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Broadband services in Amaroussion
WG1: Broadband
Eleni Maglara, European Project Manager
Municipality of Amaroussion
Telecities Summer eventRonneby, 2-4/6/2004
Ronneby, 4 June 20041
Content
Short city profile
Broadband in Amaroussion
The VisionAIR project
Business model
Our partners
Target groups – Services provided
Ronneby, 4 June 20041
Location of Amaroussion in the Attica Prefecture
ΜΑΡΟΥΣΙ
A T T I K H
ΜΑΡΟΥΣΙ
ΚΗΦΙΣΙΑ
ΠΕΥΚΗ
ΦΙΛΟΘΕΗ
ΗΡΑΚΛΕΙΟ
Ν. ΙΩΝΙΑ
ΧΑΛΑΝΔΡΙ
ΒΡΙΛΗΣΣΙΑ
ΜΕΛΙΣΣΙΑ
Ronneby, 4 June 20041
Amaroussion profile
Northern suburb of Athens greater area
Population: 90.000 inhabitants
Area: 13,5 km2
Business centre
Location of advanced technology companies
Location of Olympic Installations and Facilities
Ronneby, 4 June 20041
The concept
Existing services by Commercial Service Providers
Current offerings by Service Providers cover basic needs with significant revenue potentialCitizens demand and Municipalities wish to deliver a whole number of citizen-oriented services over the same infrastructureMunicipalities have the intention and the appropriate user base to proceed with advanced service delivery, funding part of the initial investment costAppropriate measurements must be carried out and related business models must be developed, for real-life validation of framework
Usefulness to Citizen
Enhanced, Citizen-related service bundle by Municipalities
Breadth of Offered Services
Ronneby, 4 June 20041
The VisionAIR Project
• Municipalities and technical partners
• network equipment providers
• universities and
• consultancy firms
collaborate for
providing a platform that will enable municipalities to offer a multitude of services to their citizens,
over upcoming Next Generation Networks
Ronneby, 4 June 20041
The Consortium
Cablelink
City of MaroussiFirst Local Trial
Tecnopolis
City of BariSecond Local Trial
Biba
City of BremenThird Local Trial
Municipalities
Associated Technical Partners
AlcatelDSL AccessInfrastructur
e
InAccess Networks
RGs
TU Eindhoven
KenniswijkFirst Pilot
Full Service Trial
Technology Providers: Network Equipment & Services
TEMAGONValidation of Business ModelsMeasurement of Social Impact
Consulting Partners
State of the Art Service Delivery Network
SAGEMWireless Terminals
Set Top BoxPlatform
Optical access infrastructure
Ronneby, 4 June 20041
Overview
ISP
Ronneby, 4 June 20041
Business Model
For the provision of services Amaroussion:
Own infrastructure
Manage customer relationship
Provide Basic set of services
Provide 3rd party services through a
sharing revenue model
Ronneby, 4 June 20041
Our partners
Attica Telecommunications S.A.Network construction, operation and maintenance
OtenetISP and VoIP to PSTN connectivity
Athens Medical CenterContent and tele-assistance medical services
ANT1Video on Demand and Live Video BroadcastNETLive Video Broadcast
Ronneby, 4 June 20041
Target Groups
Students – Schools
Access to training resources, exchange of
information, entertainment
Medium – Low Income people & families
Low cost services, high-speed internet,
entertainment
Ronneby, 4 June 20041
Target groups (2)
High Income people & families
High quality subscription services, high-
speed internet access, entertainment
Unemployed people
Skill improvement, job exploration
Elderly and Disabled
Communication, help, expert advice
Ronneby, 4 June 20041
Mapping of services to target groups
VisionAIR Services
Home UsersStudents Medium-
Low IncomeHigh
IncomeUnemployed Elderly
High-speed Internet access
Voice Over IP
Live and/or on demand video of Municipal Events
Live and/or on demand video services (3rd Party content)
User-to-user Videoconference
On-line gaming
Tele-assistance Videoconference
Ronneby, 4 June 20041
Revenue Creation
User subscriptions
Revenue sharing with 3rd parties
Co-location fees
Advertisements
Ronneby, 4 June 20041
Conclusions
Amaroussion:wishes to become specialized service provideraims to translate success of broadband technologies into financial success by becoming a Multiservice Operatorparticipates into VisionAir project to test and evaluate technology offerings and validate business models
Ronneby, 4 June 20041
For more information . . .
Municipality of AmaroussionEuropean Project Office
9 Vas. Sofias St., Amaroussion 151 24Tel.: +30-210-8760340, fax: +30-210-8760522
e-mail: [email protected]
Ronneby, 4 June 20041
The end…The end…
Ronneby, 4 June 20041
Network Architecture
OTENET
FastEthernet
Alcatel 7750 SR-1
Multiservice Switch-Router
Optical GigabitEth
FastEth
ServerFarm
GigabitEth
Alcatel7301ASAM
w/ ADSL card
NewCityHall
RG
RG
RGRG
RG
RGRG
Apartment Building X
FastEthernet
RG
RG
RG
RGRG
RGRG
Old City Hall
MunicipalMultimediaSchool
Optical Metro GigabitEth
FastEthernet
RG
RG
RGRG
RG
RGRG
School 1
Workstation
RG
Home 1
Workstation
RG
Home X
Connection to ISP(Speed >=2mbps)
Workstation
RG
Home 2
Server Array
ADSL
ADSL
ADSL
ADSL Modem
ADSL Modem
ADSL Modem
VoIP Gateway
Ronneby, 4 June 20041
VisionAIR in Bari
• Services through personal computers and television interfaced with smart and easy-to use devices
• Trial users will be families, elderly / disabled people, Municipal assistance office, medical specialists, schools, press operators and offices
• Aim is to verify social and economic influence of the services
Ronneby, 4 June 20041
VisionAIR in Bremen
• Car sharing system for the
university campus
• Portable, easy to use
communications for people in
need of care
Ronneby, 4 June 20041
VisionAIR in Kenniswijk
• High speed internet access, IP
Telephony, Video conferencing, VoD, IP
Video Broadcasting, Home Control,
Security Services
• Well integrated broadband services
over a high-tech network infrastructure