BIMAN DEY 36/19, Umesh Mukherjee Road, P.O.–Belgharia, Kolkata-700056 bimandey@rediffmail.com 9433083378/9007561545 / 033-25539167

LinkedIn Profile: Yes JOB OBJECTIVE

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on each step; aiming for senior assignments in Sales & Marketing / Business Development / Distribution Management with a leading organization of repute

PROFILE SUMMARY

MBA (Marketing & Human Resource Development) with over 13 years of rich experience in:

~Sales & Marketing ~Strategic Planning ~Market Identification & Product

Repositioning ~Commercial Operations ~Business Development ~Logistics Operations

~Key Account Management ~Brand Awareness ~Documentation

Expertise in driving large scale revenue & profit gains; deft in developing relationships with distributors by identifying the strength of each partner and coordinating with them for effective business development

Demonstrated success in handling sales & marketing with distinction in negotiating lucrative contract terms & consistently closing business transaction

Successfully led key Segmentation, Target & Positioning initiatives & formulated strategies to meet changing customer needs, thereby resulting into high client satisfaction & increase in market share & added bottom line

Demonstrated abilities in cementing healthy relationships with major corporate & institutional clients, thereby ensuring that the business has a highly differentiated image amongst channel partners & end customers

Well versed with SAP SD Module (As-Is & To-Be / GAP Analysis from Business Blueprint to Go Live & Support), Product Awareness & Rural Penetration Programs and Sales Models

An innovative, loyal & creative professional with strong communication & negotiation skills

CORE COMPETENCIES

Looking after project operations involving feasibility studies, enquiry generation, order execution, collection of

receivables, annual renewal of contracts and after-sales service; holding techno-commercial discussions & preparing tender documents / BOQ and ensuring timely release of payments to consultants, contactors & sub-contractors

Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored segments to revitalize stagnant & declining business

Providing support for introduction of new products, monitoring product performance and acquiring customers’ feedback in order to institute product improvements; undertaking periodic review of current product portfolio and identifying potential for products with respect to company objectives & changing customer needs

Conducting opportunity analysis by keeping abreast of market trends to obtain marketing intelligence reports and handling business activities regarding product positioning & launches to face counter-competition

Devising & effectuating go-to-market strategy with accountability of introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities

Establishing distribution network with reliable dealers & stockists; appointing them in non-performing areas, developing infrastructure for new channels and optimising their performance levels

Liaising with Transporters, C & F Agents, Shipping Companies, Freight Forwarders & External Agencies for various cost effective solutions through appropriate mode of transport

Preparing ISO / Domestic, Requirement & Export documents and dispatch list to ensure accurate projected cash flow on a monthly basis; acquiring outstanding C form to follow up on payments

Creating & sustaining a dynamic environment that motivates high performance amongst team members; imparting continuous on-job training to Technical & Internal Projects Teams to accomplish greater operational efficiency

ORGANISATIONAL EXPERIENCE

Since June 14 - Unit Head, Konark Cement, North Bengal-West Bengal handling 7000 MT and 60 crores annual

Key Result Areas:

Formulation of Sales Plan in Consultation with Regional Head/Zonal Head. Responsible for providing inputs, analysing &formulating the sales plan (Annual/monthly/weekly) for the assigned

territory in closed coordination with Regional Sales Head. Responsible for developing & managing the sales targets for assigned territory.

Works with Regional Sales Head, Sales officer about yearly/monthly/sales targets, budgets etc & finalizes the same. Understands well from Regional Sales Head/Strategy & MIS about our pricing strategy, schemes, marketing initiatives

e Keeps close eye on cost control-Budgetary allocation for sales activities & its optimization. Responsible for leading the frontline sales team, assign the annual/monthly/weekly targets, providing Evidence in

their activity planning.

Responsible to communicate the company's pricing strategies, schemes, and initiatives etc. to sales team Without Losing sight of time & ensuring its quick implementation to have an edge over competition.

Responsible for continuously monitoring the performance of the frontline sales team, hand hold them ensuring their success at the field.

