BRITVA – AGENCY WITH A KEY EXPERTISE IN THE AREA OF EVENT MARKETING.

OUR PROFESSIONAL EXPERIENCE ALLOWS US TO REACH OUR CUSTOMERS’ MARKETING GOALS IN A HIGHLY EFFECTIVE WAY.

HEADOFFICE: YEKATERINBURG

ABOUT US

BTL• RUSSIAN FEDERATION• REPUBLIC OF BELARUS

MICE• THAILAND• NEW ZEALAND• AUSTRALIA• SINGAPORE

GEOGRAPHY OF PROJECTS

«REMEMBER, THIS DAY IS NOT REFUNDABLE OR EXCHANGEABLE»

WARREN BUFFETT

• BTL. DEVELOPMENT OF CREATIVE MECHANICS AND IMPLEMENTATION OF MARKETING PROGRAMS

• SPECIAL EVENTS. DEVELOPMENT OF CREATIVE CONCEPTS AND END-TO-END IMPLEMENTATION

FIELD MARKETING

TOOLS

MICECORPORATE LEISURE.DEVELOPMENT AND ORGANIZATION OF TRAVEL IN ORDER TO DEVELOP AND INCREASE THE LEVEL OF UNDERSTANDING AND VALUE OF LIFE FOR EMPLOYEES AND CLIENTS OF COMPANY

«THE SIGN "FASTEN THE SEATBELTS "IS ON AND YOU LEAVE ALL THE PROBLEMS BEHIND»

Alex Garland

TOOLS

SPECIAL EVENTS:SPECIAL EVENTS: FESTIVALS, CONCERTS, SHOW, PUBLIC EVENTS, ROAD SHOW, SOCIAL CAMPAIGNS

TRADE EVENTS:CONFERENCES, PRESENTATIONS, RECEPTIONS, WORKSHOPS, FORUMS, CONVENTIONS, SUMMITS

HR EVENTS:CORPORATE EVENTS, COMPANIES’ ANNIVERSARIES, PROFESSIONAL EVENTS

EXPERTISE

SPECIAL EVENTS:SPECIAL EVENTS: FESTIVALS, CONCERTS, SHOW, PUBLIC EVENTS, ROAD SHOW, SOCIAL CAMPAIGNS

TRADE EVENTS:CONFERENCES, PRESENTATIONS, RECEPTIONS, WORKSHOPS, FORUMS, CONVENTIONS, SUMMITS

HR EVENTS:CORPORATE EVENTS, COMPANIES’ ANNIVERSARIES, PROFESSIONAL EVENTS

EXPERTISE

Geography:

Moscow and Moscow region, Saint Petersburg,Yaroslavl, Nizhniy Novgorod, Velikiy Novgorod, Kaluga, Vladimir, Cheboksary, Perm, Omsk

Goals:

To reduce a number of accidents that happen due to drivers breaking the rules of passing the zebra crosswalks. Our purpose is to let the drivers know how important it is to reduce the speed in advance before zebra crosswalk.

Agency tasks:

• casting and coaching of �eld sta�;

• POSm logistics;

• catering;

• photo and videoshoot;

• accounting.

Outreach: ~ 300 000 direct contacts.

Promotion channels:

• kindergartens;

• lower grades of secondary schools;

• senior grades of secondary schools;

• zebra crosswalks;

• higher education institutions;

• gas stations;

• driving schools.

«SLOW DOWN!»PROJECT OF STATE TRAFFIC POLICE OF MINISTRY OF INTERNAL AFFAIRS OF RUSSIA AND RUSSIAN UNION OF CAR INSURERS, ORGANIZED WITH INFORMATION SUPPORT OF CENTER OF EXPERTISE «TRAFFIC WITHOUT DANGER».12.03.2014 – 30.04.2014

Geography:

Moscow and Moscow region, Saint Petersburg,Yaroslavl, Nizhniy Novgorod, Velikiy Novgorod, Kaluga, Vladimir, Cheboksary, Perm, Omsk

Goals:

To reduce a number of accidents that happen due to drivers breaking the rules of passing the zebra crosswalks. Our purpose is to let the drivers know how important it is to reduce the speed in advance before zebra crosswalk.

Agency tasks:

• casting and coaching of �eld sta�;

• POSm logistics;

• catering;

• photo and videoshoot;

• accounting.

