Bringing Your SEO into 2018 - Chris Lane Jones · Bringing Your SEO into 2018 By Chris Lane Jones Bringing Your SEO into 2018 ‣ bit.ly/JOMMSEO2018

Bringing Your SEO into 2018

By Chris Lane Jones

Bringing Your SEO into 2018 ‣ bit.ly/JOMMSEO2018

View the slidesBy going the link above

Right Here �


#1 Rules of the Road ‣#2 Monitoring Your Site ‣#3 Choosing Keywords ‣


#1 Rules of the RoadGoogle Webmaster Tool - First line of defense


Demonstrationhttps://www.google.com/webmasters

#1 Rules of the Road


#1 Rules of the Road Check List

1. Make sure there are no crawl errors2. Check the Structured Data Settings (Blog Post)

3. AMP site (For blog sections)


#1 Rules of the Road You can edit your Keywords by using Yoast for WordPress or editing the code in

HTML.




Meta Title

Slug/URL

Meta Description

Meta Description Editor

Slug/URL Editor

Meta Title Editor



2. Make sure the length stays green.

3. Preview Content Here

1. Press “Edit Snippet” to edit the SEO.

#1 Rules of the Road 4. Place these phrases in

your Meta Description and your Meta Tag


#1 Rules of the Road 5. Use HREF plugin like

“HREFLANG” if you have a single language Website (use a plugin like “Polylang” if you have multiple languages)

Example Tag for HTML Site: <meta property="og:locale" content="en_US" />http://www.wpbeginner.com/plugins/how-to-add-hreflang-tags-in-wordpress/


#1 Rules of the Road 6. If your website targets

one country primarily set the target users value.

https://support.google.com/webmasters/answer/182192#2


#1 Rules of the Road 7. Check for Mobile Usability

Another useful resource is https://search.google.com/test/mobile-friendly


#1 Rules of the Road 8. Google must see a Sitemap

There is a Sitemap section in the WordPress Yoast SEO plugin.

If this plugin is unavailable use https://www.xml-sitemaps.comto create one.


#1 Rules of the Road 9. Keep Your Site Consistent, stay in your niche topic. This

is especially true when it comes to blogging.


#2 Monitoring Your Sitehttps://seositecheckup.com/

http://tools.neilpatel.comhttps://www.seotesteronline.com


Demonstrationhttps://seositecheckup.com/

#2 Monitoring Your Site


1. Every Error or Warning on testing sites will give you feedback on how to circumvent the error.



2. A rule of thumb for what you score should be

is around 70%, 100% is very hard to achieve

especially when it comes to removing every <span>

tag.



Figuring out what “keywords” people are searching does not have to be difficult.


#3 Choosing Keywords

#3 Choosing Keywords 1. You can look at competitors in

other cities and see how they craft their SEO and what keywords they use For ideas.




2. Choose Keywords by using a service like SEMRush

SEMRush has a free trial, If you use a competitor's URL and search it you can get ideas about what keywords to use by referring to the competitors paid search positions.



3. Google will also assist with keyword planning by using the Search Analytics tool inside Google Webmaster

If a keyword has a high average then add more of that Keyword to the page, considerCreating a page or blog post about it.

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Bringing Your SEO into 2018 - Chris Lane Jones · Bringing Your SEO into 2018 By Chris Lane Jones Bringing Your SEO into 2018 ‣ bit.ly/JOMMSEO2018