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Deliver compelling customer experiencesAutonomy Virage MediaBin

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Brochure | Autonomy Virage MediaBin

Autonomy Virage MediaBin

As a marketer, you know that rich media is an essential ingredient in creating an engaging customer experience. The explosion of video, audio, and animation on the web points to a new paradigm that tells us that customers prefer to consume information in more human, and friendlier forms. For instance, a video presentation demonstrating how a product can make life easier is much more compelling than a static paragraph of text. Today’s viewers—your customers—expect a complete, sensory online experience.

The shift in how people buy today makes rich media a critical information resource for the enterprise, and one that must be managed effectively to make sure you derive its full value. Autonomy Virage MediaBin helps global marketing teams create innovative, engaging campaigns by effectively managing, distributing, and publishing thousands of customer-facing digital assets such as video demonstrations, images, promotions, and logos. You can enjoy higher-impact marketing and communications while remaining brand consistent with our single, self-service repository that stores all rich media assets.

Transform your rich content into intelligent assets

MediaBin helps you to do more with your rich media in less time. Powered by HP Autonomy’s Intelligent Data Operating Layer (IDOL), MediaBin automatically extracts key concepts found in rich media and automates critical processes such as meta-tagging and categorizing. Instead of depending on people to spend valuable time tagging these assets, which can produce subjective, inconsistent results, MediaBin delves deep within the audio and video file itself to provide a highly-detailed, time-encoded, comprehensive range of searchable data. This lets you search through and find relevant content with pinpoint accuracy—based on concepts, keywords, and automatically-generated metadata—so you can locate the right asset for your latest campaign. Assets can also be viewed in context with other content under management within the extended enterprise, across social networks, and across web searches.

Highlights

• Video, audio, and image analysis – Understand rich media files and cross- reference them with other forms of information without relying on metadata.

• Single source of truth – Maintain brand equity and increase productivity by accessing single “core” assets from a centralized repository.

• Rich media workflow – Configure and automate business processes to ingest, route, review, approve, email, notify, retrieve, and distribute assets with an integrated workflow engine.

• Targeted asset distribution – Distribute transformed rich content to web, social, print, or mobile with rules-based scheduling.

• Integrated creative experience – Access all rich content from familiar applications

• Hosted rich media – Reach your market faster with permission-based, self-service access to valuable corporate assets.

• Compliance and license management – Monitor, analyze, record, and archive assets, user interaction, distribution, and delivery to govern where, when, how, and who has access while enforcing governance and license policies.

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MediaBin makes it easy to find, reuse, and understand rich media assets as easily as text, and automatically cross-reference this information with any other form of relevant data. For instance, when you are building a website or ad campaign, you can leverage IDOL to provide recommendations on rich media assets based on the concepts represented in the text of the web page or ad. HP Autonomy’s rich media technology offers capabilities that are truly unparalleled in the industry. MediaBin can derive a hypothesis of the concepts present in speech within a video and analyze elements such as topics discussed, speaker identity and gender, and emotions contained

in the conversation. We can help you to confidently conclude the difference between “an oil spill will wreck a nice beach” and “an oil spill will recognize speech.” While they may sound similar, only the first option is conceptually meaningful.

Autonomy Virage MediaBin provides a centralized location to access all rich media assets

Some of the advanced features of Virage MediaBin include: • Automatic metadata generation

• Language-independent search

• Key frame identification

• Scene detection

• Sentiment analysis

• Automatic speech-to-text conversion

• On-screen character recognition

• Logo recognition

• Facial, gender, and speaker identification

• Automatic machine translation

By understanding the meaning contained within rich media assets without relying exclusively on metadata, MediaBin helps you access and effectively utilize the wealth of information that lies within multimedia content.

Brochure | Autonomy Virage MediaBin

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Brochure | Autonomy Virage MediaBin

Centralize brand management for greater agility and value

Traditional approaches to managing rich media assets simply do not fit today’s multimedia world. When you try to handle rich media content independently, department by department, silos begin to develop. The sales, marketing, graphics, training, and web teams each create their own stockpile, which walls the information off on departmental servers or local drives. The result: marketing assets are duplicated and stored all over the organization.

Inefficient methods of managing rich content can be counterproductive, particularly as these assets are managed and categorized individually by users. Using an ad hoc method, rich media files are frequently lost or become “hidden.” This requires work to be recreated because you simply cannot find the file you knew existed, or you can’t find it because you aren’t aware it exists inside a departmental silo. For organizations that manage rich media assets for hundreds of clients, this could pose considerable risk if the wrong version of a logo or photo is used.

