BRANCHING OUTE D I T O R I A L

Our Bank has been making steadfast

progress on its path of digital

transformation. Developing products that

are innovative, and often industry firsts,

we have taken our services closer to our

customer.

Now our Bank is looking at creating

specialised products and services that

cater to the specific monetary needs of our

various customer profiles.

The most recent launch – SM Bank – for

Small and Medium Enterprises has been

developed keeping in mind the unique

requirements and challenges faced by small

and medium business owners. In this issue

we feature the many products and services

that will now be available to SME customers

merely at the click of a button.

Over the last few years we have had the

opportunity to discover the many hidden

talents among us through our internal

competitions.

Here we feature the winners of the

Corporate Photography Contest 2016. You

will also find the winning photographs in a

slideshow format. There’s also an update

on the Voice Hunt 2016, inviting all our

songbirds to participate. We will also feature

the winners of Xpressions, along with the

winning entries.

For your regular news fix, we have updates

from digiFYI, ISG (winners of the BCP Quiz)

and Employee Engagement.

Stay tuned for the upcoming weekly

updates – initiatives by the Sustainable

Livelihood Initiative, progress made by the

Financial Literacy Camps, sports, awards

and more.

Happy reading!

Now read on the go!

Check it out on your Smartphone or Tablet,

simply type in ourworld.hdfcbank.com

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Our Bank has launched its SM Bank for Small and Medium

Enterprises (SMEs) – a 24*7 secure complete e-Banking

experience for all their banking needs through a portal. The

portal will enable SME customers to fulfill their banking needs

anywhere, anytime, at the click of a button without having to

visit the branch or speak with an RM on the phone.

Digital empowerment is a potential game changer and

catalyst for an SME entrepreneur to save time and grow his/

her business. SME customers can now apply for additional

working capital finance, access information, place requests,

transact without having to contact their relationship manager

(RM) and no dependency on banking hours only.

Banking services on the moveThe portal will enable SMEs to get information on-the-go and

ensure the submission of various documents that are required

for the smooth continuation of credit facilities. SMEs need not

worry about banking as getting temporary overdraft, seasonal

facility, adhoc, interchangeability of limits is much faster and

smoother. SME owners can keep the focus on growing their

businesses.

COVER STORY

CHANGING THE WAY

SM s BANK A first-of-its kind service – SM

Bank – for Small and Medium-sized Enterprises (SMEs) launched

as part of our digital innovation drive

“We believe that the facility is path-breaking and it will

transform the way SMEs bank today. Given the contribution

that they make to the country’s GDP and employment creation,

their importance cannot be overemphasised.”

Mr Aseem Dhru, Group Head – Business Banking

These services can be accessed on the PC,

laptop, tablet or mobile app from the comfort of

customer’s home or office or anywhere in the

world, saving considerable time and effort. The

single window interface with Enet also ensures

avoiding multiple usernames and passwords, and

gives secured e-banking experience, helping in

managing their business operations efficiently.

Additionally, the service will help RMs to focus on

delivering high-end services to customers as they

will have access to routine details on the mobile

app while on the move.

Growing importance of SMEsIndia's SME sector has emerged as a highly vibrant

and dynamic sector of the economy over the last

five decades. At present, there are over 3.6 crore

units contributing 8 per cent to India’s GDP, 45

per cent to manufacturing output, 40 per cent to

exports and employing over 8 crore people.

KEY FEATURES

All important information on

existing loans on one screen

Application for fresh limits, enhancements,

term loan disbursements from their office desk

Getting fresh Bank guarantees and letters of credit

sitting at the office

Instant updation of stock statements

Elimination of manual errors

Tickers and alerts of important dates to avoid hassles

Substantial reduction in touch

points

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Submission of insurance policies,

financials, bank statements

Getting offers from the Bank

Removal of physical document handling

All the latest digital services and news... Do be sure to share our offerings with customers, new and existing

Now view RM Details on NetBanking High Net Worth customers can now view their Relationship Manager/Privilege Banker details on a marquee at the bottom of the Financial Summary page of NetBanking. While Imperia and Preferred customers will be able to view their respective RM's name, email id and phone number; Classic customers will be able to view

their respective PB's name and email id.

