10 min guide: How to reach and captivate your most likely buyers?

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    07-Jan-2017

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<ul><li><p>REACH andCAPTIVATEHow to</p><p>By Anders Lindgren</p><p>your most likely buyers?</p><p>10 minguide</p><p>The MARKETINGMARKSMANSHIPCODE</p></li><li><p>What is the onegreat dream all marketers SHARE?</p></li><li><p>We want to CAPTIVATE and REACH peoplewith our content.</p><p>On the screenand in print.</p></li><li><p>In the old days it used to be less complicated.</p><p>You simply followed themarketing rule book</p></li><li><p>THE BATTLEFOR ATTENTION</p><p>Today,</p><p>has changed.</p></li><li><p>Through the rumble in digital and urban media jungle, people are</p><p>BOMBARDEDwith a quad zillion messages.</p></li><li><p>Never have each of us had so much CONTENT and so many offers to choose from. </p></li><li><p>It has radically changed how buyers READ, SHOP and PROCESS information.</p></li><li><p>First of all, most people DISLIKE ads.</p><p>Consumers hate ads. Display ads dont work. Users dont click on banners. Full screen pop-ups elicit rage as they interrupt browsing especially on mobiles .</p><p>The Communication Trends Report 2016 from Hotwire, succinctlysums it all up.</p></li><li><p>Secondly, there are all sorts of ways to BLOCKout the messages youre sending out.</p><p>Technical devicesprovide people with increasingly smarter ad filters.</p></li><li><p>THEMIND</p><p>People have also started to invoke the worldsmost sophisticated NOISEFILTER. </p></li><li><p>If the content craze continues, people will start to invoke the ultimate defense system:</p><p>CONTENT NAUSEA.</p><p>Doug Kessler, Creative Director at Velocity Partners, calls the phenomena: the Content Effluent Deluge in his bright presentation: Crap.ow.ly/kDlpN</p></li><li><p>TURNING UP THE VOLUME</p><p>and mashing up lots of contentwont work any longer.</p><p>Its just too much noise.</p></li><li><p>There are too many SCREAMINGto be heard at the same time.</p><p>BrandsN</p><p>ews</p></li><li><p>No one does it better than the professionals.Brands are becoming publishers.Marketers are becoming editors.Bloggers are becoming journalistsJournalists are becoming click obsessed.</p><p>Everyone is MASHING UP content.</p></li><li><p>HMM! Isnt there an old proverb: When everyone does the same thing, no one is thinking? </p></li><li><p>RE-THINKMARKETING.</p><p>Maybe its time to</p></li><li><p>With two decades of experience as marketing director, I understand how daunting the brave new digital marketing world can be. </p><p>So, I started on a quest to find a surefire formula.</p><p>What I created willmake your marketingway more powerful.</p></li><li><p>The MARKETINGMARKSMANSHIPCODE</p><p>I looked at all the best methods and tools and consolidated them into ONE FORMULA:</p></li><li><p>Its an easy to ADOPT and unbelievable powerful marketing formula.</p><p>So you can create top-notch content, thats relevant to your audience and capture high quality leads.</p><p>All based on one methodology and a set of tactics. </p></li><li><p>CAPTIVATE!</p><p>The FOUNDATION and twin pillars of the Marketing Marksmanship Code are: </p><p>The dual aspect of the marketing discipline</p><p>REACH!</p><p>If you are not able to reach and captivate your most likely buyers, nothing else you do as a marketer will matter. </p></li><li><p>A TRUSTWORTHY SOUL</p><p>A WARM HEART</p><p>A PRECISE FOCUS</p><p>A CLEAR MIND</p><p>The ESSENCE of reaching and captivating your buyers lies in four essential human skills:</p></li><li><p>The skillset represents the HOLY GRAIL of marketing.</p><p>It has withstood the test of time and odds of change.</p><p>The 4 skills will likely always be at the core of marketing marksmanship.</p><p>1. A PRECISE FOCUS</p><p>3. A CLEAR MIND</p><p>2. A WARM HEART</p><p>4. A TRUSTWORTHY SOUL</p></li><li><p>A PRESICE FOCUS</p><p>Decide precisely what your business is and identify exactlywho your most likely buyers are, then act resolutely to reach them. </p><p>1</p></li><li><p>When you decide and define precisely what your business is, a lot of other aspects</p><p>FALL INTO PLACE.Peter Drucker, the grandfather of marketing, placed enormous emphasis on this decision. </p><p>He viewed it as the fundamental marketing decision of any manger. </p></li><li><p>Identify your MOST LIKELY BUYERS.</p><p>Who are they? Decision makers?Influencers?Consumers?How old are they?Where do they live and work?</p><p>Zoom in on yourtarget groups.</p></li><li><p>Create from your heart with warmth, empathy and genuine appreciation for your buyers, then your creations will more easily reach their hearts. </p><p>A warmheart</p><p>2</p></li><li><p>Buyers shall not only understand your messages.</p><p>Make them FEEL what you try to get across. </p><p>The better your content stir people hearts, the moreresponse you get.</p></li><li><p>Its single most important word in marketing.