LOS ANGELES A P R I L 2 1 - M AY 3 , 2 0 1 5

“It is absolutely the blend between the glitz and

glamour of Hollywood and the creativity, the vitality, the

vibrancy of the British population that calls Los

Angeles their home, of which I am one."

- Andy Bird, Chairman, Disney International

WHAT IS BRITWEEK

BritWeek hosts an annual program of exciting, dynamic events across the US celebrating British culture, creativity

and innovation.

BritWeek showcases British talent and business in entertainment, music, art, fashion, design, retail, sport,

technology, and more.

The BritWeek Los Angeles program includes headlining signature events & over 40 other cultural events

throughout the city. BritWeek Los Angeles 2015 runs April 21 – May 3

“A who’s who of industry power brokers joined international luminaries.” - The Los

Angeles Times

BRITWEEK AUDIENCE

BritWeek reaches a huge audience, bringing

together celebrities, high net worth individuals, and

influencers at unique events, particularly the

substantial British Expat and Anglophile market.

This engaged audience has a strong affinity and connection to the UK,

personally and professionally.

Over 350,000 people engage with BritWeek each year

BRITWEEK AUDIENCE

125,000+ guests attend over 40 BritWeek Los

Angeles events annually

22,000+ monthly

website visitors during BritWeek

150,000 BritWeek

Maps and Magazines distributed throughout BritWeek Los Angeles

BRITWEEK AUDIENCE

Over 15,000 email

subscribers

Over 80% of subscribers are active

and engaged in BritWeek newsletters

and updates

BRITWEEK PRESS

AS SEEN ON… 450 million media impressions annually

78% of media impressions from the

US

22% of media impressions from the

UK

Over 60 sponsors and partners annually

Over 85% of sponsors

return each year

BRITWEEK SPONSORS & PARTNERS

Some of our sponsors include:

“It seemed like a real fit for [Virgin Atlantic], and an opportunity for us to do something fun with the

innovation crowd in Los Angeles" - Simon Bradley, Virgin Atlantic, VP Marketing,

Americas

BRITWEEK SPONSORSHIP OPPORTUNIES

Corporate logo at red carpet events (step & repeat) for

significant press exposure and celebrity affiliation

Brand integration (e.g. product display) to

influencers, celebrities, and high net worth

individuals

Exposure and access to business leaders, C-level

company executives, and investors

Public brand promotion to thousands of

Anglophiles and British ex-pats

VIP access to exclusive events for valuable networking and

entertaining clients and partners

Advertising in BritWeek’s Map or

Magazine, distributed to thousands of people

Gifting opportunities at key BritWeek events

E-blasts to BritWeek audience

Customized integration of your business or brand into BritWeek events to reach key influencers

and an engaged, targeted audience

SPONSORSHIP PERFORMANCE INDICATORS

Direct sales & press exposure

Increased website and

retail traffic

New business leads (B2B and B2C)

Exposure to a captive, high caliber Expat & Anglophile

market

Leveraging influencers for social media reach

Sampling and gifting to

celebrities

Headlining Signature Events & Other Dynamic British Cultural Celebrations

BRITWEEK LOS ANGELES SIGNATURE EVENTS

BUSINESS INNOVATION AWARDS

presented by Virgin Atlantic April 23, 2015

This annual competition and award ceremony recognizes

innovative UK/California companies to an audience of 250+ business leaders and

investors, including fast-growing companies making huge impacts

in their fields.

BRITWEEK RED CARPET LAUNCH

April 21, 2015

Celebrities, high net worth individuals and leaders across music, sport, art, and business celebrate BritWeek’s Launch at

the Consul General’s private Residence. This invite-only

exclusive event receives millions of media impressions and

attracts 350-400+ influencers and creative leaders.

BRITWEEK LOS ANGELES SIGNATURE EVENTS

BRITWEEK MUSIC FESTIVAL

April 22 – April 25, 2015

Working with the biggest and most iconic music venues in

West Hollywood, BritWeek will curate an exciting festival of

musical events celebrating both established and emerging talent and celebrating the

longstanding Creative Fusion between the UK and US music

industries.

BRITWEEK FILM & TV SUMMIT

May 1, 2015

Together with media partner Variety and BAFTA LA, BritWeek

will bring together industry heavyweights for a dynamic, day-long dialogue on issues impacting the entertainment

world for 250+ directors, producers, writers, and talent, hosted by the Intercontinental

Hotel.

BRITWEEK LOS ANGELES SIGNATURE EVENTS

YOUR OWN EVENT DATE TBD

BritWeek Los Angeles features

over 40 events each year, including fashion, art, music,

literature, etc. Consider hosting your event during BritWeek Los Angeles and benefit from all the added

press, promotion and attention. Contact us for more

information.

BRITWEEK CHRISTOPHER GUY

DESIGN ICON AWARD April 29, 2015

BritWeek & luxury designer

Christopher Guy celebrate the UK/US relationship in the

creative field by honoring an individual who has had a major impact within the design field. The 2015 honoree, who will be

recognized in front of audience of 400+ design leaders and press, will be Thomas Heatherwick.

ABOUT BRITWEEK

BritWeek  is  a  non-­‐profit  organiza2on,  started  in  Los  Angeles  in  2007  by  Nigel  Lythgoe,  long-­‐2me  Execu2ve  Producer  of  American  Idol  and  So  You  Think  You  Can  Dance  and  the  then  Bri2sh  Consul  General  Bob  Peirce,  to  

highlight  the  crea2ve  fusion  between  the  United  Kingdom  and  the  United  States.  

   BritWeek  takes  place  in  Los  Angeles,  Miami,  Orange  County,  Orlando,  

and  San  Francisco,  with  more  new  ci2es  coming  soon.    

Every  year,  the  program  is  diverse,  exci2ng,  fresh  and  new,  covering  a  range  of  topics  and  bringing  in  the  biggest  thought  leaders  and  

influencers.    

More  informa2on  available  at  www.britweek.org  

“BritWeek…celebrating the British contribution in the world of the arts.”

- Bruno Tonioli

CONTACT BRITWEEK

To  find  out  about  sponsorship,  brand  partnerships,  VIP  a>endance  at  our  events,  or  hos@ng  your  own  event  during  BritWeek,  contact:  

 LAUREN  STONE,  EXECUTIVE  DIRECTOR  

215.606.8797  LAUREN@BRITWEEK.ORG