Blaine Mincey Sr. Middleware Solutions Architect, Red Hat · Sr. Middleware Solutions Architect, Red Hat November 2012 . 2 The New Normal – Lean and Mean ... JBoss Developer Studio,

Blaine MinceySr. Middleware Solutions Architect, Red Hat

November 2012

2

The New Normal – Lean and Mean

“Becoming lean and mean is not just about getting through the Great Recession; it is also about becoming a more efficient and effective application development shop. The principles of lean and mean are just as valuable during feast as they are during famine.”1

- Forrester Research, Inc.

1 Forrester Research, Inc.

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Move Forward, Not Backward

Caution: Some vendors want to flash back to the 1980's.

• New “integrated stacks”

• Very expensive

• Proprietary APIs increasing

• Difficult development

LOCK-IN 2.0?

70’s – 80’s Proprietary Stacks

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World's Leading Provider of Open Source

#1 software vendor 5 of last 7 years1

$900 million FY11 revenues

3700+ employees

29 countries worldwide

600+ certified ISV applications on JBoss

S&P 500 company

2006 acquired JBoss

35% of S&P 500 use JBoss

JBoss Enterprise Middleware• World's leading open source middleware

• Comprehensive portfolio – application servers, ESB, portal, business rules, data services, dev tools and frameworks, management

• On-premises and/or Cloud

1. CIO Insight Vendor Value Study

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Customers Trust JBoss Enterprise Middleware

Banco do Brasil

...and 35% of the S&P 500

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CIO Insight Vendor Value 2010

91% WOULD CONTINUE TO DO BUSINESS

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What Sets JBoss Enterprise Middleware Apart

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Core Principles

Enterprise Class

Open Choice

Value

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Enterprise Class

Comprehensive Middleware Portfolio

• Cloud and on-premises

• Rock-solid reliability, performance, and long-term stability

• Exceptional support

JBoss Enterprise Data Services Platform

JBoss Enterprise SOA Platform

JBoss Enterprise Application PlatformJBoss Enterprise Web Server

Red Hat Enterprise MRG-Messaging

JBoss Enterprise Portal Platform

JBoss Enterprise Business Rules

Management System

JBoss Developer

Studio

Seam

Hibernate

Web Framework

Kit

JBoss Operations

Network

Red Hat Services

Cloud Implementation

Cloud Governance

Cloud Strategy & Selection

VMware Microsoft Hyper-V

Red Hat Enterprise Virtualization

Public Private

Amazon EC2 Other

RHEL, Unix, Windows

JBoss Data Grid

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Enterprise Class

Industry-Leading Customer Support

JBoss Enterprise Middleware beats the competition for4 years running…

Red Hat Inc. sponsored this study of customer perceptions on the quality of technical support for JBoss Enterprise Middleware. Survey data clearly suggests that Red Hat’s customers recognize JBoss Enterprise Middleware as the Technical Support Services leader among Java EE application server platforms. Read the report: http://www.jboss.com/pdf/customer_satisfaction.pdf

customer loyalty

http://www.jboss.com/pdf/customer_satisfaction.pdf

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Enterprise Class

Rock Solid Manageability

634% ROI with payback in under 6 months

Saved 83% of topline revenue lostfrom downtime

2x the number of JBossservers managed persystem administrator – from 38 to 84

Results from an IDC Study for JBoss Operations Network + JBoss Enterprise MiddlewareSource: JBoss Operations Network: Measuring Business Impact and ROI, IDC Aug, 2010Read the report: https://inquiries.redhat.com/go/redhat/jon-roi

https://inquiries.redhat.com/go/redhat/jon-roi

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Open Choice

You Decide:

How to build your applicationChoose the frameworks and integration architectures that work for you

How to run your applicationChoose the purpose-built application server platforms for your workloads

Where to run your applicationChoose the hardware, virtualization and operating systems the fit your needs, on-premises or in the cloud

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Value

Innovation Growing The Top Line

569% ROI with payback in under 6 months

51% more applications per year.

Additional $3.5 millionin annual revenue.

Results from an IDC Study for JBoss Enterprise Application PlatformSource: The Business Value of JBoss Enterprise Application Platform, IDC, Dec, 2010Read the report: http://engage.jboss.com/forms/jboss-eap-business-value

http://engage.jboss.com/forms/jboss-eap-business-value

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Value

Delivering Growth to The Bottom Line

$2,340,926 total benefits• Improved time-to-market• Incremental gross revenue• IT productivity gain• Operational savings

Forrester’s Total Economic Impact™ (TEI) methodology measures not only costs and cost reduction (areas that are typically accounted for within IT), but also weighs the enabling value of a technology in increasing the effectiveness of overall business processes.Read the report: https://inquiries.redhat.com/go/redhat/forrester

https://inquiries.redhat.com/go/redhat/forrester

JBoss Enterprise Middleware

Dispelling the Myths

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Time to Set the Record Straight

“Many enterprises are disregarding the fear – uncertainty – doubt campaigns of their application server vendors and are successfully moving to open source. The growth rate for the JBoss application server portfolio is more than double that of its larger competitors, measured by revenue.”

