COMPANY PROFILE

1.1. EVOLUTION OF BHARAT SANCHAR NIGAM LIMITED (BSNL)

In India, the Posts and Telegraph Department originated in 1851 as a small part of the Public

Works Department. Dr. William Shaughnessy pioneered telegraph and telephone in India. A

regular separate department was opened around 1854 when telegraph facilities were thrown

open to the public. The major milestones of the organization are as shown below.

1851 First operational land lines were laid by the government near Kolkata

1881 Telephone service introduced in India

1883 Merger with postal system

1923 Formation of Indian Radio Telegraph Company (IRT)

1932 Merger of ETC and IRT into the Indian Radio and Cable Communication

Company (IRCC)

1947 Nationalization of all foreign telecommunication companies to form the Posts,

Telephone and Telegraph (PTT)

1985 Department of Telecommunication (DOT) established, an exclusive provider of

domestic and long-distance service that would be its own regulator (separate

from the postal system)

1986 Conversion of DOT into two wholly government-owned companies: the Videsh

Sanchar Nigam Limited (VSNL) for international telecommunications and

Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas

1997 Telecom Regulatory Authority of India (TRAI) created

1999 Cellular Services are launched in India. New National Telecom Policy is adopted

2000 DOT becomes a corporation, BSNL

2001 Policy announced for additional licenses in Basic and Mobile Services

2002 BSNL enters into GSM cellular operation

2003 Unified Access (Basic & Cellular) Service License (USAL) introduced as a first

step towards Unified License Regime

2004 License fee reduced by 2% across the board for all the access licenses

2005 Introduced Broadband in the country

Table 1.1.: Major milestones in the history of BSNLBSNL, formed in October, 2000, is world's 7th largest telecommunications company providing

comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM mobile,

Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc.

Within a span of five years it has become one of the largest public sector units in India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it,

expanding the network, introducing new telecom services with ICT applications in villages and

winning customer confidence. Today, it has about 47.3 million line basic telephone capacity, 4

million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000

BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network

connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned initiatives to bridge the

Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to

beat its reach with its wide network giving services in every nook and corner of country and

operating across India except Delhi and Mumbai. Whether it is the inaccessible areas of

Siachen Glacier or the North-Eastern region of the country, BSNL serves its customers with its

wide bouquet of telecom services.

BSNL is the numero uno operator of India in all services in its license area. The company

offers wide ranging and most transparent tariff schemes designed to suit every customer.

BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24%

of all mobile users as its subscribers. That means that almost every fourth mobile user in the

country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with 35.1

million Basic Phone subscribers, i.e., 85% share of the subscriber base and 92% share in

revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million internet customers who

access internet through various modes, viz. Dial-up, Leased Line, DIAS, Account Less Internet

(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country.

BSNL has set up a world-class multi-gigabit, multi-protocol convergent IP infrastructure that

provides convergent services like voice, data and video through the same Backbone and

Broadband Access Network. At present there are 0.6 million DataOne broadband

customers.

The company has vast experience in Planning, Installation, network integration and

Maintenance of Switching & Transmission Networks and also has a world class ISO 9000

certified Telecom Training Institute.

BSNL is the largest telecom operator in  India and is known to everybody for Basic Telephony

Services  for  over  100 years. Presently the Plain old, Countrywide telephone service is being

provided through 32,000 electronic exchanges, 326 Digital Trunk Automatic Exchanges(TAX),

Digitalized Public Switched Telephone Network (PSTN)  all interlinked by over 2.4 lakh km of

Optical Fiber Cable, with a host of Phone Plus value additions to our valued

Customers. BSNL's telephony network expands throughout the vast expanses of the country

reaching to the remotest part of the country.

Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820

million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion)

for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000

million (US $ 14.37 billion).

The turnover, nationwide coverage, reach, comprehensive range of telecom services and the

desire to excel has made BSNL the No. 1 Telecom Company of India.

1.2. COMPETITORS

Bharat Sanchar Nigam Limited (BSNL) keeps most of India talking. The company provides

local-exchange access and domestic long-distance services through a network of more than

47 million access lines covering most of India. (It does not provide service in Delhi and

Mumbai.) Serving business and consumer customers, it also offers GSM and CDMA-based

wireless communications, satellite service, telegraph, data and Internet services, and managed

network services. BSNL is one of two state-controlled telcos in India, along with Mahanagar

Telephone Nigam Limited (MTNL), which serves Delhi and Mumbai.

