Bringing Smiles1

8/10/2019 Bringing Smiles1

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BRINGING SMILES

HPCLS

CORPORATE SOCIAL RESPONSIBILITY

BY

SURYA RAO.R

I-MBA B

BUSINESS ETHICS


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About HPCL

HPCL, a Government of India undertaking and a Fortune 500 company, is one of the

major integrated oil refining and marketing companies in India. It is a Mega Public Sector

Undertaking (PSU) with Navaratna status.

HPCL accounts for about 20% of the market share and about 10% of the nation's

refining capacity with two coastal refineries, one at Mumbai (West Coast) having a capacity

of 6.5 Million Metric Tonnes Per Annum (MMTPA) and the other in Vishakapatnam (East

Coast) with a capacity of 8.3 MMTPA. HPCL also holds an equity stake of 16.95% in

Mangalore Refinery & Petrochemicals Limited (MRPL), a state-of-the-art refinery at

Mangalore with a capacity of 9 MMTPA. In addition, HPCL, in collaboration with M/s

Mittal Energy Investment Pvt. Ltd. Has set up a 9 MMTPA refinery at Bathinda, in the state

of Punjab, as a Joint venture.

CSR in HPCL:

CSR purpose statement:

Serving the community is the purpose of our business.

Ensuring sustainable business process - financially, environmentally and socially, is

our effort.

Using core competence, expertise and technology of our business to reach the

common people, especially the underprivileged, is our aim.

Developing capacity in the community is our strategy.

Enhancing human excellence and improving quality of life is our endeavour.

CSR policy:

HPCL is committed to implement theGuidelines on Corporate Social Responsibility

for CPSEs issued by the Department of Public Enterprises (DPE), Govt. of India and

National Voluntary Guidelines on Social, Environmental & Economic Responsibilities

of Businessissued by the Ministry of Corporate Affairs, Govt. of India.

Salient features:

Creates a model of HPCL as a Conscious Corporate Citizen

Defines CSR projects according to national/ local significance

Categorizes the socio-economic areas for CSR projects

Financial allocation process

Implementation process with adequate checks and balances

Organizational structure to deliver the projects
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HPCL CSR Approach:

HPCL has adopted the Triple Bottom Line (TBL) approach. The concept of TBL

demands that a company's responsibility be to stakeholders rather than shareholders.

"People, Planet and Profit" succinctly describe the triple bottom lines and the goal of

sustainability.

People" (human capital)pertains to fair and beneficial business practices toward

labour and the community and region in which a corporation conducts its business.

Planet" (natural capital)refers to sustainable environmental practices.

Profit" is the economic valuecreated by the organization after deducting the cost

of all inputs, including the cost of the capital tied up.

CSR practices:

HPCLs commitment to Society and theweaker sections of the society is over 2 decades old.

Lately, HPCL has upgraded its CSR operating

practices to reach out to wider sections of society.

At the Field Level:

The broad categories of the projects undertaken by under this methodology Field

Level Initiatives - are:

Primary Education

Scholarships for Students

Drinking Water Facilities

Health Care

Vocational Training

Rehabilitation of Persons with Disabilities

Other Welfare Activities.

At Corporate Level:

The emphasis of HPCL has been in the areas of Sustainable Livelihood, Child Care,

Education, Health Care and Community Development.

Implementation Process,

Need Assessment / Base line study is taken up at beginning.

MOUs are signed with the Implementation partners specifying deliverables.

Annual plan is drawn up with milestones.

Monitoring through quarterly reports and Field visits.Periodic reviews at the Directors level.


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CSR Projects:

As a responsible Corporate Citizen, HPCL has taken up Education, Health Care,

Child care, Livelihood and Community Development as the themes of CSR to make a

difference to the underprivileged.

