brand guidelines - QuébecOriginalmarque.quebecoriginal.com/.../2019-04/QC_Brand_Guide_2018_Prod_AN_v4_0.p… · brand guidelines 2018 QuébecOriginal 4 5 In a highly competitive

brand guidelines

April 2018 V1.0

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ts2.4 typography 46

2.4.1 web typography 48

2.5 colours 50

2.6 location 52

2.7 web accessibility 54

3. principles of deployment 56

3.1 5 principles 58

3.2 experiences 68

3.3 hyper souvenir 98

4. brand application 100

4.1 print ad 102

4.2 website 104

4.3 mobile 106

4.4 web banners 108

4.5 roll-up banners 110

5. for more information 112

1. a collective brand 8

1.1 our components 10

1.1.1 culture that creates 12

1.1.2 warm welcome 14

1.1.3 connection to the land 16

2. the brand toolkit 18

2.1 our logo 20

2.1.1 colour choice 22

2.1.2 vertical versions 24

2.1.3 horizontal versions 26

2.1.4 black and white versions 28

2.1.5 white space 30

2.1.6 minimum size 31

2.1.7 what not to do 32

2.1.8 mentioning the brand in copy 34

2.1.9 Québec as a destination 35

2.2 our imagery 36

2.2.1 storytelling 38

2.2.2 photography credits 40

2.3 tone and manner 42

2.3.1 correct spelling 44

QuébecOriginaltable of content

QuébecOriginalbrand guidelines 2018

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In a highly competitive international tourism market, high-performance destinations project a strong, attractive and consistent brand image. To entice tourists and develop Québec’s personality abroad, tourism stakeholders joined forces to present a unified visual identity and communication approach.

We created QuébecOriginal as a guarantee of a completely original experience. Openness, creativity, intensity—Québec is memorable because it makes a visceral impact.

With this in mind, we developed a comprehensive, focused and flexible communication platform that can adapt to every need—a collective brand. We speak with one strong and ambitious voice.

Openness, creativity, intensity

Québec is memorable because it makes a visceral impact.

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QuébecOriginalbrand guidelines 2018introduction

The Alliance de l’industrie touristique du Québec is delighted that its partners want their association to be showcased.

However, the Alliance logo cannot appear among those of its partners in communications pieces.

For the traveller, we have to express ourselves with a single voice—that of QuébecOriginal. If so desired, a member can always add the Alliance logo preceded by “A member of” on its website and in its publications.

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1. a collective brand

1.1 OUr COMpONENTS 10

1.1.1 CULTURE THAT CREATES 12

1.1.2 WARM WELCOME 14

1.1.3 CONNECTION TO THE LAND 16

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Québec is a giant playground, an ideal place to discover and explore. But Québec isn’t just a land mass or some destination to visit. Québec has to be experienced to be appreciated. An incomparable ability to connect is our culture’s most prominent feature. We offer our visitors experiences that are strong and authentic, and the beauty of our territory goes far beyond the landscape.

1.1our components

a collective brand

Connection to the land

Culture that Creates

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1.1.1

culture that creates

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our componentsa collective brand

A unique culture unlike any other in North America, which is proud of its singular, distinctive character.

A creative, innovative spirit adapted to its environment.

A fun, positive, effervescent expression.

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brand guidelines 2018 QuébecOriginal

1.1.2

warm welcome

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A genuinely warm welcome that invites visitors to discover all the unique things Québec has to offer.

Open and inclusive, Québec greets travellers like long-lost friends.

Attuned to what guests want, Québec will do its utmost to ensure they experience unforgettable moments.

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brand guidelines 2018 QuébecOriginal

1.1.3

connection to the land


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With Arctic islands to the north and the St. Lawrence to the south, and bordered by glaciers, peatland, lakes and rivers, the land has forged our culture throughout history, from the first peoples to today.

Our natural beauty has also shaped our towns and urban landscapes—it’s never far away. As a small population in such a vast expanse, we can allow ourselves to experience the rawer side of life.

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2. the brand toolkit

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We offer a memorable logo that’s impactful and easy to read, and that goes with the rest of the visuals. To complement our imagery, the word “Original” always includes a touch of colour. The Québec part remains black or white depending on what looks best. This visual identity is the face of our brand. it is unifying, reflects the uniqueness and authenticity of each and every experience, and showcases our unparalleled approach.