Virage MediaBin helps you deliver a visually stunning and consistent customer experience across all channels. MediaBin centralizes the management of logos, copy, video, images, presentations, and other rich media assets, making them accessible to geographically dispersed and local teams. With MediaBin, you can centralize the storage of rich media assets in a single repository. The ability to manage, distribute, and publish thousands of customer-facing digital assets to promote your messaging, products, and brands can transform and enhance the way you present information online.

MediaBin helps you deliver higher-impact marketing and communications with greater agility, stronger brand equity, increased team productivity, and the security of knowing valuable corporate assets are fully leveraged and preserved for the future.

Increase efficiency by storing only core assets

How many times have you considered the inefficiency of storing all the versions of your video and still images in their various formats? With MediaBin, we eliminate this requirement by transforming your assets on the fly. This capability allows you to only store the master high-resolution core asset. For example, you can store one original high resolution Photoshop file and have it ready for download for use on a web page, in a PowerPoint presentation, in an email, or in any other application, without even launching Photoshop. If remote sales staff needs to use a video in a presentation, they can retrieve and download it from MediaBin in a desktop-friendly format. With single storage capabilities, you increase productivity and consistency and lower management costs.

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Brochure | Autonomy Virage MediaBin

Empower teams with self-service access

MediaBin provides you with self-service access so you can avoid spending time fulfilling content requests from the field. Now, you can empower marketing teams, sales teams, and distribution partners to “help themselves” by creating a self-service environment for accessing creative assets quickly, and in the proper formats. Using a standard web browser, you can quickly find what you need to accomplish the task, along with any useful related assets.

You can seamlessly access any content in the Virage MediaBin repository from within any interface, including InDesign, Illustrator, Final Cut, SharePoint, and web content management systems, such as HP Autonomy’s own TeamSite. As you work to maintain brand consistency across markets, initiatives, and departments, our creative plug-in ensures that you use only up-to-date and approved images.

With MediaBin’s self-service feature, you can speed time-to- market for marketing campaigns, product launches, and other top marketing initiatives for all multichannel outputs, ultimately accelerating the sales cycle and increasing top-line revenue.

Take advantage of easy-to-use features

When rich media assets are efficiently organized and easy to access, the entire team can be more productive. Virage MediaBin allows you to group assets into “collections” using a drag-and-drop interface. Collections can consist of saved searches, project folders, most popular assets, recently added assets, or brand standards that have been designated by an administrator.

These collections can be seen by everyone, or made available based on system, group, or user profile. Collections provide an optimized means of organizing assets because they help you easily locate assets without knowing the folder hierarchy.

With MediaBin, you can manage the workflow associated with the ingestion, retrieval, emailing, routing, reviewing, approving, and deployment of all assets using extensive, yet simple to use, drag-and-drop capabilities, called “Actions.” Actions can control server-enabled expiration, notification, deployment, and asset synchronization.

Actions can be controlled for strict adherence to process structure or given the flexibility to allow user input on the fly. You can also apply actions to individual assets, search results, collections, or multiple collections simultaneously.

“HP Autonomy offers a comprehensive, first-class solution for advanced use cases. HP Autonomy’s strategy focuses on key industry mega themes such as multichannel content creation and intelligent search to aid information workers.”—Forrester Research, Inc.

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Brochure | Autonomy Virage MediaBin

Key feature Description

Rich web application interface

Provides a secure, targeted web-based experience, allowing all users to access and consume rich media assets. Creates a self-service access point for all rich media.

Collections Offers system, user-group, or unique user-defined categorization of assets based on dynamic, static, or meaning-based criteria. Allows collection of selected assets in a temporary holding bin for convenient management and delivery to Action drop points.

Storage, catalogs, and targetting

Stores, catalogs, targets, and relates all asset file types (images, documents, layouts, audio, and video) to provide high quality streaming previews of video, including .mp4, .mov, and .fv, and previews all pages of documents, including Microsoft® Office, Adobe® Acrobat® InDesign®, and QuarkXPress®.

Integrated workflow Event-driven actions address the demands of rich media users, including intuitive drop points to route, review, approve, email, notify, ingest, and retrieve assets. Allows configurable event-driven user or system workflows to meet your business process needs using graphical tools.

