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Church Multiplication Network
October 14th 2010
Biography for Tom Doyle
Manager of Theatre Church Consultants at NCM Works with almost 200 theatre churches weekly
52% Church plants, 43% Multi-site, 5% Relocation
Approximately 60,000 church attendees weekly (3M annually) nationwide
For last 8 years provide facilities and “theatre church” consultation for churches nationwide
Grew up attending three different church plants NCM Customers, Mark Batterson, National Community Todd Bishop The Point and Trinity Jordan Elevation Consult on all aspects of theatre church use
Technical, logistical, marketing, growth & expansion
National Community Church Snapshot
Launched in 1996 in a school Six campuses throughout Washington DC Ebenezer’s Coffeehouse,
Ballston Commons, Gala, Georgetown, Kingstown and Potomac Yards One Building, five theatre locations Building People, not Steeples
YY
Biggest Cinema Network
Unmatched Scale
The Most Theatres 1,400+ Theatres Nationwide
Large Multiplexes 75% of NCM Theatres have 10+ screens
Premium Locations Top 140 DMA’s 74% of NCM Theatres are from the top 50 markets 65% of U.S. households are within 10 miles of an
NCM Theatre
An Affluent Audience NCM Theatres median HHI is $73,427 Average U.S. median HHI is $50,000
Disclaimer
I’m not a Church Planter….I just work with them I’m not a Multi-Site pastor….I just work with themEight years of mistakes and successesHundreds of Meetings, Surveys, Conversations,
Appointments, Strategic Reviews
Key Factors in Location Selection
Demographics Culture Your DNA Pro’s and Con’s of Typical locations Budgets and Tactics
Changes in Church Planting
Old School Planting
Mobile Ministry
Market PlaceMinistry
Not all locations are the same
Location, Location, Location
Demographics
Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. commonly used demographics include gender, race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even location. Via Wikipedia 2010
Macro Demographics
U.S. population……320 million 68 Million babies since 1990Continual shift to South and West Largest minority group is now HispanicsFastest Growing States by % WY, UT, COFastest Growing States by # TX, CA, NC
Local Demographics
Growth Barriers
Highways, Major IntersectionsBodies of water Hills, Ridges, Mountains,Canyon’sRailroads and Airports Public transportation Natural Traffic Patterns
Local Demographics
Keys to Barriers
Understand that they exist Understand that culture “can” change due to
barriers Identify “what” changes due to barriersUrban examples
Your DNA
What Demographic? What Culture?What Style?
Before you sign a lease you better have this figured out!
Now You Can Start
Lots of OptionsChurches, Hotels, Schools, Store Fronts,
Theatres, Before you get into Size, Shape and How much Lets begin with an end in mind!
What does our society say about location?
Ray Oldenburg “The Great Good Place” 1989First Place….HomeSecond Place…..Work But there is also a Third Place…..But first lets understand a little history
Where did the first Christians gather?
Aeropagus Acts 17:24
The Third Place
Third places are "anchors" of community life and facilitate and foster broader, more creative interaction.
All societies already have informal meeting places; In modern times is the intentionality of seeking them
out as vital to current societal needs.
The Third Place
Oldenburg suggests these hallmarks of a true "third place": Typically free or inexpensive; Food and drink, while not essential, are important; Highly accessible: proximate for many (walking distance); Involve regulars – those who habitually congregate there; Welcoming and comfortable; both new friends and old
should be found there.
Where are Third Places??