2.1our logoThe logo is a single entity, which consists of the place name, Québec, and its most valuable attribute: original.

our logothe brand toolkit

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To choose the optimal colour of the word “original,” you can:

1/ ACCENT

Create a contrast based on the photo’s accent colour.

2⁄ BASED ON THE DOMiNANT COlOUr

Match the photo’s dominant colour, but with a sufficiently contrasting tone or level of saturation.

KEEp iN MiND:

Harmony (the logo is chosen based on the accent colour in most cases).

legibility (use contrasting colours to ensure maximum visibility).

2.1.1

colour choice It’s possible to use colours other than the six suggested on the next page for the word “Original” in the logo.

If another colour is desired, it’s up to the designer to create it.


2/ DOMiNANT2/ DOMiNANT1/ ACCENT

1/ ACCENT

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quebecoriginal_v_bright_yellow.ai

quebecoriginal_v_purple.ai

quebecoriginal_v_light_blue.ai

quebecoriginal_v_pink.ai

quebecoriginal_v_green.aiquebecoriginal_v_dark_blue.ai

quebecoriginal_v_renv_bright_yellow.ai

quebecoriginal_v_renv_purple.ai

quebecoriginal_v_renv_dark_blue.ai

quebecoriginal_v_renv_light_blue.ai

quebecoriginal_v_renv_pink.ai

quebecoriginal_v_renv_green.ai

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2.1.2

vertical versionsThe following are examples of the colour options available for the logo. See the previous page to know how best to choose.


Legibility, above all, should determine the choice of logo.

quebecoriginal_h_bright_yellow.ai

quebecoriginal_h_purple.ai

quebecoriginal_h_light_blue.ai

quebecoriginal_h_pink.ai

quebecoriginal_h_green.aiquebecoriginal_h_dark_blue.ai

quebecoriginal_h_renv_bright_yellow.ai

quebecoriginal_h_renv_purple.ai

quebecoriginal_h_renv_dark_blue.ai

quebecoriginal_h_renv_light_blue.ai

quebecoriginal_h_renv_pink.ai

quebecoriginal_h_renv_green.ai

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2.1.3

horizontal versionsThe following are examples of the colour options available for the logo. See section 2.1.1 to know how best to choose.



quebecoriginal_v_renv.ai

quebecoriginal_v_renv_grey.ai

quebecoriginal_h_renv.ai

quebecoriginal_h_renv_grey.aiquebecoriginal_v_grey.ai quebecoriginal_h_grey.ai

quebecoriginal_v_k.ai quebecoriginal_h_k.ai

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QuébecOriginalbrand guidelines 2018our logothe brand toolkit


2.1.4

black and white versions In black and white print, the grey version of the logo should be used so that “QuébecOriginal” stands out. However, the black version should be used in cases where the logo is very small or when the grey version of the logo doesn’t suit the method of printing.


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2.1.5

white spaceTo ensure our logo stands out in our communications, it must always be surrounded by white space to visually separate it from other elements. This also allows it to be spotted easily.

The following rule of thumb applies to the logo: The width of the O in “Original” is the minimal width of white space above, below and on either side of the logo.


26 MM1 INCH72 PIXELS

13 MM1/2 INCH36 PIXELS

2.1.6

minimum sizeFor the logo to be visible and legible in our communications, it should never be smaller than the established minimum.

Whatever the unit of measurement or platform used, the logo must never be reproduced in a format smaller than the one shown here.


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2.1.7

what not to doThe logo shouldn’t be tampered under any circumstances. Here are a few examples of how the logo shouldn’t be treated.

the brand toolkit our logo

Don’t stretch the logo horizontally or vertically.

Don’t put the logo on an angle.

Don’t put “Québec” incolour. Only “Original“ can be in colour.

Don’t change the logo’s typography.

Québecoriginal

Don’t change the size of any part of the logo.

Don’t crop the logo.

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2.1.8

mentioning the brand in copyIn copy, the correct way to write the brand’s name is as follows: QuébecOriginal as one word, with an uppercase Q and O, and an accent on the e of Québec. Important: our hashtag never uses an accent #quebecoriginal.


2.1.9

Québec as a destinationIt’s preferable to talk about Québec as a destination rather than mentioning the brand. Québec is the destination. QuébecOriginal is the brand. Don’t use one for the other.

Say welcome to Québec not to QuébecOriginal.


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1⁄ We want to use photos where people are front and center and living their lives.