1.2.1. Industries where BSNL competes

• Telecommunications Services

• Fixed-line Voice Services Providers (primary)

• Data Services

• Teleconferencing Services Providers

• Telemetry & Telematics Services Providers

• Wireless Communications Services

1.2.2. Tata Communications Ltd

Tata Communications Limited (formerly Videsh Sanchar Nigam Limited, or VSNL) has a hold

on the wholesale voice market in India and beyond. The company, which primarily provides

international long-distance telephone service, owns and operates a network service in more

than 200 countries. It also offers network and data services to enterprises and supplies

transmission backbone and data services to other telecommunications companies over one of

the largest global IP networks. Tata Communications is part of Indian industrial conglomerate

Tata Group.

1.2.3. Reliance Communications Ltd

Reliance Communications is one of India's largest providers of integrated communications

services. With more than 48 million customers, the company serves consumers and

enterprises with a digital network supporting voice, data, and video. Its fixed and wireless

communications services include domestic and international voice, Internet access,

messaging, and videoconferencing. It also provides wholesale capacity, infrastructure, and

managed enterprise services through its Reliance Globalcom division. Reliance

Communications is part of the Reliance - Anil Dhirubhai Ambani Group.

1.2.4. Bharti Airtel

Bharti Airtel is one of the leading alternative providers of telecommunications services in India.

Through its subsidiaries, the company (formerly Bharti Tele-Ventures) operates through three

divisions: mobile, broadband and telephone, and enterprise services. The enterprise services

group includes units for both long-distance carriers and for corporate clients. Bharti Airtel has

nearly 100 million customers in total -- approximately more than 64 million GSM mobile and

almost 3 million fixed-line customers. The company was founded as Bharti Tele-Ventures in

1995 and changed its name in early 2006 to Bharti Airtel Limited. It is a unit of Indian

conglomerate Bharti Enterprises.

1.2.5. Vodafone

Customers have voted with their phones to make Vodafone Group the world's top wireless

phone services carrier by sales with more than 200 million customers; in terms of subscribers,

Vodafone trails only China Mobile. The company does most of its business in Europe where it

is a leader in wireless markets of the UK and Germany. In the US, the group holds a 45%

stake in the #2 US wireless provider Verizon Wireless. Vodafone also serves callers in Asia,

Africa, the Middle East, and the Pacific region through subsidiaries and joint ventures. The

group also provides wireless data, broadband Internet, as well as fixed-line phone services

through German subsidiary Arcor.

1.2.6. IDEA Cellular

IDEA Cellular provides wireless services to about 24 million subscribers in 22 service areas

such as Andhra Pradesh, Delhi, Gujarat, Haryana, and Maharashtra. The company's network

covers about 60% of the country. IDEA offers contract and pre-paid cellular service options in

addition to a number of value-added services such as mobile Web browsing, video streaming,

and multimedia messaging. The company is controlled by Indian industrial manufacturing

conglomerate Aditya Birla Group.

1.2.7. Mahanagar Telephone Nigam Limited (MTNL)

Mahanagar Telephone Nigam Limited (MTNL) can help you call a deli in Delhi, or mumble to a

friend in Mumbai. The company provides fixed-line and wireless telecommunications services

for two of the largest metropolitan areas of India. The company also provides Internet access

services. It divides its operations into two business segments: basic (fixed line, CDMA-based

mobile, and Internet access) and cellular (GSM-based mobile). Outside of India, the company

offers services in Nepal (through a joint venture) and Mauritius. The government of India owns

56% of the company.

1.2.8. Aircel

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and

Apollo Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake of

74%. Aircel commenced operations in 1999 and became the leading mobile operator in Tamil

Nadu within 18 months. In December 2003, it launched commercially in Chennai and quickly

established itself as a market leader – a position it has held since. It began its outward

expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It

emerged a market leader in Assam and in the North Eastern provinces within 18 months of

operations. Till today, the company gained a foothold in 17 circles including Chennai, Tamil

Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal,

Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East) and Mumbai. The

Company has currently gained a momentum in the space of telecom in India post the allocation

of additional spectrum by the Department of Telecom, Govt. of India for 13 new circles across

India. These include Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana,

Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and

UP (East). With over 17 million customers in the country, Aircel has revved up plans to become

a full-fledged national operator by end of 2009. 

