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British Road Safety: Presentation 28/10/2009 by Duncan Price, Deputy Head, Road User Safety Division
• New British Road Safety Strategy• Vulnerable Road Users• Driving During Business• Delivery with Local Organisations
Part One: The Road Safety Strategy Post 2010
A Safer Way:
Consultation on Making Britain’s Roads the Safest in the World
www.dft.gov.uk/roadsafetyconsultation
The 2000 National Strategy: So Good we did another one in 2010…
Good progress including through:• Better vehicles – secondary safety• Local road engineering• Changes to some behavioursBut: • Some high risk driving and riding
(business and leisure) • Controversy about speed enforcement
Progress against our targets –children
Killed or seriously injured child casualties: 1994-2007
0
1000
2000
3000
4000
5000
6000
7000
8000
1994 1996 1998 2000 2002 2004 2006 2008 2010
Child KSI casualties
1994-1998 baseline average
Average annual rate of reduction required from 1996
Progress against our targets – slight injuries
Progress against our targets -overall
Killed or seriously injured casualties: 1994-2007
0
10000
20000
30000
40000
50000
60000
1994 1996 1998 2000 2002 2004 2006 2008 2010
KSI casualties
1994-1998 baseline average
Average annual rate of reduction required from 1996
Road deaths
Identifying the challenges - Road users
The geography of road safety – hotspots and just spots
Hotspots and … just spots
The roads that people are dying on
•19% of traffic was on motorways, but 5% of casualties
•38% of fatalities occurred on rural A roads, 62% on all rural roads
•Nearly 60% of all casualties occur on urban roads
The record of achievement over the current strategy period
The fatal driver behaviours
In 2007:• Over 700 deaths involved exceeding
speed limits or inappropriate speed• 460 people were estimated to have been
killed in a drink-drive accident• careless or dangerous driving
contributed to at least 400 road deaths• 350 people estimated to die for lack of
seatbelt
The focus for the new strategy
• Children particularly in deprived areas, and young people
• Safety on rural roads• Pedestrian and cyclist
casualties in towns and cities– especially deprived areas
• Protecting motorcyclists, 20% of road fatalities; 1% of traffic
• Illegal and inappropriate speed
• Poor road user behaviouramongst a minority, where drink-driving and failure to wear a seatbelt remain a problem
• Bringing all areas up to the standard of the best
The vision for the new strategy
Britain’s Roads - the Safest in the World
The approach
• Have consulted on possible changes to road safety enforcement – including drink, drugs and extreme speed
• In process of transforming driver training and testing• This brings legal and regulatory framework into a good shape • New strategy therefore focuses on tackling remaining “hard
cases”, rather than applying blanket new rules across board• It also needs to support our partners to do their job
consistently and well. So our proposals include: – better use of data– information sharing– better evaluation– skills development – new arrangements for national reporting and scrutiny
• All aimed at bringing the standards of the less safe areas, roads, vehicles and road users up to those of the best
Proposed new targets for 2020
• To reduce road deaths by at least 33% by 2020 compared to the baseline of the 2004-08 average number of road deaths
• To reduce the annual total of serious injuries on our roads by 2020 by at least 33%
• To maintain our progress on child road safety and to tackle problem of young people's safety:
– To reduce the annual total of road deaths and serious injuries to children and young people (aged 0 -17) by at least 50%
Targets: safe and sustainable
To improve health, the environment and congestion,we are keen to encourage more walking and cycling.We wish to reduce the risk to the individual walker orcyclist, and we are therefore proposing a rate-based target:
– To reduce by at least 50% by 2020 the rate of KSI per km travelled by pedestrians and cyclists, compared with the 2004-08 average.
Work in hand – driver learning and testing
• Report on consultation published 21 April
• New pre-driver qualification in safe road use being rolled out
• From October 2009: partial credit for theory test; case studies in theory test
• From October 2010: developing proposals to test independent driving; and for supervising drivers on tests
• Full learning package trialled during 2009/10
Work in hand – driver learning and testing
• an improved driving test
• an improved learning process
• better information about driving instructors and improved instructor training
• further options for learning and qualifications
Work in hand – road safety compliance
Includes proposals to:remove an outdated loophole around breath-testing;improve our evidence on drink drivers, including through a new roadside survey of drinking and driving and a NICE evidence review .graduated penalty points for speeding, so that extreme speeders receive more points;promote the evaluation of average speed camerasand disseminate the results.explore the creation of a new offence of driving with an illegal drug present in the body.consider making careless driving a fixed penalty offence to reduce pressures on the police and to increase the level of enforcement action against demonstrably bad driving.