2⁄ We depict diversity—the uniqueness of our territory isn’t limited to a single landscape.

3⁄ We feature images that focus on specific, relatable moments that will stir emotions, yet are broad enough to show the landscape.

4⁄ We favour a spontaneous, natural style to allow the real moment to come through.

2.2our imagery

our imagerythe brand toolkit

/ proximity

/ emotion

/ verticality

/ landscape

/ space for the text

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2.2.1

storytellingAs much as possible, we’ll try to capture events in sequences of 4 photos or 4 videos to tell a story.

Please note that photos depicting people consuming alcohol are to be avoided.


/ a close-up/ a wide shot / a medium close-up

on action shot/ a shot with people


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plACE Or

EVENT

SOME EXCEpTiONS ApplY.

FirST lETTEr

Or FirST NAME.

lAST NAME

2.2.2

photography creditsWhen using photos, credit the photographer or owner/creator. The credit line may be run vertically in the bottom left corner, either white over a dark area or in black over a light area.

Credits can be found in the photo library by clicking the info tab on each image. Example:

Gaspésie©TQ/M.Dupuis

TQ


Credits aren’t necessary on web banners.

For social media posts, credits should be added to the copy. C

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2.3tone and manner 1⁄ We express ourselves

with a friendly, relatable tone.

2⁄ We aren’t afraid to convey emotion.

3⁄ Our words communicate freshness.

4⁄ We use inviting and immersive language to spur action.

tone and mannerthe brand toolkit

/ a fresh twist on winter

/ a short hop to something new

/ ride where the passion began

/ ski our way

/ be here now

The Brand Toolkit

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2.3.1

correct spellingIt’s important to be consistent with specific words and expressions.

the brand toolkit tone and manner

TO AVOID

Cantons-de-l’Est Eastern Townships

deer white-tailed deer

Grand Nord Great White North

Laurentides Laurentians

Mount Royal Mount Royal Park

Montreal Montréal

Montréalais Montrealers

Outaouais River or rivière des Outaouais Ottawa River

parks national (or regional) parks

province of Québec Québec

Quebec Québec

Quebec City or City of Québec Québec City

Québeckers Quebecers

Québec region Québec City and Area

Saguenay River Rivière Saguenay

Saint Lawrence St. Lawrence

TO USE

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2.4typographyWe use Maax as our main font, especially the Bold version for titles and text that we want to highlight.

Maax offers several options for the same glyph. Use whatever glyph you’d like, but use only one glyph per text.

You can buy the font here: http://www.205.tf/?search=Maax

typographythe brand toolkit

Maax Bold

aaabcdefghijklmnopqrstuvwxyz AAABCDEFGHiJJJKlMMMMN OOpQQQQrSSTUVWWXXYZ 011112223334445666777899

Maax RegSubtitle and text

aaabcdefghijklmnopqrstuvwxyzAAABCDEFGHIJJJKLMMMMN OOPQQQQRSSTUVWWXXYZ 011112223334445666777899

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2.4.1

web typographyMontserrat is used for web applications (available for free on Google Font:

the brand toolkit typography

Montserrat Bold abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQ RSTUVWXYZ 0123456789

Montserrat Regular Subtitle and text

aaabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789

http://bit.ly/2kiYFWZ).


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NEUTRAL COLOUR

PMS 304C/43 M/0 Y/10 K/0R/141 G/212 B/228

White

PMS 637 C/63 M/0 Y/11 K/0R/69 G/195 B/222

PMS 2221 C/68 M/13 Y/22 K/13R/64 G/156 B/173

2.5 coloursLike the landscapes and territory represented, the colour palette is vibrant, saturated and nuanced.

