Branding Style Guide · 2 days ago · General Branding Guidelines C85 / M30 / Y78 / K10 R34 / G127 / B90 HEX #227F5A School: Education C32 / M35 / Y73 / K6 R171 / G149 / B92 HEX

Branding Style Guide

Version 4.0 | 2020

Excelsia College

Sydney

2

Section 1. Logo Guidelines 3

1.1 The Excelsia College logo 4

1.2 Minimum size 5

1.3 Clear space rule 5

1.4 Logo versions 6

1.5 Improper use of the logo 7

Section 2. General Branding Guidelines 8

2.1 Corporate colours 9

2.2 School / Course colours 10

2.3 Course Colours 11

2.4 Typography 12

Section 3. Internal Guidelines for Staff 14

3.1 Business card 15

3.2 Name badge & email signature 16

3.4 Powerpoint template 17

3.5 Document template 19

Section 4. Marketing Guidelines 21

4.1 Brochure graphic elements 22

4.2 Other internal graphic elements 23

4.3 Graphics for School of Creative & Performing Arts 24

4.4 Social media graphic elements 26

Section 5. Photography and Video Guidelines 29

5.1 Overview 30

5.2 Photography Guidelines 31

5.3VideoSpecifications 32

Contents

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Section 1. Logo Guidelines

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1.1 The Excelsia College logo

The Excelsia College logo consists of the ‘Excelsia Crest’ and the ‘Logotype’.

The logo is available in landscape and portrait formats. Examples of these logo formats are shown on this page.

1.1 (a) Landscape format

1.1 (b) Portrait format

Sydney

Sydney


5

1.2 Minimum size

When applying the Excelsia College logo it should never appear less than 25mm wide (width of crest) for print and 150 pixels wide for digital.

Following these dimensions will ensure legibility of the logo on all applications.

1.3 Clear space rule

Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure logo visibility and legibility.

The minimum clear space for the Excelsia College logo isdefinedastheheightoftwo‘LetterE’(theuppercaseE from the logotype) on all sides of the logo. No other elements should intrude into this area.

1.2 (a) Minimum size logo

1.3 (a) Clear space


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1.4 Logo versions

The following versions of the logo are available:

a) The full colour (local version) is the preferred logo version for use on all print and digital material where the target audience is in Australia.

b) The full colour (International version) includes the word ‘Australia’ and is only for use on material where the audience is outside Australia.

c) The mono (one colour) logo is for special purposes only where the full colour version cannot be applied or is too expensive to reproduce (eg. embroidery).The only colour for mono logo is white.

a) Full colour logo – Local version

b) Full colour logo – International version

c) Mono logo

Sydney

Sydney Australia


Sydney Australia Sydney Australia

7

1.5 Improper use of the logo

The Excelsia College logo is our most valuable brand asset. It should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse.

Examples of improper use include:

a) Donotretypelogotextwithdifferentfont.

b) Do not add graphic elements to the logo.

c) Do not place the logo over an image.

d) Do not change the colour for any part of the logo.

e) Do not change the ribbon colour, the standard is light ivory.

f) Do not stretch or distort the logo in any way.

g) Do not make the logo transparent.

(a)

(c)

(f)

(b)

(d)

(g) (e)


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Section 2. General Guidelines

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2.1 Corporate colours

The Excelsia College colour palette consists of three primary colours. These colours are to be adhered to for all Excelsia printed and digital applications.

Tints of these colours can also be used to compliment the primary colours.

C100 / M70 / Y10 / K60

R0 / G38 / B82

HEX 002652

C32 / M35 / Y73 / K6

R171 / G149 / B92

HEX AB955C

C5 / M98 / Y100 / K0

R218 / G41 / B28

HEX #DA291C

Excelsia Blue Excelsia Gold Excelsia Red

2.1

C100 / M82 / Y10 / K64

R0 / G22 / B72

HEX 001648

C37 / M35 / Y73 / K6

R161 / G146 / B93

HEX A1925D

OLD Excelsia Blue OLD Excelsia Gold

OLD Excelsia Colour, DO NOT USE:

Section 2. General Branding Guidelines

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2.2 School / faculty colours Each school has its own colour which is used in conjunction with the Excelsia Gold and 60%K grey.

