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7/21/2019 bpr notes
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MBA 731: Business Systems Analysis and Design
Minder Chen, Ph.D.
School of Management
George Mason University(O) 7!"##!"$7%% (&) 7!"##!"$%#'"Mail mchengm*.ed*
+e Site htt-g*nston.doit.gm*.ed*ecommerceM/S7!$
O r g a n i 0
a t i o n
1 e c h n o l o g
y
Process
© Minder Chen, $##7"23
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Outline
• 4*siness Process 5eengineering /ntrod*ction and '6am-les – 4*siness 5eengineering Definition and Princi-les – 4*siness 5eengineering '6am-les – 4*siness 5eengineering &rameor8
• Managing 4*siness Process 5eengineering 9ife Cycle – 4*siness 5eengineering Pro:ect 9ife Cycle – 4*siness 5eengineering 1eams and /nfrastr*ct*res
• /1 'nales for 4*siness Process 5eengineering – /1 'nalers – ;e 1hin8ing for 1a8ing <dvantages of /1 'nalers
• 4*siness Process 5eengineering 1ools Process Modeling ith /D'& – /D'& ;otation and Diagramming 1echni=*e – /D'& Model <nalysis – /D'& 1ools Demonstration of Design/D'&
• /m-lementation of 4*siness Process 5eengineering – 1otal >*ality Management vs. 4*siness 5eengineering – C*lt*re Changes in a 5eengineering +or8-lace – Critical S*ccessf*l &actors of /m-lementing 4*siness 5eengineering
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Books on BPR • ?ammer, Michael and Cham-y, @ames, Reengineering the
Corporation: A Maniesto or Business Re!olution" ;e Aor8?ar-erCollins P*lishers, /nc., 2$
• Daven-ort, 1homas ?., Pro#ess $nno!ation: Reengineering %orkthrough $normation &e#hnology , ?arvard 4*siness School Press,$##2.
• ?ammer, Michael, B5eengineering +or8 Dont <*tomate, Oliterate,'ar!ard Business Re!ie(" @*ly"<*g*st, $##.
• Daven-ort, 1homas ?. and Short, @ames '., B1he ;e /nd*strial'ngineering /nformation 1echnology and 4*siness Process5edesign, Sloan Management Re!ie(" S*mmer $##, --. $$"27.
• $BM System )ournal , a s-ecial iss*e on Business &ransormationthrough $normation &e#hnology , Eol !2, ;o. $, $##!. Order ;*merG!2$"$$", ($"%"32F"F%7)
• ?all, G., 5osenthal, @., and +ade, @., B?o to Ma8e 5eengineering5eally +or8, ?arvard 4*siness 5evie, ;ovemer"Decemer $##!,--. $$#"$!$. 5e-rint ;o. #!F3.
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BPR $ntrodu#tion" *+amples" , Prin#iples
• /ntrod*ction to 4P5 – Prolems
– 4P5 Definition – Process Definition, Dimensions, and '6am-les
– 4P5 Stat*s 5e-orts
• '6am-les of 4P5 – &ord
– M*t*al 4enefit 9ife /ns*rance
– Ca-ital ?olding Co.
– 1aco 4ell
– Others
• 4P5 Princi-les and &rameor8s – Princi-les
– < 4P5 &rameor8
– <--roaches
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$ndustrial Re!olution-s Model o Organi.ation and Produ#tion
• Com-le6 or8 is ro8en don into sim-le andre-etitive tas8s that are -erformed in se=*ence y
s-ecialists. – S-eciali0ation of laor /ndivid*al :os ecome sim-le
– Se=*ential -rocesses Coordinating -eo-le ecomesmore com-le6 (1he role of the hierarchy)
– ;arro and re-etitive :os De"s8illing the or8 forces
• Managers :o is to control the =*antity, cost, and=*ality of the or8 -erformed. –
Control as a dominant style – &inancial"oriented scoreoard
• 'm-loyees are organi0ed y *siness f*nction. – ?ierarchical str*ct*re
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Pro/lems
• &*nctional de-artments ecome arriers tochange.
• 1oo m*ch time and money are s-ent inineffective coordination and comm*nication.
• 1oo little time for doing or8 that really enefits
c*stomers.• Overheads are soaring.
• 4*siness -rocesses are evolved over a -eriodof time and are not designed to handlechanging *siness environments or to ta8eadvantages of emerging technologies.
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Pro#ess *!olution
• H+e are str*ct*red today y historical
accident. <s e added -rod*cts, eadded f*nctional stove-i-es.H
• HProcesses in organi0ations have nevereen designed in the first -lace.H
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Deinition o Reengineering
1he f*ndamental rethin8ing
and radical redesign of
core *siness -rocesses to
achieve dramatic im-rovements in
critical -erformance meas*res s*ch
as =*ality, cost, and cycle time.
So*rce <da-ted from ?ammer and Cham-y, 5eengineering the Cor-oration, $##!
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%hat Business Reengineering $s 0ot
•<*tomating Paving the co -aths.(<*tomate -oor -rocesses.)
• Donsi0ing Doing less ith less. C*tcosts or red*ce -ayrolls. (Creating ne-rod*cts and services, as ell as -ositivethin8ing are critical to the s*ccess of4P5.)
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A Co( Path
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Reengineering $s 222
• Oliterate hat yo* have no andstart from scratch.
• 1ransform every as-ect of yo*rorgani0ation.
So*rce Michael ?ammer, B5eengineering +or8 Dont <*tomate, Oliterate,?arvard 4*siness 5evie, @*ly"<*g*st, $##, --. $3"$$2.
'6tremistIs Eie'6tremistIs Eie
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ordian 4not
• /n a Gree8 legend, noody co*ld *ntie a 8nottied y Jing Gordi*s of Phrygia. Many -eo-letried to *ntie the 8not, *t noody s*cceeded.
• ... *ntil <le6ander the Great fo*nd a smart anddirect sol*tion.
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Deinition o Pro#ess
• < -rocess is sim-ly a str*ct*red, meas*red setof activities designed to -rod*ce a s-ecifico*t-*t for a -artic*lar c*stomers or mar8et.
