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    Equity Research

    IND IAN BROKING INDUSTRY:Poised For Growth 17th August 2009

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    Equity Research

    Table of Contents

    Process Flow Chart 03

    Business Model 04

    Parameter Evaluation Chart.. 05

    Final Recommendations. 07

    Overview of Indian Broking Sector

    Introduction.. 08

    Market Capitalization/GDP... 16

    Value of Share Trading. 17

    Turnover Velocity... 18

    Household Sector Financial Savings.. 19

    Valuations Comparative. 21

    Outlook. 22

    Motilal Oswal Financial Services Limited (MSOL)... 23

    India Infoline Financial L imited. 26

    Geojit BNP Paribas Limited 29Disclaimer.. 32

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    Process Flow

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    We analyzed the companies according to their presence in various segments represented in the graph

    below and finally selected few companies which we believe are the leaders in these segments and can

    gain substantial market share over a period of time.

    Exhibit: Business Verticals

    Broking & Distribution Wealth Management

    Equities & D er ivatives Investment Advisory

    Commodities PM S

    Currency Private Equity

    Depository Services Fixed Deposits

    Research

    Insurance & Mutual Fund

    IPO

    Financing

    Inv e s tment Ba nkingInstitutional Equities

    Arbitrage

    Financial

    Products

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    The various segment found during the analysis of business models of the companies are provided in thetable below:

    Companies having presence in traditional brokerage segment

    Companies having prsesnce in future growth driver segment

    Equities Commodity Financing Research Insurance Mutua l Fund

    Motilal Oswal Y Y Y Y Y Y

    Edelweiss Capital Y Y Y Y Y Y

    Geojit BNP Paribus Y N Y Y Y YIndia Infoline Y Y Y Y Y Y

    Religare Enterprises Y Y Y Y Y Y

    Emkay Global Financial Y Y Y Y Y Y

    Indiabulls Securities Y Y Y Y N Y

    JM Financial Y Y Y Y N Y

    LKP Finance Y Y Y Y Y Y

    Alka Securities Y Y N Y N Y

    CompaniesSelection Grounds

    Instutional

    Equities

    Investment

    Banking

    Wealth

    ManagementPMS

    Private

    EquityCurrency

    Motilal Oswal Y Y Y Y Y Y

    Edelweiss Capital Y Y Y Y N Y

    Geojit BNP Paribus Y Y Y Y N Y

    India Infoline Y Y Y Y N Y

    Religare Enterprises Y Y Y Y Y Y

    Emkay Global Financial Y Y Y Y N Y

    Indiabulls Securities Y Y Y Y N Y

    JM Financial Y Y Y Y Y Y

    LKP Finance Y Y N Y N Y

    Alka Securities Y N N N N Y

    Companies

    Selection Grounds

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    Equity Research

    Here we carried out the ratio analysis of the companies, based on our financial parameters. Afteranalyzing the financial parameters, we gave our recommendations on three (3) companies

    Ratios which were analyzed are:

    Debt Equity Ratio

    Interest Coverage Ratio

    Return on Capital Employed (ROCE)

    Return on Equity (ROE)

    P/E Ratio (TTM Basis)

    P/BVPS

    Other financial parameters that were considered are:

    Avg. Market Capitalization/Sales (TTM Basis)

    Avg. Market Capitalization/Customer Base

    Avg. Market Capitalization/Total number of branches

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    Ratio Analysis Sheet

    The competition in the financial services industry space has been intensified with competition from large

    brands with well capitalized balance sheets and financial parameters. The smaller players will soon face

    the heat of this intensifying competition in the industry with larger players would further gain market share.

    After analyzing the financial parameters, we gave our recommendations on the following three (3)

    Companies.

    Given the fact that because of the rise in global equity markets the prices of the mentioned stocks have

    already gone up by an average of 150% in last 6 months, one can make an initial small investment and

    then add on dips. The SIP form of investment with equal weight on the three stocks is also a feasible way

    to invest.

    Company View

    Motilal Oswal Financial Services Ltd BUY

    India Infoline Ltd BUY

    Geojit BNP Paribas Financial Services Ltd HOLD

    Motilal

    Oswal

    Edelweiss

    Capital

    Geojit BNP

    Paribas

    India

    Infoline

    Religare

    Enterprises

    JM

    Financial

    Debt/Equity Ratio 1 1 1 0 0 1

    Interest Coverage Ratio 1 0 1 1 0 1

    ROCE 1 1 0 1 0 0

    ROE 1 0 1 0 1 0

    P/E Ratio (TTM) 1 1 1 0 0 0

    Price/BVPs 0 1 0 1 0 1Avg. Market Cap/Sales (TTM) 0 1 0 1 1 0

    Avg. Market Cap/Total Customers 1 0 1 1 0 0

    Avg. Market Cap/Branches 1 0 1 1 1 0

    Financial Parameters

    Companies

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    IntroductionIndia is one of the oldest stock markets in the world with a strong presence of domestic and loca

    intermediation. Stock markets in India surged over a decade on back of a wide range of economic

    reforms, liberalization of financial markets buoyed by greater freedom and flexibility.