Source: The Business Value of JBoss Enterprise Application Platform, IDC, Dec, 2010

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The Myth – JBoss is just an

application server...

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The Myth – JBoss is just an

application server...

The Truth – JBoss Enterprise Middleware is a comprehensive

portfolio

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What JBoss Enterprise Middleware Can Do For You Online Travel Use Case

Requires applications and services for:

• Travel booking portal

• Airline ticketing

• Hotel room look-up

• Frequent traveler programs

• Online Tax, Credit Check, Billing, etc...

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Develop / Deploy / Manage

What JBoss Enterprise Middleware Can Do For You

• Integrated Development Environment (IDE) and developer tools to write, debug, and test code

• Productivity tools (frameworks) that make common programming activities easier.

• Included with JBoss Enterprise Middleware platforms

JBoss Developer Studio, Hibernate and Web Framework Kit

JBoss Enterprise Application Platform and Web Server

• Containers for basic, lightweight RIA, and full JEE transactional applications

• Administer, configure, update, deploy and proactively manage the health of applications and middleware

• Included with JBoss Enterprise Middleware platforms

JBoss Operations Network

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RSS LegacyApplication

JBoss EnterpriseWeb Platform

.NETJBoss Enterprise

ApplicationPlatform

Oracle,My SQL, etc.

News FeedInventory

ApplicationCustomer

Account Info.Billing

ServiceTax Calculation

ServiceCredit Check

ServiceData

JBoss EnterpriseApplication

Platform

Stand-alone Applications & Services

Develop / Deploy / Manage


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Integrate


Integrate composite applications and services




ApplicationPlatform

Oracle,My SQL, etc.

News FeedInventory

ApplicationCustomer



ServiceCredit Check

ServiceData


Platform

Stand-alone applications and services


Registry, Integration, Routing, Orchestration

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Integrate






ApplicationPlatform

Oracle,My SQL, etc.

News FeedInventory

ApplicationCustomer



ServiceCredit Check

ServiceData


Platform


JBoss EnterpriseData Services

PlatformData Integration,

Federation



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Integrate


Business rules:• Location-base pricing parameters• Frequent Travel Club History• Promotional Offers and Options


JBoss Enterprise BRMSRules Definition, Event Management




ApplicationPlatform

Oracle,My SQL, etc.

News FeedInventory

ApplicationCustomer



ServiceCredit Check

ServiceData


Platform




Federation



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Present


Rich user interaction

Business rules:• Location-base pricing parameters• Frequent Travel Club History• Promotional Offers and Options


JBoss Enterprise Portal PlatformContent Aggregation, Personalization, Dashboard

JBoss Enterprise BRMSRules Definition, Event Management




ApplicationPlatform

Oracle,My SQL, etc.

News FeedInventory

ApplicationCustomer



ServiceCredit Check

ServiceData


Platform




Federation



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The Myth – JBoss is hard to configure and

doesn't scale for mission-critical

deployments

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The Myth – JBoss is hard to configure and

doesn't scale for mission-critical

deployments

The Truth – IDC & our customers know better

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“For many years, the tension between the proprietary source application server vendors and open source has revolved around the idea of enterprise-class performance. The larger, proprietary source vendors try to scare their customers from adopting open source, particularly JBoss, telling them the software is too hard to use and too hard to configure and does not scale. Based on the results of this study, that is clearly not the case.”

Source: The Business Value of JBoss Enterprise Application Platform, IDC, Dec, 2010

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“We were convinced that JBoss Enterprise Application Platform was mature enough to support our mission-critical applications. Having performed extensive in-house stability and performance testing, the platform met all our needs perfectly and has proven to be an ideal solution for our developers. We’re used to working in J2EE environments, and the migration to JBoss Enterprise Application Platform has been seamless”

Karim Ben Mustapha, Project Manager, SFR

• Accelerated Java deployments compared to WebLogic & WebSphere-based system.

• Quality of support improved; shorter response times

Read the case study on redhat.com/customersuccess

http://www.redhat.com/customersuccess/leading-french-telecoms-operator-sfr-increases-innovation-and-reduces-costs-by-standardizing-on-jboss-enterprise

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The Myth – JBoss quality and reliability are not

sufficient for mission-critical

deployments

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The Myth – JBoss quality and reliability are not

sufficient for mission-critical

deployments

The Truth – Customers often

see greater reliability at

lower cost, and sleep better...

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“If our portal were to go down today, it would be catastrophic. JBoss Enterprise Application and Portal platforms have been extremely reliable and stable. JBoss is a worry-free solution that helps us sleep better at night.”

Steve Dunstan, First Vice President/Enterprise Systems Architect at

Daiwa Capital Markets America

• Reliable platform - no unplanned downtime

• Sped time-to-market by cutting app dev time 50%

• Dramatically improved application performance

• Saved $300,000 in licensing & hardware costs


http://www.redhat.com/customersuccess/daiwa-securities-america-banks-its-business-on-jboss

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“We’ve been running mission-critical applications on Red Hat Enterprise Linux for a long time. It was that experience and those results that led us to consider JBoss Enterprise Middleware, and we’re satisfied, and not surprised, knowing that Red Hat’s middleware solutions are as enterprise-class as its platform solutions.”