PMS Process Black C/100 M/0 Y/0 K/0R/0 G/0 B/0

PMS Cool Grey 10C/0 M/0 Y/0 K/80R/85 G/85 B/90




the brand toolkit colours

COLOUR PALETTE

PMS 2583 C/37 M/70 Y/0 K/0R/169 G/98 B/163

PMS 2070 C/40 M/85 Y/0 K/0R/152 G/70 B/149

PMS 268 C/73 M/97 Y/6 K/0R/108 G/54 B/136

PMS 2153 C/100 M/57 Y/15 K/0R/0 G/104 B/162

PMS 2394 C/95 M/15 Y/15 K/0R/0 G/159 B/200

PMS 2189 C/100 M/78 Y/36 K/0R/34 G/80 B/126

PMS 7705 C/100 M/39 Y/28 K/0R/0 G/126 B/162

PMS 285 C/85 M/45 Y/0 K/0R/26 G/123 B/190

PMS 2995 C/69 M/4 Y/12 K/0R/40 G/185 B/216

PMS 7548 C/0 M/24 Y/100 K/0R/255 G/196 B/0

PMS 7555 C/5 M/23 Y/90 K/23R/198 G/159 B/43

PMS 7740 C/76 M/0 Y/84 K/19R/35 G/152 B/83

PMS 7504 C/21 M/33 Y/71 K/29R/159 G/130 B/76

PMS 7743 C/80 M/46 Y/84 K/8R/72 G/115 B/90

PMS 1915C/0 M/87 Y/27 K /0R/236 G/64 B/118

PMS 220C/15 M/100 Y/30 K /0R/213 G/35 B/105

PMS 208C/33 M/100 Y/74 K /0R/177 G/43 B/67

PMS 360 C/56 M/0 Y/84 K/0R/126 G/195 B/91


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2.6 location It’s important to

be able to locate Québec easily on a map.

The silhouette of the territory has to be in the same colour as the “Original” in the logo.

Here are some colour choices.

International Markets

Proximity Markets

Proximity and International Markets

X h

X h

locationthe brand toolkit

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L_QC_Loc_Intl_blue.ai

L_QC_Loc_Intl_purple.ai L_QC_Loc_Intl_pink.ai

L_QC_Loc_Intl_yellow.ai L_QC_Loc_Intl_cyan.ai

L_QC_Loc_Intl_green.ai


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web accessibilitythe brand toolkit

2.7web accessibilityThe standards must be respected in order to facilitate communications with people living with motor, visual, hearing or cognitive disabilities, including elderly people, people with decreasing independence, or even people with outdated computer equipment.

Here are two rules to follow:

1⁄ pay attention to the contrast of colours in the visuals, and to how the logo is integrated and its colour. The standard contrast ratio to be respected is 4.5 or over for regular sized text, and 3.1 or over for text that’s 18 points or more.

Here’s a tool to help you check if the contrast ratio is being respected: https://webaim.org/resources/contrastchecker/

2⁄ videos must be able to be turned off, have subtitles, and must be mute to begin with.To learn more about web accessibility standards, go to: http://www.tresor.gouv.qc.ca

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3. principles of deployment

principles of deployment

3.1 5 PRINCIPLES 58

3.2 EXPERIENCES 68

3.3 HYPER SOUVENIR 98

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3.1 principle n°

The decision to travel doesn’t happen all of a sudden, but is rather a decision that’s mulled over throughout the year. We want to follow people’s interests on an ongoing basis.

1

principles of deployment 5 principles

talk less in bursts.engage moreengage moreengage moreengage moreengage moreengage morein an ongoing conversation.


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3.1 principle n°

We tell our story through experiences that speak to people. Each interest is an opportunity.

2

5 principlesprinciples of deployment

less generic. more about interests.


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3.1 principle n°

3 in a fragmented world, a brand must have a strong presence. QuébecOriginal must be easily identifiable. And not only in communications.


more visible.more memorable.


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3.1 principle n°

4 Contact points with consumers must be multiplied, here and abroad, so the brand becomes the go-to resource.


more points of contact.


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3.1 principle n°

5 Our way of expressing ourselves is always an invitation to have intense experiences and feel deep emotions. Our visuals must show remarkable moments and our emotions must be clear.


more raw. more authentic.


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3.2 experiencesQuébec is a giant playground, an ideal place to discover and explore. But Québec isn’t just a land mass or some destination to visit. Québec has to be experienced to be appreciated. An incomparable ability to connect is our culture’s most prominent feature. We offer our visitors experiences that are strong and pure, and the beauty of our province goes far beyond the landscape. Our mission is to share our greatest treasures with the world.

experiencesprinciples of deployment

people travel according to their interests rather than by destination.

prODUCTS

skiing

vibrant cities

biking

snowmobiling

indigenous traditions

great outdoors

countryside getaways

festivities

St. Lawrence River

road trips

wildlifehunting & fishing

gourmet delights culture

Connection to the land

Culture that Creates

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EXpEriENCES


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ST. lAWrENCE riVEr


The St. Lawrence is at once a river, an estuary and a gulf. It’s also one of the longest rivers in the world, crossing Québec in a north-easterly direction over nearly 2,000 kilometres. East of Québec City, the river widens and fills with salt, forming a unique marine ecosystem of islands, beaches, flora, fauna and tides. Belugas, blue whales, humpbacks, dolphins and seals call this area home, to the delight of visitors who have the privilege of observing them.

