Media SolutionsBROCHURE

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When it Comes to Your Digital Content, Experience is Everything.

On-demand video programming. Online gaming. Music downloads. Rich media

advertising or E-books. The media industry stands at the forefront of all others in

taking advantage of new applications and technologies to reduce costs, better

connect with customers and gain competitive advantage.

Why? Because the online world is, in itself, an evolved form of media. Today, digital

content has been integrated into the lives of every consumer and the daily operation of

every business. This is precisely why every media industry player has been forced to

integrate the Web into its business strategy: Not just to stay ahead of competitors, but

to stay relevant, period. But incorporating the Web into your overall strategy is just the

beginning. To keep consumers engaged, you need to ensure an exceptional quality of

experience. This requires staying ahead of the technology curve; leveraging the newest

applications to create new and rewarding experiences; and using the latest cloud

technologies to ensure infrastructure is there when you need it.

CenturyLink Business knows the media industry and we understand the value placed

on creating experiences that keep digital content consumers coming back for more.

We have designed every component of our Consumer Brand Solutions portfolio to

help connect your content — no matter what form it takes — to your online audience.

CenturyLink understands the connection between media content and user

experience. Consumer Brand Solutions offers everything from infrastructure as

a service — including enterprise grade cloud offerings, application management,

development and integration to design and usability.

The products and services that make up Consumer Brand Solutions — as well as

the disciplines our support teams provide — equate to a more predictive mode of

operations for your business. This in turn contains costs and mitigates risk. Most

importantly, our enhanced monitoring and reporting plays a key role in delivering

exceptional user experiences to your audience.

Today, some of the largest media outlets in the world rely on CenturyLink to deliver

solutions that help them close the gap between their content and their audience.

We ensure video storage and streaming; host hundreds of media publications; and

deliver music to the ears of your listeners. It goes well beyond IT infrastructure to

delivering the expertise where you need it to maximize the quality of your customers’

online media experiences.

Media Solutions

Deliver more digital content... deliver a rewarding online experience

Quality of Experience

When it comes to digital content, media outlets live or die by their

customers’ online experience. After all, if a video download takes

too long to load, a better experience is just a mouse click away on a

competitor’s site. The End-User Experience Monitoring (EUEM) and

Application Performance Monitoring (APM) services provide your

business with unprecedented insight into the performance of the

applications that support your media assets. We can provide a robust

view of your entire Web ecosystem from the transactions occurring

within your servers right up to your end-users’ desktops. And because

we’ve wrapped our monitoring tools into an intuitive management

fabric, you can effortlessly access and control this information. For

additional protection, if performance dips below acceptable thresholds,

our Web Solutions Center team is alerted and proactively troubleshoots

problems. And we offer performance-level service level agreements

(SLAs) based upon your end-users’ quality of experience to give you

peace of mind that your brand is truly in safe hands.

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Just-In-Time Infrastructure

Media outlets that fail to prepare for traffic spikes associated

with large media events or publications on their Web properties

are taking significant risks. Online media consumers are a fickle

bunch and don’t have patience to suffer through mediocre site

performance. Even expected seasonal shifts in demand can

overstress your site. Although overbuilding will certainly ensure

infrastructure is always available, the cost of adding reserve

capacity is steep. And because much of that capacity goes

unused much of the time, it’s an inefficient way to ensure a

positive user experience.

CenturyLink Cloud Database services provide an elegant and

cost-effective solution by eliminating the need to overbuild

physical servers. By leveraging our cutting-edge virtualization

technologies, you can dramatically reduce your server footprint

and cost of your Web environment. Most importantly, you can

ensure that capacity is always available to accommodate your

dynamic site loads. To help you reap the most benefits from our

Cloud Database services, our Cloud Acceleration Consulting

Services can help your business migrate from a traditional server

to a cloud environment, and ensure that your applications and

digital content are optimized for cloud performance.

Lifecycle Management

Online media management is complex. Whether it’s updating

published articles or video content, your websites and the digital

content within them are typically delivered through highly matrixed

teams of internal marketing and IT staffs, and frequently third-

party agencies as well. This organizational complexity increases

the probability of missteps or miscommunications that can impact

your ability to launch timely content. Worse, it can result in broken

code that will destroy the user experience of your audience.

CenturyLink ensures that your content launches smoothly by

streamlining the complex workflow involved in bringing either

products or digital media to market. Our Web Lifecycle services

include Site Launch, Release and Change and Capacity Management.

We put the proper controls in place to provide your business with a

smooth and predictable operating model that significantly increases

your speed to market. Lifecycle Management also enables rapid

corrective “roll back” should you need to quickly pull content offline.

Marketing Effectiveness

Marketing executives and brand managers have always been

frustrated by the difficulty of understanding the effectiveness of

how their online content connects with consumers. The

capability to track site traffic so that you know what your

customers are doing when they visit your site is critical when

it comes to fine tuning your Web properties to deliver an

exceptional experience. Knowing which pages within your sites

are experiencing the most traffic, how much of that traffic

converts to actual sales, and where drop offs are occurring are

just a few of the metrics that CenturyLink Web Analytics provide.

What’s more, by knowing who is visiting certain pages within

your site, you can attract advertisers that correspond with the

specific demographic that is accessing your media content. By

allowing your business to easily capture, track, and report on this

data, CenturyLink helps you optimize your site and maximize its

potential for driving revenue.