C90 / M60 / Y0 / K0

R18 / G104 / B179

HEX #1268B3

C55/ M55 / Y0 / K0

R128 / G113 / B180

HEX #8071B4

C85 / M30 / Y78 / K10

R34 / G127 / B90

HEX #227F5A

Business Counselling Education

C15 / M100 / Y90 / K10

R190 / G30 / B45

HEX #BE1E2D

Professional


C5 / M61 / Y92/ K0

R233 / G126 / B49

HEX #E97E31

Social Work

C32 / M35 / Y73 / K6

R171 / G149 / B92

HEX AB955C

Creative and Performing Arts

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2.3 Course colours Some course has its own colour.

C0 / M0 / Y0 / K40

R167 / G169 / B172

HEX #A7A9AC

C85 / M30 / Y78 / K10

R34 / G127 / B90

HEX #227F5A

C65 / M8 / Y85 / K10

R91 / G161 / B84

HEX #5EA055

C90 / M30 / Y45 / K10

R0 / G127 / B132

HEX #007F84

Drama - Bright Silver

Master of Teaching

Early Childhood

C15 / M43 / Y67 / K10

R196 / G140 / B92

HEX #C48C5C

Music- Rose Gold

C18 / M13 / Y13 / K90

R49 / G50 / B52

HEX #231F20

Screen Production

Master of Education


C85 / M30 / Y78 / K10

R34 / G127 / B90

HEX #227F5A

School: Education

C32 / M35 / Y73 / K6

R171 / G149 / B92

HEX AB955C

School: Creative & Performing Arts

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2.3 Typography

The use of fonts requires a consistent approach across a number of mediums, applications and contexts.

2.3.1 Open Sans

Open Sans is used for all body copy throughout Excelsia formatted publications.

Open Sans is available for bold emphasis and sub-heading styles.

2.3.1 (a) Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 !@$%^&*()-=+

2.3.1 (b) Open Sans Bold



1234567890 !@$%^&*()-=+

2.3.1 (c) Open Sans Regular Italic



1234567890 !@$%^&*()-=+

AaSection 2. General Branding Guidelines

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2.3 Typography (cont.)

2.3.2 Calibri (backup typography)

Calibri is used as the backup fonts when the Open Sans fonts are not available in occasions throughout Excelsia formatted publications.

2.3.2 (a) Calibri Regular



1234567890 !@$%^&*()-=+

2.3.2 (c) Calibri Bold



1234567890 !@$%^&*()-=+

2.3.2 (b) Calibri Regular Italic



1234567890 !@$%^&*()-=+


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Section 3. Internal GuidelinesforStaff

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3.1 Business card template

a. Front

b. Back

a

b

Section 3. Internal Guidelines

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3.2 Staff name badge template (a)

3.3 Staff email signature (b)

b

a


Sydney

First NameLast Name

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3.41 Powerpoint file template:a. PPT front cover page;

b. PPT back cover page;

c. PPT content pages.

c

a

b

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3.42 Powerpoint file template:c. PPT content pages

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3.5 Document template:3.51 Report cover


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3.5 Document Template:3.52 Policy form template


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Section 4. Marketing Guidelines

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4.1 Brochure graphic elements

4.1.1 Course Information Brochures

a) vertical colour logo, centered top;

b) 0.50 keyline border, and format with branding colour for each school or course;

c) Faculty Name in Didot font, in branding colour, and greyscale deep-etched images;

d) Open Sans bold/regular, formatted with branding colour.

b

d

c

a

a b

c

d


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4.2 Other internal graphic elements

4.2.1 School materials for marketing use:

Border and banners

Flyers, posters, advertisements, etc, must have either the border or banner graphic

Sydney

ABN 50 360 319 774CRICOS Code: 02664K

The purpose of the College Excellence in Teaching Awards is to recognise the contribution made by academic staff across the college to teaching excellence.

Nominations are now being called for Semester 1, 2020 and can be made by individuals, students or academic peers.

If you would like to nominate an academic staff member for their outstanding teaching, then please complete the nomination form and return to

Kathryn Honor, Administrative Assistant, Excelsia College [email protected]. Telephone: (02) 9819 8851

The nomination form and information about the criteria can be found via the link below: https://excelsia.edu.au/documents/2019/02/college-excellence-in-teaching-award.pdf/

Nominating students or staff should only complete p.1-2 of the nomination form. The last page should be completed by the nominated academic staff and attached to their application.