Some 150 cruise ships criss-cross the entire St. lawrence—it’s the perfect way to see Québec from a new perspective, to admire its riverside landscapes, and see marine birds and mammals up close. Take a day trip or set off on a multi-day cruise for a maritime adventure.

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GrEAT OUTDOOrS


Whether you love hiking, adventure trips or water sports, Québec offers countless well-marked trails and outdoor activities for enjoying nature in all its glory all year long. As well as recreation centres in and around towns and cities, Québec has dozens of national parks located throughout the province.

These parks boast over 42,000 km2 of untamed wilderness with astonishingly diverse landscapes, flora and fauna. You can spend the day exploring or stay overnight by taking advantage of the many accommodation options in the great outdoors—from campsites and eco-cottages to traditional Native American dwellings and unusual lodgings that alone are worth the trip!

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GOUrMET DEliGHTS


We obviously can’t forget to mention our world-famous poutine and delicious maple products that are loved far and wide. But Québec cuisine is also about the savoir-faire of highly talented chefs who, through curiosity and daring, contribute to making this province a destination for food lovers everywhere.

Our culinary landscape is further shaped by microbrewers, winemakers, cheesemakers, chocolatiers, and other homegrown artisans and producers who provide a taste of local specialties. Markets, festivals, events and gourmet tours will make anyone’s mouth water. Bon appétit!

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COUNTrYSiDE GETAWAYS

principles of deployment experiences

For a delightful experience, visit one of Québec’s resorts or holiday camps located near major cities. Whether you’re in the mood for a romantic getaway or a vacation with family and friends, you’ll find everything you’re looking for—cozy country cottages and rustic chalets, inspired fine cuisine made from local ingredients, and meals prepared in the comfort of your lodgings.

You’ll also enjoy a wide variety of activities. There’s golf, fishing and water sports in the summer, and cross-country skiing, snowshoeing and dogsledding in the winter, to name but a few. There are also around 200 spas, including Nordic spas nestled in stunning natural settings, which Quebecers just love to indulge in.

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iNDiGENOUS TrADiTiONS


With its rich First Nations heritage, Québec offers an experience imbued with history and tradition like no other. There are 11 Indigenous nations within the province, each entirely distinct, and learning about them involves discovering cultural identities that are vibrant, stimulating and full of life. Native skills and knowledge are what allowed the first Europeans to survive and adapt to Québec’s harsh climate when they arrived nearly 500 years ago.

These traditions have been passed down by First Nations peoples from generation to generation, and today they are proud to share their culture, cooking, spirituality and profound respect for nature. Among many other things, this heritage has given us snowshoeing, the rabaska canoe, ice fishing and maple syrup.

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From moose and humpback whales to Canada geese and the great blue heron, Québec is home to nearly 650 animal species, including 90 species of mammals and 300 bird species. Many can be observed in the wild while on a hike.

You can find migratory birds and land mammals—including white-tailed deer, caribou, moose, bears and beavers—as well as whales and other marine mammals that abound in the St. lawrence Estuary.

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FESTiViTiES


Québec is known around the world for the quality and diversity of its festivals and events found throughout the province. When such contagious joie de vivre is paired with creativity, it’s no wonder we celebrate 12 months a year!

Music, comedy, gastronomy, film, artistic, cultural and sporting events— everything is an opportunity to share memorable moments.

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ViBrANT CiTiES


The cities of Québec reflect their inhabitants: welcoming, diverse, creative and lively—in both summertime and wintertime. Our cities are full of history and just a hop, skip and jump from the great outdoors. Québec City, for example, is the cradle of French civilization in North America, with a historic quarter that was named a UNESCO World Heritage Site. Strolling through the only fortified city north of Mexico is a delight, as is enjoying its numerous boardwalks, pedestrian streets, and wide variety of restaurants and boutiques, and relaxing on the Plains of Abraham.

Montréal, cosmopolitan and remarkably festive, is the second- largest French-speaking city in the world. it boasts a rich cultural scene, innumerable festivals and events, vibrant, colourful eighbourhoods, and four internationally renowned universities.

