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Seton Hall University eRepository @ Seton Hall Seton Hall University Dissertations and eses (ETDs) Seton Hall University Dissertations and eses 2002 Building And Growing Customer Communications: A Framework For Exploring Commonalities And Differences In e Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In e United States Gail S. ornton Seton Hall University Follow this and additional works at: hps://scholarship.shu.edu/dissertations Part of the International Business Commons , and the Pharmacy and Pharmaceutical Sciences Commons Recommended Citation ornton, Gail S., "Building And Growing Customer Communications: A Framework For Exploring Commonalities And Differences In e Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In e United States" (2002). Seton Hall University Dissertations and eses (ETDs). 540. hps://scholarship.shu.edu/dissertations/540

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Page 1: Building And Growing Customer Communications: A Framework

Seton Hall UniversityeRepository @ Seton HallSeton Hall University Dissertations and Theses(ETDs) Seton Hall University Dissertations and Theses

2002

Building And Growing CustomerCommunications: A Framework For ExploringCommonalities And Differences In The WaysConsumers Are Targeted With Health CareMessages By Multinational PharmaceuticalCompanies In Europe And In The United StatesGail S. ThorntonSeton Hall University

Follow this and additional works at: https://scholarship.shu.edu/dissertations

Part of the International Business Commons, and the Pharmacy and Pharmaceutical SciencesCommons

Recommended CitationThornton, Gail S., "Building And Growing Customer Communications: A Framework For Exploring Commonalities And DifferencesIn The Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In TheUnited States" (2002). Seton Hall University Dissertations and Theses (ETDs). 540.https://scholarship.shu.edu/dissertations/540

https://scholarship.shu.edu?utm_source=scholarship.shu.edu%2Fdissertations%2F540&utm_medium=PDF&utm_campaign=PDFCoverPages
https://scholarship.shu.edu/dissertations?utm_source=scholarship.shu.edu%2Fdissertations%2F540&utm_medium=PDF&utm_campaign=PDFCoverPages
https://scholarship.shu.edu/dissertations?utm_source=scholarship.shu.edu%2Fdissertations%2F540&utm_medium=PDF&utm_campaign=PDFCoverPages
https://scholarship.shu.edu/etds?utm_source=scholarship.shu.edu%2Fdissertations%2F540&utm_medium=PDF&utm_campaign=PDFCoverPages
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https://scholarship.shu.edu/dissertations/540?utm_source=scholarship.shu.edu%2Fdissertations%2F540&utm_medium=PDF&utm_campaign=PDFCoverPages
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