Responsible to provide time bound solution to the issues escalated by sales team. Managing team performance & Monitors & reviews the performance of the sales officers on regular basis. Hand holds

them wherever required. Nurtures & support the team enabling them to achieve the sales target to take the stretched Exhibits meritocracy while dealing with his team members. Rates his team mates based on their performance. Goes on joint call with sales officers to further strengthen the network, getting market feedback, resolving

concerns/issues of dealers/sub dealers, ascertaining feedback of the sales officer. Responsible for managing, expanding & review the dealers/sub dealers network performance, taking appropriate

steps to ensure maximum market penetration & higher sales volume. Responsible for developing strong binding with our dealers/sub dealers/ engineers etc. through CRM activities. Responsible for credit control- Regularly Monitoring the credit summary, payment status, implementing different

strategies to recover the outstanding payments. Puts emphasis on dealers availing cash discount. Monitors & reviews the performance of the dealers/sub dealers for each of the sales officers. Accordingly take appropriate decision to appoint new dealer/sub dealer or delist the non-performing dealers. Work on

strategies on non-performing dealers how to activate them. Guides the sales officer on further course of action. Managing & coordinating with internal teams like Marketing, TSD, and Logistics in order to service the Channel

network proactively, Responsible for proactively analysing the competitor activities-Pricing, Schemes, Marketing initiatives etc. appraising

RH/ZH concern authority and working or counter measures. Data analytics- Regular monitoring of Sales MIS, market trends, comparisons-with last to date, % of growth w.r.t last

year, schemes working /not working for us, market potential, dealer/sub dealers performance comparison & % growth etc. Very verse with MS Office (Excel& advanced Excel) required to analyse to trends, takes & communicates the necessary steps to sales team; also apprise the same to RH/ZH & MIS team.

Key Challenges : Achieving the assigned sales target & collecting the outstanding payment in line with our credit policy. Retaining the market share in the existing market & improving it further by network penetration both in width &

depth. Ensuring utmost satisfaction to the network by constantly communicating company's policy & ensuring that their due

reaches them.

ORGANISATIONAL EXPERIENCE

Since Jan’13 Century Ply India Ltd., Kolkata as Business Development Manager– East Key Result Areas: • Working as Business Manager-Panel (East) for penetration of new Brand “Century Sainik“ • Assuring the revenue generation of Rs. 24 Crores in East

• Looking after 6 branches in East for hygienic business revenue of 20% market share in Sainik by 2014 • Mentoring Branch Managers / ASMs for better performance & sales development • Delivering the development report to GM / Business Head-East India • Ensuring the idea development / implementation for better yield & revenue generation • Leading a team of 6 Branch Managers, 12 ASMs & 32 Sales Executive in East • Funnel analysis of the rural market and positioning the products in the market strongly • Communicating the value propositions of products to Sales Team and developing the sales tools that support selling • Functioning with Product Management Team to ensure that overall objective behind a product is fulfilled • Creating strategies to manage the programs / activations that drive demand for products • Assisting in sales training on product positioning and ensuring that all sales members can internalize & clearly communicate

the product positioning / message • Preparing promotions / product service to encourage the growth of customer base and develop the propositions to suit

new markets / business domains • Defining the marketing mix appropriate for product / channel & developing the sales plan for product / channel • Looking after product launch / re-launch and other activations for customer relationship management Achievements: • Actively involved in positioning of Century Sainik at Rural Bengal in unrepresented areas with major junk at counter

stimulations and visibility with Mason Loyalty relationship skills • Instrumental role in volume mapping and repositioning of New Brand Sainik at white spaces • Successfully implemented Sainik Brand activations at East India • Steered efforts in developing team with Product knowledge and attributes

Growth Path: Jul’06 - Jul’08: Officer -Logistics, Jharkhand Aug’08-May’09: Sr. Officer-Sales, Raipur, Chhattisgarh May’09-Jun’12: Asst. Manager Sales (West Bengal) Jul’1 2 - Jan’13: Deputy Manager-Sales (West Bengal & North

East) Key Result Areas: • Led a team for sale of 30,000 MT of cement with net revenue generation of 18 Crores / Month through 652 wholesalers &

39 premium dealer connected with 500 sub-dealers & network of 380 premium retailers • Created business plan and aligned all activities & individual KPIs within the same line • Looked after SMX Development Team development • Optimizations of Sales from Rail to Road with Low TDC Model and incentivisations. • Initiated and opened C & F at Sahibgunj, Deogarh, Daltongunj, & Jamshedpur Highlights: • Implemented Loyalty & Value Improvement Programs at Channel for excellent key account management • Successfully introduced PD – PDR, Project Storm, DAP, IDAP, TDD, Mason Loyalty, CSX, Grameen Bandhu at ACC. • Contributed in programs like Project Storm & Market Mapping from DAP, IDAP & Rural Campaign as ACC Haat /

Mandiyyan, Revalidation, Lakshya & Joint Branding, etc. • Functioned with Mc Kinsey & Co. on Sales & Marketing Development Tools in Bengal. • Recognized for handling 10 Warehouses, 7 Clearing & Forwarding Agents and 500 Dealers / Sub-Dealers in Jharkhand;

contributed towards the expansion of transportation in Multi-Modal Route Pivotal in developing the Line Haul Cost Deduction & TDC Optimization’s.

