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“Bringing Science to the Art of Healthy Living with KORRES”
“The integration of KORRES opens up a world of opportunities for J&J to expand it’s distribution into alternative channels. KORRES gets terrific opportunities to expand thanks to J&J in terms of understanding efficiency, cost improvement, and manufacturing. The key is for neither to lose itself, that the authenticity and limited nature of the KORRES distribution stays true to its roots while J&J stays true to its principles. It’s a wonderful marriage, but it must be a marriage where each party stays true to itself and brings forth things to benefit the other.”
–Anne Marie Newton, Marketing Consultant to KORRES and former Johnson & Johnson employee
I. The Story Behind the Brand
II. What is KORRES today?
III. KORRES Shopper Profile
IV. Introduction to KORRES sub-brands
V. KORRES Sales Expectations
VII. Bringing Science to the Art of Healthy Living with KORRES
EXECUTIVE OVERVIEW
EVERY BRAND HAS IT’S STORY…
• Creator of KORRES, George Korres• Birth of a brand • Introduction of Lena Korres
WHAT IS KORRES TODAY?
Naturally or certified organic products - 400 Market presence - 30 Worldwide stores - 30 Pharmacies in Greece - 5,500
WHAT IS KORRES TODAY?
OUR VALUES OUR VALUES 1.Naturally derived, top quality ingredients 2. Clinically tested effectiveness with no inflated promises 3. Pleasing to the senses 4. Reasonably priced to enable everyday use
WHAT IS KORRES TODAY?
THE FOUR PILLARS OF THE FOUR PILLARS OF KORRESKORRES
Herbs Partnerships, University of
Athens Extractions Research
KORRES TARGET AUDIENCE
Females 25-49 Salary 75K+ Desires natural products Beauty involved College educated and inquisitive QVC, Sephora shopper
KORRES SHOPPER PROFILE
53% 25-39 years old53% 25-39 years old
40% Undergraduate degree40% Undergraduate degree30% Masters degree30% Masters degree
33% $25-75 K 33% $25-75 K SalarySalary96% Female 96% Female
(n= 1491)(n= 1491)
42% 42% purchasing a purchasing a
productproduct
35% want to 35% want to learn about learn about KORRESKORRES
Quercetin & Oak Anti-aging and
Antiwrinkle Skin care
KORRES COMPETITIVE ADVANTAGE:
The KORRES Research & Development Lab with the National Hellenic Research Foundation have replaced retinol with the ingredient Quercetin to provide anti-aging benefits.
2011 Expected sales: Quercetin & Oak Night Cream - #1 Skin $1.38 million Quercetin & Oak Face Primer - #1 Color $1.39 million
The Need:
More than half of women are anti-aging seekers: Women Facial Skincare Users- 53%
Anti-aging seekers mentioned using anti-aging facial moisturizers and anti-aging serums- 79%
KORRES Body Butter
Collections
KORRES COMPETITIVE ADVANTAGE:
With 93.8% natural content, these lotions have broad application ability and a unique variety of fragrances.
Benefits: Rich, long lasting moisture Blend of shea butter, almond, and alvocado oils Scent selection: Basil Lemon, Guava, Fig, Japanese Rose, Jasmine, Vanilla Guava, and Yoghurt
KORRES ShowergelCollection
KORRES COMPETITIVE ADVANTAGE:
“The scents of KORRES shower gels are derived from 40 fragrance houses from around the world. Meanwhile, Johnson & Johnson uses four.” – Vice President of KORRES Intregration Ajay Dhaul
Benefits: Nourish and smooth skin Fragrance variety Scent selection: Basil Lemon, Fig, Guava, Japanese Rose, Jasmine, and Vanilla Guava
KORRES COLOUR: Love Your
Lips
KORRES COMPETITIVE ADVANTAGE:
Wide range of selection and an affordable pricing structure for consumers of all ages.
Benefits:Lip Butter Glaze
Vibrant color Moisturizing glaze
Cherry Oil Lip Gloss High shine, shimmery Rich in vitamin C and E
Lip Butters Shiny, tinted finish Shea butter and rice wax
KORRES SKINCARE: THE WILD ROSE
COLLECTION
Benefits: Brightening factor Usage of vitamin C Offers Liquid and Mineral foundation, Concealer, Compact powder, 24-hour Moisturiser, and Brightening and Line Smoothing Serum
KORRES COMPETITIVE ADVANTAGE:Usage of all natural vitamin C to help visibly reduce
fine lines and skin discolorations.
Expected Sales 2010-2011
2011 Total Forecast 2011 J&J Forecast
Skin $14,000,000 $8,500,000 Color $ 8,100,000 $4,700,000
New Products $3,000,000 $2,400,000
Total $25,100,000 $15,600,000DRTV $ 8,100,000 As of May 31, 2011 Johnson & Johnson will officially welcome KORRES into the Consumer Beauty Sector
Marketing/Support Plan
E-Commerce SiteE-Commerce Site Increase features and functionality Establish account log-ins Develop a Face-book “Like” application
Marketing/Support Plan
Television Usage & Word of MouthTelevision Usage & Word of Mouth Skincare focused DRTV Home Shopping Network Infomercial You Tube Blogger Network Increases investment with Sephora
Marketing/Support Plan
Television Usage & Word of MouthTelevision Usage & Word of Mouth Skincare focused DRTV Home Shopping Network Infomercial You Tube Blogger Network Increases investment with Sephora
Benefits of Partnership
New market penetration Broader marketing outlets Supply Chain: Increased vendors International market presence: Increased
“Bringing Science to the Art of Healthy Living with KORRES”
SPECIAL THANKS
SCOTT CREIGHTONALLISON NEARY
MARY JANE HIGGINSCHAD MIZEE
AJAY DEHAULANNE MARIE NEWTON
MEETA AGGARWALSTACEY SIANA
THE KORRES TEAM