"" 1homas Daven-ort
• Characteristics –
< s-ecific se=*encing of or8 activities across timeand -lace
– < eginning and an end
– Clearly defined in-*ts and o*t-*ts
– C*stomer"foc*s – ?o the or8 is done
– Process onershi-
– Meas*rale and meaningf*l -erformance
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&ypes o Pro#esses
<da-ted from Daven-ort, 1. ?. and Short, @. '., H1he ;e /nd*strial 'ngineering /nformation 1echnology and 4*siness Process5edesign,H Sloan Management Re!ie( , S*mmer $##, -. $7.
Dimensions K 1y-e '6am-les
Order from a s*--lier
Develo- a ne -rod*ct
<--rove a an8 loan
Man*fact*re a -rod*ct
Pre-are a -ro-osal
&ill a c*stomer order
Develo- a *dget
Organi0ation 'ntity• /nter"organi0ational
• /nter"f*nctional
• /nter"-ersonal
O:ects• Physical
• /nformational
<ctivities• O-erational
• Managerial
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Pro#esses Are Oten Cross 5un#tional Areas
M a r k e t i n g
& S a l e s
P u r c h a s e P r o d u c t i o n D i s t r i b u t i o n A c c o u n t i n g
C E O
S*--lier
C*stomerMar8ets;eeds
Eal*e"addedProd*ctsServices toC*stomers
HManage the (hite spa#e on the organi0ation chartLH
H+e cannot im-rove or meas*re the -erformance of ahierarchical str*ct*re. 4*t, e can increase o*t-*t =*alityand c*stomer satisfaction, as ell as red*ce the cost and
cycle time of a -rocess to im-rove it.H
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Pro#ess6Orientation
•Process"orientation is the 8ey to the 4P5 s*ccess
• 5emove stove-i-e f*nctions
• &oc*s on cross"f*nctional core -rocess redesign
•
B9in8 activities, f*nctions, and information in neays to achieve rea8thro*gh im-rovements incost, =*ality, and timeliness.
So*rce Dichter, Gagnon, and <le6ander, B9eading Organi0ational 1ransformation,1he McJinsey, >*arterly, $##!, ;*mer $.
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BPR A#hie!es Dramati# $mpro!ement
• &ord red*ced its acco*nt -ayale de-artmenty 7N
• 4ell <tlantic c*t the cycle time for installingcarrier services for c*stomer from $ days to !days.
• /4M Credit Com-any red*ce loan a--licationt*rn aro*nd time from F days to 3 ho*rs hileloan a--lications increased y $ times. ;o-ersonnel as added.
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Satisa#tion (ith the Results o BPR
SatisfiedF%N
@*ry still o*tN
Dissatisfied
27N
So*rce Deloitte K 1o*che, 9eading1rends in /nformation Services, $##3.
BN to 7N of reengineering effortsfail to achieve the goals set for them.
So*rce 1homas <. Steart, B5eengineering 1he ?ot ;e Managing 1ool,
&ort*ne, <*g*st 2!, $##!, --.. 3$"3%.
BPR d O h O i i l $ i i i
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BPR and Other Organi.ational $nitiati!es
• <lias – Process /nnovation
– Core Process 5edesign (CP5)
• 5elevant /nitiatives in Organi0ations
– 1>M
– Contin*o*s Process /m-rovement – /nformation Strategy Planning and /nformation
'ngineering
– /1 for Com-etitive <dvantages
• 5elated /nitiatives in P*lic Sectors – 5einventing the Government
– &*nctional Process /m-rovement (DOD)
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R i i A hi i St t i l
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Reengineering or A#hie!ing Strategi# oals
So*rce Gateay /nformation Services, /nc. ;e Aor8,
&ig*res are ased on res-onses from $2$ e6ec*tives at US firms in the man*fact*ring, ins*rance,and *tilities ind*stries.
@oanne C*mmings, H5eengineering is high on list *t little *nderstood,H ;etor8 +orld, @*ly 27,$##2, -. 27.
Senior e6ec*tivesI choice for achieving strategic goals
%%
7%
77
F7
3
G $
O*tso*rcing
Donsi0ing
5estr*ct*ring
<*tomation
5eengineering
BPR * l
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BPR *+amples
• &ord <cco*nts Payale
• M*t*al 4enefit 9ife ;e 9ife /ns*rance Policy<--lication
• Ca-ital ?olding Co. C*stomer Service Process
• 1aco 4ell Com-any"ide 4P5• Others
5 d A t P /l P
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5ord A##ounts Paya/le Pro#ess
<cco*ntsPayale
<cco*ntsPayale
Eendor Eendor
Goods5eceiving5eceiving
Payment
/nvoice
5eceivingdoc*ment
P*rchasingP*rchasing
P*rchase order
Co-y of -*rchase
order
PO 5eceiving Doc. /nvoice So*rce <da-ted from ?ammer andCham-y, $##!
& i 5 d- AP R i i
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&rigger or 5ord-s AP Reengineering
• Ma0da only *ses $ -ersonnel to do the same <P.
(&ord Q Ma0da )• +hen goods arrive at the loading doc8 at Ma0da
– Use ar"code reader is *sed to read delivery data.
– /nventory data are *-dated.
– Prod*ction sched*les may e resched*led ifnecessary.
– Send electronic -ayment to the s*--lier.
5 d P t P
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5ord Pro#urement Pro#ess
<cco*ntsPayale
<cco*nts
Payale
Eendor Eendor
Goods5eceiving5eceiving
Payment
Goodsreceived
P*rchasingP*rchasing
P*rchase order
P*rchaseorder
Data ase
5 d A t P /l
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5ord A##ounts Paya/le
BeoreBeore
Ater Ater
• More than acco*nts -ayale cler8s matched-*rchase order, receiving doc*ments, and invoices andthen iss*ed -ayment.
• /t as slo and c*mersome.
• Mismatches ere common.
• 5eengineer B-roc*rement instead of <P -rocess.
• 1he ne -rocess c*ts head co*nt in <P y 7N.
• /nvoices are eliminated.
• Matching is com-*teri0ed.
• <cc*racy is im-roved.
