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AN ADVANCE STRATEGY PROGRAM FOR CFOs AND OTHER 10 - 11 December, 2014 | Shangri-La Hotel, Dubai BEST PRACTICE STRATEGY EXECUTION USING BALANCED SCORECARD A Two Day Strategy Workshop MECA CFO ACADEMY Presented By: In Collaboration with: Organized By:

BSC Strategy Workshop

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In today’s highly competitive environment, a successful business model requires tight integration between strategy and the financial management. It is the responsibility of the CFO to play a crucial role in aligning strategy with the corporate financial goals while working closely with the CEO and creatively design opportunities for profitable growth in the future. As CFO, you are expected to identify and initiate profitable business ventures, lead mergers and acquisitions, create alliances, and formulate profitablegrowth strategies. You need to achieve a deeper understanding of strategy, and develop skills and confidence to communicate your financial knowledge and vision to other business leaders.

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Page 1: BSC Strategy Workshop

AN ADVANCE STRATEGYPROGRAM FOR CFOs AND OTHERSENIOR BUSINESS EXECUTIVES

10 - 11 December, 2014 | Shangri-La Hotel, Dubai

BEST PRACTICE STRATEGY EXECUTION

USING BALANCED SCORECARD A Two Day Strategy Workshop

MECA CFO ACADEMY

Presented By: In Collaboration with: Organized By:

Page 2: BSC Strategy Workshop

Overview

THECHALLENGE

STRATEGIC USE OF THE BALANCED SCORECARD

Unlocking the potential of your organization. A management strategy is only as good as its implementation. It sounds obvious.

Research reveals that only one in three businesses is achieving its strategic performance goals. Why?

ImplementationStrategy must be good. Execution must be the best. Performance management using Balanced Scorecard empowers organizations to deliver their strategy and plans successfully.

Tens of thousands of organizations have utilized the Balanced Scorecard framework successfully since it first gained broad acceptance in the 1990s. And for good reason.

The Balanced Scorecard framework: Provides an even overview Identifies priority activities and outcomes Identifies redundant activities Combines qualitative and quantitative measures Sharpens focus on strategy and provides the means to implement that

strategy Increases employee engagement in management teams and across the

organization Has been shown to increase returns and share prices in the private

sector (based on various academic studies) Intelligent well executed strategy transforms organizations. This course will show you how to deliver it.

Attend this program to:

Gain real-world insights into effective strategy implementation and performance management using Balanced Scorecard.

Understand the ‘soft’ or cultural requirements of strategy implementation – the change management aspects that are essential to success.

Test your understanding and practice new skills as you build a case study Balanced Scorecard.

Exchange and debate ideas with course leaders / mentors, guest speakers and fellow attendees.

Learn practical tips of the trade that will enable you to design effective Strategic Balanced Scorecard.

Discuss your organizations’ own Balanced Scorecard with experienced consultants.

PROGRAM BENEFITS

Page 3: BSC Strategy Workshop

This program is designed for anyone responsible for implementing strategy and/or improving organizational performance. Previous attendees have included:

Chief Executives/Managing Directors

Finance Directors Policy Advisors Strategic Planners Business Analysts Business Unit and Divisional

Directors HR Leaders Performance Managers Financial Controllers Consultants in other fields

.

WHO SHOULD ATTEND

Since 1999, 2GC Active Management has been a specialist strategic management consultancy and thought-leader in performance management. We have a diverse range of clients in the commercial and not-for-profit sectors, and have worked in over 40 countries across five continents. As well as helping our clients achieve their goals, 2GC is also committed to improving best practices in performance management through high quality contributions to academic research. We make sure we learn from every assignment we undertake. Our consulting processes achieved ISO 9001 accreditation in 2012.

2GC ACTIVE MANAGEMENT

“2GC were very pragmatic and straight-forward in their ability to explain the concepts and thought processes behind Balanced Scorecards and then to distil this methodology into the very real requirements of our business.”

Key to the effectivenessof the course is its hands-on practicality. You will learn theory but you will also learn how to put that theory into practice.

Page 4: BSC Strategy Workshop

The evolution of the Balanced Scorecard

Building consensus on long term goals

Practical exercise: Case study part 1:

o Destination statement

o Feedback and discussion

Setting medium term objectives

Practical exercise: Case study part 2:

o Strategic Linkage Models

o Feedback and discussion

Measures, targets and identifying initiatives Practical exercise: Case study part 3:

o Choosing measures Making the project happen Implementation issues Practical exercise: Case study part 4:

o Review meeting practice Cascading: Developing aligned set of Balanced Scorecards Group exercise: Failures and pitfalls

DAYONE

DAYTWO

Program Outline

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PROGRAM FACULTY

Gavin LawrieFounder and Managing Director – 2GC

Gavin is a classically trained and experienced strategic management consultant. He is one of the UK’s leading experts on strategic Performance Management and Balanced Scorecard design. His expertise derives from his leadership of projects in these fields for major organizations around the globe across many sectors, and from working on the development of Balanced Scorecards with David Norton and Robert Kaplan, the concept’s creators. Prior to founding 2GC in April 1999, Gavin was a leading member of the International Balanced Scorecard Practice of Renaissance Worldwide.

Gavin holds an MBA degree from London Business School, and a BEng Degree from the University of London. He is a member of the Chartered Institute of Marketing, and the Strategic Planning Society. Gavin is an acclaimed speaker at conferences and seminars on issues surrounding the development and implementation of Performance Management systems and Balanced Scorecards.

Maitham Al Oraibi | Consultant – 2GCMaitham is a Bahraini national who has 14 years of experience in the petrochemical industry and five years in the government sector. He worked in the Gulf Petrochemical Industries Company in various operations, technical services as well as quality, environment and safety management systems. He then worked for the Quality Assurance Authority for Education and Training for five years as senior director for vocational reviews and was the coordinator of a nation-wide vocational improvement strategyHe was a member of a policy working group helping in designing and implementing the National Qualification Framework in Bahrain. Maitham has been working with 2GC in the Gulf for about a year and been involved in our strategy implementation work for the Saudi Electric Company and the National Grid. Maitham holds BSc in chemical engineering from the University of Bahrain, MSc in environmental technology from UMIST-Manchester and is currently a PhD candidate in Public Management from Brunel University. Maitham is fluent in Arabic and English. 

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MECA CFO Alliance Office 2408, Emirates Financial Towers,

Dubai International Financial CentrePO Box 506556, Dubai, U.A.E

Mezzanine Floor, M-A1,Al-Tayar Building,

Sheikh Zayed Road - Dubai - UAEOffices in Europe, Far EastAnd Middle East

MECA CFO ACADEMY

BEST PRACTICE STRATEGY EXECUTION USING BALANCED SCORECARD

10 - 11 December, 2014Shangri-La Hotel, Sheikh Zayed Road, Dubai

MuhammadBusiness ExecutiveMECA CFO AcademyEmail: [email protected]: +971 52 915 9904

PROGRAM FEE $1,995/=

REGISTRATION & CONTACT INFORMATION

Presented By: In Collaboration with: Organized By: