Brand Presentation 2015

Vision & Core Message

It’s not always the journey that changes our lives. It’s often the Discoveries we make along the way. It might be a humble-looking restaurant that serves the world’s best crab cakes, or maybe a gentle bike trail that ends with breathtaking views of the coastal mountains, or perhaps that perfect wave waiting to be ridden off the coast of Ventura. At Discoveries, we love to explore the diverse wine regions up and down California. We find exceptional vineyards that remain unknown to most other wineries. You can taste the presence of each of these amazing sites in every one of our wines. Great discoveries may be hard to find but we guarantee they are well worth the journey.

To be the wine that defines life’s journeys – growth, change, learning about oneself - in personality and flavor profile. The wine to accompany the discovery or rediscovery of the world and who one is.

Vision:

Core Message:

What We Are About

• The road less taken• Discovering the world around us• Discovering one’s path• Being true to oneself• Learning• A casual, relaxed lifestyle• Having fun• Making new friends• Trying new things• Discovering wine• Great value

Wines

• Varietals Chardonnay Pinot Grigio Cabernet Sauvignon

• Comparative Set Pepi Mirassou Hess Select Simply Naked Smoking Loon

Label Artist – Steve Cook

• Specializes in photo-realism• Subjects include seascapes, surfing

culture, gardens, old buildings and cars• Studied with some of the best modern

plein-air painters• Studio in Ventura, CA

Current Items Available

• Varietal Overview Presentations

• Fact Sheets• Brand Overview Sheet• Brand Sell Sheet• Waitstaff/Wine Cards• Menu Shell • Table Tent Template• Menu Insert Template• Tasting Mats & Tasting Note

Sheets

Discover it for yourself.