Outreach: ~ 300 000 direct contacts.

Promotion channels:

• kindergartens;

• lower grades of secondary schools;

• senior grades of secondary schools;

• zebra crosswalks;

• higher education institutions;

• gas stations;

• driving schools.

«SLOW DOWN!»PROJECT OF STATE TRAFFIC POLICE OF MINISTRY OF INTERNAL AFFAIRS OF RUSSIA AND RUSSIAN UNION OF CAR INSURERS, ORGANIZED WITH INFORMATION SUPPORT OF CENTER OF EXPERTISE «TRAFFIC WITHOUT DANGER».12.03.2014 – 30.04.2014 Geography:

Voronezh, Rostov-on-Don, Astrakhan, Ulyanovsk, Yekaterinburg

Goals:

• attraction of potential clients;

• clients’ pool expansion;

• presentation of new cars’ models;

• current customers’ loyalty stimulation;

• promotion of KIA brand as global soccer sponsor (based on soccer EuroCup 2012 sponsorship).

Agency’s tasks:

• project account management within Open Group agency. Nikita Volodin as a head of project in Southern region;

• budgeting and accounting;

• booking of cities’ central squares;

• logistics of set-up equipment (long vehicle);

• coordination of the event with municipal services (city administration, police, EMERCOM, explosives experts);

• imediate assemble and dismantlement of stages with participation of regional specialist under control of technical directors;

• logistics for 11 cars (2 car haulers)

• management of team of 15 people. Management of Regional partners’ team. Casting and coordination of �eld sta� (approximately 30 people);

• development and production of POSm;

• catering;

• organizing of show.

KIA EURO UEFA 2012. RUSSIAN TOUR 02.06.2012-30.06.2012

MERRY CHRISTMAS. LOUIS VUITTON12.12.2013

Geography:

Yekaterinburg. Boutique Louis Vuitton

Goals:

• organization of children oriented event.

Agency tasks:

• development of creative concept of event;

• development and production of premium POSm;

• technical support of event;

• venue branding;

• catering organization including sommelier service;

• working with sta�: hostess, photographers, including an instant photo printing, dj, scrapbooking specialist;

• working with artist.

Geography:

Novosibirsk,Yekaterinburg, Nizhniy Novgorod, Ufa

Goals:

• organization of the event with a complex staging and technical part to present a new model from the brand.

Agency’s tasks:

• technical support;

• organizing of degustation;

• organizing of catering;

• venue search as per event requirements;

• venues branding;

• search for speci�c sta� in every city: knights-re-enactors of certain centuries;

• work with artists;

• development of scenario plans;

• logistics;

• accounting;

• general management.

KRUSOVICE ROAD SHOW18.03.2014 - 04.04.2014

Geography:

Novosibirsk,Yekaterinburg, Nizhniy Novgorod, Ufa

Goals:

• organization of the event with a complex staging and technical part to present a new model from the brand.

Agency’s tasks:

• technical support;

• organizing of degustation;

• organizing of catering;

• venue search as per event requirements;

• venues branding;

• search for speci�c sta� in every city: knights-re-enactors of certain centuries;

• work with artists;

• development of scenario plans;

• logistics;

• accounting;

• general management.

KRUSOVICE ROAD SHOW18.03.2014 - 04.04.2014

Geography:

Yekaterinburg, business-center “President”

Goals:

• organization of grand opening of consulting and audit worldwide leader’s o�ce.

Agency’s tasks:

• development and realization of a technical structure of providing a necessary infrastructure at the venue that did not have it initially (stage setup, concert illumination, sound support, organization of a video broadcast);

• venue branding;

• development and production of POSm;

• organization of catering;

• organization of sommelier’s area;

• rganization of a jazz concert;

• providing professional sta�.

DELOITTE`S OFFICE OPENING10.10.2013

Geography:

Yekaterinburg. Loft Bar Gallery “Dom Pechati”

Goals:

• presentation of new car model;

• expansion of VIP-clients pool;

• creation of powerful newsbreak.

Agency’s tasks:

• venue booking;

• amplifying of venue’s technical features (set-up of new technical outsized door for the cars to be able to get into the venue);

• venue set-up;

• premium catering;

• work with clients’ pool: buildup of VIP-customers’ pool, in -hand express delivery of 200 invitations;

• casting, coaching, in-�eld coordination;

• venue branding;

• working with Artist, organization of common rider.