;e 9ife /ns*rance Policy <--lication Process at
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• ! ste-s, de-artments, $# -ersons
• /ss*ance a--lication -rocessing cycle time23 ho*rs minim*mQ average 22 days
• only $7 min*tes in act*ally -rocessing the a--lication
De-artment <Ste- $
De-artment <Ste- 2
De-artment 'Ste- $#
. . . .
/ss*ance<--lication
/ss*ancePolicy
;e 9ife /ns*rance Policy <--lication Process atM*t*al 4enefits 9ife 4efore 5eengineering
So*rce <da-ted from Rethinking the Corporate %orkpla#e: Case Manager atMutual Beneit 8ie, ?arvard 4*siness School case #"3#2"$, $##$.
1he ;e 9ife /ns*rance Policy <--lication Process
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1he ;e 9ife /ns*rance Policy <--lication Process?andled y Case Managers
Case Manager
Underriter Physician
Mainframe
9<;Server
PC
+or8station
• a--lication -rocessing cycle time3 ho*rs minim*mQ 2" days average
• <--lication handling ca-acity do*le
•
C*t $ field office -ositions
C t C dit < li ti < l i
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Approve customer credit application
Event Subprocesses Result
Credit application
is submitted
Complete
application
Evaluateapplication
Decide on
application
Inform
customer
Set up
customer
Customer is
notified, recorded,and enabled to place
orders
Case for action Vision
·We’re losing maret s!are to competitors offering fast or instant credit, and our image is declining"
·#ur paper$based %orflo% involves man& starts and stops, and involves several departments and 'ob functions"·We don’t’t capture t!e rig!t information on t!e application, so %e needto go bac to t!e Customer repeatedl&"·We can’t ans%er Customer (ueries about in$process applications
·)!e effort and dela& aren*t’t 'ustified for small Customers %!o poseminimal ris as a group"·Credit Representatives spend most of t!eir time on small accounts, noton large ones %!ere t!eir e+pertise is needed"·nless %e fi+ t!e process, our maret s!are %ill continue to erode andclosure of t!e operation is liel&"
·We %ill offer instant, secured credit to small Customers"
·Applications from large Customers %ill be !andled in t%o da&s orless"
·All staff %ill perform !ig!er$value %or, and !ave more aut!orit&$Credit
Reps %ill focus on large clients, and Credit Admin Clers %ill !andlesmall applications completel&"
·Independent surve&s %ill s!o% t!at Customers perceive us as t!eCustomer Service leader in our industr&"
·#nce t!e ne% process is implemented, our maret s!are decline %illslo%,
and %it!in one &ear %e %ill again be gro%ing at -./ per &ear"
Actors 0ec!anisms 0etrics
·Applicant·Sales Representative·Credit Representative·Credit Administration Cler ·Credit 1ureau
·Word 2rocessing Cler
·0areting Administration Cler ·Customer Data 0aintenance Cler
·Credit Application
·Credit Report
·3otification 4etter
·Sales S&stem
·- to 5 %or !ours and up to 6 elapsed da&s per application·7 Credit Representatives
·-89 applications per mont!, gro%ing -9/ per &ear·68/ approved, .8/ declined
·:8/ of applications come from small Customers·;9/ of our sales volume comes from -9/ of Customers·-9/ of applications come from previousl& denied Applicants, and
-9/from former Customers·Small Customer bad debt %rite$offs are less t!an ./ of sales, andoverall t!e& are appro+imatel& -/ of sales
C*stomer Credit <--lication <nalysis
6
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2 6roup
• < direct mar8eter of ins*rance"life, health, -ro-erty, andcas*alty"via television, tele-hone, and direct mail.
• /n $#%%, D5G -resident ;orm Phel-s and other seniore6ec*tives decided that for o*r com-any, the days ofmass mar8eting ere over.
• ;eed to strengthen D5GIs relationshi-s ith e6istingc*stomers and target o*r mar8eting to those -otentialc*stomers hose -rofiles matched s-ecific com-anystrategies.
• < ne vision for D5G 1he com-any needed to ee6actly hat most -eo-le didnIt e6-ect it to e anins*rance com-any that cares ao*t its c*stomers andants to give them the est -ossile val*e for their-remi*m dollar. So*rce <da-ted from Capital 'olding Corporation6Reengineering the
Dire#t Response roup" ?arvard 4*siness School case $#2"$, $##2.
Capital 'olding Co : 9ision
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Capital 'olding Co2: 9ision
Caring, 9istening, Satisfying... one y oneCaring, 9istening, Satisfying... one y one
'ach of *s is devoted to satisfying the financial concernsof every memer of o*r c*stomer family y
•
Dee-ly caring ao*t and *nderstanding each memers*ni=*e financial concerns.
• Providing val*e thro*gh -rod*cts and services that
meet each memers financial concerns.
• 5es-onding ith the clear information, -ersonalattention and res-ect to hich each memer is entitled.
• ;*rt*ring an end*ring relationshi- that earns each
memers loyalty and recommendation.
Capital 'olding Co : 9ision
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Capital 'olding Co2: 9ision
1o carry o*t o*r vision e m*st
• &ind and serve -eo-le ho have a strong sense of
affiliation, reaching them thro*gh ne or e6isting
memershi- gro*-s.
• Provide o*r memers ith a road range of ins*ranceand savings -rod*cts.
• Comm*nicate -ersonally ith each memer thro*gh
direct res-onse, em-hasi0ing tele-hone and technology
to *ild close relationshi-s.
DR Cultural Audit 5indings
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• <ss*m-tion Ao* can only tr*st yo*r friends.
/m-lications – 9ac8 of tr*st may indicate a lac8 of confidence in the organi0ation and
may im-ede the organi0ations aility to im-lement change
– /f ideas arent shared, there is li8ely to e less innovation.
– +ithholding Bad nes gives an incom-lete -ict*re hich can res*lt in-oor decisions.
DR Cultural Audit 5indings
• C*lt*ral <*dit &irst initiative *nder reengineering*mrella.
• /t o*ld e im-ossile to reengineer o*r systems and-rocesses itho*t an *nderstand of the c*lt*re arriers" the -eo-le iss*e.