</p><p>empathy noun | empathy | \em-p-th\</p><p>The ability to identify with the situation and emotions of other people. The capacity to understand what other beings are experiencing as ifwe were feeling it ourselves. </p><p>To reach peoples heart, you need to have...</p></li><li><p>Clarity of writing follows clarity of thought, so think about what you want to say, then say it as clearly as possible. </p><p>3A CLEAR MIND</p></li><li><p>In a complex world SHORT OF TIME, buyers crave for clarity and simplicity. </p><p>You save space.The viewer saves time.It seldom gets boring.</p></li><li><p>Demonstrate that you can and know your stuff, share insights that is useful for your buyers and highlight customer testimonials and your credentials.</p><p>A trustworthy soul</p><p>4</p></li><li><p>Give guidance. Share insights.Inspire people forwardto greatness and a good life.Its the way to earn trust.</p><p>Move from selling to helping.</p></li><li><p>Understand that nothing builds CREDIBILITY like people advocating your offers..</p><p>Thats the power of word of mouth.</p></li><li><p>Imagine that someone wants to convince women of their skill as a lover. </p><p>Hes a great lover!</p><p>THIS IS ADVOCATING</p><p>Im a great lover!</p><p>THIS IS SELLING THIS IS ADVERTISING</p><p>Let me illustrate:</p><p>Which tactic is most effective?</p><p>Buy your lover now!</p><p>GREATLOVER.COM</p></li><li><p>VITALELEMENT.</p><p>Discover the</p></li><li><p>The Marketing Marksmanship Code COMPLETES Aristotles classical rhetorical triangle.</p><p>Ethos </p><p>Pathos </p><p>Logos </p><p>The worlds most influential method of persuasion.</p></li><li><p>The formula adds the apparent, yet overlooked VITAL ELEMENT.</p><p>Ethos </p><p>Pathos </p><p>Logos </p><p>It makes all the difference!</p><p>AkribosIts the Greek word forprecision.</p></li><li><p>To have a precise focus is the ZEN of the Marketing Marksmanship Code.</p><p>It gives focus to your energy and channels it in the right direction. </p></li><li><p>YOU WILL FAIL!</p><p>It doesnt matter how great your content is, if you dont reach the right people </p><p>To put it bluntly:</p></li><li><p>When you are precise in your focus and bring together the noble energies of your heart, mind and soul, then you master the Marketing Marksmanship Code. </p><p> ANDERS LINDGREN, digital pioneer, PR-veteran andcontent marketing specialist</p></li><li><p>MENTAL SHIFT!Many need to take a</p></li><li><p>How it has changed the battle for attention</p><p>Specifically, we need to fully understand the the digital revolution.</p><p>and peoples purchasing behavior and reading habits. </p></li><li><p>And we need to takeownership to the one</p><p>To what extent does your buzz create business?</p><p>ONE KEY ISSUEtop management is concerned about: </p></li><li><p>You should be able to answer the question.</p><p>TO WHAT EXTENT DO PEOPLE WHO</p><p>VIEW YOUR CONTENTTURN INTO LEADS </p><p>AND SALES</p></li><li><p>TAKEAWAY?Whats the greatest </p></li><li><p>MorePRESICE</p><p>REMEMBER that the Marketing Marksmanship Code is all about being:</p><p>Morehuman</p></li><li><p>Its the surefire way to </p><p>your most likely buyers.</p><p>REACH andCAPTIVATE</p></li><li><p>Check out the 3 versionsof this presentation.</p><p>You find all of them on slideshare.comhttp://bit.ly/1Lb6d03</p><p>Take the 3, 10 or 30 minute tour to SUCCESS.</p><p>3 minguide</p><p>10 minguide</p><p>30 minguide</p></li><li><p>The MARKETINGMARKSMANSHIPCODEIN ACTION</p><p>8The magic formula</p><p>See also the supplementary report.</p><p>It will soon be published here on Slideshare.</p></li><li><p>Here you will learn my magic 8 formula.</p><p>Stay tuned!</p></li><li><p> 2016 Anders Lindgren. </p><p>The information in this guide is copyrighted, and The Marketing Marksmanship Code and symbol are trademarks of Anders Lindgren.</p><p>Sharing and copying is permitted only if the information remains unchanged and licensee "Anders Lindgren" is referred to as the source. </p><p>The information can not be published in print in any media without the prior consent of the copyright holder. </p><p> Text , design and illustrations : Anders Lindgren Photos: Adobe Stock, Dreamstime Typefaces : Myriad Pro , Myriad Pro Black and Lobster</p><p>Contact: Anders Lindgren. E- mail:Phone :</p></li><li><p>ABOUT THE AUTHOR and creator of The Marketing Marksmanship Code.</p><p>Hey, my name is Anders Lindgren.People who know me well, will label me as a service marketing specialist, digital pioneer, PR-veteran and futurist. I have two decades of experience as a marketing and communication director for large professional services firms, primarily PwC, AT&amp;T and Sopra Steria. </p><p>Throughout my career I have been passionate about sharing insights, and helping people and brands communicate in a way that makes them shine and stand out from the crowd.</p></li></ul>

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