Brian Clark, chief software architect, NYSE Euronext

• Experienced 50-60% cost savings

• Increased performance, deployment speed, flexibility, reliability, support access and infrastructure control

• Reduced failovers and development lifecycles

• Improved security


http://www.redhat.com/customersuccess/nyse-euronext-standardizes-on-jboss

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The Myth – JBoss

environments are hard to manage

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The Myth – JBoss

environments are hard to manage

The Truth – JBoss Operations Network yielded 634% ROI and payback in less than 6 months

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“JBoss ON management software for JBoss Enterprise Middleware can provide a number of key benefits for IT organizations, including increased IT efficiency, operational cost reductions, and service improvements such as reduction in downtime.”

Source: JBoss Operations Network: Measuring Business Impact and ROI, IDC Aug, 2010

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JBoss Managed Solutions

Deploy, manage and monitor JBoss middleware, applications and services with JBoss Operations Network

• Simplify application release management with support for application provisioning and patching

• Support IT governance objectives with enterprise-grade configuration management and run time SOA governance

• Ensure application services levels with performance and availability monitoring

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Middleware Management Comparison

ATTRIBUTESWebSphere & WebLogic

Embedded Consoles

Single View of Application Inventory

Yes (App Servers, Web Servers,

DB, CPU, File Systems)No

(App Server stack only)

Application Provisioning, Rollback & History

Yes(App Servers, Applications, Configs, Other Resources)

No (App Servers only)

Configuration, Change Management and Auditing Yes

No (No view of configuration

change history, no roll back)

Monitoring (Real-time & Historical) Yes

No (No historical monitoring

capabilities)

Alerting (Performance & Availability) Yes No

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“JBoss ON also enabled us to remove the questions, concerns, and risks that we had during live events. We now have visibility into our Web application performance. In addition, we didn’t have to add another vendor, and thus complexity, to our environment.”

Chuck Payne, systems administrator at Travel Channel

• Increased visibility to mitigate performance issues

• Enhanced risk management and capacity planning

• Better management during business-critical live events

• Increased application availability


http://www.redhat.com/customersuccess/travel-channel-delivers-enhanced-online-user-experiences-gains-visibility-into-application-performance-and-optimizes

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The Myth – JBoss Enterprise

Middleware actually costs

more

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The Myth – JBoss Enterprise

Middleware actually costs

more

The Truth – JBoss delivers

proven value, both upfront and over

time

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“With Red Hat’s open source subscription model, we can scale up and down easily without worrying about price per CPU creating unexpected extra costs. By migrating our Shipment Status Processing installation to JBoss Enterprise Middleware, we have saved around 50 percent compared to competitive software license models.”

Antonio Mastrolorito, Chief IT Architect Lufthansa Cargo AG

• Saved 50%+ by migrating • Gained flexibility and satisfied key objective to always accommodate new customer requests

• Unprecedented level of cost transparency

• Avoided H/W, S/W lock-in


http://www.redhat.com/customersuccess/lufthansa-cargo-selects-jboss-enterprise-application-platform-to-build-new-status-processing-system-for-global

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Analyst & Customer Proof

Reduced TCO 30%; 3x throughput gain; required 70% less CPU resources on the same hardware; performance tuning in 40 man-hours vs. 1440 man-hours for the existing proprietary platform.

Operational savings of €2MM+; 100% uptime; increased security, flexibility, & manageability; expanded functionality & performance

Migration yielded flexibility at a lower cost than heavyweight proprietary solutions

Reduced costs $500K+ improved performance reduced time-to-market

JBoss EAP: 569% ROI, 51% more apps per year, $3.5MM additional revenue

JBoss ON: 634% ROI, 83% top line revenue saved, 2X number of JBoss servers managed per system administrator

$2.3MM total benefits; improved time-to-market, incremental gross revenue, IT productivity gain, Operational savings

Read the case studies on redhat.com/customersuccess

http://www.redhat.com/customersuccess

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ATTRIBUTES TRADITIONALMIDDLEWAREPROVIDERS

Comprehensive Enterprise-Class Middleware Portfolio

Yes Yes

Development model Collaborative and Open Private and Closed

ProductivityDevelop more apps, faster; Reduce management costs;

Increase revenue

Disjointed; Complex; Cumbersome

Support for standards Strict adherence to standardsProprietary APIs layered over

standards

Software access model Simple, flexible subscription model; Access to source code

Complex, expensive, proprietary upfront license-

based model

Value Proven value, upfront and over time

Spiraling costs and lack of control sap innovation

What Matters to You?

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What's Your Goal?

Documents

Blaine Mincey Sr. Middleware Solutions Architect, Red Hat · Sr. Middleware Solutions Architect, Red Hat November 2012 . 2 The New Normal – Lean and Mean ... JBoss Developer Studio,