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B R E C O N B E A C O N S N A T I O N A L P A R K
Free Coursesfor Tourism Businesses in the Brecon Beacons National Park
A U T U M N 2 0 1 4
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Window dressing for walking festivals
Tuesday 23rd September, 6.30pm-9pm
Venue The Bakers Table at Talgarth Mill
Tutor Amy Mason
This window dressing workshop is aimed at independent retailers who would like toimprove and make the most of their window displays during the walking festivals heldthroughout the Brecon Beacons National Park.
You will learn a range of visual merchandising methods and an understanding of how good window dressing attracts customers. You will have the opportunity to develop abespoke design to your business needs for your walking festival and have the opportunity to explore new techniques and materials.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Blogging for Business
Wednesday 24th September, 10am-4pm
Venue Crickhowell Resource & Information Centre
Tutor Pippa Davies
Would you like to make the most of low-cost and dynamic marketing to existing and new customers?
Blog content on your own site, travelling across social media and being repurposed innewsletters and guest posts could be invaluable to you. In this highly practical workshop,Philippa Davies will take you through:
• how to set up your blog • creating your about me/us page• planning your first five posts • using Google with your blog• moving your content across social media
Philippa’s a web editor and business psychologist whose clients have included RadissonEdwardian Hotels, British Airways, Thomson Holidays, Gatwick Airport and Thomas Cook.She helped integrate John Lewis.com into the main business and has written 11 booksincluding Your Blog Voice. She teaches for Software Alliance Wales, based in the computingdepartments of South Wales Universities. Her book ‘Irresistibility’ was serialized by The Times. She’s at www.philippadavies.co.uk
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Struggling to get to grips with email marketing?
Tuesday 30th September, 10am-4pm
Venue St Michaels Centre, Abergavenny Tutor Juliet Faye
No Monkeying Around Workshop! Create e-newsletters and sales emails with MailChimp.
At this practical “bring a laptop” workshop is for small business owners and marketing officers,learn how to put together a sales email or e-newsletter using MailChimp, an online emailmarketing solution, free for lists under 2000 contacts.
The MailChimp workshop will cover:• ensuring every delegate has an account set up in Mail Chimp• Mail Chimp terminology• Anti-spam laws, uploading your database to Mail Chimp and adding individual contacts, how to add sub groups to your lists, how to select specific contacts for a specific campaign, Integration and apps, automatic social media integration, Mail Chimp on mobiles, a tour of what’s on offer including templates for mobiles, pre-designed templates and branding your own, HTML and plain text, selecting and creating your own templates.• Campaigns• Tour of an email campaign: header, footer, body content, uploading and editing text, adding links, uploading images, testing, scheduling and sending, overview of reports and what they mean.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Window dressing for Christmas
Wednesday 1st October, 6pm-9pm
Venue The Bear Hotel, Crickhowell
Tutor Amy Mason
Window Dressing Workshop aimed at independent retailers who would like to improveand make the most of window displays at Christmas time.
You will learn a range of visual merchandising methods and an understanding of how good window dressing attracts customers. You will have the opportunity to develop abespoke design to your business needs and have the opportunity to explore newtechniques and materials.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Black Mountain Fringes
Tuesday 7th October, 9.30am-5pm
Tutor Alan Bowring
The heart of the Black Mountain might be wild and seemingly inaccessible to many but itsfringes teem with stories. Many relate to our predecessors efforts to prise wealth from thisrocky landscape – we’ll hear some of those tales.
A minibus leaves National Park Authority Headquarters, Brecon at 9.30am heading forCraig-y-nos Country Park but taking in Europe’s oldest tree at Defynnog on the way. We’ll enjoy a short walk from the post office/café in Abercraf, and another from Ystradowenup Henllys Vale. Calling too at the Black Mountain Centre in Brynaman to gen up on the‘Calch’ project and then heading up to Herbert’s Quarry high on the Black Mountainbefore a return to Brecon before 5pm.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Field to Fork
Thursday 9th October, 11am-1pm
Venue The Welsh Venison Centre & Farm Shop
Make your way to the Welsh Venison Centre and Farm Shop, Bwlch for 11am.
Elaine, Rachel and Leanne will welcome you with tea and coffee, you can browse aroundthe shop to see the variety of gifts and food specialities.
Andrew Morgan will take you on a tour of the farm taking you around his herds of deer,sheep and cattle and give you some history about the farm and setting up the business. Back to the shop and there will be a Cutting demonstration – one of the skilled butcherswill cut up a carcase for you to see the different cuts of meats.
Now taste it! Some of the meats and sausages will be freshly cooked and served for you to sample. Then stay for a light lunch.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Helping your business to use the new Brand
Thursday 9th and Friday 10th October- two sessions available each day either 10-12.30 or 1.30-3.30
(please sign up for just one)
Venue National Park Headquarters
Tutor Tim Lewis (Director, Small Back Room)
Tim’s company Small Back Room developed the destination Brecon Beacons – Our National Park brand . In these sessions he will introduce you to the new websitedesigned to let you access the graphics you need to use the new brand and he will talk you through some of the ways you could use it effectively on your own marketing.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Building PERSONA’s for your business
Wednesday 15th October, 6pm-9.30pm
Venue The Bear Hotel, Crickhowell
Tutor Michelle Rose Innis
This course will help you to see how important it is for your business to start to build yourown PERSONA’s and how important it is for your business to match your product to yourPERSONA’s.
