BRITANNIA(Old Format)

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Eat Healthy, Think Better


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BACKGROUND

Britannia Industries Limitedis an Indian company based in Kolkata that is famous for its

Britannia & Tiger brands of biscuit, which are highly recognized throughout the country.Britannia is one of Indias leading biscuit firms, with an estimated 38% market share.

The companys principal activity is the manufacture & sale of biscuits, bread, cakes & dairyproducts.

The story of one of Indias favorite brands reads almost like a fairy tale. Once upon a time, in1892 to be precise , a biscuit company was started in a nondescript house in Calcutta with an

initial investment of Rs. 295. The company we all know as Britannia today. Britannia strodeinto the 21st century as one of Indias biggest brands & the pre-eminent food brand of thecountry. In recognition of its vision & accelerating graph, Forbes Global rated Britannia Oneamongst the Top 200 small Companies of the world, & The Economic Times pegged Britannia asIndias 2ndMost Trusted Brand.


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Every third Indian must be a Britannia customer

by the year 2013..

MISSION


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To Dominate the food & beverage market in India with adistinctive range of tasty & healthy Britannia Brands

To triple the turnover & operating income by 2013..

VISION


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Good Day(Butter)

Nice Time

Cream Cracker

Milk BikisMarie Gold

Good Day(Cashew)

Britannia Tiger

Britannia 50-50

BRANDS


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MILESTONES

1892- Britannia established

1910-Advent of electricity mechanises operation

1921-Britannia becomes the first company East of the Suez touse gas ovens

1978-Indian shareholding crosses 60%

1979-Re-christened Britannia Industries ltd.

1983-Sales cross Rs.100crore

1993-Wadia group acquires stake in BIL

1999-Britannia khao world cup jao-a major success! Profit upby 37%

1994-Volumes cross 1,00,000tons of Biscuits

2003-Treat Duet-most successful launch of the year


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2004-Britannia accorded the status of being a

superbrand

2007-Britannia industries formed a joint venture with

the Khimji RamdasG

roup & acquired a 70% beneficialstake in the Dubai based strategic foods International Co.

2008-Britannia launched iron fortified Tiger Banana

biscuits, Good Day Classic Cookies, low fat Dahi &

renovated MarieG

old.

MILESTONES


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CORPORATE STRUCTURENAME DESIGNATION

Mr. Nusli Neville Wadia Chairman

Ms. Vinita Bali Managing Director

Mr. A.K. Hirjee Director

Dr. Ajai Puri Director

Mr. Avijit Deb Director

Mr. Jeh N Wadia Director

Mr. Keki Dadiseth Director

Mr. Nimesh N Kampani DirectorMr. Pratap Khanna Director

Mr. S S Kelkar Director


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PRODUCTION

HEAD

REGIONAL

PURCHASE

HEAD

REGIONAL

FINANCE

MANAGER

REGIONAL

QUALITY

ASSURANCEHEAD

REGIONAL

HUMAN

RESOURCEHEAD

REGIONAL

SALES

MANAGER

ENGINEERING

HEAD

Production

Officer

Engineering

Officer

Purchase

Officer

Accounts

Officer

Quality

Assurance

Officer

Human

Resource

Officer

Workmen Workmen Workmen Area Sales Manager Sales Operational Manager

Sales Officer Territory Sales-in-charge


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SWOT Analysis

INTERNAL FACTORS EXTERNAL FACTORS

Strengths --

widely accepted in all generations.

easily available in various forms.

provides instant remedy for hunger.

Weaknesses --

decrease of international value.

increase in the cost of production.

Industry & technology requires high

investment

Opportunities --

expansion of Indian Economy.

fallings trade barriers in attractive

foreign markets.

acquisition of rival firms or companies

with attractive technological expertise.

Threats --

likely entry of potent new competitors.

costly new regulatory requirements.

shift in buyers needs and tastes away

from the industrys products.


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TEN YEAR FINANCIAL STATISTICS : 2001 2010 (Statement of Assets Employed)

Rs. million

As at / Yearended 31st

March

2001 2002 2003 2004 2005 006 2007 2008 009 2010

Assets

employed

Fixed assets

less Depreciation

& Amortisation

1,588 1,632 1,481 1,283 1,338 1,516 2,144 2,507 ,839 2,931

Investments 2,156 3,104 2,969 2,913 3,301 ,599 3,200 3,808 ,231 4,906

Net current

assets257 592 747 43 (485) 09 596 2,072 1,161 421

Miscellaneous

expenditure163 217 260 463 342 161 256 232 66 -

4,164 5,545 5,457 4,702 4,496 5,585 6,196 8,619 ,497 8,258


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Profits and

appropriati

ons

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sales 13,325 14,510 13,941 14,705 16,154 18,179 23,171 26,170 31,429 34,246

Profit before

Depreciation,

Amortisation

and Tax

1,369 1,630 1,722 2,251 2,645 2,218 1,514 2,536 2,866 2,112

Depreciation

and

Amortisation

189 240 261 224 190 217 253 291 335 275

Profit before

tax and

Exceptional

items

1,180 1,390 1,461 2,027 2,455 2,001 1,261 2,245 2,531 1,737

Exceptional

items(41) 1,201 12 (183) (252) 6 (77) 78 (206) (529)

Profit before

tax *1,139 2,591 1,473 1,844 2,203 2,007 1,184 2,323 2,325 1,208

Taxation 34 559 482 656 715 543 108 413 521 43

Profit after

tax705 2,032 991 1,188 1,488 1,464 1,076 1,910 1,804 1,165

Dividends 153 201 251 272 334 358 358 430 956 597

Tax on

dividend16 - 32 35 47 50 61 73 162 99

Debenture

Redemption

Reserve

7 14 18 - - - - - - -

Retained

earnings89 1,564 692 910 1,117 1,056 657 1,407 686 469

* Includes impact on account of transfer of dairy business of Rs. 1257 Mn in 2002.

TEN YEAR FINANCIAL STATISTICS : 2001 2010 (Profitability Statement)

Rs. million


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BRITANNIA(Old Format)