    Some of the fundamental changes that fuelled rapid pace of market growth was the introduction of

    electronic trading (secondary markets), allowing foreign ownership (FIIs) of shares, permitting Indian

    companies to raise capital from abroad (ADRs/GDRs), expansion in the product range (equities

    commodity, currency, derivatives and debt), book building process and transparency in IPO issuance, T+2

    settlement cycle, dematerialization of shares and internet trading (e-broking). These changes resulted in

    dramatic growth of the stock markets in India as well as the equity broking firms. The broking industry is

    emerging as a rapidly growing segment in Indian finance, in terms of business growth, distribution &

    network and enterprise value.

    The first signs of trouble appeared in the US and Western Europe in August 2007. Indian economy kept

    growing at a considerable pace till the middle of 2008. The Indian market continued to rise till January

    2008 and appeared to be going through a relatively mild correction till the middle of 2008. It was in

    September 2008 that Lehman filed for bankruptcy and the whole world was shaken. The credit markets

    froze in the west and Indian corporate which were accessing western credit markets found their credit

    drying up and therefore, wanted to borrow in India. Our markets went through a period of unusual liquiditysqueeze with its attendant impact on interest rates, foreign exchange rates, and mutual funds till liquidity

    was restored through aggressive steps (stimulus package) by the Central Bank and Government.

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    Market Capitalization & TurnoverThe market capitalization of BSE was up by 37.23% from Rs. 3,545,041.0 cr as on December 2007 to Rs.

    4,865,044.91 cr as on May 2009. The market capitalization of NSE was up by 35.55% from Rs

    3,367,350.0 cr as on December 2007 to Rs. 4,564,572.18 cr as on May 2009.

    Business has been exceptionally good in primary and secondary markets, in the equities and derivatives

    segments across both the national level stock exchanges. Indias combined turnover in NSE and BSE in

    the equity segment which was around Rs. 2,901,471 cr in the year 2006-2007 has grown 1.33 times to Rs.

    3,852,097 cr in the year 2008-2009, despite the market fallen by approximately ~50% in the same year

    The derivate segment during the same period has gone up by 1.50 times to Rs. 11,010,482 cr.

    Particulars 2006-2007 2007-2008 2008-2009 Apr-09 May-09

    Market Capitalisation

    BSE 3,545,041.00 5,138,014.13 3,086,075.17 3,586,977.71 4,865,044.91NSE 3,367,350.00 4,858,121.72 2,896,194.22 3,375,024.63 4,564,572.18

    Gross Turnover

    BSE 9,56,186.00 15,78,855.29 11,00,073.70 88,942.92 1,28,541.70

    NSE 19,45,285.00 35,51,038.00 27,52,022.98 2,66,696.50 3,82,560.99

    NSE Derivatives 7,356,271.00 13,090,478.00 11,010,482.00 56,210,317.00 48,285,515.00

    Source: SEBI

    Figures in CroresExhibit: Major Indicators of Stock Markets

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    Equity Research

    The contribution of retail volumes has declined from 61% in FY08 to 55% FY09; the retail contribution ratiohas been more volatile than the other two market segments while the contribution of institutional volumes,

    i.e. volumes from FIIs and domestic institutional investors (DIIs) such as mutual funds, banks and

    insurance companies has remained stable at 15% for FY08 and FY09. The contribution of proprietary

    volumes, which include arbitrage and other proprietary volumes of stock brokers, has increased from 24%

    in FY08 to 30% in FY09.

    Primary Market

    Primary markets too performed very robust over a period of last three years. During the period 2006-2009

    capital mobilized through public issues, rights issues and qualified institutional placements (QIB) reached

    Rs. 167,431 cr in 295 issues, highest being witnessed in the year 2007-2008 when Rs.112,554 cr were

    mobilized from the primary markets. The same trend is likely to follow in coming years as various

    companies had planned to raise capital either through initial public issue (IPO) or via QIB routes to fund

    their future expansion projects.

    Source: NSE & BSE

    Exhibit: Segmental Mix of total volumes (NSE & BSE combined)

    FY2008

    24%

    11%

    4%

    61%

    Propietary FII' s DII's Retail

    FY2009

    30%

    10%5%

    55%

    Propietary FII' s DII's Retail

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    Equity Research

    Demat Accounts

    The number of demat accounts in the country shows the depth of equity penetration. CDSL and NSDL

    together have over 15 million active demat accounts, registering a compounded annual growth rate of

    23% over a period of nine years (FY00-FY09).

