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The Real News about
the Belleville News-Democrat Brand
Integrated Multimedia at Work
Business Partnership Program
Our focus is on you,
Your needs and concerns.
Develop a New Relationship
Remove Obstacles – Promote Dialogue
Grow as business partners
We Are the BEST Local Source for Reaching the Metro East
1%
1%
2%
5%
7%
17%
22%
38%
Radio
Unspecified DailyNewspaper
Yellow Pages
St. Louis Post-Dispatch
Advertising via Mail
Television
Internet
Belleville News-Democrat
Base: 225,689 adults in Metro East citing a source
Source: Clarke, Martire & Bartolomeo, 2007
The Belleville News-Democrat Advertising Network
• Local reach
• Upscale readers
• High level of engagement
• Most trusted resource for news & advertising
Online
• Expand reach to upscale, younger users
• Power of local brand promotes credibility
• Number one local media site
Careerbuilder
•The only online resource that captures 98% of the online workforce through our exclusive partnerships with AOL, MSN, and 1,600 other leading industry partners, reaching national, local, industry, diversity and niche audiences.
Recruitment Video
• Captures the attention of job seekers and positively influences their desire to respond to your ad. Even the hard to reach passive job seeker
• Improves your ability to get the right candidates to respond to your ad
Dramatically improved click through rates with Job Videos
Increase reach on a broader or more defined basis with blended campaigns.Increase frequency against target to bolster campaign effectiveness.
Belleville News-Democrat Print Edition
Delivering the Metro East
• 63% of Job Seekers are News-Democrat Readers
• 70% are College Educated
The News-Democrat Reaches More
Metro East Adults Sunday than the
St. Louis Post-Dispatch
• 136,792 readers read the Belleville News-Democrat
on Sunday
• 68,861 readers read the St. Louis Post-Dispatch
on Sunday.
Source: Clarke, Martire & Bartolomeo, 2007
Belleville News-Democrat Readers
BND Readership Composition
Daily BND Readers
Sunday Readers
Daily Reach
Sunday Reach
Male
Female
46%
54%
47%
53%
38%
41%
50%
50%
Age 18-34
Age 35-54
Age 55+
25%
20%
55%
23%
27%
50%
32%
31%
50%
38%
52%
58%
HHI < $35,000
HHI $35,000 - $74,999
HHI $75,000+
23%
42%
36%
22%
41%
37%
37%
41%
40%
44%
52%
52%
High School Ed. or Less
Some College
College Graduate +
35%
39%
26%
34%
36%
30%
46%
39%
34%
57%
45%
49%
Source: Clarke, Martire & Bartolomeo, 2007
Creative Ad Units
Get creative with unique ad sizes
and designs
Belleville News Group Reach in the Metro East
• Belleville News-DemocratServing St. Clair, Madison, Bond, Clinton,Monroe, Washington & Randolph CountiesDaily: 51,270 • Sunday: 60,900
• O’Fallon Progress/Command PostServing O’Fallon, Shiloh and Scott AFBThursdays: 14,100
• Sparta News-PlaindealerServing Randolph & Perry CountiesThursdays: 2,400
• Highland News LeaderServing Madison, Clinton & Bond CountiesThursdays: 6,000
• Highland Advertiser DirectServing Madison, Clinton & Bond CountiesMondays: 9,000
• Community AdvertiserServing Randolph, southeast St. Clair & eastern Monroe CountiesFridays: 8,400
Reach 8 counties and more than 101,000 households
Averages 672,000+ unique visitors each month and more than 5.1 million page views per month
• The combined Belleville News-Democratprint and online editions reach more than164,000 readers each week.
• Unlike other media, unduplicated audienceof print and online combined readershipcontinues to grow.
• Visitors come from both Illinois and Missouri,have high household incomes and arehighly educated.
Source: Clarke, Martire & Bartolomeo, 2007
Page View Comparison
December 2009 December 2008 Difference 5,140,241 3,292,131 +29.7%
Source: Omniture, 2009
15,000
30,000
45,000
60,000
75,000
90,000
2008 2009
7-Day Paid (+4,558)
bnd.com DailyUnique Visitors (+6,064)Total Reach
September 2008 - 2009
*7-Day Net Paid & Average Daily Unique VisitorsSources: Audit Bureau of Circulations and Omniture
Our Total Reach is Growing
More than 10,500 additional people per day either view our Web site or buy our newspaper than did a year ago. That’s growth of 12% in a year.
The Belleville News-Democrat/Yahoo! Allianceprovides an unparalleled combination of local reach.
This innovative partnership leverages the strength of the BND’s local penetration with the reach of Yahoo!, giving advertisers the ability to reach the audience they want on a much larger scale.
Yahoo! + bnd.com Unduplicated Reach…..…….1,305,000
Total Online Users in the St. Louis DMA……….….1,510,000
With bnd.com and Yahoo!, reach 86%of the total online audience in the St. Louis DMA
Source: com Score Media Metrix, 2009
Yahoo Behavioral Targeting
Reach the right people, with the right message, at the right time …
Your ad is delivered ONLY to consumers who are actively seeking careersin the St. Louis DMA
Online Targeting
DemographicsWith Demo Targeting, your ad is delivered ONLY to the gender and age grouping
of the job seekers you want to reach within the St. Louis DMA
Time of DayTarget your job seekers at any time of day
• Time sensitive positions
• All kinds of information delivered to the right person at the right time.
Geo TargetingTarget job seekers within your market with industry-leading accuracy
With Time of Day Targeting, your ad is delivered ONLY during the time of day that will drive the greatest response to your business, reaching customers throughout the St. Louis DMA.
With Geo Targeting, your ad is delivered ONLY to job seekers in your area you want to reach within the St. Louis DMA
Thank You!I look forward to developing our partnership and meeting the needs
of your business.
Your Belleville News-Democrat Recruitment Specialist
I offer over 15 years of advertising expertise with extensive experience in multimedia budgeting, planning, procurement and design.
I specialize in: • Helping clients competitively attract the most qualified candidates to your business instead of to your competition
• Designing ad campaigns that fit into your budget and offer both print and online solutions
Phone: 618-239-2478 Fax: 618-235-6846 Email: [email protected]
