E-Commerce

At Brandammo we specialise in the design, development and maintenance of industry-leading e-commerce websites that are both commercially driven and creatively led.

02

A Multi-Disciplinary Approach to E-Commerce

At Brandammo we combine a wide range of

skills and experience in the fields of design,

marketing and technical development in each

and every e-commerce project we undertake.

Our unique multi-disciplinary approach means

that we not only build websites that look great

and are easy to use, but also actively engage

with consumers ensuring maximum online

sales potential as well as achieving brand

recognition, loyalty and goodwill over time.

A Proven Track Record

Having designed, built and maintained a wide

range of successful e-commerce websites, we

are able to provide demonstrable examples of

how we have helped our clients succeed in an

increasingly competitive online marketplace.

Real World Experience

In addition to providing a complete range

of e-commerce services to our clients, at

Brandammo we also run our own online store,

Blaze Sunglasses, selling designer sunglasses

worldwide. Not only does this ensure we remain

at the forefront of online trends and technical

development, which we are then able to pass

on to our clients, but it also provides us with

hands-on practical experience of all aspects of

running an e-commerce business.

This experience, we believe, gives us a unique

perspective among creative agencies and

allows us to design, develop and maintain

e-commerce websites for our clients that work

in the real world. Blaze Sunglasses is growing

rapidly year on year and at Brandammo

we proactively share our knowledge and

experience of running our own e-commerce

business with all of our clients.

The E-Commerce Experts

03

Who are Brandammo?

Brandammo are a highly experienced

full-service integrated creative agency

providing e-commerce, branding,

marketing, web design and development,

print design and production services to

clients across a wide range of industries.

Founded in 2006 by brothers Bill and Tom

Greaves, Brandammo operates today on

the belief that the brand is the heart of

every business and complete consistency

across all aspects of marketing and design

is essential for effective communication

and the key to commercial success.

Located near Gatwick in Reigate, Surrey,

with M25 and mainline train links, we are

ideally positioned to allow us quick and

easy access to clients in Surrey, London

and throughout the UK and abroad.

1. Research

Through collecting, analysing and interpreting

a range of relevant information we aim to build

a complete picture of our client’s business

and the market within which they operate.

Combining research findings with the project

brief we can ensure that every e-commerce

website we create is carefully considered,

effective and relevant to our client’s unique

long and short-term requirements.

2. Planning

In addition to strategic planning, consultation

(where required) and content collation we

plan every aspect of the website via detailed

sitemaps and wireframes. Our primary concern,

prior to designing the website from a visual

perspective, is website functionality and user

experience as well as information hierarchy,

effective communication.

Our Process

3. Design

Whether working with a client’s existing brand

or creating a new brand as part of our broader

range of services, our creative team will create

finished visuals of all areas of the site prior to

the build. Our focus at this stage is ‘proposition’

including key areas such as calls to action

and sales promotion as well as ensuring a

professional, visually appealing and ‘on brand’

look and feel throughout.

4. Development

Our designers and front-end developers work

closely with our programming team to ensure

every website is implemented as per the design

and with maximum attention to detail. Building

on the core Magento framework we integrate

extensions where required and incorporate any

relevant front-end technologies, such as JQuery,

with the aim of bringing the website to life.

5. Testing & Launch

Following the technical development stage of

the project we carry out full front and back-

end testing, covering usability, accessibility,

browser compatibility, payment processing

and all other aspects of the website. Once our

testing is complete we provide online access to

the client via a staging url to ensure the client

is completely happy to sign-off the website

before putting it live.

6. Maintenance

Our relationship with a client doesn’t end once

their website is live. In addition to hosting,

marketing and design services we also offer our

clients ongoing maintenance contracts. These

agreements are designed to give our clients

complete peace of mind in the knowledge that

bug fixes, minor amends and updates are taken

care of for a fixed monthly cost.

04

SNC Direct

Sports nutrition retailer SNC Direct

approached Brandammo to re-design

and develop their online store incorporating

enhanced functionality designed to increase

usability and help the client stand out in an

increasingly competitive online marketplace.

www.sncdirect.com

05

Jaques of London

Benfiting from Magento’s powerful multi-

store capabilities, we have built a number of

different websites for Jaques, both in the UK

and US, all running from a single back-end.

From a standing start, online sales are now the

primary source of revenue for the company.

www.jaqueslondon.co.uk

06

Euro PC

Brandammo were approached by Euro PC to

re-design and develop their online store.