Video management Manages ingestion of all video formats while extracting key concepts from assets. Automatic metadata population facilitates meaning-based searches. Provides video editing tools, including storyboard, jump to scene, select excerpt, add bumpers and trailers, and re-ingest as new asset.

Deep video indexing )DVI) Automatically extracts information from within the video file itself rather than relying on frequently subjective, incomplete, and unreliable user-defined metatags.

Meaning-based search Searches for assets based on metadata and concepts, speaker, face, logo, full in-document text, image content/visual similarity, or a mix of criteria.

Action drop points Configurable, icon-based action drop points guide users to required operations. Provides simple drag-and-drop capabilities with multi-select for assets and collections.

Advanced analytics Integrates with IDOL for conceptual analysis, hyperlinking to related content, content summaries, profiling, and categorization of all files.

Asset transformation services

Converts images to various formats, including Adobe Photoshop PSD, vector EPS, TGA, TIFF, JPEG, GIF, PNG, BMP, and flash video, and downloads images in any format, size, resolution, and color space.

Advanced file fromat support

Supports over 1,000 file types, including 2D CAD, 3D CAD, and 3D Graphic file formats, as well as Camera RAW and DNG digital camera files.

Easy import/ingest services

Enables drag-and-drop of assets into MediaBin to automatically generate asset previews, store metadata, and establish search relations.

Efficient storage Stores one core image asset and creates all renditions from the source to speed production and reduce storage requirements.

Email assets Creates email shortcuts to assets that link directly to MediaBin or email attachments. Grants internal and external recipients immediate access to required assets.

Flexible metadata handling

Stores and edits metadata pertaining to assets and collections. Can add unlimited metadata fields, provide bulk metadata editing for quick updates to multiple files, enable copy and paste metadata between assets, and support industry standards, including Adobe XMP, Dublin Core, IPTC, EXIF, and more. Extracts audio and video metadata via analytic plug-ins.

Version control Manages asset updates through comprehensive version control with check-in/check-out, and provides version control for metadata revisions.

Enterprise security controls

Provides system login and access controls on folders, retrieval tasks, and metadata fields based on existing user and group IDs managed within Windows Domains, Active Directory, and LDAP.

Detailed activity logging Tracks who downloads what and when, and tags assets derived in MediaBin for tracing back to the core asset.

XML support Shares data with other applications and systems through XML export and import routines.

Automated asset delivery Automates the delivery of assets and asset renditions to external sites and applications, while automatically delivering updates according to specified schedules. Delivers assets to all multichannel outputs, including web, mobile, social, and print.

Robust APIs Allows for easy integration into complex ECM implementations and content publishing applications using a rich web services API that can be used to build custom integrations and/or extend the functionality.

High volume processing Accommodates high-volume, complex imaging tasks from many distributed clients.

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Brochure | Autonomy Virage MediaBin

Boost effectiveness in marketing and IT

Virage MediaBin helps you deliver consistent user experiences across multiple channels by ingesting and delivering rich media to all communication channels. Now you can see more consistent results in the campaigns you launch on the web, for mobile applications, in print, at the call center, and on social networks. But not only marketing professionals benefit from Virage MediaBin’s rich functionality and ease of use. Your IT organization will also benefit from MediaBin’s ability to fit seamlessly into the IT infrastructure. Virage MediaBin features a fully scalable and open architecture that supports third-party applications and data repositories provided by a rich API and SDK. Virage MediaBin can support implementations scaled to the largest global enterprises.

Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2012

Rely on proven technology

HP Autonomy is the world leader in rich media management software and intelligent video analytics, having developed the first technology to automatically and dynamically capture, encode, and index television, video, and audio content from any source. We offer an unrivalled product set founded on a single platform that can help you improve your broadcast, video, audio, and information access needs. HP Autonomy is unique in its ability to process over 1,000 data types, including the highest number of rich media file formats in the industry. With HP Autonomy rich media management technology, you can significantly improve your processes and enjoy a sizeable ROI.

Source: Forrester Research, Inc.

Risky Bets Contenders Leaders

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Strategy Weak Strong

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Full vendor participation

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HP Autonomy

Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

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About HP Autonomy

HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy’s powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a powerful tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.

Please visit autonomy.com to find out more.

Copyright © 2013 HP Autonomy. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions.

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Brochure | Autonomy Virage MediaBin