Jenn Coyle - Ignite Presentation - Managerial Marketing - September 23, 2010

Blogging to Reach Your Buyers

5 Reasons Corporate Blogs FailAccording to Technorati

1. It's hard work

2. Blogging by committee

3. Too much focus on selling

4. Second priority to other publishing

5. Poor promotion

http://technorati.com/business/gurus/article/five-reasons-why-corporate-blogs-fail/

Keys to Getting Started

Read other blogs ... and comment!

http://www.xkcd.com

Choose Your Content Wisely

Complimentary Topics

http://www.zillow.com/blog/

“Behind the Scenes”

http://disneyparks.disney.go.com/blog/

Product Fandom

http://blog.sharpie.com/

Editorial Guidelines

Word of Mouth Marketing Association:

Follow Company Communication Policy

Pick Your Platform

Make Your Design Consistent

http://blog.wholefoodsmarket.com/

Promote It

And Promote It

www.addthis.com

And Promote It Some More

Monitor Your Traffic

And Your Comments

Blogging Pays

55% more website visits

2x more inbound linkshttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx