Blue & White Media Kit

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media kit

2007new year

new image

new magazine


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Meet the teamOur vision, your opportunity

Our roots as a solely student-operated publication go back to the 90s. We were ounded in March o 1998as a eature-based magazine to inorm readers o the unique personalities, events, and traditions that denethe Universitys special heritage. As the internet grew, we sought to expand our readership and impact on

the University by building a website. Throughout our history, our goals have been clear: provide the UNCcommunity with a unique lens through which to view itsel, its community and beyond.

Our goals are still the same, but 2007 marks the birth o a new Blue & White, led by passionate editors with

an innovative vision or a bolder, more community-driven magazine. Central to that vision is a physicaltransormation--a one-time occurence in which you can play a part. In February, Blue & White will join the rankso the glossy covers and ull-color magazines and assuredly garner more attention on the racks than ever beore.

Content-wise, were aiming not only or increased readership but increased loyalty. Theglossy cover and colored pages will draw the readers in, but the stories and the opportunityto contribute and shape the magazines direction will keep them coming back. With

new eatures like the commUNITY calendar, which any student, aculty member or localbusiness can add to (or a ee), and Musings, where UNCs creative writers are invitedto contribute their latest work, were sure that Blue & White will be the magazine oneveryones minds--and lips.

The Blue & White is the Universitys most widely read student magazine. As theorganization continues to impact the students, aculty, and riends o the University

o North Carolina at Chapel Hill, there has never been a better time to join the Blue& White team and claim your stake in the Chapel Hill market.

Thank you or your time and consideration,

Amy Guyer

Editor-in-Chief

Robin HilmantelManaging Editor

Kelly Giles

Art Director

Amy VallarioAds Manager


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blue & white 2007 media kit 3Call 301.642.0238 email [email protected] visit unc.edu/bw/advertise

will be

the perect usion

o campus andcommunity.

With new leadership, resh

ideas and a modern look,

Fast Facts

established 1998

published 8 issues/year

distribution campus-wide

pages/issue 32

campus

population27,951

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Marketing Promoting you.

In 2007 we will:

distribute 2,000 copies per month to 25

locations across UNCs campus and the greater

Chapel Hill community

expose your advertisement to readers or the

longest time by leaving Blue & White on the

stands or a ull month

do at least one publicity event each month to

distribute the magazine to new readers

print your ad in color on glossy, proessional-

looking paper

increase our websites average o 1,300 hits

per month by launching a new site in February

with added eatures, interactive content and

weekly updates

hold contests on our website , unc.edu/bw

increase reader participation with a new ocus

on reader-donated content

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in every issue s editorial incorpora&whiteblue

the good, the bad, the uglyeditorials highlighting the best and the worst o UNC andChapel Hill

rom the bell to the wellcoverage o news and events aecting both current stu-dents and alumni

musingscreative writing submitted by our readers

pit stopone o our readers avorites--a comedicinterview with a

random pit-sitter

sports shortsbrie stories covering all o UNCs many sports teams,supplemented by interesting actoids

uh-huh, nuh-uhtwo writers argue the pros and cons o a controversial is-

sue in a conversation-like article

commUNITYa tear-out calendar including both campus and Chapel

HIll events

columnssometimes unny, sometimes serious, two writers pick

topics and speak their minds

eatureswhether theyre hard-hitting or human interest, these

are the our biggest stories o the month

alumni proflea look at lie ater UNC

dashboard conessionala new addition sure to be a huge success: readers sharetheir dirty little secrets

rom the editora short and sweet introduction to the month and theissues contents

A mix o in-depth investigative

pieces, creative writing andopinion columns.

Giving sta memberspractical journalism and

management experience.


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all aspects o Chapel Hill lie.

2007 Spring Calendar

Issue Space close Materials close On sale

February January 19 January 24 February 2

March February 16 February 21 March 2

April March 19 March 21 April 6

CTOPS (Summer) April 20 April 25 May 11

*Please note that the above dates are or planning purposes only. Please conrm all closing dates with our advertising manager.

