Donor Stewardship(Individuals)

Judy Savage

President

Stewardship done well…

Is the most impactful and cost-effective development activity which invariably results in the greatest financial return.

Goes beyond accountability Means making regular, effective, personal

communication with each donor a priority.

Stewardship done well..

Targets: Donors (at every level) Professional Advisors (lawyers, accountants,

financial advisors) Executors/Powers of Attorney/Family Volunteers

Stewardship done well …

Will result in: Repeat giving, often without asking Increased level of giving Legacy (planned) gifts New donors – satisfied donors will tell others New volunteers Builds ‘community’

Stewardship Strategies

Prompt personalized donor acknowledgement: Personally signed letter regardless of gift amount Add a p.s.– “you’ve been a very loyal contributor,

please know how much we appreciate your continued support.”

Check ‘Actions’ – when were they last phoned? Personally deliver the receipt along with a

stewardship report (impact of previous gifts).

Non-solicitation communication Mid-campaign update(s) from Campaign or Board

Chair – share good news/challenges Campaign completion – thank you letter from

physician, faculty

Include personal notes with: Newsletters Relevant newspaper articles Annual Report

‘Thank You’ Events

Receptions/celebration events – unveiling new area, equipment, Report to the Community

Chairman’s Tea – Legacy/monthly donors Complimentary Gala tickets (major donors) Special donor presentations – high level and very loyal

(regular) donors Directors – get them to attend and communicate with donors;

send attendee list.

Doctors of Philanthropy

Other Strategies

Honourary Directorships (steward retired directors, $1M+ donors)

Legacy Society Breakfast Club – educational sessions,

physician speaker followed by tour Professional Advisors’ Breakfast Donor Clubs Birthday/anniversary cards Foundation blankets