KIA QUORIS PRESENTATION24.01.2013

Geography:

Yekaterinburg. Loft Bar Gallery “Dom Pechati”

Goals:

• presentation of new car model;

• expansion of VIP-clients pool;

• creation of powerful newsbreak.

Agency’s tasks:

• venue booking;

• amplifying of venue’s technical features (set-up of new technical outsized door for the cars to be able to get into the venue);

• venue set-up;

• premium catering;

• work with clients’ pool: buildup of VIP-customers’ pool, in -hand express delivery of 200 invitations;

• casting, coaching, in-�eld coordination;

• venue branding;

• working with Artist, organization of common rider.

KIA QUORIS PRESENTATION24.01.2013

Geography:

Yekaterinburg. Concert hall named after Makletski

Goals:

• organization of charity concert with aim to raise the funds for brain and spine cancer treatment for 5-years old Diana Kasimova.

Agency’s tasks:

• organization of concert program;

• technical support of event;

• photo and video shoot of event;

• catering.

Amount of funds raised = 104230 Russian rubles.

CHARITY CONCERT “LET’S SAVE DIANA”31.10.2013

Geography:

Yekaterinburg. Boutique Louis Vuitton

Goals:

• organization of new men shoes collection presentation.

Agency’s tasks:

• technical support;

• organization of catering, including sommelier’s service for strong spirits;

• venue branding;

• sta� work;

• work with artist.

LOUIS VUITTON. MEN`S DAY18.04.2014

ALL-NEW RANGE ROVER SPORT PRESENTATION16.08.2013

Geography:

Yekaterinburg. Loft Bar Gallery “Dom Pechati”

Goals:

• organization of an event with the complex staging and technical part for a presentation of new car brand.

Agency’s tasks:

• development of creative concept;

• Technical support of event: concert illumination;

• sound support, video-installation;

• development and production of 3D-mapping installation;

• branding and venue decoration;

• working with artist.

Geography:

Yekaterinburg. Shopping and Entertainment Centre “MEGA”

Goals:

• organization of multi-brand exhibition of cars where auto dealers o�er the best sales promotions and special o�ers for buying a car.

Agency’s tasks:

• active sales of promo-spots to auto dealerships in Yekaterinburg;

• participants:

• Peugeot

• Suzuki

• Hyundai

• Volkswagen

• Opel

• Nissan

• Mitsubishi;

• organization of entertainment part;

• production and set-up of POSm;

• complexed paper work with Shopping and

Entertainment Centre “MEGA”: arrangement of

approvals to let the cars in and out, approvals for

assemblage works and work of promo-sta�;

• accounting.

AUTOSALON IN “MEGA”01.06.2013 – 30.06.2013

ALL-NEW RANGE ROVER SPORT PRESENTATION16.08.2013

Geography:

Yekaterinburg. Loft Bar Gallery “Dom Pechati”

Goals:

• organization of an event with the complex staging and technical part for a presentation of new car brand.

Agency’s tasks:

• development of creative concept;

• Technical support of event: concert illumination;

• sound support, video-installation;

• development and production of 3D-mapping installation;

• branding and venue decoration;

• working with artist.

Geography:

Yekaterinburg. Shopping and Entertainment Centre “MEGA”

Goals:

• organization of multi-brand exhibition of cars where auto dealers o�er the best sales promotions and special o�ers for buying a car.

Agency’s tasks:

• active sales of promo-spots to auto dealerships in Yekaterinburg;

• participants:

• Peugeot

• Suzuki

• Hyundai

• Volkswagen

• Opel

• Nissan

• Mitsubishi;

• organization of entertainment part;

• production and set-up of POSm;

• complexed paper work with Shopping and

Entertainment Centre “MEGA”: arrangement of

approvals to let the cars in and out, approvals for

assemblage works and work of promo-sta�;

• accounting.

AUTOSALON IN “MEGA”01.06.2013 – 30.06.2013

Geography:

Yekaterinburg. Auto Dealership “Britania”.

Goals:

• organization of grand opening of a new showroom of Jaguar and Land Rover dealership.