Nominations for Semester 1, 2020 are due by COB, 5 June 2020 If you have any queries, please do not hesitate to contact

[email protected] Telephone: (02) 9819 8851

CALL FOR NOMINATIONSFOR COLLEGE

Excellence in TEACHING

AWARDS

Sydney

Overview

Counselling children and young people is an area of specialisation for counsellors, entailing its own unique challenges (eg. negotiating a range of legal and ethical constraints and regulations which must be adhered to) and rewards. Counsellors of children and young people are required to work appropriately and effectively with key stakeholders involved in the care of their clients, such as the child’s or young person’s family system, schools, and other healthcare and educational professionals.

Concurrently, counsellors need to conceptualise and assess their clients’ experiences and presentations from within developmental, psycho-social and attachment frameworks. Finally, counsellors need to maintain an awareness and understanding of paediatric psychopathology and developmental variation, whether due to illness, disability, adverse environmental settings, and/or trauma (eg. damaging relational dynamics which disrupt the development of a coherent sense of self).

This unit introduces attendees to the theoretical knowledge and clinical skills associated with counselling children and young people, including a range of individual,

family, creative and group therapies, learning how to appropriately select from among these therapies so as to optimise intervention strategies applied to individual clients. The unit is situated within a broader socio-ecological approach to counselling children and young people, emphasising the importance of social and cultural contexts central to client health and well-being (eg. family, educational and community systems, etc.), and addressing how working with these systems is crucial for welfare, functioning and/or recovery of the individual child or young person. Utilising a strengths-based approach, the unit focuses on key issues such as developmental crises, disability, trauma, emotional and behavioural problems, and environmental issues; examining how these conditions and circumstances may adversely affect clients’ physical, psychological, social, and spiritual well-being and their educational attainments. Concurrently, the unit offers a mental health focus emphasising prevention, early intervention and crisis management of identified at-risk populations of children and young people.

School of Counselling CRICOS Provider Code: 02664KABN 50 360 319 774

Introduction to counselling

Children and Young People

35 hours across 7 weeks – a professional development unit for counsellors and other allied health professionals* Limited places, book early!!!2020 Dates: Friday 6, 13, 20, 27 March & 3, 17, 24 AprilTime: 1pm–7pmCost: $500

* Attendees will join Master of Counselling students completing this unit as part of their degree training. Part of Session 1 will address degree student assessment requirements.


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4.3 Graphic template for School of Creative & Performing Arts

4.3.1 Poster for music and drama shows:

• Logo on top

• Border from Excelsia logo

• Show information in the consistent format

• ABN and Cricos Code at the bottom


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4.3 Graphic template for School of Creative & Performing Arts

4.3.2 Other materials for music and drama shows:

Differentformatsextendedfromtheposteroftheshow,includingshowbooklet, image on Eventbrite, the email signature, the image on the webpage for events, and for social media etc,.

Written by Caryl ChurchillDirected by Kylie Bonaccorso

Poster for the showDisplay image on event webpage/booklet cover

Display image for eventbrite

Image for the email signature

Image for social media


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4.4 Social media graphic elements

4.4.1 Facebook static/motion:

A branded social media template is available to use for allsocialplatforms.Thiscanbeadaptedtosuitaspecificlayout or background message.

b

Static FB: Vertical colour logowhiteflap, 0.5pt border;

c

Motion FB: Vertical colour logowhiteflap.

a

Static/Motion FB: Horizontal white logo on colour background No border;


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4.4.2 LinkedIn

A branded social media template is available to use for all social platforms. This can be adapted tosuitaspecifictopicormessage.Inclusionofbrand logo and website.

a

Horizontal white logo on colour background 0.5pt border


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4.4.3 Instagram

High Resolution image in square shape only, with no logo, no website link.


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Section 5. Photography and Video Guidelines

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5.1 Overview

The purpose of this section is to ensure the consistent output of all photography and video content to ensure the Excelsia College brand is conveyed correctly.