This course will help you understand the importance of the customer perspective in relation to your product. The course will cover:
• An Introduction to qualitative research and ethnographic tools • About Personas and their value • Creating bespoke personas • What to look for and how to capture information • Practical exercises/demo • How to use personas (ie in service development/marketing/new business models)
You will be given a 6 page A4 toolkit to accompany the course.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Layers of History in the Gorge
Tuesday 21st October, 9.30am-5pm
Tutor Alan Bowring
Explore the Clydach Gorge from top to bottom!
A 6 mile one way walk from the edge of Brynmawr to Gilwern taking in as much of thearea’s geological and archaeological interest as we can. And there’s probably more here per square mile than anywhere else in the park! Caves and kilns, quarries and canals,tramways and tunnels, Tolkienesque beechwoods and hillforts, waterfalls and superbpanoramic views: all these are part of a genuinely surprising mix and presented here in one walk.
A minibus picks up at the National Park Authority Headquarters at 9.30am and at CRICin Crickhowell at 10.00am and returns by 5pm.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Are you smart?
Tuesday 21st October, 10am -2pm
Venue National Park Visitor Centre
Tutor Andrew Lloyd-Jones
This seminar explores the very latest smartphone and tablet applications that can be usedby tourism operators to reach their target market, impress customers and engage withtheir audience in an innovative way.
The session will include examples of 'smart' applications that can be downloaded andused immediately to promote tourism businesses, or to provide an enhanced digital serviceand experience to visitors.
Delegates will leave the session with new digital ideas that they can implement and anupdated knowledge in the ever changing and evolving digital tourism landscape.
NB Please note that as added value, attendance on either “Using printed materialseffectively for your business” or “Are you smart” includes 10 hours free aftercare servicewhereby the consultant will be available to respond to any further queries or assistancedelegates may require in implementing the recommendations made during either trainingseminar.
Key to symbols Make your own way there Food & drink provided Bring your own lunch
Who are you after?
Tuesday 11th November, 1pm-3pm
Venue Brecon Tourist Information Centre
Tutor Ben Moxon (Director, Arkenford)
Who are our Visitors?Who should we be attracting to visit?
Ben Moxon Director of Arkenford, will talk about the types of people who are currentlyvisiting and those he thinks are our potential markets. Learn how best to attract lucrativenew visitors by tapping into their motivations and aspirations with your PR.
Brecon Beacons National Park Ambassador Scheme 2014
The Brecon Beacons Ambassador scheme is a free course open to people who run and work in tourism related businesses.
Sense of Place Explores the concept of a sense of place for the Brecon Beacons, what makes the BreconBeacons special and how you can communicate this to your visitors.
Park in your Heart A day when you will go back into the past and learn about the geology, wildlife andarchaeology of the Brecon Beacons. Also a look into the future to discover how, by workingtogether, we can make the National Park sustainable for the future.
Customer Care World HostThe principles of Customer Service are about focusing on the needs of your visitors andcustomers. The skills and techniques you will learn on this course are the principles ofservice professionalism.
Attendance to all three elements will secure the Brecon Beacons National Park Ambassador award.
Places are available on the following dates:
Sense of Place
Date 24th September or 6th November, 10am-4pm
Venue Brecon Beacons National Park Visitor Centre.
Park in your Heart
Date 8th October, 10am-4pm
Venue Brecon TIC
Date 13th November, 10am-4pm
Venue Brecon Beacons NPVC
Customer Care
Date 22nd October, 10am-4pm
Venue Brecon TIC
Date 25th November, 10am-4pm
Venue Brecon Beacons NPVC
This is a free course but you will need to either pay for your lunch or bring a packed lunch.
For further information or to book a place contact Carol Williams: [email protected] 01874 620478 or 07854 997559
After successfully passing you will be eligible to attend further Ambassador courses which specialise in the Geopark and DarkSkies. Duration of these courses is two days.
To become a Geopark Ambassador contact Alan Bowring: [email protected] To become a Dark Skies Ambassador contact Ruth Coulthard: [email protected]
Booking a place on a course
to book a place please email: [email protected] Tel: 01874 620478
Complete the booking form and send to:
Nicola Williams, Brecon Beacons National Park AuthorityCambrian Way, Brecon LD3 7HP
Name
Business
Address
Tel No
I would like to book the following courses:
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The courses in this leaflet are provided free and are highly subsidised by Medrwn, Tourism Partnership Mid Wales, Capital Regional Tourism in partnership with Brecon Beacons National Park Authority.
Free Coursesfor Tourism Businesses in the Brecon Beacons National Park
Window dressing for walking festivalsTuesday 23rd September, 6.30pm-9pm
Blogging for Business Wednesday 24th September, 10am-4pm
Struggling to get to grips with email marketing?Tuesday 30th September, 10am-4pm
Window dressing for ChristmasWednesday 1st October, 6pm-9pm
Black Mountain FringesTuesday 7th October, 9.30am-5pm
Field to ForkThursday 9th October, 11am-1pm
Helping your business to use the new Brand Thursday 9th and Friday 10th October
Building PERSONA’s for your businessWednesday 15th October, 6pm-9.30pm
Layers of History in the GorgeTuesday 21st October, 9.30am-5pm
Are you smart?Tuesday 21st October, 10am -2pm
Who are you after?Tuesday 11th November, 1pm-3pm
