Botbot 3 directions

8/8/2019 Botbot 3 directions

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BOTBOTthe robot spot

Sunday, October 10, 2010


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Botbot, the toy robot museum, ofers guided tours through the galleries...


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as well as age-specific classes that teach kids and adults about robots. The goal being thatthe museum patrons will eventually learn how to make their own toy robots in the future.


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its all about __________.inspiration


Botbot is all about inspiration...


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its all about __________.creativity


creativity...


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its all about __________.learning


learning....


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its all about __________.building


, building...


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its all about __________.fun


, fun


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its all about __________.simplicity


and simplicity.


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the name game


The naming process for the museum was a lot of fun. I started thinking about different aspects of robots and generated a list of words that came to

mind.


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GEAR


Visual parts such as gear made it on the list, as well as words that related to the materials (things like

galvanized).


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the bot box


I then started thinking of ways to break up the word robot which lead to possible names like the bot box and bolt bots. Eventually it was pointed out to me that I should relate the name back to the original

brand attributes. Modularity, simplicity, and fun were some of those originals- so I chopped off the row and multiplied by two to create.........


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BOTBOT


Botbot. The name botbot came from the concept of modularity, which represents the formsand visual elements that make up most toy robots. Botbot is fun to say and simple toremember, which helps further instill a few of the museum attributes.


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Alphadrome Home of the Robots is one of our competitors, their name is not simple or easyto remember.


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and the other competitor worth mentioning is the toy robot museum in Pennsylvania


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direction one



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This is the logo mark for the first direction of museum branding. The rigid structures andinclusion of a wrench speaks to the aspect of building. The forms are simplistic and the markis easily remembered.


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Photographs will be transformed into high contrast, black and white images with a blue colorshift. This simplifies the images, and the


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color palette is simple. The blue is a fun, youthful color, where as the black and white helpkeep the palette from being too childish.


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The font choices are super simple and are easily read.


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Heres what the whole system looks like when its all together.


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These are a few buttons that could be implemented into the museum ad campaign


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direction two



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The second brand direction is based ofof these logo marks. They are simple, fun, easy torecognize, and their general square form helps make them modular.


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The base images will be old tintypes of children. The images have a natural sepia tint tothem.


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the color scheme will be derived from the natural tones in the images. The black and whitewill be replaced by a dark umber and the white will be replaced by a light cream.


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The logo marks will either be super imposed and integrated into the tintype images, or


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they will be integrated via pattern. The face interaction is just another fun direction and thepattern represents the repetitive/modularity of robots.


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The type is a little more classical which speaks to the past that the museum is hoping toshowcase, but it is still simplistic.


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Here are all of the elements in various means.


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direction three


The third and final direction, is the campaign that I am proposing.


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This is the logotype. This is a simple and fun mark that is kid friendly.


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Photographs will be more nostalgic in quality, black and white, with the icons and logo marksuperimposed over the photo in an interactive fashion. This speaks to inspirational aspects ofthe museum as well as the fun/interactive/and simplistic aspects.


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again the type is speaking to the past with the headline font, and the simplicity and ease ofthe museum activities is represented with the main body copy font.


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apart from the gray scale photographs, the main color will be a goldish yellow with red andblack as secondary supporting colors, theyre energetic colors that break up the monotony ofthe black and white photographs.


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This is possibly how the body copy could interact with the imagery in something like amagazine ad.


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These are a few buttons the system could produce


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T-shirts that might be found in the gift shop at the museum.


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a web-banner that could draw parents to the webpage


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a magazine advertisement


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a sketchbook that could be purchased in the gift shop that would facilitate children drawingtheir own ideas


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and a business card that could showcase the overall simplicity of the brand.


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I believe the simplicity of forms and ideas interact well together and best represent theoverall brand attributes of fun, simple, and kid friendly, as well as secondary attributes suchas speaking to the past (through the use of headline fonts) and interactivity (through thehand drawn icons superimposed over the photos.


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Thank you.

Documents

Botbot 3 directions