LAUNCHES

DID YOU KNOW

Form 26AS is now available on NetBanking

In addition to individuals, NetBanking now also provides Tax Credit

Statement (Form 26AS) to non-individual entities (HUF, firms, trusts,

companies) through login by their authorised signatories. The statement can be accessed

from Request section of Accounts tab.

Individuals

All customers with individual accounts can view their own Tax Credit Statement online.

This includes Sole Owner, Joint or First, Joint or Others and guardian account holders.

Customers can also view and update their own PAN card details through NetBanking.

Standing Instruction NEFT now on NetBanking

Customers can now schedule payments to other banks either once or by setting up a standing instruction through NEFT on NetBanking. Customers will be able to make these transactions basis their Third Party Transfer limit. Also, these transactions can be viewed and deleted by the customer any time.

Consolidated Account/Financial Summary with sectional total

Financial Summary and the Account Summary pages on NetBanking will now be modified to display the summary in sections, which can be expanded or compressed. This change was brought about to avoid displaying the long list of CASA, deposits, demat accounts, mutual funds and credit cards in one go.

Non-individuals

All customers who are authorised signatories (AUS/TRU/DEV/VAL) on accounts of non- individual entities, can view Tax Credit Statement on NetBanking.

Customers can’t see their own Tax Credit Statement from this login.

PAN card details for non-individual entities can’t be updated through NetBanking.

COMING SOONDigital Certificate on NetBanking

The strongest mode of authentication will now be available on NetBanking. As per an RBI directive, a Digital Certificate is mandatory for authorising high-value online funds transfer transactions. With this change going live on

NetBanking, online third-party funds transfer within and outside HDFC Bank (NEFT and

CUSTOMER SPEAK

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BUSINESS CONTINUITY AWARENESSPromoting awareness and education of information security culture through training programmes and exercises

ISG

Our Bank observed BCP Awareness Week from May 16-20, 2016. It was held under the

guidance of Mr Sameer Ratolikar, CISO, and led by Ms Reshma Desai, Business Continuity

Manager. A BCP Quiz was hosted on the Bank's SecurityNet Portal which received close

to 2500 entries. The first ten winners were awarded with exciting gift vouchers. Throughout

the week, awareness on various aspects of BCP like policy, objectives, user's roles &

responsibilities, and effectiveness were communicated. BCP Awareness Week is aimed at

raising awareness on the importance of continuity of business during critical times.

Mr Sameer Ratolikar (second from left), Chief Information Security Officer along with the winners of BCP Quiz during the BCP Awareness Week

Click here to view the BCP Quiz

RTGS) for the transfer amount exceeding `10 lac, will be impacted. The Digital Certificate

provides non-repudiation with tamper-evident seals, important for legal situations and has

legal sanction.

Ms Ganeshwari Gomathina JangamPhoneBanking, Mumbai

Read more

Mr Manish Anand PhoneBanking, Delhi

Read more

Ms Yasmeen Khan PhoneBanking, Pune

Read more

Ms Cyndrella Fernandes PhoneBanking, Mumbai

Read more

Take this quiz and the quickest correct responses win exciting vouchers!

WINNERS TAKE QUIZ like comment

RAPIDFIRE QUIZ

Check out all the winners

OUR PHOTO STARS!S P E C I A L

Employees showcase their exceptional photography skills at the All India Inter-Corporate Photography Contest (CPC) 2016. Here are the results…

Nayan Jyoti Das Senior ManagerCategory: Landscapes

Siddharth Aggarwal ManagerCategory: Others

“I have been photographing for 4-5 years now. It was a hobby I

picked up during my college days and soon became my passion. I

used to own a Nikon 5800 camera and later upgraded to Sony SLT – A58. I enjoy clicking everything, particularly nature and portraits.

My mind gets an immense relaxation by seeing the pictures

from a different perspective altogether.”

“I had initially started photographing during my school

days. A few years back, I had participated in a photography

contest, which helped me to realise my potential. With the help of the

online tutorials, I used to experiment with my Kodak camera by capturing

nature. I now own a Nikon DSLR D90 and love to delight my eyes by

clicking different shots of nature.”