    E x h i b i t : D e m a n t A c c o u n t s ( C D S L & N S D L ) o v e r F Y 0 0 - F Y 0 9

    S o u r ce : C D S L & N S D L

    D e m a t A c c o u n t s

    2.353 .5 3.85 4.04

    5.84

    7.31

    9.1110.27

    14.1715.21

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    F Y 0 0 F Y 01 F Y 0 2 F Y 0 3 F Y 0 4 F Y 05 F Y 0 6 F Y 0 7 F Y 08 F Y 0 9

    (InMillions)

    Exhibit: Funds Mobilised in the Primary Market

    Particulars 2006-2007 2007-2008 2008-2009 Apr-09 May-09

    Public Issue 29,796 54,511 3,582 0 0

    Right Issue 3,710 32,518 12,637 0 9

    QIB 4,963 25,525 189 1,621 2,657

    Figures in Crores

    Source: SEBI

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    FIIs

    FIIs were allowed to invest in India since 1991 when the economy opened up. Since, then the total FIIsinvestments in domestic equities have crossed the US$ 60 bn (till July 2009). The bull run which started

    in the year 2003-2004, lasted till mid of year 2008, registered a net FIIs investment to the tune of Rs.

    230,176 cr while, the year 2008-2009 reported the biggest ever FIIs sell-off for the Indian markets. FIIs

    sell of Rs. 45,881 cr during the same period accounting for ~15% sell-off of the total FIIs investment

    (equity + debt) since 1991. October and January were two carnage months, where US$ 3.8 bn and US$

    3.2 billion, respectively, were sold.

    With the economic outlook improving globally, global majors are finding a way to buck the downtrend by

    investing in India. In FY2009-10 alone (as on July 2009), India has received about Rs. 44,484.30 cr of FIIs

    money, accounting ~20% of total FIIs inflow into the emerging markets.

    Source: SEBI, * Till July 2009

    Exhibit: Trend in FIIs Investment in India

    FIIs Investment

    -60000

    -45000

    -30000

    -15000

    0

    15000

    30000

    45000

    60000

    75000

    FY1994

    FY1995

    FY1996

    FY1997

    FY1998

    FY1999

    FY2000

    FY2001

    FY2002

    FY2003

    FY2004

    FY2005

    FY2006

    FY2007

    FY2008

    FY2009

    FY2010*

    Rs.

    Crores

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    Mutual Funds

    Due to the overall slowdown in global economy on account of collapse of the US sub-prime mortgage

    market, the liquidity squeezed from both the global and domestic financial markets. Indian economy too

    was affected with withdrawal of liquidity from markets, resulting in a steep fall. Subsequently, domestic

    factors like rising inflation, increasing interest rates, rising fiscal deficit (due to ever-increasing crude /

    commodity prices and subsidies) and prospects of an economic slowdown took over.

    The Indian stock market lost more than half its value last year and closed in the red for the first time in the

    seven years, becoming one of the worst performers in Asia in 2008. As a result, fund houses faced

    redemption pressure from the Indian incorporate resulting in the asset under management (AUM) to

    decline by 21% y-o-y to Rs. 417,300 cr for the financial year ended FY2009.

    AUM of mutual funds in India is about 6% of GDP; in other emerging countries such as Brazil, with similar

    GDP size, this is about 40%, and in developed nations such as USA, it is 79%.

    Year/Month Equity Debt Total

    2009-2010 (April-July) 41,521.70 2,962.60 44,484.30

    Apr-09 6,508.20 2,490.30 8,998.50

    May-09 20,117.20 (2,711.40) 17,405.80

    Jun-09 3,830.00 1,068.30 4,898.30

    Jul-09 11066.3 2115.4 13,181.70

    Exhibit: Investment by FIIs Figures in Crores

    Source: SEBI

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    With the economic outlook improving, the market is likely to perform well going forward. In FY2009 til

    date, the mutual funds invested a total of Rs. 81,847.90 cr, of which Rs. 4,994.70 cr was invested in equityand Rs. 81,487.90 was invested in debt. The AUM for the month ended July 2009 improved by 65.33% to

    Rs. 689,946.10 cr as compared to Rs. 417,00 cr reported for the financial year ended FY2009.

    Source: SEBI, * Till July 2009

    Exhibit: Trend in Mutual Fund Investment in IndiaMutual Fund Investment

    -20000

    020000

    40000

    60000

    80000

    100000

    120000

    140000

    160000

    180000

    FY1999

    FY2000

    FY2001

    FY2002

    FY2003

    FY2004

    FY2005

    FY2006

    FY2007

    FY2008

    FY2009

    FY2010*

    Rs.Crores

    0

    100000

    200000

    300000

    400000

    500000

    600000

    700000

    800000

    Total AUM

    Year/M onth Equity Debt Tota l

    2009-2010 (April-M ay) 4,994.70 76,493.20 81,487.90

    Apr-09 38.60 26,422.50 26,461.10

    M ay-09 2,291.30 10,368.00 12,659.30Jun-09 839.30 10,739.50 11,578.80

    Jul-09 1825.5 28963.2 30,788.70

    Exhibit : Investment by Mutual Funds Figures in Crores

    Source: SEBI

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    Market Capitalization/GDPIndias GDP of US$ 1,176.89 billion is just 2.15 percent of World GDP of US$ 54,583.78 billion as on

