BlackBerry Lauch Promotion BlackBerry Bold 9700 Smartphone Love
Campaign
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Poster / Print Ad
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BlackBerry Lauch Promotion BlackBerry 8520 Smartphone My time
is NOW Campaign
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Poster / Print Ad
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Streamer
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Dangler
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Leaflet
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BlackBerry Calendar
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Calendar Cover
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BlackBerry Accessory Campaign
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Poster / Ad Banner Leaflet
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Thanks Product box sleeve
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Thanks Pin Talk poster & logo
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Thanks Blackberry Sales Kit
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Thanks
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ALLERGAN BOTOX Print Ad Campaign
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ALLERGAN 2010 Calander
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Thanks
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Gatsby Hair Gels Sachet sampling activity, 50-75 units. Early
Mid December 2008, Mumbai
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Logo
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Reveal-Poster
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Banners on pre- defined route
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Mobile Promotion Van
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Side Angel of Van
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Van with promoters & Cut outs
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Out side college with the on going promotion
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Coupon
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Kiosk
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Kiosk Side angel with cutouts & promoters
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Gift Hamper for Lucky Draw Winners
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Thanks
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Gatsby New Creative for its New Look packaging
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Gatsby Zone
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Gatsby Deo Promotion & Merchandising
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Flag
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Shelf Talker
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Backing Sheet
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Shaving Series Poster
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Thanks
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Gowardhan (Diary Products) Outdoor Promotion
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Panel 1
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Panel 2
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Panel 3
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Panel 4
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Panel 5
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Panel 6
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Railway Station Panel
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Hording
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Standee Design
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Shop Decor
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Bus Handel
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Milk Van
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Thanks
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Gowerdhan Fruit Flavored Dahi Packaging & Promotion
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Logo Unit
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Thanks
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Express It (Logistic Company) Logo Design, Creative concepts
& Website Design for its online Gifting Site
Dutyfree2india.com
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Logo
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Stationery
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Dangler
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Website
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Thanks
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Presentation on JOTUN PAINTS
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Perceived Differentiation Play on the powerful positioning line
Use this to create a world of difference
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Support All the colours in the world -Talks clearly about the
Paint business -Repositions the competition as also-ran as the line
overrides everything the competition claims -Has potential for
extensions both rational and emotional
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Some initial thoughts
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Visual Mnemonic Connotes paint Uses corporate colours Ease of
recall
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Creative Rationale All the colours in the world suggests that
JOTUN offers shades of colours JOTUNs symbolic brush strokes on a
white background create a brand identity for future use and visual
differentiation Once we have introduced JOTUN as a paint, we play
on the word colour to create rational and emotional hooks
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Hoarding- Option 1
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Hoarding- Option 2
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Trade Magazine Advertisement
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Dealer Glow Sign
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Step Two India a land of festivals Extensions of All the
Colours in the World
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A month long festival in South India Lots of revelry, buying,
decoration and Renovation happens Reports state 80% of Company
targets are Achieved during this festival in South India
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A 10 day festival in Western India Shree Ganeshayana Mahaa
Means the beginning anything new, be it business, renovation,
buying, etc
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A month long festival in East India Otherwise sedate state sees
lot of activity, buying, decoration and renovation during this
period
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By far the biggest and the most important festival pan India
The entire nation celebrates Diwali with pomp and splendor
Pre-Diwali is the time for some of the biggest spends all across.
Renovation and Painting is an integral part of this festival
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Though on a smaller scale The festivities culminate Post
Chirstmas Pockets of India celebrate Chirstmas with a lot of
revelry
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Step Three As the brand gets established A emotional route that
touches the everyday lives of people
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Johnson & Johnson Top-to-toe Wash In shop
merchandising
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Wobblers
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Dangler
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Shelf Strip
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Standing Counter Display
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Side
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Hanging Display
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Counter Display
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Backing Sheet
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Johnson & Johnson Soft Care Wipes General Trade
Elements
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Magazine Ad
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Magazine Strip Ad
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Leaflet front n back
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Leaflet inside
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Wall clock
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Paper clip board
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TABLE TOP
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Table Top Option 3
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WINDOW DISPLAY
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Window Display Option 3
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Window Display Option 4
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Thanks
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PEPSICO
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Pepsico Priority Club Event Calendar - 2009
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Below is only an indicative list of the elements that can be
done. Depending on your inputs we can shortlist the elements that
go to Platinum and Gold Club Members. The attempt is to create a
Standard Kit. Only the topicality will change as per the event.