1.2.9. MTS

Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS,

and the 8th largest in the world. MTS is 52.8% majority-owned by Sistema, the largest private

sector consumer services company in Russia and the CIS. Sistema Shyam TeleServices

Limited is a joint venture company between Sistema of Russia and Shyam Group of India.

Sistema has a controlling 73.71% stake in the venture. Sistema Shyam TeleServices Limited

has licenses and spectrum to provide mobile telephony services on the CDMA platform in all

22 circles across the country. Shyam Telelink became Sistema Shyam TeleServices and

brought globally renowned brand MTS to India . Shyam Telelink is the first telecom operator to

acquire the fastest 100,000 customers in the state of Rajasthan. 

KERALA TELECOM CIRCLE

1.4.1. History of Kerala Telecom Circle

Trivandrum had the first Telephone exchange, a 10 Line Magneto Exchange, in 1930,

managed by the Travancore State Electricity Department. By 1947 there was only about 2500

telephones in the entire West Coast. We had automatic exchanges in 1930. By 1950 New Auto

Exchanges were installed at Quilon, Kottayam and Alleppey. In 1950-'51 Travancore

Telephone System was integrated with the Indian Post and Telegraph Department. Kerala

Telecommunication detached from Postal Department in 74 and Kerala Telecommunication

Circle was formed with Head Quarters at Trivandrum.  

1.4.2. Evolution of Kerala Telecom Circle

Kerala Telecom Circle, which was first formed as a combined Postal and Telecom Circle in the

year 1961, provides services to a population of over 31 million people in the state of

Kerala,Union territories of Lakshadweep Islands and major part of the Union territories of

Pondichery. The circle comprises of 11 Major secondary switching areas and one minor

secondary switching area at Lakshadweep.

Kerala Telecommunication circle has been segmented into eleven Secondary Switching Areas

(SSA) and each SSA is further divided into several Short Distance Charging Areas (SDCA) for

all charging. The SSAs are Trivandrum, Quilon, Pathanamthitta, Kottayam, Ernakulam,

Thrissur, Palakkad, Kozhikkode, Cannanore, Malappuram and Lakshadweep.

1.4.5. Kerala Telecom Circle Profile

Kerala Telecommunication has an impressive record the growth development and

modernization of Telecommunication facilities in the state. It has always been in the forefront in

providing telecom facilities to the people of Kerala. It was the first state in India to fully atomize

all telephone exchanges, the first to link all the exchanges through the STD facility, the first to

provide public telephone facilities in all Panchayath Head Quarters and the first to provide

Public telephones in every villages. Kerala telecommunications has a large network of modern

digital switches linked through reliable and high capacity optical fibre media. It has started

providing Internet services in the state of Kerala in a big way.

BSNL’s Cellular Mobile Service was launched in the circle on 23-10-2002 covering most of the

major cities and towns along with 2112kms of highway in the initial stage and connections are

provided both prepaid (Excel) and post paid (Cell one). The initial plan comprises are 247 BTS

sites which include 183 cities and 64 highways BTS sites. The network comprises of two MSC

locations at Ernakulam and Trichur and 6 BSC locations at Trivandrum,, Kottayam, Ernakulam,

Trichur, Kozhikode and Kannur. The cellular mobile project for Kerala Circle envisages a

subscriber base of 326585 in two phases with first phase comprising of 12500 lines and

second comprising of 201585 lines.

1.4.7. Organizational Chart of Kerala Telecom Circle

GM (TR)DGM (TR)CAO (TR)CAO (CA)CAO (IA)

DGM (IT)AGM (RRC)AGM (BB)AGM (IT)

CGMT

DGM (MKG)AGM (MKG)AGM (OP)AGM (SYS)

VOAGM (PR)

DGM (BD)AGM (BD)

DGM (FA)CAO (BA)CAO (FA)

GM IMPCS (OP)GM (IMPCS

DGM (PLG)AGM (PIG)AGM (MM)AGM (NP)AGM (PC)DE (CTS)

PGM (F)GM (BB/IT/BD)GM (DEV)GM (TS)

DGM (BSS-CLT)DE (BSS-CLT

DGM (BSS-ENK)DE (BSS-CLT)

DGM (SS-TVM)DE (BSS-TVM)

DGM (FIN)CAO (TR)