    August 5th, 2009. Market cap as a percentage to GDP in India is 0.91 times despite growing above 6.0%

    against US and UK which commands 0.87 and 0.97 times respectively during recessionary times and

    China commanding 1.09 times despite being a communist country. With host of IPOs in pipeline and

    PSUs to get listed, the market cap of India is bound to see a sharp increase in future. Market

    capitalization as a percent of gross domestic product, which was about 25% in the early 2000s, now

    almost equals the GDP. Several leading emerging economies enjoy a market capitalization as a multiple

    of GDP.

    Exhibit : Market Capitalization/GDP Figures in US$ Billion

    Country GDP Market Capitalization Market Cap/GDP

    Taiwan 355.46 589.408 1.66

    Australia 820.97 1029.243 1.25

    China 3,205.51 3480.02 1.09Canada 1,329.88 1419.052 1.07

    United Kingdom 2,772.02 2690.862 0.97

    South Korea 769.79 710.479 0.92

    India 1,176.89 1075.633 0.91

    United States 13,751.40 12023.586 0.87

    Brazil 1,313.36 1051.593 0.80

    Japan 4,384.26 3501.899 0.80France 2,589.84 1657.104 0.64

    Germany 3,317.36 1279.015 0.39

    Mexico 1,022.82 306.891 0.30

    Italy 2,101.64 624.154 0.30

    Source: Bloomberg

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    Value of Share TradingThe value of share trading is the total number of shares traded multiplied by their respective matching

    prices. Indias value of share trading (NSE + BSE) constitutes only 1.52% of world total value of share

    trading despite having a large population base, well governed companies, largest democracy and second

    fastest growing economy.

    Exhibit: Value of Share Trading

    Exchanges 2009* 2008 2007NASDAQ OMX 14,722,742.41 36,446,548.50 28,116,428.20

    NYSE Euronext (US) 9,528,245.51 33,638,937.00 29,113,786.70

    Shanghai SE 2,136,688.28 2,600,208.56 4,028,590.30

    Tokyo SE 1,977,035.25 5,607,321.90 6,412,700.80

    London SE 1,803,766.09 6,271,520.64 10,333,685.88

    Shenzhen SE 1,105,019.34 1,248,721.80 2,046,013.76

    NYSE Euronext (Europe) 896,320.86 4,411,248.70 5,639,760.70

    Korea Exchange 750,429.70 1,432,479.94 2,005,640.78Hong Kong Exchanges 680,378.85 1,629,782.28 2,133,642.96

    Taiwan SE Corp. 420,066.18 829,612.20 1,010,039.51

    Borsa Italiana 419,361.50 1,499,456.52 2,311,193.98

    SIX Swiss Exchange 400,361.51 1,500,366.49 1,883,261.91

    NASDAQ OMX Nordic Exchange 378,752.45 1,338,181.11 1,818,207.57

    Australian SE 369,151.29 1,213,239.58 1,371,744.92

    National Stock Exchange India 343,249.04 725,398.65 751,333.02

    Johannesburg SE 147,885.84 395,235.21 423,384.91

    Bombay SE 117,137.95 301,648.28 343,775.81

    Source: WFE, * Till June 2009

    Figures in US$ Million

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    Turnover VelocityThe turnover velocity is the ratio between the turnover of domestic shares and their market capitalization

    Indias turnover velocity as on June 2009 was about 86.6% (NSE) which is way below when compared to

    the developed markets and its Asian peers. South Korea and Taiwan commands more than double the

    Indias turnover velocity despite having lesser number of businesses, population and growth.

    Exchange Jun-09 2008 2007NASDAQ OMX 1242.6% 1026.5% 625.2%

    Shenzhen SE 334.0% 235.9% 389.2%

    Korea Exchange 248.8% 196.3% 192.6%

    NYSE Euronext (US) 228.4% 240.2% 166.9%

    Shanghai SE 170.6% 118.2% 211.0%

    Borsa Italiana 166.6% 182.3% 204.1%

    BME Spanish Exchanges 164.5% 171.4% 191.9%

    Taiwan SE Corp. 162.5% 145.5% 153.3%

    Tokyo SE 145.9% 151.2% 138.4%

    London SE 137.9% 152.7% 154.2%

    NASDAQ OMX Nordic Exchange 134.1% 138.0% 137.0%

    NYSE Euronext (Europe) 120.6% 141.8% 136.9%

    SIX Swiss Exchange 116.0% 121.8% 133.9%

    TSX Group 111.8% 103.8% 83.7%

    Australian SE 103.5% 113.0% 101.6%

    Hong Kong Exchanges 88.6% 86.0% 94.1%

    National Stock Exchange India 86.6% 75.7% 67.7%

    Exhibit : Turnover Velocity

    Source: WFE

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    Household Sector Financial SavingsIndians presence in equity markets including government securities, units of mutual funds and other

    securities is just ~8.0% compared to more than 60% in US, speaking out loud on the prospects on the

    equity penetration in this country.

