Cosmetics: Body Shop and Forest EssentialsPRODUCT CATEGORY
MANAGEMENTGroup no 5 :-Smriti Chhabra (13)chal !ain ("#)$ohan
%apoor ("&)ditya %el'ar (3()$ishi'a Sa)ena(#*)+ul'it Bhard,a-
(5.) Introduction/istoryFounded in1&.*0 in 1ndia since
"((*2,nership342real Group5a6line7ature4s ,ay to be
beauti8ul+roduct ran6esShampoos0 conditioners0 bath products0 soaps
and s'in creams but also includes 8ra6rance0 spa products0 and
beauty-related accessories/istoryFounded in1&.*0 in 1ndia since
"((*2,nership342real Group5a6line7ature4s ,ay to be
beauti8ul+roduct ran6esShampoos0 conditioners0 bath products0 soaps
and s'in creams but also includes 8ra6rance0 spa products0 and
beauty-related accessories/istoryFounded in "((( in
1ndia2,nership9rs 9eera %ul'arni0 9: ; "(< sta'es o8 Estee
3auder5a6line3u)urious yur=eda+roduct $an6esBath ; Sho,er oils0
creams0 lotions0 body polishers0 Soaps0 8acial care 6els ; creams0
/air care cleansers0 oils0 =itali>ers ; massa6e
oils/istoryFounded in "((( in 1ndia2,nership9rs 9eera %ul'arni0 9:
; "(< sta'es o8 Estee 3auder5a6line3u)urious yur=eda+roduct
$an6esBath ; Sho,er oils0 creams0 lotions0 body polishers0 Soaps0
8acial care 6els ; creams0 /air care cleansers0 oils0 =itali>ers
; massa6e oilsF9CGBath and BodyS'in Care/air Care9a'e
upCleansersScrubsCleanerSerum 9oisturi>er(ShampooGel and
,a)Conditioner+ersonal care9oisturi>er5( ml?6m15( ml?6m"5(
ml?6m1(( ml?6mS%@AsBariantsFra6rance+ersonal careBody CareFacial
Care/air Care/ome Fra6rance2il Cream Soap CleanerGel 9oisturi>er
2il CleanerF9CG5( ml?6m15( ml?6m"5( ml?6m1((
ml?6mS%@AsConditionerBariants Fra6rance/air
CareCosmeticsFra6rance9enAs Careccessories (/air Brush0 lip balm0
Glo=es etcC)S'in CareBath ; Body1n6redients =ary as per
seasonsFesti=alsssortments2ccasion: e s t i n a t i o n$outineC o n
= e n i e nc eCate6ory $ole- 5he Body Shop Dellness E roma 2il0
$oom Spray 9other ; Baby Care 7Facial Care-Cleanser0 toner0
9oisturiserBody Care/air Care ssortmentsBy Concern By
:osha2ccasion: e s t i n a t i on$outineC o n = e n i e nc
eCate6ory $ole-Forest Essentials:iFerences5he Body Shop5rials
a=ailable only 8or some products7o CertiGcates :isplayed7ot in sync
,ith theme (7atureAs ,ay to be beauti8ul)Standard StaF =ailability-
1 mana6er0 " StaFForest Essentials5rial a=ailable 8or each
product:isplayed CertiGcatesmbience in sync ,ith theme
(yur=edic)StaF a=ailable accordin6 to Store locationCon=enience
Cate6ory E Forest EssentialsStandardi>e the +lano6ram- Forest
Essentialsmbience -Body shopSu66estionsThe Body Shop The Body
ShopBrand e)tension into Bath ; Body0 S'incare collection 8or
'idsBenture into Eco-8riendly pparels ; accessories sourced 8rom
communities they support thereby helpin6 preser=e ethnicity and
pro=idin6 means o8 li=elihood to themConcentrate on 9ass
ad=ertisin6d=ertisin6 their assorted product 6i8t 'itsBrand
e)tension into Bath ; Body0 S'incare collection 8or 'idsBenture
into Eco-8riendly pparels ; accessories sourced 8rom communities
they support thereby helpin6 preser=e ethnicity and pro=idin6 means
o8 li=elihood to themConcentrate on 9ass ad=ertisin6d=ertisin6
their assorted product 6i8t 'its+lan 6ettin6 into 6lobal mar'et and
increase their mar'et presenceCan build up on a 8ranchisin6
modelBrand e)tension into Bath ; Body0 S'incare collection 8or
'idsConcentrate on mass mar'etin6Creatin6 assorted 6i8t 'its 8or
special occasionsC+lan 6ettin6 into 6lobal mar'et and increase
their mar'et presenceCan build up on a 8ranchisin6 modelBrand
e)tension into Bath ; Body0 S'incare collection 8or 'idsConcentrate
on mass mar'etin6Creatin6 assorted 6i8t 'its 8or special
occasionsC$ecommendations $ecommendationsForest Essenti!s Forest
Essenti!s5/7% H2@
