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Business Model Canvas How do we use it for
Business Model Innovation
Discussion Points
Why do we need to study business models?
What is a Business Model Canvas ?
Some Business Model Innovators
How we go about this…
1 2 3
1
Customers Offer Infrastructure Financial
Viability
The business model is like a blueprint for a strategy
to be implemented through organizational
structures, processes, and systems.
Customers Offer
Infrastructure
Financial
Viability
Financial
Viability
Infrastructure
Infrastructure
Customers
Customers
2
What is a Business Model Canvas ?
Mass market
Niche market
Segmented
Diversified
Multi-sided markets
Price
Cost reduction
Risk reduction
Accessibility
Convenience
Performance
Customization
“Getting the job
done”
Design
Brand/status
Newness
Sales force
Web sales
Own stores
Partner stores
Wholesaler
Dedicated personal
assistance
Self-service
Automated services
Communities
Co-creation
Personal assistance
Subscription fees
Lending/Renting/
Leasing
Licensing
Brokerage fees
Advertising
Asset sale
Usage fee
Intellectual
Human
Financial
Physical
Production
Problem solving
Platform/network
Optimization and
economy of scale
Reduction of risk
and uncertainty
Acquisition of
particular resources
and activities
Cost-driven
Value-driven
RECAP : Business Model Canvas
This tool resembles a painter’s canvas—preformatted with the nine blocks—
which allows you to paint pictures of new or existing business models.
The Business Model Canvas works best when printed
out on a large surface so groups of people can jointly
start sketching and discussing business model
elements with Post-it ® notes or board markers.
It is a hands-on tool that fosters understanding,
discussion, creativity, and analysis.
Does you model
have a
competitive Edge
today?
Is your model ready
for immerging
trends ?
Is your model Inline
with evolving
customer needs?
How will your model
adjust to macro-
economic shifts ?
3
Business Model : Google
x
Business Model : Facebook
x
Business Model : LinkedIn
x
Business Model : Twitter
x
References
http://www.businessmodelgeneration.com/canvas
http://bmimatters.com/2012/01/08/understanding-business-model-fundamentals/
http://gamasutra.com/blogs/SergioJimenez/20131106/204134/Gamification_Model_Can
vas.php
Coursera.org : Developing Innovative Ideas for New
Companies - The 1st Step in Entrepreneurship