    Favorable demography and income age would drive consumption in the coming years. The working age

    population is expected to grow from 62.9% in year 2006 to 68.3% in year 2025 with total Indias population

    is expected to be 138 cr by year 2025 (Source: NCAER). The India per capita income in US$ terms is

    expected to grow by ~30 times in the next 40 years, with maximum of population would be in the age

    bracket of 15-64 years.

    (In Percent)

    Financial Asset FY2004 (P) FY2005 (P) FY2006 (P) FY2007 (P) FY2008 (#)

    Currency 11.20 8.50 8.90 8.60 10.90

    Fixed Investment Investments 81.60 85.40 83.70 84.50 80.50

    Deposits 38.80 37.00 47.00 55.30 56.50

    Insurance/Provident/Pension Funds 27.30 28.90 24.50 24.10 25.70

    Small Savings 15.50 19.50 12.20 5.10 (1.70)

    Securities Market 7.50 6.00 7.40 6.90 8.50

    Mutual Funds 1.20 0.40 3.80 5.20 7.70

    Government Securities 7.50 4.90 2.40 0.20 (2.00)

    Other Securities (1.20) 0.70 1.20 1.50 2.80

    Exhibit : Savings of Household Sector in Financial Assets

    Source: RBI, (P): Provisional, (#): Preliminary Estimates

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    The Capgemini report on Asia-Pacific Wealth 2008 highlights India and China as key investmentdestinations for high net worth individuals (HNWIs) worldwide. It mentions that in CY07, the standout

    markets in the Asia-Pacific region were China and India, with the number of wealthy individuals, and their

    overall level of wealth growing at a faster rate than the global averages. In CY07, the Indian market

    experienced the largest increases in HNWI wealth and population size in the region. The Emerging-HNWI,

    HNWI and Ultra-HNWI populations in India increased to 167,000 - a 23% increase from the previous year.

    Compared with other investors in the Asia- Pacific, HNWIs in India (36%) allocated the highest percentage

    to equities (after Australia - 38%).

    Exhibit :Growth of HNWI's in various countries (Asia-Pacific Region)

    Source: Data for 2007 from Capgemini Lorenz curve analysis, 2008

    Growth of HNWI's

    0.00%

    5.00%

    10.00%

    15.00%

    20.00%

    25.00%

    30.00%

    Vietn

    am

    In

    dia

    Ch

    ina

    So

    uth

    Ko

    rea

    Indonesia

    Singap

    ore

    Hong

    Kong

    Taiw

    an

    Austr

    alia

    Japan

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    Valuations Comparative

    Current 2009E 2010E Current 2009E 2010E

    Brazil 56,038.07 2,419.61 3,864.69 4,976.74 23.16 14.50 11.26

    Nikkei 10,252.53 - 220.67 432.41 - 46.46 23.71

    China 3,598.98 96.28 138.26 167.39 37.38 26.03 21.50Hong Kong 20,494.77 993.93 1,151.39 1,377.34 20.62 17.80 14.88

    India (Sensex) 15,903.83 840.14 845.50 1,011.69 18.93 18.81 15.72

    Korea 1,559.47 47.26 111.55 149.95 33.00 13.98 10.40

    Malaysia 1,179.49 57.34 67.94 77.96 20.57 17.36 15.13

    Mexico 2,786.92 161.28 175.17 202.98 17.28 15.91 13.73

    Taiwan 6,848.24 79.06 284.40 428.28 86.62 24.08 15.99Thailand 640.16 28.13 53.57 61.44 22.76 11.95 10.42

    Dow Jones 9,230.19 688.82 625.35 736.06 13.40 14.76 12.54

    S&P 500 1,005.65 57.50 59.97 74.60 17.49 16.77 13.48

    Nasdaq 2,011.31 59.49 80.71 112.99 33.81 24.92 17.80

    FTSE 4,686.08 87.36 341.55 412.14 53.64 13.72 11.37

    CAC 3,498.01 278.50 279.84 324.19 12.56 12.50 10.79DAX 5,420.51 134.30 339.42 451.33 40.36 15.97 12.01

    Exhibit: Valuation Matrix

    Source: Bloomberg, As on August 5th, 2009

    P/E (X)Index Value

    Earning Per Share (EPS)

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    OutlookEquity brokerage industry in India is going to experience a rapid growth in coming years, following the fact

    that it is no more a brokerage business to offer. Over a period of years the broking companies has

    diversified their business from brokerage offerings to a wide range of financial services, offering a range of

    financial products and services, focused on wealth creation for their customers. A large distribution

    network, uses of modern technology and wide range of product portfolio argues well for the established

    players in the industry to gain market share both in the domestic as well as global markets.

