Love’s BridgeBlock 5 Group 2

Chris BullShally ChoiChris Hart

Sylvain HihnKatie Kelly

Jong Kim

an organization dedicated to empowering street youth in Russia to overcome their addictions, resume studies and become self-reliant

AgendaHistorical background

How Love’s Bridge addresses Russian

poverty

Why Love’s Bridge is better than other

NGOs

Understanding and improving the

business model

Russian Historical Background

Ideology shift“New Poor”Characteristics of the Poor

o childreno unemploymento substance abuse

The Solution

5 Important Steps of Helping the Youth in Perm, Russia

Step 1

•Understand the backgrounds of children on the streets is crucial to build relationships

Step 2

Meet children in their own environment- on the streets- to gain trust

Step 3 Provide food, clothing, basic medical

care Take showers and participate in

activities, educational classes, and tripsFree to come and go

Step 4 A long-term response through a home

for children who have committed to giving up substance abuse and resuming education

Step 5 Adaptation Center for Teenagers (ACT)

focuses on helping older children prepare for independent life, resume education, and find employment

ZashitaMiramed Institute, MoscowIREXParentsLocal community members

Leveraged Partnerships

Strong Sponsorship with Funds

Part III

What differentiates Love’s Bridge?

What differentiates Love’s Bridge?Strategy

Extended reachTarget All Kids

Clear CommunicationHonestyRipple Effect - Media coverage

Financial

Extended Reach– go into the sewers

Orphanages Sewers

Wider scope of ages

Work with kids’ talents

A long-term commitment

Target all kids, now and then

“But he also started using substances again occasionally, and recently he had an accident while intoxicated. He is currently in a hospital recovering.” Denis

“She continues to visit our centers, and we haven't given up hope that the will eventually give up substance use

completely.” Xenia

Honest Progress Reports

Ripple Effect - High Media Coverage

Upfront Communication

Credible Media Coverage

Seal of Approval

Raising Awareness

Love’s Bridge2.8% - Administrative Costs97.2% - To Help Russian Children

MiraMed Institute14% - Management and General 4% - Fund Raising82% - Program Expense

Higher financial efficiency

Part IV

Understanding the Business Model

Present and future

Current Business Model

AdvantagesEasy to replicateGrassroots feelPersonable and emotional

Social effect of modelChange social view of people on the streetsBring awareness to alcoholism

A better mousetrap?

Invested capital could go further

Better Mousetrap

Improvement Plan

ACT graduates work for a sponsor

Sponsors can select graduates for their unique needsEach sponsor could easily find a graduate for

their needs

Plan ImplicationsBenefits the unemployed after graduating

ACT

Lowers street crime

Helps graduates support their families

Returns to sponsoring company

How does it all tie into Poverty?

How does it all tie into Poverty? an organization dedicated to empowering street

youth in Russia to overcome their addictions, resume

studies and become self-reliant