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BlueStar Clinical Quality Assurance
The Evolving Value Proposition of Social Franchising
Current MSI BlueStar = 17 countries and
2,500 providers
Growth in Franchising at MSI
2008 2009 2010 2011 2012 2013 20150
1,000
2,000
3,000
4,000
5,000
6,000
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Total Franchisees LAPM Clients
Quality improvement is a key aspect of the value we offer franchise participants.
Measuring and Supporting Clinical Quality
Measuring and Supporting Quality
EthiopiaGhana
KenyaMadagascar
MalawiPakistan
Philippines
Sierra Leone
UgandaVietnam
0
10
20
30
40
50
60
70
80
90
1002012 QTA Scores for Social Franchising by Programme
Measuring and Supporting Clinical Quality
0
10
20
30
40
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60
70
80
90
100
QTA Averages By Category
Su
pp
lies
an
d p
roc
ure
-m
en
t
Infe
cti
on
Pre
ve
nti
on
Emer
genc
y M
anag
emen
t
Cli
nic
al
Go
vern
an
ce
Cu
sto
mer
Ser
vice
ST
I S
erv
ices
Fam
ily
Pla
nn
ing
Measuring and Supporting Clinical Quality
0%10%20%30%40%50%60%70%80%90%
100%
2012 QTA Results from Chinamwali Clinic
Cu
sto
mer
Ser
vice
Fam
ily
Pla
nn
ing
Infe
ctio
n P
rev.
Supp
ly C
hain
Em. P
rep
Perceptions of Clinical QualityMSI Clinic Owner Client
• Low rates of complication
• Rationale prescription
• Quality of information and informed consent
• Quality of Commodities
• Offers a wide range of FP options
• Able to handle emergencies
• Clients are not returning for additional management
• Reputational risk is kept to a minimum
• Confidence in new services
• Clean premises• Respectful staff• Confidentiality• People I know use
this facility• They have
necessary medicines
• Short waiting times
Making Clinical Quality Pay
Series1
Quality Progression
Cost
of D
eliv
ery
Cli
ent
Vo
lum
es
Value Proposition to Providers
Thank You
Head of Social Franchising, MSI
Director of Marketing, MSI