• Played a significant role in making Logistics Sales Movement in the company (top rated through Optimum L1 Movement in Eastern region)

• Instrumental in the growth of L1 movement up to 80% • Achieved 80% in L1 movement against the assigned target of 75% • Served as SMX Associate in various projects such as Project Storm, DAP WAVE and VIP in the markets like Palamau,

Hazaribagh & Jamshedpur

Jul’06-Jan’13 ACC Cement Ltd. (West Bengal & North East)

• Known for contribution to the revenue i.e. Rs. 9 Crores / Month through Premium Dealers Retailers Program (12 Crores by Lakshya Program)

• Accountable for increase in market share up to 100% at Murshidabad from 435 Mt to 4000 MT. • Handled key accounts like Premium Retailer Incentive & Sales Force

Salary • Gained breakthrough orders of sales only through channel partners

(increased from 272 to 380) • Ensured the enhanced client servicing through Customer Service

Excellence Program • Bagged certificate for Customer Relationship & Leadership Skills in

2010 as Best Leadership Employee by ACC • Best Known Team Presentation at General& Regional Meetings for

Branch Representations and Unique Ideas. • Successfully Initiated and rolled out of ROCE at Bengal • Personnel with Known for Zeal & Team Motivations & Go Getter. Holds the credit of being represented in Holcim

Bangladesh.

Key Result Areas: • Handled A/c reconciliation for domestic & international business • Looked after the sales of all services of Surface, Air & Air Cargo Achievements: • Successfully handled key clients like Aditya Birla Group, Indian Rayon, N.G.K. Insulator, Vedant Fashions, Turtle Garments

Jindal Iron & Steel Ltd., Pepsico Holdings Ltd., etc. • Contributed in revenue growth of approximately 4 Lakhs at district level • Implemented efforts for market penetration in Hooghly district • Recognized for the growth in sales from 6 to 10 Lakhs per month • Effectively developed new markets in Hooghly district & North 24 Parganas • Pivotal in developing corporate markets in Kolkata, Howrah & Hooghly District and handled Franchisee & Wholesaler Cash

Collection Centre at Kolkata • Played a significant role in revenue growth up to Rs. 10 Lakhs (from 6 Lakhs) • Increased the market share up to 66% • Handled key accounts such as Aditya Birla, Fritolays, Pepsico, Turtle, etc. • Gained breakthrough orders from Pepsico New Year Calendar 2 lakhs at a time • Successfully penetrated the export area where valuable international shipment was available for

revenue generation Key Result Areas: • Functioned as a Team / Franchisee Leader and conducted franchisee handling for business development Achievements: • Served as Functional Representative of Business Development Department at the branch level and handled audits for

implementation of Corporate Policies • Successfully conducted analysis of computerized DRS Updation & Delivery Performance • Developed new business from small market sectors in Central Kolkata (especially Garments market) • Accountable for the business growth from 2 to 3.5 Lakhs / Month • Contributed in Retail Collection Centre growth from 10 to 15 per year • Involved in network development for retail sales in Kolkata

Aug’05-Jul’06 Air Freight Pvt. Ltd., Howrah, Hooghly, North 24 Parganas as Executive–Sales & Marketing

May’04–Aug’05 DTDC Courier & Cargo Ltd., Kolkata as Executive-Business Development

PREVIOUS EXPERIENCE Oct’02- Dec’03 Hero Honda, Kolkata as Sales & Development Officer

Acted a Team Leader for Handling Holcim Bangladesh Sales Assignment at Dhaka (Bangladesh) for 2 tier channel Premium Dealer & Retailer Locking Tools implementations.

IT SKILLS

Well versed with Operating Systems (MS DOS / MS Windows 2003 / Window XP), ERP (SAP-SD Module) and Internet

Applications

EDUCATION

2003 MBA (Marketing & Human Resource Development) from Utkal University, Bhubaneswar 2001 B.Sc. (Hons.) from S.N. College, Kolkata affiliated to Calcutta University

SAP (SD) Course from ACC Training Institute in 2006 at Jamul Cement works and act as an end user.

PERSONAL DETAILS

Date of Birth: 6th February 1977 Languages Known: English, Hindi and Bengali

SPECIAL ASSIGNMENT

OTHER COURSE