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YogExercise virtually with anyone, in real-time.
Yog Overview DeckQueens Tech Meetup: 2.21.13
BACKGROUND /it’s science 2
There’s a difference.
3
Think about a health goal you have.
Now think about your network.
Can you think of someone who:
• Shares your goal.
• Is of your same skill level.
• Has the same availability as you.
Our networks aren’t efficient for social exercise.
BACKGROUND /why
Build a global fitness community with shared
experience as the foundation.
4BACKGROUND /mission
Distance Date & Time Invite Friends Add Music
- or -
Join a Run: Create a Run:
“Run virtually with anyone in the world, in real-time.”
5V1 /how it works
Progress bar alerts users of their proximity relative to other runners
Audio queues announce position changes and distance updates
6V1 /how it works
SO FAR...
4,000runs scheduled
10,000totaling
kilometers
across
countries80
7
Social runs are 143% more likely to be completed than solo runs
TRACTION /VALIDATION
8
IDEA MVP RELEASE
Resource Inventory
Open Loops
Write It Out
Storytelling
Build a Redwood not a banister
Identify Goals
Importance of Polish
Define Success
7th Grade Science
Define targets
Press myths
Updates > asks
User Stories
OTHER THINGS I CAN SPEAK TO:
Working on an idea at night.
Working solo.
Fake progress.
MVP HIRING
App Store Optimization.
Founder formation dynamics.
Bootstrapping.
Respect yourself
Define dream candidate
Boats and dreams
WHERE WE ARE /what we’re learning
9
How do you virtualize “with” experiences?
How do you deliver meaningful gratification after each engagement?
How do you present data to community members in an actionable and interesting way?
How do you make exercise a binary decision?
WHAT I THINK ABOUT
10
If you want to talk more, please be in touch:
getyog.com
@PTPells / @getyog
Want to help?
Peter Pelberg:
LET’S TALK /contact info.