DGM (A&PLG)AGM (A)AGM (PLG)

SEsEEs

DGMsAGMs

CE (ELECT)

CE (CIVIL)

PGM/GM (11 SSAs)

DGM (NC) TCR

DGM (BSS-KTM)DE (KTM)

SEsEEs

DGM (A)AGM (TS)AGM (A)AGM (OM)AGM(R&E)DE (DE)DE (LEGAL)

DGM (NS)AGM (NS)AGM (NC)

DGM (O)AGM (PG)AGM (CML)AGM (O)DE (A/T)

GM (NC)

DEPARTMENTAL ANALYSIS

The major departments prevailing in the BSNL include; Administration

Department, Finance Department, Marketing Department, Mobile Department (IMPCS),

Planning Department, Operations Department and Vigilance Department. All these

departments have their own functions and each of them have classified in to several

sections according to the functions they performs with in the organization. The Human

Resource Department undertakes the activities of training of employees for the

organization. The Finance Department deals with the revenue and finance analysis of the

organization. The marketing department undertakes promotional activities,

advertisement, publicity etc.

2.4.1.ADMINISTRATIVE DEPARTMENT

This department is mainly intended for all the administrative policies related to the

organization. It includes human resource management consist of recruitment, selection,

training etc. Human resource in an organization is concerned with the creation of

harmonious working relationships among its participants and bringing about utmost

individual development. This department is situated in the second floor of the circle

house. This department is formulated for all the personnel policies related with the

organization and also coordinating all the functions of the employees or staff.

HRD deals with staffing function of the business activity, it deals with the

human aspects of the business to improve the functioning of employees for achieving

through organizational objective. In BSNL HRD-Human Resource Development is meant

for helping employees to develop there skills, knowledge and ability. HRD is the

development of the company interms of human which includes training and development,

career development and organization development.

TRAINING CENTERS

BSNL has a wide range of well established, high quality training centers in India. It has

15 Regional Telecom Training Centers (RTTC) , 18 Circle Telecom Training Centers

(CTTC) and 7 District Telecom Training Centers. In Kerala the training center is located

in Trivandrum..

BSNL has a wide range of well-established, high-quality training centers across India. It

has 15 Regional Telecom Training Centers (RTTC), 18 Circle Telecom Training Centers

(CTTC) and 7 District Telecom training Centers. In Kerala, the regional Training Center

is located in Trivandrum.

KERALA REGIONAL TELECOM TRAINING CENTER (RTTC)

The regional training center of kerala is located in Trivandrum. RTTC is mainly for

training the executive staff. Regional telecom training center, Trivandrum is committed

to impart high quality training in modern telecommunication technology areas , satisfying

in all respects the requirements and reasonable expectations of its trainees and their

sponsors. RTTC is also committed to establish a QMS conforming to the requirements of

ISO 9001:2000 and to continually improve the same. Quality shall be the responsibility

of each staff of the RTTC in their area of operation.

KERALA CIRCLE TELECOM TRAINING CENTER (CTTC)

Circle telecommunication training center, Thiruvananthapuram gives training to the Non-

executive staff of kerala telecommunication circle.Popularly known as CTTC

Trivandrum, it is co-located with Regional Telecommunication traing center (RTTC) at

RTTC campus, Kaimanam, Trivandrum.

The following are the various training centers in India:-

RTTCs

Ahmedabad

Bhubaneshwar

Chennai

Guwahati

Hyderabad

Jaipur

Kalyani

Lucknow

Mysore

Rajpura

Nagpur

Ranchi

Pune

Trivandrum

RGMTTC, Chennai

CTTCs

Ahmedabad

Bhubaneshwar

Calcutta

Guwahati

Jaipur

Jammu

Indore

Kakinada

Kurukshetra

Lucknow

Mysore

Meerut

Nasik

Patna

Rajpura

Shillong

Sundernagar

Trivandrum

DTTCs

Ahmedabad

Bangalore

Calcutta

Chennai

Delhi

Hyderabad

Pune

Agra

Jeipur

SSA (WISE) STAFF STRENGTH AS ON 31-03-2009

SSA GROUP A

GROUP B GROUP C GROUP D

TOTAL

TVM 46 342 1688 136 2212QN 36 205 1107 88 1436ALP 30 175 772 63 1040TLA 27 135 576 20 758KTM 36 226 1100 60 1422ENK 76 504 3053 203 3836TRC 49 238 1417 121 1825PGT 25 157 831 40 1053MLP 8 204 697 29 938CLT 34 215 1151 64 1464CNN 42 295 1294 56 1687IMPCS 37 214 30 10 291CO 39 120 228 43 430RTTC 4 49 23 4 80CTTC 1 12 19 2 34CIVIL 14 125 160 34 333ELEC 10 92 21 3 126STP 5 22 54 2 103AT 1 12 2 0 15TOTAL 520 3362 14223 978 19083

HR Allocation

The Human Resource of KeralaTelecom circle is divided into four categories

namely GroupA, GroupB, Group C, Group D. The strength of each category and its

percentages as on 31st March 2007 is as given below.

Group A 514

Group B 3429Group C 14734Group D 987

HR Allocation in Kerala telecom circle.

3%

17%

74%

5%

HR ALLOCATION AS ON MAY 2007

GROUP AGROUP BGROUP CGROUP D

2.4.2.FINANCE DEPARTMENT

Bharath Sanchar Nigam Limitted , the largest public sector undertaking of the nation, is

certainly on a financial ground that’s sound. The corporation has a net worth of Rs.78757

crores (US $ 17.71 billion), authorized equity capital of Rs.10,000 crores (US $ 2.25

billion), paid up equity capital of Rs 5,000 crores (US $ 1.12 billion) and Revenue is

Rs.40,177 crores (US $ 9.04 billion) in 2005-06. (Note: INR 1 = USD 0.02249 as on 31-

03-2006)

Corporate Assets

Bharath Sanchar Nigam Limitted has got fixed assets valuing more than Rs.62862 crores

(US $ 14.29 billion), which are in the form of Land, Buildings, Cables and Apparatus and

Plants etc. BSNL had gross fixed asset of over Rs1,11,692 crores (US $ 25.12

billion) as on 31-03-2006.

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Annual Capital Investment

AnnualCapital Investment in the network has increased from Rs.785 crores (US $ 0.18

billion) in 1986-87 to over Rs.6383 crores (US $ 1.53 billion) in 2005-06. This

investment has been financed mainly by the internal accruals. The annual capital

investment of BSNL can shown graphically as below with the current year in X axis and

amount or capital investment required to be invested for that particular year in the Y axis.

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Revenue

BSNL has shown sustained growth in past five years. The growth rate in 2005-06 was

11.32%

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Investment in Telecom Sector

Both public players and private players are investing huge sums to expand their network

and provide more coverage in fixed line telephony as well as mobile telephony.

Facing stiff competition from private sector, public players are taking up measures to

increase their customer base to fixed lines and internet services. MTNL and BSNL are

investing in internet infrastructure to provide much reliable network.

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Private players are striving hard to capture more and more customers. They are

introducing low cost tariff plans and discount schemes in fixed line telephony and

internet services to increase their customer base. They are also in the process of enlarging

their network area providing more coverage in urben as well as rural areas.

Finance department is the key department which maintain and over all control of finance

over each SSA in Kerala. The revenue generated from all the services is accounted

through cash/bank books and other records. In providing the services, lot of expenditure

is involved under capital and revenue.

2.4.3.MARKETING DEPARTMENT

Marketing is as old man kind. Now marketing has become a broad term in BSNL.

Marketing department is associated with the exchange of goods, service and ideas. Goods

it is a physical entity eg. CD-ROM, shirt etc. service: human effort clubbed with

mechanical effort to provide intangible benefits to the customers. Eg. Telecom, Banking

and Transport etc. Ideas provide intellectual or spiritual benefits to the customers. Eg.

The blue print of a business plan, computer software. Marketing aims at “meeting needs

profitable”.

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BSNL is marketing their services. There are four characteristics uniquely allied with

services. This department is adopting these strategies.

Intangibility

In services customer is unable to experience the ‘product’ prior to ‘purchase’. To over

come this difficult BSNL is thinking of converting the intangibles to the tangibles by

providing suitable physical evidence among prospective customers.

Eg. The telephone house wiring, the instrument, the behaviour, the BSNL identity card

display by employees, the attitude, the road side cabinet, logo display, advertisements

everything matters.

