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A PuraVida Production

BroadMic GCT Tech Deck pdf

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Page 1: BroadMic GCT Tech Deck pdf

A PuraVida Production

Page 2: BroadMic GCT Tech Deck pdf

This is where it is today

This is where tech comes from

So why are we still investing like this???

The PayPal Mafia 2007

Millennial Consumers Today

Fairchild Semiconductor Founders

1960

Page 3: BroadMic GCT Tech Deck pdf

THE PROBLEM

Are we finding selection biases of investments?

Here are some additional statistics:

• Men start firms with 2x more capital from investors.

• Male founders are 3x more likely to access equity financing through

angel investors or VC’s.

• Men are 4x more likely to access networks of friends & family in

search for funding.

B R O A D M I C CONFIDENTIAL | Copyright 2015

*Source : http://elitedaily.com/money/venture-capitalists-still-overwhelmingly-fund-white-male-entrepreneurs-minorities-women/ https://gigaom.com/2011/11/21/vc-industry-survey-statistics-white-male/

Page 4: BroadMic GCT Tech Deck pdf

Everyone is asking: What about those millennials?

B R O A D M I C CONFIDENTIAL | Copyright 2015

Millennials are Different: •Want Change

•Embrace Diversity

•Respond to Movements

•Hyperconnected in Amplifying

Their Beliefs

Millennials believe in building

businesses that matter.

Page 5: BroadMic GCT Tech Deck pdf

B R O A D M I C CONFIDENTIAL | Copyright 2015

How do we help close the existing gap between gender, race,

and the generational values to create a community of

entrepreneurs who represent a

new way of thinking?

Page 6: BroadMic GCT Tech Deck pdf

BroadMic is a movement to amplify the diversity in both business and technology.

We believe in emboldening the next generation of female entrepreneurs to think big and unleash new market opportunities by mentoring and strengthening the BroadMic community with expertise and experience.

We leverage tech and media to identify, attract, and connect best-in-class startups that win with investors who think differently about investing.

Page 7: BroadMic GCT Tech Deck pdf

• Is an authentic voice that reaches the underrepresented

community of female founders and minority led startups.

• Format : hosted interviews via podcasts with entrepreneurs/

investors/thought leaders.

• Content : inspirational + practical including everything from

know-how expertise to storytelling from successful founders.

• Estimated target market : 2.2 M listeners, 2x larger than

the status quo venture target market (for white or Asian men).

• Milestone : 100,000 listeners within 12 months (5% of target

market).

B R O A D M I C CONFIDENTIAL | Copyright 2015

BroadMic

Page 8: BroadMic GCT Tech Deck pdf

B R O A D M I C CONFIDENTIAL | Copyright 2015

Start the Dialogue

• Leverage audio podcast

format to deliver inspiring,

educational stories

highlighting the experiences of underrepresented

founders through a story-

focused, not visually-focused

medium.

• Create a BroadMic webpage that functions as

a content aggregator and

digital communication

touchpoint for podcast

listeners : mobile first design.

• Acquire users via social media by

organically tapping into identified

nodes with influence among underrepresented communities

and through paid advertising

focused on now easily targetable

demographics

Page 9: BroadMic GCT Tech Deck pdf

Team BroadMic

B R O A D M I C CONFIDENTIAL | Copyright 2015

• Sara Weinheimer -

Founder/Executive Producer

An angel investor since 1997;

President, PuraVida Productions

since 2008; formerly, a Goldman

Sachs veteran in capital markets/

fixed-income.

linkedin.com/in/saraweinheimer

@sjweinheimer

• Kelly Hoey - Host

An angel investor, Inc.com

columnist and a frequent

investor panelist on CNBC's

PowerPitch. Her first book

“Build Your Dream Network" will

be published by Perigee

(Penguin). 

linkedin.com/in/kellyhoey

@jkhoey 

• Christy Mirabal -

Producer

A digital content veteran specializing

in production, project management,

content, and social media strategy.

She has held positions previously at

Bloomsbury, HarperCollins, and

Frederator Networks.

• Eugene DiBenedetto -

Production/Marketing Assistant

A Santa Clara University graduate, he

previously worked as a substitute

teacher at Brooklyn Technical High

School, where he currently is an

assistant coach in the football and

basketball programs. He is passionate

about multiculturalism, diversity, and

civic action.