Photography and Video are an essential part of the College’s marketing communications and is increasingly becoming the main media used to strengthen our reputation and increase brand awareness.

Excelsia’s photography and video depicts our innovativeandcreativecommunity,staff,studentsand academics who are passionate about excelling and growing academically, professionally, personally and spiritually.

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5.2 Photography Guidelines

WherepossibletheimagesshouldshowrealExcelsiastaff,students and academics and real College situations. Use of stock images should be minimal.

5.2.1 Focus & Composition The image of the person or group shown needs to be sharp, clear and in focus. Clean and calm backgrounds work best to guide the viewer’s eye. Aim to capture interesting and creative perspective to capture the interest of the public.

5.2.2 Expression Focus on taking photographs that capture the authentic, vibrant, positive and inspiring essence of the Excelsia Community. For example – natural shots of students interacting or academics in theirnaturalenvironmentshowcasingtheirfieldofstudy.

5.2.3 Colour and Vibrance Focus on showcasing the variety and colourfulness of Excelsia’s Faculties and people (sub-brand and multicultural nature of our community) by leveraging the use of our colour palette in a natural way. Colours can be used in the styling of the surrounding (props, wardrobe etc).

5.2.4 LightPhotos should be bright, warm and where possible have natural light. Indoor photographs need to have consistent and appropriate lighting to ensure the subject matter is clear and crisp.


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5.3.1 Aspect Ratio

AllvideosproducedfortheCollegemustbefilmedin a16:9aspectratioandfilmedinlandscape.

If required for social media channels (eg. square format) pleasecontactMarketingforspecifications.

5.3.2 Settings

• File format: mp4

• Resolution (minimum): 1920x1080

• Video codec: H.264

• Frame rate: 24fps/25fps or 30fps

5.3.3 Visual Style

The video style should be similar to the video content created from 2019 onwards. The style should focus on highlighting the four key pillars of the brand:

• Championing Christian Higher Education and Engagement

• Championing the Student Experience

• Championing Alumni success and future aspirations

• ChampioningResearchandAcademicExcellenceinallitsfields

Thevideosshouldfocusonshowingstudents,staffandacademicsand the style should be authentic, positive and vibrant to show the essence of the Excelsia Community. Shots should aim not to appear staged and should look natural. Wherever possible people should be filmedintheirnaturalenvironment.Forexample,adramastudentrehearsing in the auditorium.

5.3 Video Specifications AllvideoshouldbefilmedataminimumqualityoffullHDataresolutionof1920x1080,whereverpossible.

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5.3.4 Assets

To ensure consistency within Excelsia video content all videos should use the following assets:

a. Cover Screen with video title and Excelsia logo;

b. Subtitle in Open Sans, formatted with Excelsia logo, and Excelsia branding blue;

c. Motion logo with weblink and call to action with website address at the end.

d. Typography: see Section 2.3 of this guide

e. Excelsia CRICOS code and ABN number required

a

b

c

apply nowexcelsia.edu.au

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5.3.5 Audio

The audio track accompanying videos needs to be clear and easily audible. To ensure good sound, where possible use an additional mic source other than the mic built into the camera.

5.3.6 Permissions

Anyonebeingfilmedorphotographedmustsignareleaseformwhichshowstheyagreetotheirimage being used for Excelsia College’s promotions.

AllstudentsareaskedtosignareleaseformuponenrolmentonOrientationDay.Thisconfirmsthatthestudent has agreed for their image to be used for Excelsia College’s promotions.

Inthecasewhenitisnotpossibletoaskeverybodybeingfilmedforpermissionsuchasalargeeventthenthereshouldbeadequatepublicsignageinformingpeoplethatfilmingisbeingundertakenandiftheydo notwanttoberecordedinanywaytocontactamemberofstaff.

Iffilmingchildrenthenfullpermissionmustbeobtainedbytheparentorguardianbeforefilming.

IfyouwishtocommissionavideorelatedtoExcelsiaCollegeyourfirstpointofcontactshouldbetheMarketing team.

Documents

Branding Style Guide · 2 days ago · General Branding Guidelines C85 / M30 / Y78 / K10 R34 / G127 / B90 HEX #227F5A School: Education C32 / M35 / Y73 / K6 R171 / G149 / B92 HEX