Big Tech Backs Social Good

Presenter

Peter GowenOnline Analytics CoordinatorFaculty Development andInstructional Design Center

815-753-5882pgowen@niu.edu@petergowen

Topics

• Google for Nonprofits– Google Apps– Google AdWords– YouTube– Google Earth (?)

• Google+• Google Analytics

Google for Nonprofits (G4NP)

• Available in US, UK, Canada, Japan, Australia, New Zealand

• Must be 501(c)(3)• Cannot be:– Government entity or organization– Hospital/healthcare organization– School, daycare, academic institution*

* See Google in Education instead

G4NP – Google Apps

• Gmail: branded email accounts*, using Gmail (under the hood)

• Google Calendar: share calendars online• Google Drive: share documents/files online

* With your own domain.

Google Apps Resources

• Use your tech savvy for a good cause: Help a nonprofit migrate to Google Apps

• How to Use Google Apps for Your Nonprofit’s Email

• How to use Google Drive as your nonprofit’s file system

G4NP – Google AdWords

• $10,000 per month AdWords credit• Track conversions, ROI• Limitations:– A $2.00 maximum cost-per-click (CPC) – Only run keyword-targeted campaigns– Only appear on Google search result pages– Only run text-based ads– “must hold current and valid charity status”

- Google Ad Grants Nonprofit Guide (2014)

Google AdWords Resources

• How Non - Profits Can Get the Most Out of Google Grants

• Google AdWords Grant Account: 7 Tips for Every Manager

• Eight Things Nonprofits Should Know About Google AdWords

• AdWords for Non-Profits: Maximizing Your Google Ad Grant

• 10 Ways Nonprofits Can Make the Most Out of Google Grants

G4NP – YouTube

• Donate button!• Live streaming• Video overlays/annotations• Record at the YouTube movie studio– At Los Angeles– Must have 1000 YouTube subscribers– ($$?)

YouTube Resources

• YouTube Nonprofit Program• YouTube for Nonprofits Playbook Guide• YouTube for Nonprofits: 101• Five Nonprofits Maximizing YouTube’s Nonprof

it Program• 5 Ways Non-Profits Can Increase Engagement

With YouTube

G4NP Resources

• Apply at: google.com/nonprofits/join/• G4NP Program Benefits• G4NP Get Started Guides & Video Tutorials• G4NP Help Center• G4NP Blog• Follow on Google+: +GoogleforNonprofits• Follow on Twitter: @googlenonprofit• Twitter Hashtag: #G4NP

Google+

• 350M – 550M “active users”– Think Gmail and YouTube

• Higher Google Search results ranking– Google+ side panel– Google+ Local pages

• YouTube integration• Google Hangouts• Built-in user statistics

Google+ Resources

• 12 Google+ Best Practices for Nonprofits• HOW TO: Reserve a Custom URL for Your Nonp

rofit’s Google+ Page• How To Make A Google Plus Page Appear Next

To Google Search Results

Google Analytics

• Track users on your website(s), app• Wealth of data: Pageviews, Users, Location, Device,

best Keywords, etc.• Track Conversions (e.g., donations) – ties in with

AdWords• Ask Questions– Are people using my site?– Who?– How/why?– Are other sites linking to mine?

Google Analytics Resources

• Google Analytics Features• Google Analytics Help Center• Google Analytics for Nonprofits: 5 Basic but Es

sential Metrics to Track• 5 Web Reports Every Nonprofit Should Know• The Secret to Unlocking Google Analytics for N

onprofits• How a Nonprofit Can Best Use Google Analytic

s

Questions?