Proposed new measures - delivery
• New National Road Safety Plan to aid delivery and transparency
• Road Safety Delivery Board to drive delivery of national road safety plan
• Annual report on road accidents supported by independent panel
• New Information Management strategy to support data led delivery and good practice sharing Skills and professional development for road safety professionals
• Enhanced delivery team to support local decision makers
• A new rigour around evaluation and more standard cost benefit assessments
A targeted solution for rural single carriageways
• revised guidance to highway authorities, recommending that lowerlimits are adopted where risks are relatively high and there is evidence that a lower limit would reduce casualties.
• comparative risk information on the safety performance of rural ‘A’roads via the Road Safety Foundation (EuroRap Mapping)
Proposed new measures – 20mph limits and zones
• Still too many pedestrians and cyclists hit by vehicles in residential streets at speeds causing serious injury or death
• Pedestrian 8 times more likely to die if hit at 30 mph than at 20 mph
• Propose to amend our guidance, recommending that highway authorities, over time, introduce 20 mph zones or limits into streets which are primarily residential in nature
Safer vehicles
• Vehicles have played crucial role in reducing road casualties in last decade. Will ensure continued delivery of safer vehicles through consumer information, raising awareness and regulation.
• Want to encourage particular emphasis on the development of advanced crash avoidance systems over the longer term
• Crash protection increasingly targeted towards specific problems or groups at risk
Part 2: Vulnerable Road Users
• Pedestrians• Pedal Cyclists• Motorcyclists• Children• (Equestrians)
Delivering a Sustainable Transport System
Reduce carbon
emissions
Support economic growth
Improve quality of
life
Contribute to better safety,
security and health
Promote equality of opportunity
Transport that works for everyone
Transport brings us all great benefits... But we must minimise the costs it imposes
Pedestrians, Pedal Cyclists, Children
• Speed in towns (20 mph, street layouts)
• Education and training• Vehicles• Integration of local child road safety
work with safeguarding children more generally
The Government's Motorcycling The Government's Motorcycling StrategyStrategy
•• Published Published February 2005February 2005
•• Mainstreaming Mainstreaming motorcyclingmotorcycling
•• Working together Working together on implementation, on implementation, through National through National Motorcycle Council Motorcycle Council
•• Updated action Updated action plan issued June plan issued June 20082008
Traffic Management and Traffic Management and InfrastructureInfrastructure
•• The Institute of Highway The Institute of Highway Incorporated Engineers Incorporated Engineers (IHIE) guidelines on the (IHIE) guidelines on the provision for motorcyclists provision for motorcyclists on the highway on the highway
•• Highways Agency Highways Agency including motorcycles in including motorcycles in its Safety Action Plan for its Safety Action Plan for trunk roads & motorways trunk roads & motorways
•• HA implementing HA implementing motorcycle friendly crash motorcycle friendly crash barriersbarriers
•• DfT guidance on allowing DfT guidance on allowing motorcycles in bus lanes motorcycles in bus lanes ––egeg TfLTfL
Technical and EngineeringTechnical and Engineering
•• SHARP SHARP -- New scheme New scheme for improved consumer for improved consumer information on information on motorcycle helmetsmotorcycle helmets
•• Diesel spills Diesel spills ––information for diesel information for diesel vehicle users and petrol vehicle users and petrol retailers as well as retailers as well as motorcyclistsmotorcyclists
•• User survey on brakes, User survey on brakes, tyres, mirrors, to inform tyres, mirrors, to inform policy developmentpolicy development
Training and TestingTraining and Testing
•• Driving Standards Driving Standards AgencyAgency’’s Posts Post--Test Test Trainer Registration Trainer Registration Scheme Scheme –– voluntary from voluntary from Feb 07Feb 07
•• Insurance discounts Insurance discounts linked to postlinked to post--test test training training –– Enhanced Enhanced Rider SchemeRider Scheme
•• 33rd rd EU Driving Licence EU Driving Licence Directive Directive –– consulting consulting with industry and users with industry and users on implementation by on implementation by 20132013
Road Safety and PublicityRoad Safety and Publicity
•• DfTDfT’’ss ‘‘Think!Think!’’ road safety road safety campaign sponsors British campaign sponsors British Super Bikes championships Super Bikes championships since 2004 since 2004 –– The Think The Think Motorcycle AcademyMotorcycle Academy
•• TV advert aimed at car TV advert aimed at car drivers warns them to drivers warns them to ‘‘take take longer to look for bikeslonger to look for bikes’’
•• New campaign for 2010New campaign for 2010•• Research programme to Research programme to
increase understanding, increase understanding, including motorcyclistsincluding motorcyclists’’motivations and drivers' motivations and drivers' attitudes to motorcyclists.attitudes to motorcyclists.
