8/14/2019 Bigmouthmedia's finance client case study

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the resultAs a result of the campaign, the client and bigmouthmediagained a greater understanding of UK customer behaviourwhile researching credit card options, allowing for a more

specic and targeted strategy to be developed. Our statisticsdemonstrate that by focusing on second tier search terms, wewere able to deliver outstanding results and generatecustomer conversion rates well above the industry average:

Succeeded in signicantly reducing the cost per

customer acquisition resulting in an ROI of 173:1

83% of all pages created appeared in top three positionsover the target six months

72% of pages gained either the number one or numbertwo positions

Drove in excess of 16,500 clicks to the site, creating a target-beating 4,500 applications from second tier generic terms

Winner of two 2008 Revolution Awards for Best FinancialServicesCampaign and Best Search Campaign

the campaignWith the nance channels top l evel generic terms dominated

by aggregators, bigmouthmedia required a strategy thatcircumvented the usual high level target phrases. Workingclosely with the client, our team of experts designed a exibleand unique plan of attack:

Implemented advanced research on high volume & highintent second tier keywords

Conducted advanced qualitative research on customersearch behaviour for second tier terms

Developed performance-based contract equation toensure target cost per application never exceeded

Created focussed, fully optimised pages on the client websiteto boost organic search rankings and drive high customer

conversion rates

Thats why they chose to work with bigmouthmediaWhen leading credit card issuer moved todevelop its online business back in 2005,

the company knew it needed a vibrant,

innovative digital marketing strategy to

make headway in the hugely competitive

credit card market.

the briefEuropes leading credit card issuer needed its organicsearch campaign to continue driving increasing numbers ofconverting visitors to its website by achieving enhancedresults rankings for high performing search keywords. Afterworking with bigmouthmedia to formulate this strategy,several key requirements were put in place:

To create a performance-related contract based on

completed applications from generic terms only

To drive an incremental increase of 4,000 applicationsover a six month period through organic search strategy

To develop a high performing strategy based on 2nd tiergeneric terms

By applying our unique blend of invention and passion to an Organic Search Marketing strategy backed by

strong PPC and Aliate campaigns, since then weve consistently exceeded client expectations, pushing

down costs and generating new levels of consumer understanding with an approach that has set new

industry standards - not to mention an impressive campaign ROI of 173:1.

big, clever digital marketing

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Organic Search - Online Applications