• 1rigger ma:or changes in h*man reso*rce management "
redesigning of -romotion and reard systems.
&he nder(ritten Rules o the ame
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&he nder(ritten Rules o the ame
1he most nole organi0ation
initiatives are doomed to fail*re if theyre=*ire em-loyees to ehave in aysthat conflict ith (ater6#ooler (isdom
on ho to get on in the com-any.
So*rce <da-ted from Peter Scott"Morgan, &he nder(ritten Rules o the ame: mater&hem" Shatter &hem" and Break &hrough the Barriers to Organi.ational Change, McGra"?ill /nc., $##3.
;e 4*siness Model < Conce-t*al 4rea8thro*gh
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;e 4*siness Model < Conce-t*al 4rea8thro*gh
1arget K Segmentof <ggregate Mar8et
Use /ndivid*al/nformation
Use Gro*-/nformation
Pros-ects
C*stomers
Sell K5eneCa-t*re /ndivid*al/nformation
K
Personali0edService
B/ 1hin8 / Jno.
B/ Jno for S*re.
Mar8et Management
C*stomer Management
A 'igh68e!el Ser!i#e Pro#ess Model &oday
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A 'igh68e!el Ser!i#e Pro#ess Model &oday
CS5 9ife <K? Micro" Data 9etter" SystemC*stomer Corres. Policy film 'ntry sho-
Change
+hats yo*r -olicy Rs
Challis !
9ife 7 Micro"film5e=*est
<ction5e=*est
Day $
Micro"film
5es-onseDay
• /ncrease my <K? coverage• Give me information ao*t my 9ife Policy eneficiaries
<ction
5e=*est
Day 2
/n-*t5e=*estedChange
Day
<K? changeconfirmation lettermailed to c*stomer
SystemU-date
9ife Policyeneficiaries letter
mailed to c*stomer
Day F
Day F(4atch)
Day %C*stomer receivesto se-arateres-onses
Customer Management &eam ;CM&<:
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g ; < A 5la!or o 'o( DR Ser!i#e Pro#ess %ill Change
/mmediate5es-onse to
C*stomer
Day $<nsers
Day !"3
Day $"2
Day $
Send rittenac8noledgment
• /ncrease my <K? coverage• Give me information ao*t my
9ife Policy eneficiaries
C*stomer
CM11eleservice
5e-resentative
System
Client"serverarchitect*re
O*to*ndPa-er
&a#o Bell
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&a#o Bell
•
B+e ere going ac8ards " fast ... /fsomething as sim-le, e made it com-le6. /fit as hard, e fig*red o*t a ay to ma8e itim-ossile. " 1aco 4ell C'O, @ohn '. Martin
•C*stomer *y for $ are orth ao*t 2 cents.7 cents goes into mar8eting, advertising, andoverhead.
• 5eengineering from the c*stomers -oint of
vie. B<re c*stomer illing to -ay for theseT!alue6added- activities
So*rce <da-ted from ?ammer and Cham-y, $##!
&a#o Bell
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&a#o Bell
• Cor-orate Eision B+e ant to e n*mer one in
share of stomach.• Slashed 8itchen
Jitchens Seating ca-acity
7N !N !N 7N
• 'liminate district managers. 5esta*rant managers aregiven -rofit"and"loss res-onsiility.
• Moving coo8ing of meat and ean o*tside.
• 4oost -ea8 serving ca-acity at average resta*rant from3 an ho*r to $, a ho*r.
• millions regional com-any in $#%2 to ! illionnational com-any in $##2.
Reengineering *+ample
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Reengineering *+ample
+hich line isshorter andfaster
Cash 9ane
;o more than$ items
Reengineered Pro#ess
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Reengineered Pro#ess
Jey Conce-t• One =*e*e for m*lti-le
service -oints
• M*lti-le servicesor8station
BPR Prin#iples
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BPR Prin#iples
• Organi0e aro*nd o*tcomes, not tas8s.
• ?ave those ho *se the o*t-*t of the -rocess-erform the -rocess.
• S*s*me information"-rocessing or8 into thereal or8 that -rod*ces the information.
• 1reat geogra-hically dis-ersed reso*rces astho*gh they ere centrali0ed.
• 9in8 -arallel activities instead of integratingtheir res*lts.
• P*t decision -oints here the or8 is-erformed and *ild controls into the -rocess.
• Ca-t*re information once and at the so*rce.So*rce Michael ?ammer, B5eengineering +or8 Dont <*tomate, Oliterate,
?arvard 4*siness 5evie, @*ly"<*g*st, $##, --. $3"$$2.
BPR Prin#iples 6 Deri!ed
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BPR Prin#iples Deri!ed
• 5edesign -rocess ste-s s*ch that they are -erformin a correct order. Comine several -rocess ste-sinto one.
• Design for -arallel s*-rocesses henever -ossileto red*ce aiting time eteen tas8s. /ntegrates*-rocesses.
• Processes may have m*lti-le versions. 5emovecom-le6, e6ce-tions, and s-ecial cases.
• 'm-oer h*man -otentials. Give front"line or8ersthe res-onsiility to ma8e decisions.
• Provide mechanism in the -rocess to enco*rageindivid*al, team, and organi0ational learning
So*rce Derived from Michael ?ammer and @ames Cham-y, Reengineering the Corporation: A Maniesto or
Business Re!olution" ?ar-erCollins P*lishers, /nc., $##!
$normating 0ot Automation
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$normating" 0ot Automation
<n individ*al itho*t information
cannot ta8e res-onsiilityQan individ*al ho is given
information cannot hel- *t ta8eres-onsiility.
@an Cal0onC'O, Scandinavian <irlines
BPR Prin#iples 6 Deri!ed ;Continued<
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BPR Prin#iples Deri!ed ;Continued<
• Perform the or8 here it ma8es sense.
• 5ed*ce controls and chec8s. 4*ild in feedac8
mechanisms at each ste-s to minimi0e the need for thechec8-oints and control.
• Minimi0e reconciliation.
