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Linkdex ThinkTank - May 2014 - Presentation on delivering market leading SEO. Insights, tips and tactics to help those in-house as well as agencies to deliver best of class SEO.
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HELLO!Ciao!
Bonjour!#ThinkTank
@danielbianchini
OPERATIONAL SEO
#ThinkTank
@danielbianchini
BRAND
#ThinkTank
@danielbianchini
TOOLS
#ThinkTank
@danielbianchini
TEAM / PEOPLE
#ThinkTank
@danielbianchini
Digital merry-go-round
#ThinkTank
@danielbianchini
Understand what talent is in the area
#ThinkTank
@danielbianchini
Don’t always look specifically for those in
SEO
#ThinkTank
@danielbianchini
Create recruitment relationships with local education authorities
#ThinkTank
@danielbianchini
Provide a training/intern
programme
#ThinkTank
@danielbianchini
HAVING THE RIGHT
STRUCTURE#ThinkTank
@danielbianchini
Client
SEO
Flat structure
#ThinkTank
@danielbianchini
Departmental ApproachClient
Consultant
OutreachTechnicalContent
#ThinkTank
@danielbianchini
So we changed it, and fast!
#ThinkTank
@danielbianchini
Team approach
Client
OutreachTechnicalContent OutreachTechnicalContent OutreachTechnicalContent
Client Client
Consultant ConsultantConsultant
#ThinkTank
@danielbianchini
There is no correct structure for an SEO team. Just make sure that you choose the one that
works for you!
#ThinkTank
@danielbianchini
PROCESS, TOOLS &
TEMPLATES#ThinkTank
@danielbianchini
Use the same tools across all teams.
#ThinkTank
@danielbianchini
Use the same processes across all teams…
#ThinkTank
@danielbianchini
Research Data Capture Categorisation Keyword Testing
Keyword SelectionInput Output
But don’t stop staff challenging those
processes to make them better!
#ThinkTank
@danielbianchini
Utilise templates
#ThinkTank
@danielbianchini
• For common tasks
• Consistencies across
teams
• To be used as a guide
Time Optimisation
#ThinkTank
@danielbianchini
Use tools, process & templates as guides, but allow your staff to challenge & develop them to
enhance projects.
#ThinkTank
@danielbianchini
COMMUNICATION
#ThinkTank
@danielbianchini
Use project management tools
#ThinkTank
@danielbianchini
Use a tool that works best for you.
#ThinkTank
@danielbianchini
Automate duplicate tasks
Client Facing Internal Use
#ThinkTank
@danielbianchini
Provide a forum for discussion/feedback
#ThinkTank
@danielbianchini
TEAM DEVELOPMENT
#ThinkTank
@danielbianchini
Staying ahead of the curve!
80:20 week
#ThinkTank
@danielbianchini
Up skill in all areas.
Employee
SEO
Analytics
Paid Media
Social Media
Content Strategy
#ThinkTank
@danielbianchini
Conferences / Meet-up Attendance
#ThinkTank
@danielbianchini
Give your team the power to create side projects
#ThinkTank
@danielbianchini
Train people well enough so they can leave, treat them well enough so they don’t want to.
cc @richardbranson
#ThinkTank
@danielbianchini
TO DELIVER MARKET
LEADING SEO#ThinkTank
@danielbianchini
THE RIGHT TEAM
#ThinkTank
@danielbianchini
A STRUCTURE THAT WORKS
FOR YOU!
A PROCESS THAT GUIDES AND DOESN’T
RESTRICT#ThinkTank
@danielbianchini
GOOD COMMUNICATIO
N#ThinkTank
@danielbianchini
#ThinkTank
@danielbianchini
ABILITY TO CONTINUOUSLY
EVOLVE
Thank you.