Our Bank participated in the All India Inter-Corporate Photography Contest (CPC) 2016 and secured 1st and 3rd rank in two of the five categories. A total of 90 photographs clicked by our employees have been featured in the top 1000 entries. These photographs were later displayed at an exhibition at the ‘Hall of Vision’ in the prestigious Nehru Centre in Worli (Mumbai). The contest saw enthusiastic participation from 29 corporates across the country, with employees sharing over 15,000 photographs. Corporate Photography Contest is an employee engagement event that provides a platform to connect employees across diverse sectors with a motto of promoting photography as an art form at the workplace. The contest comprises five categories –

wildlife, landscapes, portraits, culture, and others.

1st Rank 3rd

Rank

HERE ARE OUR TOP TWO WINNERS

CHECK OUT THE OTHER WINNERS

view images

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1CULTURE

2WILDLIFE

3PORTRAITS

4LANDSCAPES

5OTHERS

Check out all the submissions. Click on each category to view...

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KEEPING A HEALTHY MODERATIONA snapshot of initiatives undertaken under the HDFC Bank CARES programme for our employees

PAD

Following our Bank’s commitment to

promoting a healthy lifestyle, PAD organised

a health talk on ‘Mindful Eating’ on June 7,

2016, at our Kanjurmarg office (Mumbai).

The speaker was Dr Roshani Sanghani,

consultant endocrinologist at PD Hinduja

Hospital and Research Center. Dr Sanghani

is India’s first practitioner of 'Mindful Eating'

– an award-winning US-based programme

that helps people break free from dieting.

The programme is a mindfulness concept

that helps in redefining one’s relationship

with food.

A total of 213 employees attended the

informative health talk. Employees attend a health talk on ‘Mindful Eating’ at Kanjurmarg office, Mumbai

FOR A CAUSEAll the latest CSR activities undertaken by HDFC Bank and its volunteers towardsenvironmental, social and governance related causes

CSR

Caring for the Mother Earth World Environment Day, observed every

year on June 5, is aimed at spreading global

awareness on the need to preserve and

enhance the environment.

To mark the occasion, our Jaipur RA

Operation team planted more than 50

saplings at the premises of DAV Centenary

Public School. The active participation of all

the team members and their commitment to

creating a better world for the community

made the event a huge success.

Bridging the skill gap Our Bank, in collaboration with Orion

Edutech, launched community development

projects in Uttar Pradesh. The initiative was

launched by flagging off the Kaushal Vikas

Yatra on May 31, 2016, at Pradhan Mantri

Kaushal Vikas Kendra in Varanasi.

The objective is to promote skill

development among unemployed youth

and women through Kaushal Vikas Kendras

across the state. The programme focuses

on middle-skill jobs that are of high scarcity

and have the potential to place young

people on a path towards a fulfilling career.

The flag-off was facilitated by Ms Nusrat

Pathan, Head – CSR, HDFC Bank; Mr

Jaikant Singh, Head – Partnership & State

Alliance, NSDC; Mr Manish Agarwal,

Director, Orion Edutech; and Mr Ketan

Deshpande, CEO, FUEL. Also present on

the occasion were 300 enrolled students.

The key feature of the flag off was

awareness building and mobilisation

activities, with the involvement of local

administration to ensure coverage of 117

villages in the first phase.

Members of Jaipur RA Operation team plant saplings on the occasion of World Environment Day

The Kaushal Vikas Yatra at Pradhan Mantri Kaushal Vikas Kendra is flagged off in Varanasi (UP)

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WOMEN ENTREPRENEURS: LIFELINE OF THE FAMILYOur Bank is investing in making rural families more financially independent. A closer look at the the work being done...

S L I

The Indian family has traditionally been patriarchal, with the man being the bread-winner. Women were usually responsible for household chores and child-rearing, kept away from earning a living. However, this notion is gradually undergoing a change as more women venture out of their homes to help with the family’s finances. With our Bank’s Sustainable Livelihood Initiative (SLI), however, they needn’t venture too far. The financial support extended through SLI has empowered women to

become partners in their family’s earnings, giving her much-deserved respect, and improving the overall well-being of their families.