• 'liminate m*lti-le e6ternal contact -oints. Use case
managers to -rovide a single -oint of contact forc*stomers. One"sto- c*stomer service or c*stomerservice center.
• Design -rocesses ith centrali0ed and decentrali0edo-erations.
• Coordinate inventory, *ffers, and other assets y sharingdata cross organi0ation o*ndaries. @/1, contin*o*sre-lenishment, s*--lier shelf management.
• Strive for Bdoing things right the first time. 'liminate
reor8 and iteration.
A BPR 5rame(ork
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A BPR 5rame(ork
Organi0ation – @o s8ills
– Str*ct*res – 5eard – Eal*es
1echnology – 'naling technologies
– /S architect*res – Methods and tools – /S organi0ations
Process – Core *siness -rocesses – Eal*e"added –
C*stomer"foc*s – /nnovation
Approa#hes to BPR
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Approa#hes to BPR
• &oc*s on core *siness -rocesses.
• Use information technology to ena/le ne*siness -rocesses, not :*st to a*tomate e6istingones.
• Start ith a clean sheet of -a-er and thin8 o*t"of"
the"o6.• Consider all as-ects of the -rocess.
• <do-t a 4P5 methodology.
• Use -roven methods and tools in analy0ing andredesigning the -rocess.
• Manage the im-lementation and change -rocessfrom the eginning.
Managing BPR Pro=e#ts
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Managing BPR Pro=e#ts
• 4P5 9ife Cycle Management
• 4P5 1eam Str*ct*res
Business Pro#ess Reengineering 8ie Cy#le
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Business Pro#ess Reengineering 8ie Cy#le
1he 4P5 life cycle a--roach decom-oses
*siness reengineering -ro:ects into inter"related -hases in hich a set of integrated
str*ct*red methods and tools is a--lied to
s-ecific tas8s in each 4P5 -hases. 'ach
-hase and its detailed tas8s contain clearly
defined goals and deliverales.
&hree 8ie Cy#le Models o BPR
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y
Define *sinessgoal
<naly0e the*siness -rocess
5edesign the-rocess
/m-lement thene -rocess
Meas*re the ne-rocess
Develo- *siness visionK -rocess o:ectives
/dentify -rocesses to eredesigned
Understand and meas*ree6isting -rocesses
/dentify informationtechnology levers
Design K *ild a-rototy-e of the -rocess
Moili0ation(Get serio*s)
Diagnosis(Get started)
5edesign(Get cra0y)
5eali0ation(Get real)
+ang+ang?ammer ?ammer Daven-ort and ShortDaven-ort and Short
Methodology Components
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Methodology Components
Phase
1as8
Ste-
+or8 4rea8dons
Partici-ant
5ole
4P5 1eam Str*ct*res
Conce-t
Method 1ool
Methods and 1ools
Deliverale
<--ly to
Use
<re /nvolvedin
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Phase 1: 9isioning
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g
• <--ly to enter-rise"ide reengineering effort.• Develo- overvie of c*rrent and f*t*re *siness
strategies, organi0ational str*ct*re, and *siness-rocesses.
• Develo- organi0ational commitment toreengineering.
• Develo- and comm*nicate a *siness case foraction.
• Create a ne cor-orate vision.• Set stretched goals.• Prioriti0e o:ectives.•
<ssess im-lementation ca-ailities and arriers.
Deine #orporate !ision and /usiness goalsDeine #orporate !ision and /usiness goals
Case or A#tion
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• Business #onte+t +hat is ha--ening, hat ischanging, and hat is nely im-ortant in theenvironment in hich the com-any o-erates.
• Business pro/lem 1he ma:or concern of thecom-any.
• Marketpla#e demands ;e -erformancere=*irements that cannot e met y thecom-any.
• Diagnosti#s +hy the com-any cannot meet
the ne -erformance re=*irements +hy theincremental im-rovement is not eno*gh
• Cost o ina#tion Conse=*ences of notreengineering. So*rce ?ammer and Cham-y, $##!.
O/=e#ti!es or Business Reengineering
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= g g
• /m-rove c*stomer satisfaction
• Shorten cycle time• /m-rove o*t-*t =*ality
• C*t don costs
•/ncrease com-etitiveness
• Maintain the leadershi- -osition
Business 9ision" Strategy" and Pro#esses
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" gy"
'nter-rise"+ide Eision
4*siness Strategy
Process Eis*ali0ation
Determine ho eare and hat e are
doing ao*t
Define the right
things to do
Do the right thingsright
so*rce @ohn 9. 4arrett, BProcess Eis*ali0ation Getting the Eision 5ight /s Jey,
$normation Systems Management" S-ring $##3, --. $3"2!.
Phase >: $dentiying
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y g
• Constr*ct high"level -rocess ma-
• Develo- a -rocess hierarchy
• 4*ild enter-rise"ide data models (o-tional)• 'val*ate the -rocesses
• Select -rocesses to e reengineered
• Prioriti0e and sched*le -rocesses to ereengineered
$dentiy /usiness pro#esses to /e reengineered $dentiy /usiness pro#esses to /e reengineered
&$ Semi#ondu#tor Business Pro#ess Map
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p
Man*fact*ring Ca-aility Develo-ment
StrategyDevelo-ment
Prod*ctDevelo-ment
C*stomer Design KS*--ort
Order &*lfillment
Conce-t
Develo-ment
Man*fact*ring
Mar8et
C*stomers
C*stomer Comm*nicationC*stomer Comm*nication
So*rce <da-ted from ?ammer and Cham-y, $##!, -. $$#.
A eneri# 'igh68e!el Pro#ess Map
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g p
Mar8etC*stomer
Develo-strategy
Understand c*stomer needsK develo- sol*tions
<ttract and retainc*stomer
Deliver -rod*ctsand services
Deliver s*--orting services
So*rce <da-ted from Mar8 Ao*nglood, eating the Cho#olate *lephant: &ake Charge o
Change &hrough &otal Pro#ess Management" Micrograf6 /nc., $##3, -. $3F.
