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Budha Khe Rhi presentation
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BRAND PRESENTATION
“An original lucky story tell ing”
BRAN
D PR
ESEN
TATI
ON
It ’s in our DNA to tell stories. Each product has its
own story and our shops are a place to experience
and explore one’s senses, making of Budha Khe Rhi
Brasil a Brazil ian, eco-friendly, original, creative and
innovative clothing & shoes brand. Our company
offers a variety of three l ifestyle l ines for our
different customers in their respective niches.
“Budha Khe Rhi is much more than a brand, it is a state of mind”.
P R O F I L ECompany
Budha Khe Rhi is much more than a brand. It is a state
of mind; It ’s a kiss in the rain, a party at the beach,
a toast with your friends. It ’s traveling without leaving
home. Forget about tomorrow. It ’s not being afraid of
being happy. It ’s getting to the end of the run and feeling
it was all worth it . It ’s understanding that all the distance
in the universe is here and all the time is now.
Budha Khe Rhi started in a lucky trip around Asia.Thailand, India, Nepal, Indonesia, Laos, Singapore &
Bangladesh.
Carrying nothing but backpacks and an adventurous spirit ,
two best friends explored the Asian continent and they
were amazed by the oriental culture and lifestyle. When
they were back in Brazil , they never stopped wearing the
traditional thai fisherman pants. Months later, with two
other great friends, they decided to handcraft these thai
pants and sell them in paradisiac beaches around Brazil .
In a short time, Budha Khe Rhi became a professional
brand, without losing it ’s DNA. Young spirited, laid back,
irreverent, innovative and cool. A brand that connects
emotionally with its fans.
BRAN
D PR
ESEN
TATI
ON
“ A real brand that started with only R$15. A brand made by
real people”.
“ Since our very first piece of
clothing, a pair of thai fisherman
pants, our products carry authenticity
and boldness”
C H A M P I O N SWe are the
BRAN
D PR
ESEN
TATI
ON
“Budha Khe Rhi was the only clothing brand invited to be part of RIO +20”
In 2013, sales in the Brazil ian fashion market reached R$170 bil l ion. –source: Instituto de Estudos e Marketing Industrial (Iemi). Brazil is the fifth most attractive apparel market in the world, a fractionated market, where the giant players control only 12% of all market share – source: IBOPE.
“We transform organic fabric into cool fashion. Recycle bottles and construction pipes are part of our shop’s design. Our clothing tag is made of seeds. If you come
by bike to one of our shops you get an exclusive discount”
There are plenty of opportunities in Brazil and abroad. In a connected free and well informed world, people that are ahead in this reality are searching for new possibil it ies and alternatives for their l ives by making more conscious, customized, sustainable and emotional related decision. People are searching for much more than just a product. They search for a story, a concept and a soul behind of that.
“The customer is the captain of his destiny”
A N D M A R K E TMacro trends
BRAN
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ESEN
TATI
ON
A U D I E N C ETarget
Youth is the largest part of our target
audience.
18 - 35 years old is our customer average.
Budha Khe Rhi’s universe.
Hipsters, cosmopolitans,
Dj’s, yoga lovers, geeks, laid backs,
moviemakers, tripaholics, music
lovers, artists.
Pretty much50% male and50% female.
F A N S
Much morethan customers,
“customers writing positive things about
Budha Khe Rhi”
“People easily get emotionally connected with our value proposition. Only a few brands in
the market can do this l ike we do”.
BRAN
D PR
ESEN
TATI
ONRUN BUDHA RUN
ANIMALS ROCKBUDHA FESTIVAL
P R O D U C T SBudha Khe Rhi’s We’re visionary. We combine consciousness with guts and
courage to create our products. We spread optimism for those who wear our brand. We believe in building a better world”.
Over 10 years of, we have developed a rare abil ity to communicate with our fans.
Theme collections. Inspired by: pop culture, music, movies, travel, positive atitude & humor.
More than 2500 exclusive SKU’S
Logistics: New products every month in the stores according to a collection delivery calendar. BEST SELLER PRODUCTS ARE OFFERED MONTHLY TO OUR SHOPS.
2 MAIN COLLECTIONS
One theme per collection
Subdivided in 3 themes that connect to each other
WINTER
SKU’S: 800 year
SUMMER
Number of categories: 26Number of categories: 26
BRAN
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ESEN
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ON
B E N C H M A R K S
Key words: Originality, authenticity, social cause, history behind the product.
TOMS – USA, Shoes brand focus in ESPADRILLES. The brand had its start after a backpacking trip
around South America. There is a strong social appeal behind brand’s strategy, that they call “one for one”. Toms is all over the American wholesale, spreading
an original and “catchy” concept and design.