“I belong to the Rubee HBG. Earlier due to insufficient capital, I was unable to run my grocery shop

and manage the family expenses. The loan from the Bank helped in

adding fresh stocks. With my family's support, we are able to run the

household comfortably.”

“A loan through the Bank’s group, Afgaan JLG, helped me start an

agarbathi selling business. My family also helped in the business which increased my earnings. Now our

standard of living has improved and I am able to provide quality education

to my children.”

“Apart from availing a loan, the Bank has also provided tailoring training.

This was very informative and helped me acquire additional skills. Post

training, I started stitching and the income has enabled me to fulfill my

family’s financial needs.”

“I was unable to provide my children a good education due to insufficient funds.

Then I availed a loan by joining the Bank’s group. With the credit support, I started saree designing work. This

has supported me to give my children a quality education.”

“From Taj JLG and I have been associated with the Bank for the last

four years. With the first cycle of loan, I started a ready-made garment

business. In the subsequent years, with a larger loan our business has

grown and we can manage our family expenses.”

Binita Devi, Jamshedpur, Jharkhand

Shilpi Das, Diamond Harbour, West Bengal

Vaja Gitaben Mahendrasingh, Chitra, Gujarat

Ajija Bano, Chhindwara, Madhya Pradesh

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Abeda Khatun Rahman, Balod, Chhattisgarh

BITCOINK N O W M O R E

The banking industry is transforming as digitalisation plays an increasingly important role. In this section, we feature key developments that you should know about

Bitcoin, the world’s first decentralised digital

currency, was invented by an Australian

computer scientist – Craig Steven Wright

– in 2009 and was released as an open

source software.

The initial purpose of Bitcoin was to make

online payments through peer-to-peer

networking system and later evolved into a

currency.

Here’s what you need to know about Bitcoin

and how it works:

What is Bitcoin?Bitcoin is a decentralised cryptocurrency

with no central monetary authority. It is not

a printed currency like rupees or dollars.

Bitcoin has evolved into a currency and

technology, with a dedicated community of

users who govern it.

The difference between “Bitcoin” and “bitcoin”There is a subtle

difference between

the bitcoin and

Bitcoin. Bitcoin

with a capital “B”

represents the whole

system, whereas the

one with a small “b”

represents the actual

currency.

What is a blockchain?A blockchain is a public distributed ledger

that has bitcoin as its unit. Just like a

bank’s ledger which maintains a record of

all the transactions made by a customer,

a blockchain also records every Bitcoin

transaction since its inception.

The blockchain is globally shared amongst

participants, also known as miners.

Blockchain is managed democratically by

the miners without the influence of any

central authority.

How are new bitcoins generated?New bitcoins are created through a

process called mining, which ensures even

distribution of bitcoins. New bitcoins have

a fixed rate, thus making it a competitive

business.

There is no central authority or developer/

hacker who can increase their profits by

manipulating the system. If a bitcoin creation

or transaction does not comply with the

system’s rules, it will be rejected by all the

bitcoin nodes across the world.

Bitcoins can also be purchased from Bitcoin

exchanges and can be stored in digital

wallets.

image source: https://bitcoin.org/en/

What is Bitcoin mining?Bitcoin mining is the process that verifies

the transactions taking place in the Bitcoin

network. Mining is done every 10 minutes

by performing a series of mathematical

calculations on the computer, which

leads to the creation of a new block in the

blockchain.

Those performing these operations are

called miners and are awarded with a few

bitcoins. The mining process authenticates

bitcoin transactions and also evenly

distributes the bitcoins to miners.

Where can we spend bitcoins?Bitcoins are getting accepted as a legitimate

currency with the e-commerce companies

as well as bricks-and-mortar stores. They

can also be used to buy gift cards.

What are the benefits of using bitcoins?

Cheaper: The transaction fees for bitcoins are minimal and in some cases free.

Faster: Bitcoin transactions are faster than traditional inter-bank transfers. The transactions are instantaneous if the merchant accepts them without awaiting confirmation from the blockchain; this is called “zero-confirmation”. However, if a merchant requires confirmation, the transaction time is around 10 minutes.