Organi0ation9earning
Organi0ation9earning
sing 9alue Chain to $dentiy 'igh68e!el Pro#esses
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<ddedEal*e
Cor-orate /nfrastr*ct*re
/no*nd9ogistic O-eration O*to*nd
9ogistic
ServiceSalesand
Mar8etingPrimary<ctivity
S*--orting<ctivity
?*man 5eso*rce Management
Proc*rement
1echnology De-loyment
'igh68e!el Pro#ess Diagram o 5irm ?
Customer Patent O""ice Customer
Su!!lier su!!lier in#oice
!a%ment
Marketesearch
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Fund usinessO!erations
!!
Pro#ide$echnolog%
Su!!ort
Pro#ide PersonnelSu!!ort
Maintain Financialecords
Su!!lier
!roduct 'market
!romotions
!roduction!lan
!roduct'market(!ricing in"ormation(market anal%sis
market anal%sis
!lans andbudgets
!atent a!!lication
!ilot !roduct
!roductim!ro#ementre)uirements
materialselection
"orecasts *material '!arts and timing+
e)ui!ment needed"or !roduction
!roductim!ro#ements( "uture
!roduct needs
!roduction designdocuments( method o"
!roduction( OM(in#entor%( so"t,are !roduct
im!ro#ements
su!!liercredentials
!roduction order(general order
!roduct & !roductionsu!!lies
!roblems,ith order
su!!lier in#oice
maintenance!lan
maintenance
!roblem summar% and!roduct "eature re)uests
monthl% sales "orecasts "or !roduction ' customer order
order
customer!a%ment
sales in#oice
in#oice details
deli#eredgoods
!roductinstallation
customertraining
!roduct!ricing
customised !roduct
maintenancematerials
customeren)uiries(
!roblemnoti"ication(com!laints
de"ecti#e!arts
maintenance 'su!!ort
maintenancematerialre)uirements
!arts "or re!air're"urbishing
"inished !roducts "ordistribution
Customer
esearch
marketing "orecast
!roduction materialre)uirements
"inished !roduct(re!aired 're"urbished !arts
!roductionmaterials
Customer
customer order details
!roductionstatistics
Deli#er ' -nstallProduct
ecei#e Accounts
!ricing
Market Product
Plan and Monitorusiness
Manu"actureProduct
Procure Materials Pa% Accounts
Pro#ide Post SaleCustomer Su!!ort
De#elo!
Product
.arehouseMaterials and
Product
MaintainProductionE)ui!ment
Plan Production
Sell Product
customer,ants 'needs(satis"actionsur#e%s
'igh 8e!el Segmentations o *nterprise Pro#esses
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8ogi#al 5un#tional Pro#ess Model
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Pro#esses
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Pro#esses
• /dentify -rocesses to e redesign
– Systemic K e6ha*stive a--roach /nformationengineering can e *sed to identify critical *siness-rocesses *sing activity"data matri6.
– ?igh"im-act K int*itive a--roach Use facilitated
or8sho-s or e6tensive intervies involving seniormanagement.
• G*idelines
–
2V *siness -rocesses at a time – /dentify oners of *siness -rocesses.
– '6-and the sco-e of a -rocess een analy0ed
Criteria or Sele#ting Pro#esses
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• 4ro8en
• 4ottlenec8
• Cross"f*nctional or cross"organi0ational *nits
• Core -rocesses that have high im-acts
• &ront"line and c*stomer serving " the momentof the tr*th
• Eal*e"adding
• ;e -rocesses and services• &easile
&he @6rid Model or Sele#ting Pro#esses to Reengineer
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5is8y*siness Pic8 lohanging fr*its Pic8 lohanging fr*its
4ar8 *- the
rong tree
Good for a
serio*s -ilot-ro:ect
Pic8 lo
hanging fr*its
4ar8 *- therong tree
&r*itless'ffort
&r*itless'ffort
/m-lementation Diffic*lty
P r o c e s s
/ m - a c t s
?igh Medi*m 9o
? i g h
M e d
i * m
9
o 7
+oofL
Phase 3: Analy.ing
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• Cond*ct -reliminary sco-ing.• Develo- a high"level <S"/S aseline -rocess model (or8
flo model). <void analysis paralysis y cond*cting-reliminary analysis at fairly high level.
• S*rface -*r-ose and ass*m-tions of the -rocess (<s8+?A).
• Perform activity"ased costing costs can e assignedased on act*al activities and -rod*ctivity.
• 5eveal hidden time and nonval*e"added activities.• Meas*re cycle"time and =*ality.
• Meas*re -rofitaility in terms of tas8, -rod*ct, andc*stomer ty-e.
Analy.e and Measure an *+isting Pro#ess Analy.e and Measure an *+isting Pro#ess
$nter!ie( uestions
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• +hat ma8es it go
• /s anyone else involved• Does the name of the ste- acc*rately convey
the res*lt
• <re all o*tcomes shon
• /f there is a handoff,ho does it get there
PROC*SS o athering Reuirements
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• P Plan to intervie
• 5 5ehearse intervie• O O-en intervie
• C Collect data
• ' 'nd intervie
• S S*mmari0e intervie
• S Synthesi0e intervie
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'W'CU1/;G +</1/;G
1/M' 1/M' /;EO9E'M';1 '&&/C/';CA COS1
Cycle time /dle Peo-leScra- Cost -er
e6ec*tion
+or8 time 1ransit De-artments 5eor8
1ime or8ed >*e*e ?andoffs Defect y ty-e Cost of defects
Set*- @o 'rrors &i6ed vers*s
classifications variale costs
9aor *nions /terations
9ocations C*stomer
contacts
9ang*ages Com-laints Co*ntries Com-liments
c*lt*res
+hatever else
is relevant
Pro#ess Model
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• Process decom-osition
• Process de-endency or or8 flo
• /COM of a -rocess as defined in /D'& – /n-*ts information and materials
– O*t-*ts Prod*cts and services
– Controls Policy, s-ecification, and timing – Mechanism 5eso*rces incl*ding -eo-le, tools, and
facility.
Pro#ess Data
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• 4asic Overall -rocess data – C*stomers and c*stomer re=*irements – S*--liers and s*--liers =*alifications – 4rea8thro*gh goals – Performance characteristics Cost, cycle time,
reliaility, and defect rate.