Special Issue: CTOPS

What is the CTOPS issue?

The CTOPS Issue is specically created or incoming

reshmen attending Carolinas orientation program

to help them get acquainted with lie at UNC.

Past eatures include:

History o the Duke Rivalry

How to Alleviate Home Sickness

Advising 101

10 Things to do beore Graduation

Why UNC is #1

A Walking Guide to Chapel Hill

Benefts o CTOPS advertising:

our magazine will be distributed to the studentsand parents that attend each o the 13 CTOPS

sessions

every incoming reshman is required to attend

a 2-day CTOPS session

content lends itsel to inclusion o many local

businesses and services

advertisers have the unique opportunity to be

the frst Chapel Hill brands presented to new

students and their parents

7,200 reshmen and parentsfooded Chapel Hill in the

summer o 2006.



strategically positioning you

35,000 buyers

Who are they?

52% women45% between 18 and 29 years old

25,000 students between the ages o18 and 25

rom amilies with a median annual income o

$97,000

over 90% o students are involved in community

service and 60% participate in the arts

10,000 aculty and sta with combined annual

income o over $1 billion

35,000 buyers

Where do they live?

48% o students rent an apartment or home39% o students live in campus housing

20,000+ students and sta live within Chapel Hill

city limits

64% o UNC employees and 73% o UNC stu-

dents live in Chapel Hill, Durham or Carrboro

Statistics taken from the 2005 Chapel Hll Data Bookand Daily Tar Heel Market Statistics Survey


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in ront o 35,000 qualied buyers each month.

35,000 buyers

Where do they shop?

70% o students list Franklin Street and South-point as their top destinations

81% o students have shopped at Wal-Mart

within the past month

UNCs Student Stores, Eckerd and Borders

are also among the most requently-

shopped stores

35,000 buyers

What do they buy?

78% o students recently bought pizza

67% o students recently ate at a deli

58% o studentsrecently visited a coee house

56% o students recently purchased an item rom

a video store

46% o students recently bought ice cream or

yogurt

31% o students recently bought something at a

bakery



sponsorship opportunities

Print Advertising

Size Price Return on investment

back cover $ 300most valued placement--readers see adwithout opening the magazine

inside ront cover $ 250 ad seen immediately upon opening magazine

inside back cover $ 200 lets you leave the last impression on readers

ull page $ 150good coverage on a ull page within the

magazine

hal page $ 100 noticeable while audience is reading

quarter page $ 75aordable coverage within the magazinescontent

tear-out calendar space $ 50readers will see the ad even ater theyre n-ished with the magazine; only eight available

Page H

7.5 x 4.5 P

ageV

3.5x10

P

ageV

3.x4.5

Page H

3.5 x 7.5

*Advertisers wishing to purchase more than one advertisement can get additional ads at a discounted rate o 10%

of the original list price.

.PDFpd - images @ 300 DPI/resolutionCMYK color modeall onts imbedded

.TIFti @ 300 DPI/resolutionCMYK color modefattened

.EPSeps - images @ 300 DPI/resolutionCMYK color modeall onts made into outlines

.JPGjpeg @ 300 DPI/resolutionCMYK color modele quality max o 12

Ad Artwork Formats

Design

AssistanceOnce you commit to

an ad, Blue & White

will provide up to one

hour o ree design

assistance. We can oer

urther assistance at a

rate o $40 per hour,

charged in teen-minute

increments

Full Page

7.5 x 10

Calendarspace

2 line maximum,

15 characters/line


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Online AdvertisingWebsite sponsorship on Blue & Whites website, www.unc.edu/bw are designed to maximize yourproducts exposure, providing accurate reerrals (24 hours a day, 7 days a week) to your business and

acilitating outreach to an expanding audience.

Web Banner

duration: 1 month

cost: $100

Web Sidebar

duration: 1 month

cost: $50


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ContactAmy Vallario, Ads [email protected]

2007new year

new image

new magazine

Documents

Blue & White Media Kit