Easier: Transactions through bitcoins can be done through a wallet software and is easier than debit/credit card purchases.

No chargebacks: A person who sent bitcoins cannot redeem them without the consent of the recipient. This makes it hard to fraudulently reverse a transaction, like in the cases of credit cards.

Better privacy: Bitcoins use two keys during transactions – a public key and a private key. The public key (your bitcoin address) can be seen by anyone, however the private key is hidden. Bitcoin transactions combine your public and private keys thereby authenticating and safeguarding your information by applying a set of mathematical functions.

Private and transparent: Bitcoin is a private currency yet transparent due to the blockchain. The bitcoin transactions of a particular address and the amount of bitcoins held in a particular address is visible to everyone. However the identity of the bitcoin address holder is not known.

Trustworthiness: Bitcoin transactions are digitally signed and secure. The transactions are complete only after an unknown miner verifies it. The merchant does not get any of your details.

Inflation protection: Under original specification of bitcoins only 21 million will ever be created. This reduces the likelihood of bitcoins being affected by inflation. Limited bitcoins will actually result in deflation, wherein the prices of goods and services will fall.

Ownership: Unlike other electronic cash systems the ownership of your bitcoins lies with you.

Minting: With enough computing power anyone can mine their own bitcoins. Bitcoins are generated in one’s address by simply leaving the machine on with the software running.

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SPORTING EXCELLENCES P O RT S

A round-up of the latest sports successes and a handful of outstanding achievements ofour Bank’s corporate sports teams

Mumbai ladies’ team wins Saran Football Tournament

Our ladies pulled off a fantastic win at

the 15th Saran Corporate Soccer 5s 2016,

held from May 28-29, 2016, at the Western

Railway Sports Ground, Mumbai. The

team played against Kotak Bank in the

quarterfinals winning 6-0. Playing Morgan

Stanley in the semifinals, they tied at 1-1,

and won in the penalty shootout. The finals

were played against JP Morgan. The match

was drawn at 0-0, and once again our team

shone in the penalty shootout… a nail-

bitting finish!

Hyderabad team wins Freedom T20 LeagueOur Hyderabad cricket team won the

Freedom T20 Corporate League Inter-

Corporate Cricket tournament. Our team

won four out of the 5 matches and stood at

the top of the table. The finals were played

against Accenture on May 30. Batting first,

we scored 178 runs and restricted them to

113. This is the team’s first major win.

Mumbai team clinches Corporate Super Cup title

The Team

Archana Sharma

Neeta Devadiga

Suchitra Natarajan

Abhivyakti Sharma

Dimple Santwan

Valencia E Fernandes

Vaishnavi Mahale

The Team

Triguna Pulipati (Captain)

Vijay Alangayam (Vice Captain)

Santosh Yasa

Pavan Gulime

Yuvaraj Babu

Prabhakara Rao

Himanshu Ra

Arvind G

Arvind Nair

Radha Madhav Mishra

Rameshbabu Erra

Vijay Polavarapu

The jubilant Mumbai ladies team with the 15th Saran Corporate Soccer 5s trophies

Our Hyderabad team is all smiles with the Freedom T20 league trophy

Our Mumbai footie team, champions of the Corporate Super Cup

Our Bank’s football team (Mumbai)

conquered Fin IQ by 3-0 to win the inaugural

edition of the FC Pune City Corporate

Super Cup. The finale was held on June 25,

2016, at the Infosys Football Ground, Pune.

Tushar Anchan won the Best Player of the

Tournament award.

Champions of Ahmedabad Corporate GamesOur Vadodara sports team defeated VISPL

'B' by four wickets to win the Ahmedabad

Corporate Games at Railway Ground. Neeraj

Shah rattled the opposition with three

wickets while Rakesh Kaimal took two.

In the second innings, Sarthak Mudhwa

starred with 45 runs while Ashish Purandare

chipped in with 31 runs and Sanjay Rana

scored an unbeaten 32 to clinch the win.