Gate Arch, Poster, Dangler, Streamer, Banner (large & small),
Shop Panel, Standee, Cut out, Table top, Wobbler, Shop Signage,
Sticker, Light Box, Shelf talker, Greetings, Shelter, Reminder
Card, Score Sheet, Gift Cat., News letter, Proud to Sell Pepsico
Board, Visi-cooler Sticker, Racks
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The elements to be sent also can be decided based on the
category of the outlet. (Your inputs required)
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Theme Under the umbrella branding of `Pepsico Bonanza, the
theme will cover all festivals and seasonal events from January to
December of 2009. The Mnemonic The Mnemonic will be a constant, but
will incorporate the icons of the particular ongoing festival
Background We will create a Template which will be consistent
throughout the year
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Focus Brand of the Month The Branding will vary according to
the Focus Brand of the Month For example: MonthBrand Jan: Twister
Feb: Tropicana March: Pepsi
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Festival: Jan 09 MAKAR SANKRANTI Activity: A) Kite Greeting
& Dangler Kite Shape B) Product Branding+ tissue Paper Stand
Kite Shape Gift C) Dealer Meet-Dealer Kite Competition in
Gujarat-plan the events D) Every Quarter Meets - Requirement of PCM
Needs PONGAL: A) Happy pongal greeting card B) Book a full theater
for Good Movie - club member family POSM KIT: As Per Shop Area
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Festival: Feb 09 Valentine Day Activity: - Create a Valentine
look in outlets/eateries -Design a competition for Priority Club
member -The best display of POSM material to get a holiday package
for two - All participating members get a token gift POSM KIT:
Based on outlet classification
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Festival: Mar 09 Holi / Rangpanchami Activity: A) Greeting Card
to all members B) Rango Ke Tyohar Me Sabhi Rango Ki Ho Bharmar -
PepsiCo portfolio Banner and POSM support C) Local tie-up for Food
Festival with Pepsi New Initiatives: 1 st Club Meet Release the
Quarterly Newsletter POSM KIT: Based on outlet classification
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Festival: Apr 09 Holi / Rangpanchami Activity: A) Greeting Card
B) Hotel Space With Baisakhi Concept - Baisakhi Dance Competition
POSM KIT: Based on outlet classification
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Festival: May 09 Mothers day / Summer Offer Activity: Free
Pepsi with Rs 300 Home Delivery: Celebrate Mothers Day with Mom,
You and Pepsi POSM KIT: Based on outlet classification
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Festival: Jun 09 Fathers day Activity: Free Pepsi with Rs 300/-
Home Delivery - Celebrate Father Day with DAD, You and Pepsi 2 nd
Club Meet 2 nd Newsletter POSM KIT: Based on outlet
classification
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Festival: July 09 Activity:
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Festival: Aug 09 Friendship Day: Campaign on Pepsi and Friends
Raksha Bandhan Ganesh Chaturthi Support thru POSM KIT: Based on
outlet classification
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Festival: Sept 09 Onam Navarati 3 rd Club Meet 3 rd Newsletter:
Quarterly POSM KIT: Based on outlet classification
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Festival: Oct 09 Diwali POSM KIT: Based on outlet
classification
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Festival: Nov 09 Gearing up for the year end
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Festival: Dec 09 X-Mas & New Year Year end Club Meet to
announce results and awards 4 th Newsletter: Quarterly
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Thank You!
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PEPSICO Miscellaneous Work
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60 cc print ad
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Full Page Ad
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Poster / Discount Coupons
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Discount Coupons
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Flange
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Poster / Standee
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Merchandising
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Grocer Window
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Counter Tops
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Visi Cooler Tops
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Times Cards Press Ad Campaign to create awareness for Times
cards Benefits