By Incorporating bespoke extensions for

enhanced functionality and improving

information hierarchy, we were able to improve

both the look and user experience of the site.

www.europc.co.uk

07

Dunlop Sport

As part of our long-term relationship with

Dunlop, Brandammo were commissioned

to produce a global brand website on the

Magento framework. In addition to product

catalogues, the website includes team pages,

news, dealer locators and technology pages.

www.dunlopsport.com

08

Preferred Framework

Used by more than 125,000 businesses

worldwide, Magento is the world’s fastest

growing open source e-commerce framework

and is, in our opinion, the most flexible, scalable

and effective platform on the market today.

Whilst we are not certified Magento partners

(due to the requirement to only sell the most

expensive Enterprise Edition to our clients),

Magento is unquestionably our platform

of choice at Brandammo and our extensive

in-house skills and experience allow us to

undertake any Magento project for our clients.

Brandammo Commerce

In addition to our client e-commerce services, at

Brandammo we also develop bespoke Magento

extensions and distribute them to open source

community and developers worldwide under

the trading name of Brandammo Commerce.

Pronav

Pronav from Brandammo Commerce provides

full customisation of Magento’s drop-down

menu allowing retailers to include featured

products, promotional imagery, forms, Flash

and even video within the menu itself. Not only

does this allow for easy navigation, it reduces

clutter, promotes relevant products and guides

shoppers to exactly what they are looking for.

Pronav has been a leading seller on Magento

Connect during the last two years selling more

than 5,000 copies worldwide.

ProGallery

ProGallery works seamlessly with the Magento

framework converting the default product

image area to sophisticated and dynamic

multi-view image galleries allowing customers

to quickly and easily explore their chosen items

in detail from a number of different angles.

OrdersGridPro

OrdersGridPro is a simple, yet powerful

extension for Magento allowing store owners

to fully customise the back-end Orders Grid.

OrdersGridPro allows users to add unlimited

fields and even product images to the grid

which can then be sorted and exported for

quick and meaningful analysis and evaluation.

Magento: A Platform for Growth

09

Online Marketing

Unlike most forms of traditional marketing,

online marketing can be closely targeted and is

fully measurable. At Brandammo we combine

our traditional and new media marketing

expertise to develop strategic web and e-mail

marketing campaigns designed specifically to

drive quality traffic and increase conversion

rates on our clients e-commerce websites.

Social Media

Social Media has become increasingly

important in recent years for e-commerce

businesses. In addition to building brand

awareness, interacting with customers and

building communities around your brand,

Social media can now be used to sell directly to

customers too. At Brandammo we have the in-

house skills and experience to help you get the

most from this powerful marketing tool.

E-Commerce Support Services

SEO / PPC

Search Engines are the lifeblood of any

e-commerce business and a considered and

effective campaign combining both organic

and paid-for listings is absolutely essential in

today’s market. At Brandammo we provide

our clients with strategic SEO and PPC

campaigns, using white-hat techniques and

strict adherence to best-practice guidelines,

designed to build a significant online presence

and increase the rate of quality traffic.

Maintenance

Maintenance of a website is essential to ensure

a website stays live and accessible regardless

of outside influencing factors (such as browser

updates). Our maintenance agreements are

designed to offer our clients complete peace of

mind that their website is always online and any

minor amends and updates are taken care of.

Mobile Development

As e-commerce is growing, so too is the use

of mobile devices to access the internet and

buy online. All of our e-commerce websites are

designed and developed to work on all mobile

(IOS and Android) devices, however we also

offer mobile-specific e-commerce development

of new and existing websites.

Other Services

As part of our full service offering we are

also able to offer a broad range of additional

complimentary services to help grow and

expand your business both on and offline.

These services include branding, traditional

offline marketing, print design and production

as well as a range of support services including

hosting and email set-up, Magento training

and full website management. To find out more

about all of our our services please contact us.

10

CoChineChine

Designer Boutique CoChineChine

commissioned Brandammo to design and

develop their new e-commerce website.

Working closely with the team our aim was to

faithfully recreate the look and feel of the shop

in an online environment.

www.cochinechine.com

11

12

Case Study: Blaze Sunglasses

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012

Website Traffic Two years to end of financial year 2012

Turnover Two years to end of financial year 2012

Background

Established in 2010, Blaze Sunglasses is an

online retailer of designer sunglasses and ski

goggles set up and managed internally by the

team at Brandammo.