Ahmedabad team wins SGVP Corporate Cricket tournament

Our Ahmedabad cricket team won the

SGVP Corporate Cricket tournament. Of

the eight teams that participated, the finals

were played between our Ahmedabad and

Baroda teams. Vishal Choksi (Ahemedabad)

was declared the Man of the Series for his

outstanding performance and Rajesh Kaimal

from the Baroda team was declared Best

Bowler. The Team

Sukesh Shastri (Captain)

Manan Pandya

Tushar Anachan

Kevin Dsilva

Avilon Noronha

Pratik Nerkar

Mukesh Jadhav

Jayes Naik

Denis Menezes

Prakyath Shetty

Rakesh Yadav

Liston Fonseca

The Team

Kedar Joshi

Sanjay Rana

Rajesh Kaimal

Niraj Shah

Ajay Wadhwani

Nitin Dhumal

Ashsih Purandare

Dharmendra Dogra

Dharmesh Patel

Sukumar Burman

Siddharth Barot

Dharmpal Gohil

Sagar Patel

Linesh Dave

Sarthak Mudhwa

Nayan Soni

The Team

Vastav Pandya

Kashyap Kotak

Samir Parmar

Vishal Jain

Ankur Rathod

Vishal Choksi

Mohit Sharma

Hiren Anarkat

Karna Pandit

Rushikesh Ghanwat

Chirag Chaudhary

Ranjan Kumar

Darpan Mehta

Saurabh Chauhan

Sarthak Mudhwa

Vijay Patel

Vipul Jani

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Rishi Pillai

Sheldon Benny

Leroy Almeida

Siddharth Puthran

Prasanna Shetty

Prakash Chauhan

Ketan Kalgutkar

The Vadodara team crowned champs of the Ahmedabad Corporate Games

The winning Ahmedabad team at the SGVP Corporate Cricket tourney

SmartUp launched in CochinOur Bank introduced SmartUp – the first-of-

its-kind dedicated solution for start-ups – in

Cochin on May 24, 2016. The initiative offers

tailored banking and payment solutions to

start-ups, along with advisory and forex

services.

The service was launched by Mr Shilen

Sagunan, Chief Executive, SS Consulting

Kochi, in the presence of Mr SS Jayasankar,

Zonal Head, Mr Sudhir Sehgal, National

Sales Manager – Digital Commerce, Mr

Anoop Leon King, Cluster Head, Mr Sai

Kannan, Regional Head – Digital Commerce

(South) and, Mr Arun Nair, Head, NASSCOM

10,000 Start-ups.

Empowering rural women Our Mansarovar branch in Jaipur organised

a cheque felicitation ceremony for the

Sustainable Livelihood Initiative (SLI)

beneficiaries in April. Ms Rinku Meena,

Block Development Officer (BDO),

ZONAL UPDATESA glimpse of the activities and events organised by our Bank’s zonal offices across the country

B A N K B U L L E T I N

The officials at the launch of SmartUp in Cochin

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Panchayat Samiti Sanganer, presented the

dummy cheques for the approved loans to

the beneficiaries at the Jaisinghpura branch.

The branch manager briefed the BDO

about the SLI. Ms Meena also expressed

her interest in being a part of SLI’s future

training programmes. The branch sourced

NTB accounts for Panchayat Samiti in

Sanganer and successfully collected funds

of `1 crore. The attendees included Mr

Naveen Maheshwsari, Circle Head, Manish

Mathur, branch manager and the SLI

team. Further, the team is expecting fresh

funds in the gram panchayat account in

Jaisinghpura.

Similarly, our Ajmer branch organised a

SLI loan felicitation ceremony at Suchana

Kendra Ajmer, in the presence of Mr Gaurav

Goyal, District Collector – Ajmer. Mr Tarun

Agrawal, Circle Head, and Mr Ravit Kumar,

Circle Head – SLI, gave Mr Goyal, insights

and reach of SLI division in the state. A total

of 101 female beneficiaries were given loans

at this event. The beneficiaries also shared

with Mr Goyal their experience about how

the Bank has transformed their lives.

