

Everyone can ‘do’ Stewardship.

Page 4: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

STEWARDSHIP is part of a process:

Page 5: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Why Do Stewardship? Keeps Door Open for Future Gifts

Legal/Financial Responsibility to

Donor (increasing scrutiny)

Donor expectation (their colleges/

universities set the standard)

Plain & Simple: It’s the Right

Thing to Do

Page 6: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Stewardship applies to all kinds of

donors and organizations:

big and small, rich and poor.

Page 7: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

The practice of Stewardship is evolving. In response to a CASE survey asking what stage their program was in…

Infancy - 34% Growing - 54% Mature - 12%

Page 8: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

A well executed donor relations program is key to a successful donor-centered fundraising effort

Page 9: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Donor-Centered in Action Relationship-based v. transaction-based

Know and understand your donor (LISTEN!)

Find the intersection of

Your School’sPriorities

Donor’sInterest/Passion

Page 10: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

For the purposes of today’s discussion, let’s focus on

gifts from individuals and talk about Stewardship in 3 forms:

Acknowledgement Recognition Reporting

Page 11: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Acknowledgement

Timely

Personalized

Specific (we got it…put it where you

said…it’s having an impact)

Range of format (from pre-printed

postcard (yuk!) to hand-written note (yay!)

Page 12: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Recognition

Publication Lists

Thank you gifts

Events

Permanent Plaques

Page 13: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Reporting

Financial (annual report, fund status letter)

Organizational (newsletter)

Project-Based

Page 14: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Key Takeaways

Appreciate and respect your donors for what they have already done, not simply for what they may do in the future.

Answer this question for your donor: “what impact has my contribution made on the organization and those who benefit?”

Integrate these values throughout the organization and fundraising process.

Page 15: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Questions

&

Discussion

Thank you for attending this session.

Page 16: Building Donor Relations and Stewardship into Your Fundraising Program: A Donor-Centric Approach

Contact Me

Daniel P. Baker, Executive DirectorUniversity Donor Relations and Stewardship

Columbia University

[email protected]