– Systems constraints 4*dgetary, *siness, legal,social, environmental, and safety iss*es andconstraints.
• Meas*re critical -rocess metrics – Cycle time – Cost – /n-*t =*ality – O*t-*t =*ality – &re=*ency and distri*tion of in-*ts
$dentiied Broken Pro#esses
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• 1erminal Disease – Sym-tom '6tensive data e6change , red*ndancy, re8eying – Disease <ritrary fragmentation of a nat*ral -rocess
• @*st /n Case – Sym-tom '6cess *ffers of assets, e.g., inventory – Disease System slac8 to co-e ith *ncertainty
• Over"ins-ection
– Sym-tom ?igh ratio of chec8ing and control to val*e adding – Disease /ncom-etence and mistr*st eca*se of fragmentation
• 5eor8 – Sym-tom &re=*ent reor8 and iteration – Disease /nade=*ate feedac8 along -rocess chain
• S-ecial Cases – Sym-tom 1oo many e6ce-tions and s-ecial cases – Disease Grad*ate accretion onto a sim-le -rocess
So*rce <da-ted from ?ammer and Cham-y, $##!.
Analy.ing a Pro#ess
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• +hy +hat are the *nderlying ass*m-tions – ?o do the ass*m-tions affect -rocess str*ct*re
– <re the ass*m-tions still valid Can yo* ma8e them invalid – ?o o*ld changing the ass*m-tions affect the or8 and its
val*e
• +ho does the or8 – <re yo* ass*ming that a s-ecialist m*st do the or8
• +hen +hat is the flo of the or8 – <re yo* ass*ming that one gro*- m*st finish (collecting all
data) efore another gro*- can egin
• +here is the or8 -erformed
– <re yo* ass*ming that decision m*st e made at thehead=*arters
• +hat reso*rces are re=*ired – <re yo* ass*ming that local inventory is re=*ired for good
service
Phase : Redesigning
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$dentiy ena/ling $& , generate
alternati!e pro#ess redesigns
$dentiy ena/ling $& , generatealternati!e pro#ess redesigns
/nformation1echnology
/nformation1echnology
4*siness5eengineerin
g
4*siness5eengineerin
g
?o can /1 s*--ort*siness -rocesses
?o can *siness-rocesses etransformed *sing /1
So*rce 1homas ?. Daven-ort and @ames '. Short, B1he ;e /nd*strial 'ngineering /nformation technology and
4*siness Process 5edesign, Sloan Management 5evie, S*mmer $##, --. $$"2F.
&e#hnology6dri!enBusiness6pulled
Phase : Redesigning
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/nformation1echnology
/nformation1echnology
4*siness5eengineering
4*siness5eengineering
?o can /1 s*--ort*siness strategiesand *siness
-rocesses
&e#hnology6dri!en
4*siness Eision
K Strategy
4*siness Eision
K Strategy
Business6pulled
?o can *siness
strategies e changed*siness -rocesses etransformed *sing /1
&hree Steps in Redesigning Pro#esses
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• Sim-lification – 1as8 Change *siness r*les or -roced*res of a s-ecific tas8
– +or8flo < -rocess chain is sim-lified y elimination ofnonval*e"adding activities
• /ntegration – 5edesign tas8s into a logical and effective -rocess.
– < reengineered -rocess often crosses f*nctional o*ndaries.
– /t offers o--ort*nity for eradicating interde-artmentalred*ndancies and restr*ct*ring the organi0ation.
• <*tomation – Us*ally accom-anies nontechnical redesign of organi0ation
str*ct*res and -roced*res. – <ll reengineering costs and enefits can e -ro:ected into a
model.
– 5eengineering often -ays for itself " so*rces of f*nding fortechnology investments are fre=*ently cost savings generated y
organi0ational change.
Steps in Redesigning
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• Generate ne visions for the -rocess• Create ideas for dramatic changes
• /dentify core s*"-rocesses
•/dentify enaling technologies
• Design alternative ne -rocesses
• 'stimate costenefitris8 involved in alternative-rocess redesigns
Phase : *!aluating
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• Develo- criteria of eval*ating alternatives ofredesigned -rocesses
• 'val*ate design alternatives
• Select and recommend a reengineered -rocess
'val*ate and select a -rocess redesign'val*ate and select a -rocess redesign
*!aluation Criteria
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• Costs – Design and im-lementing the *siness -rocess
– ?ire and train em-loyee – Develo- s*--orting /S – P*rchase of other e=*i-ment and facilities
• 4enefits
– C*stomer re=*irements – 4rea8thro*gh goals – Performance criteria – Constraints
• 5is8 – 1echnology availaility and mat*rity – 1ime re=*ired for design and im-lementation – 9earning c*rve
– Cost and sched*le overr*n
Phase E: $mplementing
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• Plan /1 im-lementation
• Plan organi0ation im-lementation
• Cond*ct a -ilot -ro:ect
• Develo- a -rototy-e system – &e#hni#al Design
– So#ial Design
• 'val*ate res*lts from the -ilot -ro:ect andthe -rototy-e
• Pre-are large"scale roll o*t
/m-lement the reengineered -rocess/m-lement the reengineered -rocess
Phase 7: $mpro!ing
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• Develo- -erformance meas*rement andreard systems in the reengineered -rocess
• Monitor -rocess -erformance constantly
• /m-rove the -rocess on a contin*o*s asis
/m-rove the -rocess contin*o*sly/m-rove the -rocess contin*o*sly
*lements o $ntegrated Pro#ess Management
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Process5eengineering
ProcessMonitoring
Process/m-rovement
/ntegrated Process Management
&arget Design 9isioning: Pri#e %aterhouse
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4*siness <nalysis
9evel• Strategic• 1actical
• O-erational/nformation• &acts• Prolems• O--ort*nities
Eisioning +or8sho-
• &acilitation• Partici-ation• Consens*s
?igh"9evel Goals
• Desired end state• Sco-e of vision
'6ternal Eie
• 4est -ractices• 4P5 -rinci-les• 1echnologies• /nd*stry K
f*nctional
Eision
• Peo-le K c*lt*re• Processes
• Systems K /1• Organi0ation K Str*ct*re• Performance meas*res K
targets
Process Design
• Segment -rocesses• Select high"ret*rn -rocess
redesign o--ort*nities• Perform detailed redesign of
*siness -rocesses
1arget 'nvironment Design
• Peo-le K c*lt*re• Processes• Systems K /1• Organi0ation K str*ct*re
Rapid Re Approa#h
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Pre-aration
5ecogni0e needDevelo- e6ec*tive
consens*s1rain teamPlan change
/dentification
Model c*stomer Define K meas*re
-erformanceDefine entitiesModel -rocessesMa- organi0ationMa- reso*rcesPrioriti0e
-rocesses
Eision
Understand -rocessstr*ct*re
Understand -rocessflo
/dentify val*e"adding
activities4enchmar8-erformance
Determine enchmar8drivers
'stimateo--ort*nities
'nvision and
integrate theinternal K e6ternalideal
Sol*tion 1echnical Design
Model data K ree6amine-rocess lin8ages
/nstr*ment and informateConsolidate interfaces K
information5edefine alternatives5elocate K retime controlsMod*lari0e K s-ecify
de-loyment<--ly technologyPlan im-lementation
Sol*tion Social Design
'm-oer c*stomer contact-ersonnel
Define :os, teams, s8ills,S-ecify management
str*ct*re, org.o*ndaries, K transitionalorg.