Ms Rinku Meena, BDO, Panchayat Samiti Sanganer, gives away dummy cheque to SLI beneficiaries

Mr Gaurav Goyal, District Collector – Ajmer, gives a dummy cheque to SLI beneficiaries

With an aim to recognise and encourage artistic talent at the workplace, our Bank organised 'Xpressions' — an online drawing and painting contest for the staff and their children. The contest comprised of four categories and each category was given two topics to choose from to prepare their artwork. The paintings were evaluated by Mr Sajid Wajid Shaikh, a Mumbai-based illustrator, visual artist and graphic designer. The top two entries in each

category were awarded exciting prizes.

CATEGORY: HDFC Bank Employees

CATEGORY: Children: 4 to 7 years

CATEGORY: Children: 7 to 11 years

CATEGORY: Children: 11 to 15 years

view images view images view images view images

GETTING XPRESSIVE Employees and their kids

unleashed their creativity during ‘Xpressions’ — our online

drawing and painting contest. Here are the results…

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S P E C I A L

CATEGORY

Employees

Children: 4 to 7 years

Children: 7 to 11 years

Children: 11 to 15 years

TOPIC 1

Resource Conservation

My House

Swachh Bharat

My Ideal Tourist Spot

TOPIC 2

My Passion

Me and My Friends

My School

Nature

CHECK OUT THE WINNER'S REMARKS

read more

NEWS AT A GLANCEBank Bulletin canvasses a wide range of news related to our Bank’s events, launches andmore

B A N K B U L L E T I N

Mr Aditya Puri named Asia’s Best CEOOur Bank emerged as the most

honoured company in the latest ranking

released by Institutional Investor magazine.

Named the All-Asia Executive Team

rankings 2016, the survey had 1,394

investment professionals participating from

582 financial institutions.

The awards: Mr Aditya Puri: Best CEO

Mr Sashi Jagdishan: Best CFO

Investor Relations practice: Best in the

sector

The survey covered 1,541 companies from

18 sectors across Asia excluding Japan.

Our Bank among Top 100 Global BrandsOur Bank has been listed at 69th position

in BrandZ’s Top 100 Most Valuable Global

Brands 2016 ranking. HDFC Bank is the only

Indian brand to be featured in the list.

Making it to the list for the second time in a

row, our Bank’s brand value has increased

to USD 14.44 billion from USD 14.02 billion

last year. The increase has pushed the

Bank up five notches. The ranking released

by WPP and Millward Brown, is topped

by Google, followed by Apple, Microsoft,

AT&T, Facebook, Visa, Amazon, Verizon,

McDonalds and IBM.

Speaking on the occasion, our MD, Mr

Aditya Puri, said, "This is testimony to the

fact that the innovations we have introduced

to improve the whole experience of banking

for our customers have worked.”

In addition to the global ranking, the

Bank was ranked India’s most valuable

brand in 2014 and 2015.

The study considered following parameters for the ranking:

Current demand: Consumers’

predisposition to choose a brand over

others

Price premium: Consumers’

predisposition to be willing to pay more

for a brand

Future demand: Consumers’

predisposition to stick with a brand in the

future, or try it for the first time Mr Aditya Puri, Managing Director

Branch network grows in NortheastOn June 13, our Bank expanded its

physical distribution network in the

Northeast, crossing the 100th branch

milestone there. The launch of 16 new

branches in FY2015-16 has taken the total

count to 109 in the seven states of the

region. Out of the 109 branches, 55 are

located in Assam.

The main objective behind the expansion is

to ensure banking services in remote corners

of the country. More than 50 per cent of the

branches are located in semi-urban and rural

areas. Our Bank is also reaching out through

its Sustainable Livelihood Initiative (SLI). Over

1.5 lac women from rural areas of the region

have benefited from the initiative.

Mr Sourjendu Gupta (centre), Zonal Head — Northeast at a press conference in Assam to announce the expansion of the branch network in the region with the Bank's first two customers of the state

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HARNESS THE MAGIC OF COMPOUNDINGP E R S O N A L F I N A N C E

Investing little by little over time helps you benefit from the power of compounding. Know how..

Regular savings in relatively safer financial instruments yielding moderate returns can work

wonders over a long period of time. The principle of compounding teaches that it does not

take too much money to accumulate a decent amount over time. What is necessary is the

discipline of regular savings and time on your side. The longer the time, the better will be the

returns.

