BROADLAND BALLOONS

PROMOTIONAL VIDEO

By Jordan Knights

PURPOSE OF A PROMOTIONAL VIDEO Promotional videos -purpose list of targets to achieve , such as … increase sales Introduce a new product or service Display higher quality products than the

competition There are three fundamental rules a

promotional video should adhere to. These are ...

Make the company look different Increase demand for a product or service Standing out from the crowd

PROPOSAL Promotional video for Broadland hot

air balloon rides Raise awareness for the company Persuade nervous or cautious people once in a life time experience

MESSAGE Convince people this isn't a waste of

money See Norwich in a different way than

you've ever seen it before Very enjoyable experinece People of all ages can enjoy

TARGET AUDIENCE Males and females Generation X ( 1950s – early 1980s) Middle to older generation – 30 – 65 Social status ABC1 Normal 9 – 5 Job Facebook Corporate companies – Activity

VISUAL STYLE Mostly extra diagetic sound Interviews with both client and

consumers POV shots from the hot air balloons Take off and landing Views over the city and country side

DISTRIBUTION Depending on overall quality ,

Broadland balloons website Youtube possibility Facebook page possibility Feedback through youtube comments,

facebook posts and through a message board on Broadland Balloons website

THE END

ANY QUESTIONS?!?

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