Social Media

Web 2.0 and social media have rapidly become the centerpiece

for how media is shared or promoted. People want to share their

media experiences, and digital media lets them do so.

To enable this, however, media companies will have to provide

social tools and experiences. They’ll also have to accept that

consumers will generate their own. In many cases, the unofficial

social community that develops around media content will

be much larger than the “official” experience that the media

company initiates. We can provide the architecture for building

forums, blogs or wikis, all of which are easily administered

through the SavvisStation customer portal. And we can drive

page views by helping you market your content through a broad-

reaching social network.

Brand Protection

Security is a challenge for even the most technically

sophisticated enterprises. A security breach on your website

could result in negative publicity in newspapers, blogs and

online forums that could significantly damage your reputation

and brand image. Attracting and retaining a security staff with

up-to-date skills, identifying where your organization’s systems

and processes are the most vulnerable and complying with the

ever-increasing burden of industry standards are just some of the

security challenges facing businesses today.

When it comes to security, CenturyLink has it all. Our extensive

menu of security services means you can design a customized

and comprehensive solution that suits your particular needs,

regardless of when or how it is implemented. Most importantly,

we will serve as your trusted advisor, working with you to create

and implement a security strategy that helps you achieve your

long-term business goals, whatever those happen to be.

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Consulting Expertise

Let’s face it: unless you’re in the IT services business, you’d rather focus your staff on core business issues rather than on chasing

new technologies that might support your strategic initiatives. Yet you must still somehow monitor how emerging technologies might

help you improve your ability to connect your digital content with your end users, enhance the performance of your applications and

websites or improve the efficiency of your infrastructure. It’s a delicate balancing act. Focus too heavily on technology and your own

initiatives will suffer. Neglecting technology could leave your business playing catch up with your competitors. CenturyLink can help

you achieve the right balance. Among other strengths, we offer you:

Application Knowledge. Our teams can help you identify and implement the best

applications to support your specific business goals.

Cloud AccelerationHave you considered deploying cloud services but lacked the

time or resources to plan and execute a migration? We can help

you make sense of what is currently available and assist you in

choosing the right platform for your business. After all, not all

clouds are created equal. And when you select a cloud platform,

we can design, migrate and implement your infrastructure so the

transition is seamless for your business.

Web OptimizationOur teams will provide a thorough assessment of your test,

staging and production environments and identify gaps that are

slowing your business down. We’ll identify the problem areas

and fix them by helping you leverage new technologies and fine

tune your existing applications to optimal performance.

Web Lifecycle ServicesNo one understands the challenges faced by the media industry

better than CenturyLink. Whether you’re a game publisher, rich

media ad agency, or online print publishing house, the sites

that connect your content with the marketplace are managed

and delivered by multiple marketing and IT teams within your

business and — most likely — third-party agencies to help drive

development of digital content. Multiply that by the number of

new releases and updates to existing media assets that your

business is running simultaneously, and the processes and

procedures become exponentially more complex. Our teams will

untangle these complexities while quickly establishing processes

that span multiple organizations, ensure smooth communications

and provide you with the tools and resources you need to launch

and manage your campaigns more efficiently.

Brand Reusability

No one wants to reinvent the proverbial wheel. Yet one of the

biggest problems that organizations with multiple brands and

business units face is how to cost-effectively reuse information

assets. Whether those assets are in the form of infrastructure

components, applications or digital content, most organizations

don’t leverage them appropriately. CenturyLink helps large

enterprises with multiple business units significantly lower

their IT spending by identifying and utilizing existing IT services

across their organizations. In the end, you’ll write fewer checks

for new hardware and application licenses — and your business

operations will run more smoothly and cost effectively.

Quality of Experience• Measure application performance from 80,000

locations around the world

• Provide visibility into page load times

from a customer’s viewpoint

• Identify and correct application issues before

they occur

Just-in-Time Infrastructure• Stop overbuilding capacity

• Cut costs

• Reduce server sprawl

• Access capacity when you need it

• Automatically provision operating system

instances through the SavvisStation

Customer Portal

Lifecycle Management• Simplify launch processes

• Expedite change management

• Improve communications between

internal and third-party teams

Marketing Effectiveness• Understand what pages on your site

are successful

• Fine tune your campaigns based on

customer traffic and revenue conversion

• Segment visitors

• Gather data across several websites or

analyze each one individually

Why Consumer Brand Solutions?

Global Headquarters Monroe, LA (800) 728-8471

EMEA Headquarters United Kingdom +44 (0)118 322 6000

Asia Pacific Headquarters Singapore +65 6591 8824

Canada Headquarters Toronto, ON 1-877-387-3764

About CenturyLink Business

CenturyLink, Inc. is the third largest telecommunications company in the United States. Headquartered in Monroe, LA, CenturyLink

is an S&P 500 company and is included among the Fortune 500 list of America’s largest corporations. CenturyLink Business delivers

innovative private and public networking and managed services for global businesses on virtual, dedicated and colocation platforms. It

is a global leader in data and voice networks, cloud infrastructure and hosted IT solutions for enterprise business customers.

For more information visit www.centurylink.com/enterprise.

©2015 CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain CenturyLink product names are the property of CenturyLink. All other marks are the property of their respective owners. Services not available everywhere. Business customers only. CenturyLink may change or cancel services or substitute similar services at its sole discretion without notice.145010114 - BR150559

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For more information about CenturyLink Business, visit www.centurylink.com/enterprise.