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With 400 years of history marked by the French and British, Québec’s rich heritage also includes First Nations people, who are native to the land. This patchwork resulted in a unique culture that can be experienced through music, art and architecture, and the impact of important milestones like Expo 67, the 1976 Olympics and Montréal’s 375th anniversary.

The cultural heritage was also greatly influenced by the Catholic Church, and that legacy is now being preserved and showcased.

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In Québec, all roads lead to discovery. Whether you’re travelling by car or motorcycle, you’ll marvel at the natural attractions and cultural treasures found in each region.

Take a trip back in time along the Chemin du roy, enjoy the views along the many scenic routes—including the route du Fleuve and the route des Navigateurs—or visit one of the 22 vineyards on the route des Vins.

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BiKiNG


Whether you’re getting around town or going on an adventure in the great outdoors, there’s no better way to explore Québec and to take in the beauty of its landscapes than on a bicycle! With some 12,000 km of bike paths criss-crossing the province, Québec boasts the largest cycling network in North America. One of the most extensive paths is the Route Verte, named the best in the world by the National Geographic Society.

And for mountain bike aficionados, Québec’s numerous national parks offer a variety of trails where wilderness and adventure go hand in hand. Many of these parks also welcome fatbikes, which have oversized wheels and can be enjoyed year round.

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With the amount of snow that falls on the province every winter, it’s no surprise that the snowmobile was invented in Québec! And little wonder that it has one of the largest snowmobile trail networks on Earth, with over 33,000 km of marked and maintained trails.

Whether you’re looking for adventure, an isolated trail in an enchanting setting, or a path perfect for beginners, there will always be a road leading to a comfortable bed and a tasty meal.

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SKiiNG


With nearly 75 ski stations across Québec, skiers and snowboarders can marvel at breathtaking northern landscapes. More than 400 cm of natural snow falls every winter, offering lovers of downhill sports exceptional conditions. It’s no wonder many of our ski centres host international events and competitions.

The resorts, featuring hotels, chalets and restaurants, allow visitors to make the most of après-ski, be it with friends or the whole family. When spring comes, the atmosphere is especially festive thanks to numerous outdoor events.

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HUNTiNG & FiSHiNG


For Quebecers, hunting and fishing are traditions passed down from generation to generation. Once necessary for survival, they are now activities for lovers of the great outdoors. Québec has over a million lakes and rivers—home to 30-odd fish species—15 wildlife reserves, and more than 600 outfitters, companies specialized in organizing hunting and fishing trips.

in Québec, we also enjoy ice fishing, and every winter, veritable fishing villages are set up on frozen lakes. protected wilderness areas reserved for deer hunting (moose and other types of deer) are perfect for unforgettable adventure trips.

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3.3 hyper souvenirAs with all tourist destinations, we’re makers of memories. We want to reassure our visitors that they’ll return home full of inimitable images and emotions. This is the precise effect that we put forward when we use the QuébecOriginal brand.

Today, the clichés no longer suffice when it comes to bringing visitors from around the world to Québec. We always communicate a renewed and reinvented experience.

What will the visitor encounter? What kind of emotion will they feel? What sensations can we promise?

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4.2 WEBSITE 104

4.3 MOBILE 106

4.4 WEB BANNERS 108

4.5 ROLL-UP BANNERS 110

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4.1 print adEnsure the clear and strong presence of the logo/brand, and include a key sentence that further explains the theme.

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quebecoriginal.com

#quebecoriginal

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4.3 mobile

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4.4 web bannersWe want to use photos where people are front and center and living their lives. We feature images that depict the uniqueness of our territory.

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Ride where thepassion began

FiND YOUr TrAil»

FiND YOUr TrAil»

OriGiNAlriDE™

THE

SEEMOrE»

Explore nature in the middle of the city

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4.5 roll-up banners

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5. for moreinformation

contact

When the QuébecOriginal logo is used, ask for artwork approval at: [email protected]

For any questions regarding QuébecOriginal, please write to: [email protected]

For any questions regarding the Tourisme Québec logo, please contact: http://www.tourisme.gouv.qc.ca/piv

Documents

brand guidelines - QuébecOriginalmarque.quebecoriginal.com/.../2019-04/QC_Brand_Guide_2018_Prod_AN_v4_0.p… · brand guidelines 2018 QuébecOriginal 4 5 In a highly competitive