Understanding compoundingWhen you invest in something that earns a rate of return, it takes advantage of compounding

– the ability of an asset to generate earnings which can be reinvested to generate more

earnings. It is possible that the growth in your investment over time may be more due to

compounded earnings than to how much money you save and invest.

Make your money work so hard for you; so that you do not have to work for it.— Napoleon Hill, American motivational author

Invest early and prioritiseA look at how time and compounding can grow savings:

From the example above, you can see that investor B never catches up and the difference is

substantial. In fact, many people have trouble catching up because a much larger chunk of a

monthly contribution is required if saving and compounding have been delayed for 10 years.

Compounding over longer period The best way to ensure your future financial success is to start saving today, even if

all you have seems like a paltry sum. In the short-term, compounding doesn’t make a

huge difference, but don’t let that fool you. On the slow, sure path to wealth, we need to

keep focused on the long-term goals. The results will seem slow at first, but the magic

of compounding returns comes at the very end. If you invest in stocks, and reinvest the

dividends, you tend to do a lot better.

Reinvest earningsTo achieve financial freedom, you must understand and utilise compounding to your

Investor A (25 years old) Investor B (35 years old)

Investment (per month) `200 `400

Rate of interest (annually) 7 per cent 7 per cent

Duration of investment (years) 41 31

Profit earned `4,70,289 `3,82,503

Total amount `5,68,689 `5,31,303

advantage. Investing should be about buying income, not appreciation because you can

compound income by reinvesting into additional income paying assets.

For instance, once you have your first income producing asset, you simply reinvest this

income into a second income producing asset. Now you’ll have two income producing assets,

generating you money. You can reinvest this income into a third income producing asset.

Impact of interest rate Compounding interest at its core is best served by conservative investing. Someone who

chases speculative and very trendy stocks won’t see the power of compounding interest. An

investor whose primary concern is compounding interest will instead look for the company

that is growing slowly and surely. The real trick is to get a high annual compounding rate of

return that is not subject to income taxes.

Invest in the right compounding machineFinding compounding machines can be hard, but once you find them, they do all of the hard

work for you. Investing in equity/balanced mutual fund SIPs for very long periods can be

profitable. The CAGR returns generated over a period of 10-20 years can be amazing.

CHECK OUT SOME RECOMMENDATIONS read more

like commentWe hope you find these useful. Stay tuned for more investment advice right here!

HITTING THE HEADLINESBrowse through our media centre and read the latest press coverage about HDFC Bank and its activities

I N T H E M E D I A

The Financial Express, June 7, 2016

The Hindu Business Line, June 9, 2016

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Warm up those vocal chords as our Bank, in association with Shankar Mahadevan Academy, kicks off its search of our next singing idol.

The grand winner gets a chance to feature in a music video with maestro Shankar Mahadevan.

Registration will be closed on July 16, 2016.

Click here to register now!

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MONSOON SPECIALSTAY HEALTHY

Tips for a happy monsoon

Wet hair and damp clothes can cause discomfort, fungal infections and illness. A smart choice is to have a change of

clothes at the office, so you are warm and dry as you work.

Avoid eating spicy and fried roadside food. Eat home-

cooked food and freshly cut vegetables and fruits that

are easy to digest.

Avoid water stagnation in and around your place, since it leads to the breeding of

mosquitoes. Make sure your surroundings at home and at work are dry and clean.

Drink filtered and boiled water only. In order to boost immunity, drink a bowl

of hot vegetable soup or herbal tea like ginger or lemon tea.

Use effective insect repellent and disinfectants to prevent getting bitten

by mosquitoes.

D O I T Y O U R S E L F

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B R E A K T I M E

Hard at work? Here’s a well-deserved break. Tease your brain cells, laugh a little, learn some valuable tips… and feel free to send us your contributions!

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Spot 5 differences

SOLUTION

Fact of the Matter

Bank of Hindostan, General Bank in Bengal and the Bengal Bank are the first banks to have

issued paper currency.

First bank to introduce ATM in India: HSBC Bank

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