Boca Juniors

A Dream, A Passion, A Brand

BOCA JUNIORS

• Our legacy• Our history• Our followers• Our soccer• Our international scope• Our media exposure• Our partners• Our brand• Our centenary

Our Legacy

• Boca Juniors was created on April 3rd, 1905, in “La Boca” neighborhood, in Argentina

• Boca opened La Bombonera, the stadium that shakes, in 1940, becoming a symbol for worldwide soccer. Approximately 60,000 fanatics attend every game

• Diego Maradona played for Boca, as well as many other first-class players, such as Omar Batistuta, Miguel Brindisi, Hugo Gatti, Juan Román Riquelme, Claudio Caniggia, Antonio Rattin, Verón, Martín Palermo and Carlos Tevez

• Boca is a tradition, which passes from father to son

• La 12 is the most popular and enthusiastic supporter group in the world

Our History1999

2000

2001

2003

Argentinean League

Libertadores CupIntercontinental CupArgentinean League

Libertadores Cup

3 Intercontinental Cups, 5 Libertadores Cup, 1 South American Cup and 22 Argentinean Leagues

2004

2005

South American Cup

South American Recopa

Libertadores CupIntercontinental CupArgentinean League

Our Followers• 50 million around the world

• 17 million in Argentina

• 62,500 Boca memberships

• 250 Fan Clubs in Argentina

• 9 Fan Clubs abroad:

• Japan (1)

• Spain (3)

• Israel (2)

• USA (2)

• www.bocajuniors.com.ar

• 24 million hits per year

• 182 million page views per year

• 260,000 e-newsletter subscribers

Our Players

Pato Abondazzieri,the best Argentinean Goalie.

Martin Palermo, the latest great striker ofArgentina Guillermo Barros Schelotto,

the soul of Boca

Sebastián Battaglia is the great midfilder

,

Fernando Gago, the new star

The Number 1 Soccer School

Our Soccer

• Youth Soccer is key for Boca Juniors, reaching its goal of finding and developing new stars

• Between 1996 and 2003, Boca transferred, mainly abroad, 11 players who had grown and developed within the club

• Since 1996, 65 young Soccer players have debuted on Boca’s first-division team

• Boca has agreements with foreign clubs to exchange know-how on training and coaching players

Our International Scope

2005-2006

Boca

World Tour

Our Media Exposure

• Boca reaches 70% of TV watchers around the world

• Boca is in the media every single day

• Hundreds of foreign media are registered in La Bombonera

• Boca receives media attention around the world

• Boca is more front-page coverage than Saddam

Our Media Exposure

11.4 millon homes

6.6 millon homes

(cable TV)

12 millon homes (TV)

1.2 million daily readers

2.4 million daily readers More than 20 million Internet surfers

Our Media Exposure• 5 million homes in Argentina

• 6 thousand homes in the US (Sunday match)

• 1 million homes in Latin America (not including Argentina)

• TyC covers local and international tournaments. 4 out of 9 games included in its package feature Boca Juniors

• “Fútbol de Primera” is broadcasted on national TV and reaches 98% of Argentinean homes, with an 18-point rating

Fox Sports is most widely distributed Spanish paid sports network in the world

Distribution: 11.4 million homes; 19 countries covered in Latin America

Different transmissions: Southern and Northern Hemisphere + Fox Sports World

• Boca TV reaches 3.5 million homes in Argentina

• Via cable TV, it reaches Chile, Uruguay, Brazil and Paraguay

Torneos y Competencias

Our PartnersMain Sports Partner

Other Sponsors & Partners

Our Brand

300,000 t-shirts unit per year

More than 80 license and 400 products

Our Brand

BOCA CRECE BOCA TV MUSEUM WEBSITE

More than 80 licenses y 400

marketed products including Products and Merchandising

First soccer club in Argentina to have its

own TV channel, reaching 3.5 million homes. It is the only 8-hour broadcasting channel in the world

The most attractive

museum for tourists:

500 thousand people per year.

Bocajuniors.com.ar

24 million visitors per year,

182 million page views

Four powerful marketing channels:

Our Centenary

Centenary Events

Our Centenary

Boca Passion Fire Torch “Lenny Kravitz in La Bombonera”

Questions & Comments

“Go to a Boca-River in La Bombonera at least once in your life”

A The Observer’s recommendation