    India remains the second fastest growing economy in Asia and as per a report by Goldman Sachs could

    become the fourth largest economy by 2025 and the third largest by 2050, behind only United States and

    China. We expect markets to move up once it gets more visibility and confidence in FY10 earnings, which

    will make the markets attractive with a medium term perspective. This should lead to improved FIIs

    liquidity especially as India, despite the slow-down, is expected to be the second-fastest growing economy

    with largest democracy, largest growing middle class and lowest per capita consumption across

    commodities and services in the world argues well scope for future growth.

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    Motilal Oswal Financial Services Limited

    BSE : 532892NSE : MOTILALOFSBloomberg : MOFS INCMP : 145.85Sector : Financial ServicesView : BUY

    Key MetricsListing NSE/BSE

    Current Price 145.85

    Market Cap (Rs Crores) 2,071.43

    Free Float (%) 29.63

    52-WeeK High (Rs) 189.7

    52-Week Low (Rs) 43.6

    BETA 1.38

    P/B (x) 2.62

    Current P/E (x) 21.29

    Face Value 1.00

    PEG Ratio NA

    Dividend Yield (%) 0.53

    Price Performance (%)

    Time Period Stock Nifty 50

    1 Month -2.39 7.94

    3 Month 24.79 23.50

    1 Year 36.45 0.16

    Shareholding Pattern (%)Promoter 70.37

    Pledged 17.67

    FII"s 3.28

    DII's 7.57

    Public 6.29Others 12.49

    Company Background:

    MOSL is a well-diversified, financial services company offering arange of financial products and services such as wealthmanagement, broking & distribution, commodity broking, portfoliomanagement services, institutional equities, private equity,investment banking services and principal strategies.

    Investment Rationale:

    The company has 486,751 retail clients as on June 30

    th

    , 2009and is also empanelled with more than 300 institutionalclients, including ~200 FIIs clients, which endeavours theirstrong brand presence.

    MOSL key strength is its vast distribution reach with pan IndiaPresence. The company has a network of 1,308 businesslocations, spread across 555 cities and towns and has a totalclient base of more than 5,57,373 customers.

    MOSL offers wide range of financial services. This creates an

    integrated platform to sell financial services which therebyenables to cross sell the products.

    ROE is likely to improve significantly as business growthstarts gaining momentum, with company has beenconsistently lowering its debt to equity ratio.

    Key Risks:

    Downturns or disruptions in securities market could reduce

    transaction volumes, causing a decline in business.Revenues from operations arise largely during bullish phasein equity market which is not a consistent phenomenon.

    Though MOSL is increasingly diversifying its revenue profile,it will continue to significantly depend on retail broking andmargin finance businesses for growth and earnings.

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    Source: Company

    Exhibit: Trend in retail Clients

    Retail Equity Broking Clients

    3100060000

    159091

    238421

    396388

    471062 486571

    0

    100000

    200000

    300000

    400000

    500000

    600000

    FY04 FY05 FY06 FY07 FY08 FY09 Q1FY10

    Source: Company

    Exhibit: PMS AUM

    Asset Under Management

    522

    1821

    5200 5089

    7981

    4767

    6807

    0

    1000

    2000

    3000

    4000

    5000

    6000

    7000

    8000

    9000

    FY04 FY05 FY06 FY07 FY08 FY09 Q1FY10

    I nM

    i lli

    o n

    MOSL has registered a72.32% CAGR in its retailclient base over a period of 5years (FY04-FY09), owing to

    its strong brand and largestdistribution network.

    MOSL has registered a55.64% CAGR in its assetunder management over aperiod of 5 years (FY04-FY09). This indicates thecompany strongrelationship with HNIs andhigh credibility, resulting in

    cross selling of products.

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    The company total income has declined during FY2009 as compared to FY2008, mainly on account ofdecline in the equity broking income which reported a fall of 40.0% y-o-y to Rs. 351.74 cr.

    The company endeavor to diversify their revenue streams resulted in 30% of our revenue coming fromnon-broking businesses for the financial year ended FY2009 as compared to 20% reported in previousyear.

    The company has negligible debt to equity ratio for the period ended FY09, indicating company able tomeet its working capital requirement through internal accruals.

    The interest coverage ratio has significantly decline over years, though it is still at comfortable levels.