Built in-house on the Magento framework,

Blaze Sunglasses includes a wide range of

enhanced features and functionality including

Brandammo’s extensions Pronav, ProGallery

and OrdersGridPro. Since being launched, the

website has been under constant development

based on detailed analytics and research.

Marketing

Search Engine Optimisation (SEO) has been

undertaken to build long-term organic rankings

using a ‘quality over quantity’ approach. This

has been combined with a range of methods

to boost traffic in the shorter-term, including

Pay-Per-Click (PPC), price comparisson website

feeds, email marketing, flash banner advertising

and a range of carefully targetted offline

marketing activities such as print advertising.

Results

Since being launched Blaze Sunglasses has

experienced steady growth both in the UK

and overseas. Despite seasonal peaks and

troughs, overall turnover has increased ahead

of traffic due to decreasing bounce rates and

more effective on-page marketing. Within

three years, Blaze Sunglasses is turning a

healthy profit, which has allowed us to add new

product categories with the aim of expanding

into new markets during the next 12 months.

Our success has also allowed us to pass on our

knowedge and experiences of both effective

and ineffective design , development and

marketing techniques to our clients.

www.blazesunglasses.com

13

Karrimor

Karrimor’s global brand website was built by

Brandammo in Magento. The site was designed

to showcase and provide technical information

on Karrimor’s product range as well as provide

customers with an online product guarantee

registration form and Karrimor team blogs.

www.karrimor.com

14

Lonsdale

Utilising the Magento framework, boxing brand

Lonsdale’s website was built by Brandammo to

showcase their product catalogue and promote

the brand on a global scale. In addition to

product listings the website features fighter

information, news and interactive dealer pages.

www.lonsdale.com

15

Our Full Range of Services

Bill Greaves

Following his graduation with a degree

in graphic design Bill worked in various

sports brand management and marketing

roles whilst continuing his academic

studies to achieve a Master of Arts with

first class honours from the University of

Arts, London. Bill takes responsibility for all

marketing, branding and print services.

Tom Greaves

Since graduating with a degree in

Graphic Design Tom went on to work

for a string of successful London

Agencies where he further honed his

creative skills, particularly in areas of

interactive design and development. Tom

oversees all online creative service areas

including e-commerce, web design and

development and online marketing.

The Directors

16

E-Commerce

At Brandammo we have experience in the

design, development and maintenance of

industry-leading e-commerce websites built

from the ground up to ensure our clients not

only stand out from the crowd, but maximise

their online sales potential.

Branding & Marketing

From strategic brand design and development

to results-driven marketing both on and offline,

we have helped companies across a wide range

of industries to connect and communicate

with their target audience. Whether seeking

to influence opinion or change perceptions,

generate interest, awareness and desire in a

product or service, or simply generate sales,

our versatile creative team can help. Creating

powerful brands and taking them to market

is at the heart of everything we do.

Print Design & Production

Whether designing corporate stationary and

marketing collateral or taking full creative

control over high profile advertising campaigns

for global brands, Brandammo have the

complete range of skills and experience to take

any brief from concept through to delivery.

From artworking, design and illustration to art

direction and high-end retouch, no job is too

big or too small for the team at Brandammo.

Web Design & Development

With in-house specialists in all areas of online

design and development, Brandammo have

delivered a wide range of web design projects

for clients over the years. From small-scale

brochure sites to large-scale dynamic websites

boasting cutting-edge interactive features and

bespoke functionality, our dedicated team can

deliver on-time and within budget.

Matt’s Home Services

Building Matt’s Home Services’ website we

combined a wide range of services including

branding, illustration and e-commerce. The

website features a large brand information

area, including video and a range of interactive

features, as well as an online store.

www.matts.biz

17

Gatwick Airport Cars

As part of a new online strategy for Gatwick Airport Cars, Brandammo

were commissioned to research, plan, design and build an online booking

system to allow customers to book and pay for their taxi to and from the

airport online in advance. The application was built in Magento Enterprise

Edition and integrated seamlessly into Gatwick Airport’s website as well as

the taxi company’s existing booking systems.

taxis.gatwickairport.com

18

Some of our Clients

19

I have never worked with a team who have understood my business and brand so quickly. I almost don’t want the rest of the world to find out about Brandammo so we can keep them to ourselves.Joe Jaques Commercial Director, Jaques of London

21

Brandammo Ltd19c High Street, Reigate Surrey RH2 9AA

+44 (0)1737 244003 | studio@brandammo.co.uk

www.brandammo.co.uk