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BRAND BOOK 2016

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Protecting the sovereign right of California tribes to operate gaming on their lands.

MISSION STATEMENT

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Identity Construction

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BRAND MARK IS MADE OF PERFECT CIRCLES IN SYMMETRY

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BRAND MARK (BLACK / WHITE)

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BRAND MARK

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BRAND MARK

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TYPOGRAPHIC MARKS

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TYPOGRAPHIC MARKS

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LOGO (CONDENSED)

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LOGO (CONDENSED)

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LOGO (EXPANDED)

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LOGO (EXPANDED)

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LOGOS LINEUP (BLACK / WHITE)

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LOGOS LINEUP

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LOGOS LINEUP

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Guidelines and Usage

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WHITE SPACE REQUIREMENTSAny form of the CNIGA logo requires the width / height of the center of the brand mark as white

space. No other elements should appear in that area to distract from the logo design.

Clear Space

Clear Space

Clear Space

Clear Space

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WHITE SPACE REQUIREMENTSAny form of the CNIGA word mark, when appears without the brand mark, requires the height of the letter “N”

in “NATIONS” as white space. No other elements should appear in that area to distract from the logo design.

Clear Space

Clear Space

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Center

LOGO PAIRED WITH ADDITIONAL LOGOWhen using any of the logo forms with an additional logo, use the correct amount of white space required,

and center both logos horizontally. Use a vertical line in the center to separate the logos.

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LOGO PAIRED WITH ADDITIONAL LOGOWhen using any of the logo forms with an additional logo, use the correct amount of white space required,

and center both logos horizontally. Use a vertical line in the center to separate the logos.

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Alter / Skew Do not alter or skew the logo in

any way.

Effects Do not add any extraneous

effects to the logo.

Ornaments Do not use the logo as an

ornament or in combination

with any other shapes.

Shape Use the logos as intended. They

are perfect just as they are.

No Effects Effects should never be used in

association with the logos.

Typography Use only the approved CNIGA

logotype in all instances.

GUIDELINES AND USAGETo ensure that the CNIGA brand remains unified across all applications,

please follow the guidelines as shown in the examples above.

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CN I GA

GUIDELINES AND USAGETo ensure that the CNIGA brand remains unified across all applications,

please follow the guidelines as shown in the examples above.

Size Do not reduce the logo to where

the brand mark is smaller than

.25” tall for print and 30 pixels

tall for web.

Strokes / Gradients

Do not outline or gradiate the

icon or it’s typography.

Typography Use only the approved CNIGA

logotype in all instances.

Size To maintain readability always

use the logos at or above

approved sizes.

Style The style is simple and flat with no

strokes, outlines or gradients.

Color Only use colors within the

approved CNIGA color palette.

Defined on the following page.

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C

M

Y

K

66

58

57

38

R

G

B

75

75

75

HEX: 4B4B4B

PANTONE 2336 C

Slate Gray

C

M

Y

K

0

72

71

0

R

G

B

248

108

79

HEX: F86C4F

PANTONE 7416 C

Burnt Red

COLOR PALETTE (PRIMARY)

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C

M

Y

K

21

16

17

0

R

G

B

200

200

200

HEX: C8C8C8

PANTONE COOL GRAY 3 C

Cool Gray

C

M

Y

K

0

7

20

0

R

G

B

255

236

205

HEX: FFECCD

PANTONE 7506 C

Ghost Yellow

C

M

Y

K

51

43

43

7

R

G

B

130

130

130

HEX: 828282

PANTONE COOL GRAY 8 C

Dim Gray

COLOR PALETTE (SUPPORTING)

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COLOR PALETTE (HIERARCHY)

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Typography

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H1 Tiempos Headline Semibold

Tracking: 10 We are sovereign.

SAY HELLO!Mark Pro Bold

Tracking: 100

H4

Authentic. Forward-thinking. Confident.H2 Mark Pro Bold

Tracking: 0

Protecting the sovereign right of California tribes to operate gaming on their lands.

H3 Tiempos Headline Semibold

Tracking: 10

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incidi-

dunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita-

tion ullamco laboris nisi ut aliquip ex ea commodo non proident, sunt in culpa qui officia

deserunt mollit anim id est laborum.

BODY Mark Pro Book

Tracking: 0

TYPOGRAPHIC STYLES + HIERARCHY

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o

p q r s t u v w x y z.TIEMPOS HEADLINE SEMIBOLD

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A B C D E F G H I J K L M N OP Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o

p q r s t u v w x y z.

A B C D E F G H I J K L M N OP Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o

p q r s t u v w x y z.

MARK PRO BOLD MARK PRO BOOK

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