Build Your Audience● Why?● If you have direct access to your audience, you have

direct access to selling to them …● No middlemen required …● Meaning no distributors, sales agents, etc.● Jason Brubaker, Filmmaking Stuff (dot) com says …● Filmmaking is NOT your business …● Your AUDIENCE is your business ...

List Building“Building an email list is the single best way to communicate with your audience, period. Better than Facebook, better than Twitter, better than ads. Because you own it. Because it is a relationship of mutual trust and opt-ins. That is why you need to build one.”

~ Ryan Holiday (Author, Growth Hacker Marketing)

http://bit.ly/1A1QtZf

List Building● MailChimp● Create a list● Create a campaign● Opt-in● Give a gift, offer value … The Bribe● eBooks, Resource Guides, Video Series, etc.

Now What?● You have a list … now what?● Constantly provide value● Quick Tip …● Read comment sections of blogs you follow ...● How to be more efficient?● Auto-Response emails ...

Your Subscriber’s Journey● They are attracted to your offer ...● Handing over their email for a FREE gift …● The experience in getting emails from you is pleasant…● They look forward to your valuable emails …● They are compelled to share your info with others …● They know you …● They like you …● They trust you …● And they want to buy from you ...

Same Effort ...● If one person’s experience is good …● What happens when you have 10,000 people having a

good experience?● It takes the same amount of effort to serve 1 person as

it is 10,000 people● You sell your film for $10 …● If 1 person buys = $10● If 10,000 people buy = $100,000● Control the scale of your list ...

Grow Your List ...● Launching products …● Make it an event …● Webinars …● FREE Video series ...

Joint Ventures● If you want to lead a parade, then just step in front of a

parade …● Joint Ventures (J.V.’s)● Influencers● Offer Value● Guest Blogging● Basically, provide value to a community that already

exists

List Building Tip● Curate● Audiences will pay for someone to organize the clutter

for them ...● Remember Google?● Curate and celebrate the films you want to make ...● By celebrating other films in your specific niche …● Your audience will be ready to buy your film when you

release it to them ...

Growth Hacker● Ryan Holiday● From Zero to 35,000: How I Built A Big Email List

Exclusively About Books I Liked● Curated books● Made money from affiliate sales on Amazon● Built an audience● Proved his worth to a publisher● Has written several other books since then ...

● The Obstacle is the Way● Growth Hacker Marketing● Trust Me, I’m Lying● **These are affiliate links**

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