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Jaypee Resorts & Spa
HOSPITALITY CASE STUDY
Book my Mantra Technology | Marketing | Content
Web: www.bookmymantra.com
Email – [email protected]
Mobile – +91-9667628204
1200+ Clients • 96% Retained • 10+ Years of Experience
Email – [email protected] | Mobile – +91-9667628204
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Web: www.bookmymantra.com
JAYPEE RESORT & SPA
Objective
• Steal marketing share from competitors
• Drive direct bookings
• Increase sales
• Increase “brand” awareness
• Build customer loyalty
• Manage online reputations
Built on 9 acres, this super luxury
designer resort in Greater Noida
offers 170 harmoniously designed
rooms (152 deluxe rooms and 18
suites), seven fine dining
experiences, super fun kid's zone, a
world renowned Spa and banquet &
conference facilities for 30-1400
persons at one time.
At BMM we are constantly
assessing and refining
strategies. That way we can
replicate what works,
and address what doesn’t.
According to EY’s Global hospitality insights: in most regional markets,
hospitality is in a state of vibrant growth. As more consumers turn to the web to
research and book travel, having a strong digital presence is no longer a
commodity – it’s essential.
Digital Marketing:
• Search Engine Optimization
• Paid Marketing
• Social Media Marketing
SERVICES
THE Challenge
Drive direct bookings for
weekend stay
TARGET
Email – [email protected] | Mobile – +91-9667628204
300% Increase in Bookings in
just 12 Months
RESULT 12 Months
DURATION
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Web: www.bookmymantra.com
THE CHALLENGE
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• With this large number of passengers coming and going each day
and mostly for business travel, we knew there was a huge,
untapped potential for Jaypee Hotels to grow their market share for
corporate travelers during the weekend.
Delhi NCR has the unique honor of being home to one of the
busiest airport in India. It sees more than 2 million passengers each
quarter and mostly they being Business and Corporate Travelers .
Email – [email protected] | Mobile – +91-9667628204
Web: www.bookmymantra.com
• To craft marketing strategy that not only reached the airport’s
passenger population (who were mostly business travelers), but
also motivate them to stay longer for the weekend at a Retreat 5-
star Property.
THE TRICK A “weekend getaway”, the Jaypee
Greens Golf & Spa Resort is focused
on offering highly priced but elite rooms
that caters well to families for weekend
stays.
Our work delivered results that exceeded
our client’s expectations, which is why, in
July - 2019, BMM expanded its
partnership with the group to handle
social media and reputation management.
Enhanced the hotel’s web
presence through monitoring and
updating third-party directories,
as well as profiles found on
Online Travel Agencies (OTAs)
review sites
Revamped the hotel’s website
(specific pages) based on user-
experience audits and competitor
tracking.
Aligned content marketing team to
create and distribute press releases,
highly share worthy articles, digital fact
sheets and more to establish the Spa
Resort as a leader for Getaways and
also as a wedding destination (with its
banquet
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Email – [email protected] | Mobile – +91-9667628204 Web: www.bookmymantra.com
Maximize Organic Presence
OUR STRATEGY
Being active on social media doesn’t mean
carelessly flooding your audience’s
streams with digital drivel. It means
knowing who your audience is, knowing
when they’re active online, and giving
them content that they’ll find useful.
Potential travelers instinctively turn to the web to
research and book trips, which is why BMM worked hard
to ensure that Jaypee’s Resort increased its rankings for
key search terms.
With our help, the hotel property now enjoys top
rankings on Google, which has helped increase web
generated revenue YOY by 82%.
Since 2019, we’ve responded to more than 700 reviews.
This type of active participation has led to an increase in
total reviews and coverage in such influential sites as
MakeMyTrip, Goibibo, Expedia, Hotels.com, and
TripAdvisor.
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Email – [email protected] | Mobile – +91-9667628204 Web: www.bookmymantra.com
RESULTS
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Facebook Likes
50% Pinterest –
Avg Monthly
Followers
969
Followers
1500% Facebook Fans
81%
Daily
Impressions
899
Our social team’s campaign included increasing social updates by
120%, which targeted messages that encouraged engagement
Email – [email protected] | Mobile – +91-9667628204 Web: www.bookmymantra.com
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2000+ Projects Delivered
WHY US Book My Mantra is result-oriented
delivering surprising results for more
than 10 years
We have a startup aura striving
everyday to bring innovation in
clients’ business to help achieve their
goals faster
1200+ Clients Served 10+ years
Of Experience
96% Client Retention
100% Customer Focus
100% Transparency
100% Timely Delivery
Email – [email protected] | Mobile – +91-9667628204 Web: www.bookmymantra.com
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OUR CLIENTS
Email – [email protected] | Mobile – +91-9667628204 Web: www.bookmymantra.com
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