Town Square Downtown Main StreetCoffee HouseSchools Movie TheatresOthers
Mobile Ministry- Locations
Key Drivers Of Church Plant Success
Location – Elementary Schools Typically in neighborhoods Existing area for Children’s Ministry Typically a lower cost solution for space Main Worship area can be difficult to outfit Parking is typically a challenge Relational, community building with staff In example city 42 Elementary Schools
Worship Space - School
Key Drivers Of Church Plant Success
Location – Middle Schools Typically in neighborhoods - serve wider area Not as good for Children’s Ministry as Elementary Typically more expensive then Elementary Worship area can be difficult to outfit – but not always Parking is better then Elementary School Relational, community building with staff In example 12 middle schools
Children’s Space - School
Key Drivers Of Church Plant Success
Location – High Schools Typically at edge of neighborhoods - serve broad area Classrooms for Children’s Ministry Typically higher cost then all other school Worship area can be GREAT– but not always Parking is good Highest relational, community building with staff In example 4 High Schools
Key Drivers Of Church Plant Success
Location – Community Center The hardest to find, and fewest available Children’s Ministry can be a challenge, but manageable Worship Area is easy Parking typically not a problem Typically the lowest cost Relational, community building leader In example 8 community centers
Key Drivers Of Church Plant Success
Location – Movie Theatres Easy to scale from one auditorium to the next largest Children’s Ministry can be a challenge, but manageable Parking is plentiful Typically higher in cost Relational, community building leader In example 4 High Schools
Worship Space - Theatre
Key Drivers Of Church Plant Success
Location – Movie Theatres , Town Center Middle of the Marketplace –Everyone knows the location Children’s Ministry can be a challenge, but manageable Worship Area is easy Easy to scale from one auditorium to the next largest Parking is plentiful Typically higher in cost Relational, community building leader
Children’s Space – Movie Theatre
Town Centers – Movie Theatre
Budget and Tactics
Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K .most 25K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics
Budget Savers
Build with volunteers first Part time staff then full time staff Grow with your equipment, you don’t NEED the best Wasteful equipment areas computers, staging, projectors Online Marketing vs. Offline Marketing Healthy churches spend between 20%-30% on location
Budget and Tactics
Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K .most 25K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics
Contact Info
Tom Doyle
Manager, Theatre Church Consultants
303.792.8736
Tweeter: CinemaChurchGuy
Top 10 Marketing Ideas
All of these ideas are cheap and easy to doEven better, all together they are less then 6KTaken from some of the fastest growing churches
#1 It’s ALL about Frequency?
Any marketing message, process, or campaign will fail if you only do it once.
Research indicates that an individual needs between five and sixteen marketing impressions before an individual will recognize the brand (for aided and unaided awareness).
#2 Personal Invites
Personal invites are the most powerful tool you have
Educate your church on how to have conversations and when
Business card sized invite cards
#3 Opportunities to Invite
Encourage your church to invite others by
Special friends and family weekends
Make it different, secular music, tailor your sermon,
Special series
Interesting give-a-ways - Ice Cream Truck, Movie Passes, Popcorn for everyone in the fifth row
#4 Opportunities to Serve
Enable opportunities to Serve!
Enable opportunities to Influence!
Enable opportunities to Teach!
#5 Web-site
Search Engine Optimization
Google Analytics, LifeChurch.tv
It doesn’t require a lot of money
Clover sites, Word Press, Others
Utilize Photo’s and Video
Visitors must be able to determine your location quickly
#6 The Internet Is Your Front Door
Reach the younger 25-44 age demographic driving church growth today. Generate and maximize buzz by sharing your vision via social media.
#7 Utilize Social Media Tools
Consider linking Twitter, Facebook, LinkedIn
Tweet Deck, Hoote Suite, Phone Apps
Most tools are FREE
If social media is important, then it requires an investment of time
#8 Be Missionally Focused
Young adults have grown up with community service
Start with simple and easy programs
Think locally. Paint the break room, clean up graffiti
Document and link outreach events with social media
#9 Public Relations
The root word of “NEWS” is NEW
Every media outlet needs a NEW local story with national implications each day or week
In 2009 65 different stories about Theatre Church
Wall Street Journal, Chicago Tribune, Denver Post, Toledo Blade, etc, etc
#10 Be a Role Model
Where you meet is your primary mission field. Treat it as such.
Staff will be curious about you
and your church
Treat staff like visitors
When things don’t go right, extend grace
Successful Church Plants
Largest Theatre Church by membership – 2,500 (3 years old) Largest Theatre Church by location – Meeting House (9) Many successful theatre church plants are rapidly
becoming multisite:
Theatre Churches are in Urban, Suburban, Rural, Ethnic, Multi-Ethnic, Small Cities, Mid Size Cities, Large Cities,
Contact Info
Tom Doyle
Manager, Theatre Church Consultants
303.792.8736
Tweeter: CinemaChurchGuy