Under CSR, HPCL has undertaken projects under 5 different themes: They are:

Child Care

o Child Rights - "Bal Haq"

o Care of Slum Children - "Muskan"

o Rescue of Children in destress- "Child Line"

Education

o Computer awareness- "Unnati"

o Girl Child - Nanhi Kali

o

Children with special needs- ADAPTo Mid-Day Meals for Govt. schools- Akshaya Patra

Health Care

o Medical facilities at Rehabilitation centres- Navjyot

o Awareness on HIV among truckers -"Suraksha"

o Medical Care in Rural Areas -Wockhardt

o Sushrut Hospital

Livelihood

o Skill Development - "Swavalamban"

o Employability for youth in Urban Slums -Smile

Community Development

o

Rain water harvesting -"Jal-tarang"o Solar lighting- LaBL

o Community Kitchen -"Rasoi Ghar"

Child care:

Hope, Trust, and InnocenceThis is what one expects to see in the eyes of the child.

When these signs of childhood are replaced by betrayal, hunger, fear and suspicion, serious

action is called for - to make the society a better place for children to live in. HPCL has

partnered in this transformation thru the projects - Bal Haq, Muskan and Child Line.

Child Rights- Bal Haq:

Holistic development of children by

working on Child Rights to ensure a just, self-

reliant, dignified society where children have an

opportunity for their Growth and Development.

This project is partnered with Child Rights &

You (CRY) which is an Indian Organization

operating with various non -profit community

based organizations working to make apermanent change in the lives of underprivileged
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Indian children and their communities and address the root causes that impact childrens lives

gender, caste, displacement, livelihood etc.

Indicators of Success:

This project was implemented in Naupada and Kendrapara districts of Orissa and inRajkot district of Gujarat for marginalized communities and children and covers over 58

villages.

Muskan:

Street children are most vulnerable and need to be protected from falling into bad

company or from getting involved in antisocial or criminal activities. They also need a

shelter, a caring hand and proper training to make a good career. This program aims at

providing basic needs like food clothes, shelter, health care, education and vocational

training.

This program has been under implementation since 2005-06 and is partnered with

Prayas - Juvenile Aid Center (JAC) Society , New Delhi for taking care of street / run away

children and placing them in shelter homes of

Tughalakabad and Jahangirpuri for bringing

back their lost childhood.


During the year 2011-12, about 220

children have been provided with basic needslike Food, Clothing, Shelter, Health Care,

Counselling, Non Formal Education and

Vocational training for their overall

development and making them capable to

stand on their own feet.

Rescue of Children in de stress - Child Line:

Provide quick and reliable mode of transport in the form of a Childline Rescue Van

that will transport a child from a risk ridden situation to a safer space. Also create access to

children in those places which are difficult to reach without a vehicle. The Childline Van willalso serve as a tool for outreach programs. The

presence of a Van in highly populated areas such

as colleges, schools, markets, theatres, fairs etc.

will create larger awareness which cannot be

achieved by a stationary kiosk or face to face

outreach programs.


The Childline Van operates in Mumbai,

Delhi and Kolkata.


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Education:

Education is the pond of knowledge. Every country of the world is working towards

enhancing its level of development. Education forms the foundation of a developed society.

There is a strong correlation between the existing social ills such as spiralling population rate,

dowry deaths, caste system etc. and lack of education of the girl child. Empowering the girlchild with education would result in huge benefits for the nation in the long term.

Computer Awareness Programs- Unnati:

To provide time bound computer awareness

programs and personal computers to students in

semi- urban and rural schools. The students are

introduced to computer basics, including MS Office

free of charge and duration of course is four to six

months.


This project has been under implementation

since 2005-06 and is partnered with NIIT Limited

for promoting computer education with allied

facilities like MS Office, LAN, and Internet. During

the year 2011-12, the project is implemented in 30

schools in different parts of India covering 5500

students as beneficiaries of this program.

Girl ChildNanhi Kali:

Domestic work and other pressures

prevent the young girl child from attending

school. Also social patterns of upbringing

always give the male child to attend school and

the girl child is left at home to help with the

domestic chores or even work in the fields. This

project is for the girl child to help her get

educated and even discover her talents in other

performing arts and other fields.