Agency’s tasks:

• development and realization of a technical structure ofevent’s support (LED screens, stage, concert sound, sound support, façade illumination);

• development and realization of creative video footage (staged shoot, post-production);

• sta� work;

• work with artist.

“BRITANIA” AUTO DEALERSHIP GRAND OPENING21.03.2014

EVENTS:• Presentation of the First Drilling Rig /URAL HEAVY MACHINES PLANT, Yekaterinburg

• Regional conferences of dealerships KIA /KIA MOTORS RUS/, Yekaterinburg, Krasnoyarsk

• Presentation of Audi A6/AUDI CENTRE YEKATERINBURG/, Yekaterinburg

• Presentation of Range Rover Evoque /AUTO CENTRE «BRITANIA»/, Yekaterinburg

• Bump Plug-in «Pirate Station Teatro» /COCA-COLA/, Yekaterinburg

• Regional �nal of the 5th All Russia contest of scienti�c and innovation projects «Innovations for sustainable development» under the aegis of Siemens /SIEMENS/, Yekaterinburg

• Louis Vuitton. Oppening Day /LOUIS VUITTON/, Yekaterinburg

• Jaguar Art Weekend /JAGUAR/, Yekaterinburg

BTL:• Spring diagnostics (merchandising, audit of POSm) /RENAULT/ 86 cities in RF, 3 waves, annually

• Lea�etting /HOME CREDIT BANK / 149 cities in RF, 2 waves

• Dacha promo (gift-for-buy+consultation) /«KALINA» GROUP/ 31 city in RF

• Nescafe Green Blend (дегустация) /NESTLE/ 7 cities in RF

• Supervising ofnew car models exhibition in «MEGA» /HYNDAI MOTOR COMPANY/ 8 cities in RF

EXPERTISE

BRITVAMARKETINGAGENCY

YEKATERINBURG, KARL LIEBKNECHT ST. 22OFFICE 708 & 714TEL.: +7 343 287-41-47E-MAIL: HELLO@MABRITVA.RU

EVENTS:• Presentation of the First Drilling Rig /URAL HEAVY MACHINES PLANT, Yekaterinburg

• Regional conferences of dealerships KIA /KIA MOTORS RUS/, Yekaterinburg, Krasnoyarsk

• Presentation of Audi A6/AUDI CENTRE YEKATERINBURG/, Yekaterinburg

• Presentation of Range Rover Evoque /AUTO CENTRE «BRITANIA»/, Yekaterinburg

• Bump Plug-in «Pirate Station Teatro» /COCA-COLA/, Yekaterinburg

• Regional �nal of the 5th All Russia contest of scienti�c and innovation projects «Innovations for sustainable development» under the aegis of Siemens /SIEMENS/, Yekaterinburg

• Louis Vuitton. Oppening Day /LOUIS VUITTON/, Yekaterinburg

• Jaguar Art Weekend /JAGUAR/, Yekaterinburg

BTL:• Spring diagnostics (merchandising, audit of POSm) /RENAULT/ 86 cities in RF, 3 waves, annually

• Lea�etting /HOME CREDIT BANK / 149 cities in RF, 2 waves

• Dacha promo (gift-for-buy+consultation) /«KALINA» GROUP/ 31 city in RF

• Nescafe Green Blend (дегустация) /NESTLE/ 7 cities in RF

• Supervising ofnew car models exhibition in «MEGA» /HYNDAI MOTOR COMPANY/ 8 cities in RF

EXPERTISE

BRITVAMARKETINGAGENCY

YEKATERINBURG, KARL LIEBKNECHT ST. 22OFFICE 708 & 714TEL.: +7 343 287-41-47E-MAIL: HELLO@MABRITVA.RU

LET’S DISCUSS?NIKITA VOLODINDIRECTOR

+7 922 035-71-22NIKITA.V@MABRITVA.RU

ZHANNA TOMILOVSKIKHEXECUTIVE DIRECTOR

+7 965 546-09-68ZHANNA.T@MABRITVA.RU

LET’S DISCUSS?NIKITA VOLODINDIRECTOR

+7 922 035-71-22NIKITA.V@MABRITVA.RU

ZHANNA TOMILOVSKIKHEXECUTIVE DIRECTOR

+7 965 546-09-68ZHANNA.T@MABRITVA.RU

© BRITVA AGENCY, 2014