BUILDING A HIGH PERFORMANCE INTELLIGENCE TEAMMATHIEU GUERVILLE

COMPETITIVE INTELLIGENCE EXPERIENCE5 YEARS OPERATING TRADE ATTACHE @ FRENCH TRADE COMMISSION INTELLIGENCE ANALYST @ PROACTIVE WORLDWIDE

7 YEARS MANAGING CI + STRATEGY MANAGER @ UL STRATEGY DIRECTOR @ UL SC&S

AGENDAWHAT? HOW? WHO?

ETHICS

WHAT

KEY #1 KEY #2DECISION SUPPORT

WHAT IS HIGH PERFORMANCECOMPETITIVE INTELLIGENCE

Sales win/losspricing

field guides

Marketing projections/trends

competitive position analysischannels & location analysis

Finance P&L benchmark

Balance Sheet benchmarkfunding / burn / cash flow analysis

Legal IP/patents analysislitigation supportfinancial forensics

R&D pipeline benchmarktechnology scouting

innovation and alternatives monitoring

HR compensation benchmark

talent evaluation & acquisitionsuccession planning

IT vulnerability assessment

infrastructure benchmarkingtechnology assessment

M&A diligence

comparable multiples analysis

Strategy wargaming

scenario planninganalytical frameworks (BCG, SWOT.)

Operations manufacturing cost benchmark

supply chain mappingprocess mapping

Customer service after-sales service comparison

mystery shopping

Advertising / Branding competitive campaign measurement

trade show comparisonsretail and channel analysis

THE INTELLIGENCE CYCLEFOUNDATION OF GOOD INTELLIGENCE

PROCESS + PEOPLE = CAPABILITY(ENHANCED BY TOOLS)

KITS/KIQS + SCOPING AND PRIORITIZATION ▶︎ PLANNING AGGREGATION + CURATION ▶︎ COLLECTION STRUCTURE + ORGANIZATION ▶︎ PROCESSING FRAMEWORKS + STRATEGIC THINKING ▶︎ ANALYSIS PLATFORM + EDITORIAL ▶︎ DISSEMINATION

FLEXIBILITY

HOW

KEY #1 KEY #2REPEATABILITY

PROCESSTHE MAIN INGREDIENT

secondary(ad-hoc+ongoing)+primary curation+filtering *(connecting+analysis) = newsletters+reports+advice[ ]

INTELLIGENCE PROCESS 101

Source: Aqute Intelligence

Signal vs. Noise So what?

pyramid text and striking graphs

device and medium agnostic

grow your speck of dust into a rock

embrace and educate on fuzziness

QUALITATIVE

HOW

KEY #1B KEY #1BQUANTITATIVE

PEOPLETHE OTHER INGREDIENT

–Pareto’s law

WHICH ONE DO YOU NEED?

? ! Ö # >

CURIOUS ASSERTIVE CREATIVE RESOURCEFUL STRATEGIC