All the beneficiaries of the Nanhi Kali

project come from very poor families and

computer training is beyond their means Girls from backward and tribal areas, whose parents

are below the poverty line, are identified. The program provides academic material support to

the girl child and creates an enabling environment for the girl to pursue her studies and get

basic education. This program has been under implementation since 2005-06 and is partnered

with K.C.Mahindra Education Trust (KCMET), Mumbai.


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During the year 2011-12, about 9168 girl children have benefitted from Standard I to

Standard X. A majority of these families are daily wage laborers, vegetable vendors,

rickshaw pullers and other economically backward groups.

Children with Special Needs - (ADAPT):

Enhancing the lives of children with disabilities

through provision of education, training and proper

therapeutic treatment so that they can realize their

fullest potential in future and providing a safe

environment where they get accepted and develop

themselves.

Also raise awareness and understanding among their

parents regarding the potential of their disabled

children and consequently create awareness in the

society regarding disabled children.

This program will support education and therapy needs of the children with

disabilities and make an attempt to bring them into the main stream schools and give them

equal opportunities for education and growth. CWSN is being implemented through ADAPT

(Abled Disabled All People Together) in Mumbai.


This project commenced in 2011-12 and 305 such children have benefitted.

Midday Meals for govt. Schools - (Akshaya Patra):

Providing nutritional mid-day meals to children going to government schools to

prevent drop out, to increase the attendance and to tackle the malnutrition among them,

thereby contributing to eradication of extreme Poverty & hunger, achieving Universal

Education, promoting Gender equality and empowering women.


This program is implemented during the

year 2011-12 and it provides Direct access to food

for the under privileged children by providing mid-

day meals in Visakhapatnam and Guwahati for

5000 children and providing Food distribution

vehicles & vessels at Medak District in Andhra

Pradesh through Akshaya Patra, who work in

partnership with various State Governments of

India. This wholesome meal is often the only


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nutrition the students have during the day. The food lab therefore strives to ensure that the

meals are appealing to children, while also meeting the requirements of a growing child. The

Foundations centralized kitchens, among the largest in the world, use innovative technology

to cook hundreds of thousands of meals in a few short hours. The decentralized kitchens

reach out to children in the remotest areas of India while also creating employment for

hundreds of women.

Health care:

It is a challenge for the underprivileged / Marginalized sections of the society to

access health facilities. HPCL attempts to provide health care to these people by providing

quality Health care facilities as well as imparting health awareness. This helps to make these

people sensitive towards various health aspects and making these sections of society healthy

and productive.

Health at Rehabilitation Centres- Navjyot:

Improve the health index of children by

providing them health care, which would in turn ensure

that they do not drop out of school for health reasons.

The children and their parents are advised on the need

for a balanced diet and wherever required, a diet chart is

worked out on the basis of the childs health and given

to the parents for implementation.

This project has been under implementation

since 2005-06 and is partnered with Navjyoti India

Foundation, New Delhi for supporting Child Health

and Welfare program at Resettlement Colony at Bawana in Delhi.


During the year 2011-12 over 5100 children benefitted. They were provided health

care facilities, referral services thru regular health check-up camps, rehabilitation for slumfamilies and training programs, including family planning programs.

Awareness on HIV among truckers Suraksha:

Impart awareness about HIV amongst the truckers

who are considered high risk population. A network of

Khushi clinics have been opened for free diagnosis and

treatment of STD and HIV. This minimises threat to the

large population of truckers and their families. Extensive

interactive training was given to 400 members of the petrolpump staff and 12 HPCL officials. The project created a


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committed cadre from among the staff at the outlets especially along the highways and

through them, a behavioral change in the target group was brought by acceptance of safe

practices. Condom vending machines have been installed at petrol pumps, giving the target

group easy access to condoms.