Life is good – USA, t-shirts brand, started by two brothers in the east coast, sell ing their creations
across America in a car. Life is good, as the brands name suggest, is about spreading positivity and optimism. Company’s social causes work is well
communicated throw social media.
Key words: Originality, authenticity, social cause, history behind the product.
Urban Outfitters – USA, It ’s a multinational clothing company, which largely draw from different styles, each one very well defined. UO retail is rustic, cool and hipster. They created an emotional bond with their target costumer by giving thema differencial
shopping experience.
Key words: Originality, niche, identity, concept, cool, design.
B E N C H M A R K SDesigual – SPAIN, Clothing brand with strong DNA, non-usual. Real story, created by a Swiss that
started sell ing different t-shirts in a Spanish beach.Desigual’s retail is colorful and authentic. Company’s
growth is related to an operational investor entrance in the partnership, a person with business knowledge. Nowadays, Desigual is an international
brand, spread out all around the globe.
Innocent Drinks – UK, organic juices brand. They started from zero, bringing a different idea to the
British beverages market, once they were one of the only ones producing “truly” real juices around there. The juices were so unique that Coca- Cola Company
decided to buy part of the company.
Key words: Originality, authenticity, niche, identity, concept, cool, design.
Key words: Originality, authenticity, organic cause, history behind the product.
W I T H T H E S E B E N C H M A R K S ?
Originality, authenticity, identity, real concept to
tell and to share. All of the 5 benchmarks and Budha Khe Rhi are much more
than just a product. They create humanized emotional
connections withtheir customers.
“Budha Khe Rhi is much more than a brand and a clothing store. It ’s not just about buying and sell ing.
We interact with our target audience in actions that go
beyond that”.
Story tell ing
What does Budha Khe Rhi Brasil have in common
BRAN
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ESEN
TATI
ON
R E T A I LBudha Khe Rhi’s Budha Khe Rhi today is a franchise company. We
support our retailers by passing our know how, so they can reach their costumer with creative and
emotional actions.
EXCELLENCE in creating the right mix of product, EXCLUSIVE and ORIGINAL graphic designs, a UNIQUE and INTERACTIVE retail to connect
emotionally with our customers making them a part of the brand.
BAR STORE
A Bar and a concept store in the same space. Such a great combination!
BRAN
D PR
ESEN
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ON
R E T A I LBudha Khe Rhi’s
KIOSKBUDHA KHE RHI
POP UPSTORES
Focus in sell ing the best sellers categories and in easy to buy products.
Temporary shops, open in certain parts of the year.
Budha Khe Rhiis commercialized
in more than
100 wholesale stores and in
17 shops around
9 Brazil ian states.
Head OfficeRua Dr. Timóteo, 917/401 – Bairro Moinhos de VentoCEP 90570-041 - Porto Alegre/RS+55 51 3209-2005
Budha Khe Rhi Brasil is registered as a trademark at INPI (Brazil ian National Industrial Propriety Institute) since 2005.
CONCEPT STORE FÉLIXRua Félix da Cunha, 1149
Porto Alegre – RS51 3517 1149
ESPAÇO BKR CIDADE BAIXARua General Lima e Silva, 867
Porto Alegre – RS51 3414 2604
BUDHA KHE RHI SHOPPING PRAIA DE BELASAv. Praia de Belas, 1181 3º piso
Porto Alegre – RS51 3108 2604
CAPÃO BEACH STOREShopping Lynemar - Rua Sepé, 1896 Loja 46
Capão da Canoa – RS51 3416 0822
GAROPABA BEACH STORERua João Orestes do Araújo, 246 Loja 6
Garopaba – SC48 9192 6779
BUDHA KHE RHI SHOPPING IGUATEMI CAMPINASAv. Iguatemi, 777 2º piso
Campinas – SP19 3254 3963 / 3254 3978
CONCEPT STORE AUGUSTARua Augusta, 2415São Paulo – SP11 3063 5553
BUDHA KHE RHI SANTO ANDRÉRua das Figueiras, 681Santo André –SP11 4432 0050
BUDHA KHE RHI SHOPPING TIJUCAAv. Maracanã, 987 2º pisoRio de Janeiro – RJ21 3197 2222
VR STORERua Luiz Alves Pereira, 377 Loja 04Volta Redonda – RJ24 3342 8041
BUDHA KHE RHI MARINGÁAv. Herval, 236Maringá – PR44 3034 0374
BUDHA KHE RHI GRAND PLAZA SHOPPINGAvenida Industrial, 600 Loja 312Santo André – SP