Perishability

Service can’t be stored. Once lost means lost forever. For example just think of an airline

service flying with 50% vacant seats. The ticket charges for that 50% seats were lost

forever. Give suitable offers to the customers to attract them, even if they are collecting

one rupee per seat that would have been vacant other wise is additional revenue to the

organization. Night unlimited down load in Broad band is an example to tackle the

perishability nature.

Inseperability

In services production and consumption happen at the same place and cannot be

separated. In order to enjoy music from singer, the singer and listener is simultaneously

required. In service industry customer’s presence is inevitable.

Variability (Heterogeneity)

The presence of employees is essential to deliver the service. Employee to employees,

CSC to CSC procedures, process and quality of service delivery are different. It is very

difficult to establish consistency in quality across delivery centers and or time.

How to tackle variability issue?

1. Standardize the process.

2. Simplify the process.

3. Impart training

The service marketing mix of BSNL

In addition to the four p’s, BSNL is stating three p’s for their service.

People

Physical evidence

Process

2.4.4.IMPCS (CELLONE MOBILE SERVICE)

India’s fastest growing cellular service, along with postpaid and prepaid service bring

cellular telephony to the masses, through innovative technology strategic pricing. This

ambitious service uses state-of-the-art GSM technology to attain global excellence and

leadership in business. Our entry into this sector has brought GSM cellular service at an

affordable cost to the common man. Customers have reposed tremendous faith in BSNL

and it has enrolled over 30 Lakhs Cellular customers within 10 months of launch of

Cellular service, an unprecedented mark in Indian Cellular market.

2.4.5.PLANNING DEPARTMENT

NETWORK PLANNING

In Network Planning section following works are carried out planning

supplying and monitoring for optical fiber cables and its pipes (12 fiber, 25 fiber, 48 fiber

and 96 fiber) optical fiber cables or equipments and its pipes for Kerala circle. SDH

equipments are planned, purchased and supplied, these medium are meant for various

exchange, GSM and Broad band. The planning and supplying monitoring the IRD system

in Lakshadeep equipments/VSAT planning purchasing and providing of media for

interconnecting various exchanges/inter circle media equipment from STR, planning

procuring and supplying of UHO circle of Kerala circle. Planning, procuring and

supplying of WLL,MLLN (managerial leased line network) equipment for Kerala circle.

EQUIPMENT PLANNING

In the equipment planning section, following works are carried out-

planning, supplying, procurement, reviewing of electronic exchanges like E1OD, CDOT,

OCD, 5ESS, AXE. Based on the waiting lists, demand generation etc are planned for

each and every exchanges. After getting allotment for equipment from BSNL

Headquarters purchase orders are issued to the respective who are quoted in the lowest

tender. Maintenance, supplying, installation and scrapping will be done by network

planning section.

2.4.6.OPERATIONS DEPARTMENT

This sector is mainly intended for developing software packages. The functions of

this department are :

Launching of packages for BSNL

Telegram booking

Cash management

All India MIS

Fleet management

Web based telegram message system

This department is the heart of BSNL. IT cell is mainly for the purpose introducing

new software for BSNL. Implementation of Inventory Package(MIS) has been included

as a part of BBS.

SWOT Analysis

Strengths

• Own service network, which is the largest in the country

• Total telecom service provider• Unbeatable network coverage all over

India• Transparency in billing• Highly qualified and experienced

technical/managerial staff• Huge existing customer base• Service provider in the public sector• Affordable tariffs• Most trusted brand in the industry• Excellent infrastructure for training and

development of employees

Weaknesses

• Centralized decision-making system which brings about procedural delays

• Under-developed franchisee network• Overstaffed departments• Lack of employee engagement initiatives• Knowledge management strategies not reaching out to all the cadres

Opportunities

• Concentrating on increasing rural tele-density

• Vast scope in Broadband penetration• Value added services like M-Commerce, M-Marketing, Special Information, Ring tones, etc., offer venues of additional revenue

• Focusing on widening of global business• Technologies like NGN, 3G, WiMAX, etc., will open up new frontiers of business

• Optimal utilization of slack resources • Reinforcing customers' trust by utilizing the public sector image

• Can capitalize more on growing ITES sector

Threats

• Number of operators increasing per circle. Hence, more competition

• ARPUs going down• Cost/customer is very high in rural areas• Spectrum – a scarce commodity • Infrastructure readiness in rural• International Bandwidth is costly• Telecom manufacturing in India• Landline segment in the maturity stage of its market lifecycle