• up to 1 in 3 road crashes involves a vehicle being driven for work.
• drivers doing more than 80% of mileage for work have over 50% more injury accidents than similar drivers with no work mileage
• business drivers have collision rates that are 30 – 40% higher than those of private drivers
• about 4 in 10 tiredness-related crashes involve someone driving a commercial vehicle
• management and employees can be prosecuted over crashes on work related journeys, even if drivers are using their own vehicle a driving for work policy is also a legal requirement
… but it will save a business money
Part 3: Driving during Business:Why manage driving for work?
DfT’s engagement strategy
• target employers and drivers with separate but complementary strategies and messages
– Driving for Work website and information CD
– Business Champions’ programme
• reform of driver training and testing• Driving for Work campaign• link to wider sustainable transport agenda
Information for business
• research project developing
information for business• mix of business case,
practical information, and case studies (good and bad)
• aimed at company decision makers, and those who areresponsible for a company’s vehicles and driving for work
Case studies – good and bad
• What have we achieved?– a good team engaging with senior
business people– a strong suite of business champions– a growing network of business and public
bodies– a website and newsletter– a recognised campaign brand– a programme of events – exhibitions and
other events
campaigns
ambient advertising - truck backs, petrol pumps and motorway service station washroom panels
campaigns
Does it work?• We know we can make a difference –
• drink-driving - fatalities cut by two thirds with a combination of publicity and enforcement
• drink-driving - fatalities cut by two thirds with a combination of publicity and enforcement
Part 4: DfT and Local OrganisationsWhat makes a successful authority?
– Road safety embedded in the authority’s strategic aims
– A culture of casualty reduction
– Co-ordination between programmes, particularly maintenance
– Published by DfT 2004.
– Data led decisions
– Monitoring of all schemes and activities
Partnership Working is Key:
• Local authorities (cross boundary)
• Highways Agency
• Emergency services
• Health services
• Commerce & industry
• Government departments
• Road users• DfT Road
Safety Delivery Board.
What is DfT doing to help?
• Working with local authorities in regional groups, on local transport plans (LTPs) and local area agreements (LAAs)
• Road Safety Health Check initiative
• Funding
• Project-related Work.
Improving Local Delivery
• Local targets– Local Area Agreements– Local Transport Plans
• Promotion of good practice requires participation– Regional groups / campaigns / statistics– Beacon Scheme – Road Safety Time Bank
initiative Knowing what works – monitoring and evaluation
Road Safety Time Bank
– www.roadsafetytimebank.co.uk• Professionals can share their
knowledge, experience and expertise.
• Members can post case studies for other members to use.
• Members trade time on their areas of expertise in exchange for those they want to know more about.
DfT Road Safety Health Check Initiative
• Commitment to assist local authorities in achieving their targets.
• Diagnosis of problems and opportunities
• Knowledge Transfer
Investment in Road Safety
Nationally Public Investment:• £228 million spent by local authorities on capital
schemes in 2006/07 (half single purpose safety engineering schemes)
• £484 million spent by local authorities on day to day road safety and traffic management in 2006/07– £25 million invested in local education, training
and publicity• £18 million was spent on THINK! in 2005/06 by DfT• Plus Highways Agency, Other DfT Agencies,
Scotland, Wales, Police, Fire and Rescue
DfT Sponsored Local Road Safety Projects
• Solutions to complex local safety problems.
• Broader lessons as well as technical aspects.
• Full programme of monitoring and evaluation.
• Dealing with real problems, learning real lessons, making real mistakes = good practice guidance.
Road Safety Demonstration Projects
• Gloucester Safer City project (1996 – 2001).• 10 Mixed Priority Routes 2002 – 2006 • Neighbourhood Road Safety Initiative
(tackling areas of disadvantage) 2002 –2006 (15 areas).
• Inner City 2004 –2010 (Part of Birmingham).• Rural Projects 2008 – 2010• 56 Local Partnership Projects