S-ecify :o changes Kcareer -aths
Deign change mgmt -rog.Design incentives
Plan im-lementation
1ransformation
4*ild K test the
system1rain staff Pilot ne -rocessDefine transitionContin*o*s
im-rovement
So*rce <da-ted form Manganelli K Jlein, &he
Reengineering 'and/ook , <M<COM, $##3.
*nterprise *ngineering 6 A 5rame(ork or Change
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Contin*o*sProcess
/m-rovement
4*sinessProcess
5edesign
4*siness 5e"
engineering
9earningOrgani0ation
Strategic
Eisioning
/nformation/nfrastr*ct*reDevelo-ment
Organi0ation and
C*lt*reDevelo-ment
So*rce <da-ted from @ames Martin K Co.,Business Re6engineering ui#k Reeren#e uide"
$##!.
BPR &eam Stru#tures
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M e t h o d o l o g i s t 1 o o l s ' 6 - e r t s C h a n g e M a s t e r
4 P 5 C 0 a r 4 P 5 S t e e r i n g C o m m i t e e
4 P 5 1 e a m
4 P 5 ' 6 - e r t s
D o m a i n ' 6 - e r t s / S ' 6 - e r t s
1 e a m 9 e a d e r
P r o c e s s O 7 n e r
4 P 5 1 e a m 4 P 5 1 e a m
4 P 5 9 e a d e r ( C h a m - i o n )
B1he 9'<D'5 a--oints theP5OC'SS O+;'5, hoconvenes a 5'';G/;''5/;G
1'<M, ith assistance from the4P5 CX<5 and *nder thea*s-ices of the 4P5 S1''5/;GCOMM/11''. (?ammer andCham-y, $##!)
Stakeholders o the Reengineering Pro=e#t
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• 'nd *sers, o-erators, managers of the -rocess
• Gainers and losers of enefits
• 'm-loyees ho may e affected
• Decision ma8ers
• Controllers of reso*rces
• S*--liers and c*stomers of the -rocess
BPR &eam
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• Si0e *- to % memers in the core teama*gmented y s*:ect"matter e6-erts hen
needed.• Commitment half" to f*ll"time.
• S8ills team s8ills, -rocess engineering, =*ality,information systems, enchmar8ing,organi0ational and :o design, and changemanagement.
• Com-osition 'm-loyees, c*stomers, s*--liers,
and e6ternal cons*ltants.
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ualii#ations o a BPR 5a#ilitator
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• /s s8illf*l in team *ilding and leading
• Manages gro*- -rocess and dynamics
• ?as energetic and o*tgoing -ersonality
• S*mmari0es disc*ssion
• /s a good comm*nicator (listening and s-ea8ing)
• ?as -ro:ect management aility
• ?as mastered facilitation s8ills
• Understands 4P5 methods
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8essons 8earned
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• Peo-le tend to foc*s on the shortcoming of e6istingsystems, rather than entirely ne ay to deliver
services to c*stomers.• 1as8"oriented -eo-le in 4P5 teams may not e ale to
see and change the ig -ict*re.
• Ao* need data ao*t yo*r c*stomers, their needs, andyo*r com-etitors efore yo* start.
• +or8 hard at *ilding a consens*s of -*r-ose and anidentity for the 4P5 team. Memers sho*ld not seethemselves as re-resentatives of vario*s f*nctional*nits ro*ght together to -rotect their interests. 1hey
sho*ld or8 as a team to enefit the *siness.• /nsist on direct and active *--er management
-artici-ation s*ch that the team ill have the -oliticalclo*d to act*ally reengineer and ill 8no the changesin *siness strategies.
9ision
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• < statement of the f*t*re *siness environment
and ho the com-any ill o-erate in thatenvironment.
• Eision is the res*lt of dreams in action . /t is a-ositive image of the f*t*re that is the strongest
motivator for change.• Characteristics
– Common -*r-ose orth the effort
– Positive feeling and diff*se fear
– Clarity and val*es
– Ca-t*re the imagination
– /ns-ires and em-oers
– Sho*ld have HreachH and HrangeH
Mission
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• < statement of the asic -*r-ose or reason for
the com-any to e6it.• 9ines of =*estioning
– +hat *siness are e in
– +hat is the geogra-hic sco-e
– +hat mar8ets do e serve
– +hat -rod*cts and services do e -rovide
– +hat are the critical s*ccessf*l factors of theorgani0ation
– ?o can e achieve o*r com-etitive advantage
Mission: *+amples
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• <1K1 O*r *siness is service
• Gerer 4aies are o*r *siness
• D* Pont 4etter things for etter living thro*ghchemistry
Strategi# 9isioning Pro#ess
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Past Present &*t*re
Conte6t
Stories
/nsight
EisionsEisions
&oresight
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