During the year 2010-11, two Khushi Clinics were set up at Highway Retail Outlets

- one at Ravulapalem in Andhra Pradesh and other at Shoolagiri in Tamilnadu. During 2011-

12 two new clinics have been installed in Satara and Kanpur districts.

Health services in Rural Areas:

Provide free rural health care

services by operating Mobile Medical

units (Vans) within Reach - In approachof the underprivileged areas of the rural

community. The van will be fully

equipped in accordance with the

prescribed Medical standards, to attend to

the needs of the patients. The cases, which

require further treatment, shall be referred

to higher hospitals in the vicinity.


In 2011-12, this program had been rolled out in Bihta district in Bihar through

Wockhardt Foundation. Each van is fitted with a GPRS system and covers patients in about

25 villages in weekly cycles. A doctor is attached to each van. Besides the medical checkup

and health support, the doctors also spread awareness on hygiene and health care.

Livelihood:

The rapid changes at the macro level that India witnessed since the early nineties has

contributed to the instability of the livelihood systems of the poorer section of both rural and

urban households. HPCL endeavours to provide Vocational training for capacity building /skills development to those potential youth to enable them to earn their livelihood. This helps

the youth acquire skills of world class quality that match industry requirements.

Swavalamban:

One of the biggest problems faced by the country and its youth is unemployment.

Most of the youth in rural areas lack the requisite skills for the available jobs. Thus, there is a

need for them to be trained in different skills. This enables them to be self-employed, earn

their livelihood, and at the same time, create job opportunities for others.


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This project is on since 2005-06 and is

partnered with Confederation of Indian Industry

(CII), New Delhi. Vocational training is imparted to

unemployed youth including school dropouts at

various locations like Bhathinda, Chandigarh,Guwahati, Visakhapatnam, Loni, and Hyderabad.

The skills imparted include Basic Electrical

installation, AC & Refrigeration, Fabrication,

welding, Plumbing, Basic IT, automobile repairing,

Computer Beauty Culture & Skin care etc. During

the year 2011-12 about 3575 beneficiaries were

covered under this project.

Employability for youth in Urban Slums (Smile):

Creating a pool of independent youth, from the under privileged section, through skill

enhancement in tandem with market requirement. The project aims at preparing urban

underprivileged (adolescent youths) with

skills in English Proficiency, basic

computer education and soft skills for

enhancing their prospects of employment

in fast expanding sector like hospitality,

retail outlets and BPO sectors.

SMILE Twin e- learning Program(STeP) is a national level program of

Smile Foundation, towards creating a pool

of independent youthfrom the

marginalized section, through skill

enhancement in tandem with market requirements. This project is currently operational at one

new center at Jaipur and 3 existing centers at Chennai, Chandigarh and Bhopal.


The total no. of beneficiaries during the year2011-12 are 240 youth.

Community Development:

Community development is a skilled process and is based on the belief that

communities cannot be helped unless they themselves agree to this process. Community

development has to look both ways: not only at how the community is working at the grassroots, but also at how responsive key institutions are to the needs of local communities. It is

necessary to strengthen the communities by creating resources and enabling people to act

together to foster social inclusion and equality.


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Rain water HarvestingJaltarang:

Ensure water and food security and

overcome drought in drought prone areas

to achieve poverty reduction and

sustainable development by rain waterharvesting.


Rain water harvesting projects have

been initiated at the following locations:

Thane district of Maharashtra with

Impact India Foundation

Kanchipuram district of Tamilnadu with Dhan Foundation

Pudukottai & Karasanur districts of Tamilnadu with MS Swaminathan Research

Foundation

Makunda Village, Ranchi district of Jharkhand with Xavier Institute of Social Service

(XISS)

Conclusion:

Every company has its own social responsibilities which should be served to the

public in and around the company. To grow further in this competitive world the companies

are very much concentrating on the CSR to get place in public heart which will be very

powerful weapon in later stage of the companies development.

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Bringing Smiles1