    Exhibit : Financial Analysis

    Particulars FY2009 FY2008 FY2007

    Total Income 459.41 688.49 365.39

    EBIDTA 173.98 258.53 134.56

    EBIT 153.71 243.68 123.56

    PBT 142.58 239.83 121.80

    Reported PAT 89.60 170.62 68.44

    Earning Per Share 6.31 11.51 6.43

    EBIDTA (%) 37.87 37.55 36.83

    EBIT (%) 33.46 35.39 33.82

    NPM (%) 19.50 24.78 18.73

    ROE (%) 11.29 24.06 20.54

    ROCE (%) 19.26 28.21 36.59

    Interest Coverage Ratio 8.61 16.35 31.36

    Debt To Equity Ratio 0.00 0.20 0.00

    Current Ratio 2.09 1.89 1.33

    Source: Company

    Figures in Crores

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    India Infoline Limited Company Background:

    India Infoline is a well-diversified financial services company withpan India presence. The company has a network of 1,616business locations spread over 445 cities and towns, and hasmore than 676,107 customers with international presence inDubai, New York and Singapore.

    Investment Rationale:

    India Infoline has de-risked its revenue model by diversifyingits core business of equity broking to bouquet of financialservices. The company has a little over 55 percent of the totalrevenues coming from the equity brokerage business, theleast among listed broking companies

    The company recently tie up with Interactive Brokers, LLC(USA) to provide its clients direct market access to over 80global exchanges in 18 countries. This will provide clients todiversify their portfolios with having exposure in globalmarkets.

    Opportunity to scale up non fund based business, ascompany has re-commenced its mortgage business withbook size of Rs. 922 cr at the end of June 2009.

    The company doesnt have much debt on its books. The debtequity ratio is a negligible at 0.03. It has repaid a substantialamount of debt in the last two years and has interestcoverage of 7.60 which shows that the company has strongfundamentals and can raise further debt to expand its

    business

    Key Risks:

    An increasing number of players in the financial servicessector could lead to stiff competition, making customerretention and business growth a challenge.

    BSE : 532636NSE : INDIAINFOBloomberg : IIFL INCMP : 127.00Sector : Financial ServicesView : BUY

    Key MetricsListing NSE/BSE

    Current Price 127.00

    Market Cap (Rs Crores) 3,599.18

    Free Float (%) 66.28

    52-WeeK High (Rs) 173.25

    52-Week Low (Rs) 34.40

    BETA 2.09

    P/B (x) 2.33

    Current P/E (x) 29.53

    Face Value 2.00

    PEG Ratio NA

    Dividend Yield (%) 2.07

    Price Performance (%)

    Time Period Stock Nifty 50

    1 Month 2.49 7.94

    3 Month 40.29 23.50

    1 Year -17.32 0.16

    Shareholding Pattern (%)Promote 33.72

    Pledged 0.16

    FII"s 22.22

    DII's 10.59

    Public 13.17Others 20.3

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    Source: Company

    Exhibit : Trend in retail Clients

    Retail Equity Broking Clients

    5500

    75000

    150000

    438864

    596056

    676107

    0

    100000

    200000

    300000

    400000

    500000

    600000

    700000

    800000

    FY05 FY06 FY07 FY08 FY09 Q1FY10

    India Infoline hasregistered a robust222.65% CAGR in its retailclient base over a period of4 years (FY04-FY09),owing to its diversified

    business model and a panIndia presence.

    Source: Company

    Exhibit : IIL Market Share

    NSE Market Share

    3.63

    3.03

    0

    2

    4

    6

    Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09

    %

    India Infoline has gainedNSE Market Share from3.03% reported in June2007, to 3.63% in June2009, an increase of 60basis points in a matter of

    just 2 years. The companyis further going to gainNSE market share owing

    to its high credibility andstrong business network.

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    The company total income has reported a CAGR of 159.54% over a period of four years (FY05-FY09),while the net profit witnessed a CAGR of 69.66% over the same period.

    The company has been consistently lowering its debt to equity ratio, with maintaining current debt toequity ratio at negligible level.

    The current ratio is above the industry peers while the ROCE and ROE has declined over years, owing to

    the expansion taken over years and declined in the business on account of global slowdown

    Exhibit : Financial Analysis

    Particulars FY2009 FY2008 FY2007

    Total Income 962.43 1023.5 425.72

    EBIDTA 291.59 402.13 141.23

    EBIT 251.99 373.93 126.31

    PBT 219.47 282.75 114.6

    Reported PAT 144.82 159.87 75.61

    Earning Per Share 4.76 5 2.99EBIDTA (%) 30.30 39.29 33.17

    EBIT (%) 26.18 36.53 29.67

    NPM (%) 15.05 15.62 17.76

    ROE (%) 9.38 10.74 23.26

    ROCE (%) 13.20 15.28 24.92

    Interest Coverage Ratio 7.60 4.09 10.79

    Debt To Equity Ratio 0.03 0.45 0.55

    Current Ratio 2.37 2.53 2.38

    Source: Company

    Figures in Crores

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    Geojit BNP Paribas Limited

    Company Background:

    Geojit BNP Paribas is a leading retail financial services companyin India. In the year 2007, Global banking major BNP Paribas tooka stake and thus become the single largest shareholder in thecompany.

    Investment Rationale:

    The company has 22 years of in-depth broking experience inthe Indian Capital Maret with pan India presence. The

    company currently has more than 4.8 lakh clients and overRs. 8,400 cr (as of 30th, June 09) in Assets underManagement reflect the client trust in company expertise.

    The company has formed strategic joint ventures andbusiness partnerships in the Middle East, which will furtherextend its services to the growing population of non-residentIndians. The company is also well positioned to furtherexpand its reach in 85 countries.

    The company has also forayed into the property brokeragebusiness to meet the requirement for its clients and act as atrusted intermediary between customers and builders. Thusthe offering will help company to cross sell its products ascompany is backed by broking experience with credentialclient base.

    The company is almost a debt free, which going forward willhelp them to raise funds at a cheaper rate to expandbusiness and meet working capital requirements.

    Key Risks:

    The company closed its commodities business andsurrendered its membership in the various commodityexchanges Thus; the revenue going forward will be impactedas company presently dont have any intention to start upcommodity brokerage business.

    BSE : 532285NSE : GEOJITBNPPBloomberg : GSEC INCMP : 39.50Sector : Financial ServicesView : HOLD

    Key MetricsListing NSE/BSE

    Current Price 39.50Market Cap (Rs Crores) 882.48

    Free Float (%) 36.31

    52-WeeK High (Rs) 52.5

    52-Week Low (Rs) 16.50

    BETA 1.25

    P/B (x) 2.88

    Current P/E (x) 18.81

    Face Value 1.00

    PEG Ratio NA

    Dividend Yield (%) 1.23

    Price Performance (%)

    Time Period Stock Nifty 50

    1 Month 2.73 7.94

    3 Month 40.57 23.50

    1 Year -12.80 0.16

    Shareholding Pattern (%)Promoter 63.69

    Pledged 0.00

    FII"s 2.34

    DII's 0.00

    Public 13.36Others 20.61

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    The company total income for the financial year ended FY09, reported a decline of 24.8% y-o-y to Rs.169.91 cr, mainly because of discontinuation of its commodities broking business. As a result thecompany reported a negative EBIT, while compensation of Rs. 40 cr received from BNP Paribas for thesame included as exceptional gain resulting in reporting a positive PAT for the year ended FY09.

    The company is almost a debt free, which going forward will help them to raise funds at a cheaper rate toexpand business and meet working capital requirements.

    ROE has kept on deteriorating and has gone done very low. The main reason for this is that assets havekept on increasing tremendously.

    ROCE has come down to a negative of 5.2% in 2009. The decline in ROCE is mainly attributable to adiscontinuation of its commodity business which computed a major chunk to the net income in theprevious years

    Exhibit : Financial Analysis

    Particulars FY2009 FY2008 FY2007

    Total Income 169.91 225.77 131.22

    EBIDTA 2.88 77.7 40.64

    EBIT -8.83 70.82 35.45

    PBT 12.18 82.75 37.79

    Reported PAT 40.19 58.66 25.21

    Earning Per Share 1.83 2.69 1.63

    EBIDTA (%) 1.70 34.42 30.97

    EBIT (%) -5.20 31.37 27.02

    NPM (%) 23.65 25.98 19.21

    ROE (%) 12.16 22.36 11.43

    ROCE (%) -5.23 60.63 22.73

    Interest Coverage Ratio -19.20 116.10 154.13

    Debt To Equity Ratio 0.01 0.06 0.00

    Current Ratio 1.62 1.40 1.84Source: Company

    Figures in Crores

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    Source: Company

    E xhibit : T rend in retai l Clients

    270756

    436300465108 478598

    0

    100000

    200000

    300000

    400000

    500000

    600000

    FY07 FY08 FY09 Q1FY1

    R et ail Equity Broking Clients

    Geojit BNP Paribas hasregistered a robust114.42% CAGR in its retailclient base over a period of2 years (FY07-FY09),owing to its collaboration

    with BNP Paribas and apan India presence.

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    Kredent Brokerage Services Limited

    Member: National Stock Exchange (Cash, FO & Currency)Bombay Stock Exchange Limited (Cash & FO)

    Disclaimer: This document is for private circulation only. Neither the information nor any opinion expressedconstitutes an offer or any invitation to make an offer, to buy or sell any securities or any options, futures orother derivatives related to such securities (related investment). Kredent Brokerage Services Limited (KBSL)or any of its Associates or employees does not accept any liability whatsoever direct or indirect that may arisefrom the use of the information herein. KBSL and its may trade for their own accounts as market maker, blockpositioner, specialist and/or arbitrageur in any security of this Issuer(s) or in related investments, and may be onthe opposite side of public orders. KBSL, its affiliates, directors, officers, employees and employee benefitprogrammes may have a long or short position in any securities of this Issuer(s) or in related investments. No

    matter contained herein may be reproduced without prior consent of KBSL. While this report has been preparedon the basis of published/other publicly available information considered reliable, we are unable to accept anyliability for the accuracy of its contents.

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