Big Opportunities For Small Format Retail › content › dam › www › public › apac › xa › en › d… · MADE A BIG SPLASH 5K STORES MERCHED 4K ACCOUNTS COVERED DROVE 34%

Big Opportunities For Small Format Retail

S i n g a p o r e | 0 4 . 1 1 . 1 8

Copyright © 2018 Intel Corporation. All rights reserved. *Other names and brands may be claimed as the property of others. 2

2017 – A RECAPAPJ SMALL FORMAT RETAILersMADE A BIG SPLASH

5KSTORES MERCHED

4K ACCOUNTS COVERED

DROVE 34%OF WORLWIDE VOLUME

10.3 Mu VOLUME

BRANDED & INTEGRATION VOLUME SUMMARY

Enthusiast Mainstream Value

1,345K 5,788K 3,199K

BRANDED VOLUME

71.6% Core Mix

38.3% Hero Mix

5.3% 2in1Mix


2017 – A RECAPTRAINING AT

A GLANCE

15K+Trained Users

453K+Training Course

Completions

53Gaming Zones

4512in1 Zones

40K+PC Screens

with iPOS

IN-STORE EXPERIENCE AT A GLANCE


Thank you.


IntelInnovation

Tools &Training

Retail Transformation


Retail TransformationExperiential Experiences Tech Innovations Data-driven Personalization


Pillars of OpportunityIntel® Optane™

TechnologyGaming Modern PC Small Form Factor (SFF) PC


AN OPPORTUNITY LIKE NEVER BEFORE

Gaming Small Form Factor (SFF) PCModern PC Intel Optane Technology

Rising PC Demand WW Upswing in Device Growth

Korea, Thailand, ANZ driving max. volumes

APJ market driving major chunk of PC growth

Global E-sports audience (386M)

growing at CAGR of 16.3%Showing a high propensity to spend

E-sports

Refresh rate of

3-5 yrs

** Source: NPD & GFK Retail Sales (Nov. 201/). *** Source: Newzoo

through 2020***

Gaming laptops 30% YoY**

Gaming desktops 19% YoY**

$B

2016 20212020201920182017

RoW Asia/PacificWestern Europe North America


INTEL TECHNOLOGY AT THE FOREFRONT


UNLOCKED 8TH GEN INTEL® CORE™ i7 PROCESSOR

Intel’s most powerful gaming generation

HADES CANYON –THE INTEL® NUC 8 VR MACHINEDesigned for totally-immersive VR & seamless gaming

INTEL® OPTANE™MEMORY

System acceleration for enhanced gaming performance.

INTEL® PROCESSORS FOR GAMING

NEW

CORE™ i9 CHIP FOR LAPTOPS

New 6-core mobile Core i9 chip paves the way for 5GHz gaming laptops.


Maximize the Opportunity with Intel


Intel is speaking to the gaming community via geographically relevant influencers

Generating DemandInfluencers & Community Engagement

GENerating Purchase IntentGo To Market & Localization

The 2018 leg of the TWiWCampaign is focused on driving Intel Core i7 (and up) preference.

Global partnerships with top games and leagues

Driving ExcitementPartnerships and Events

» Co-promotions

» In-store Viewing Parties

» Offers & Promotions

» Retail Merch

» Contests

» VIP Access Prizes

» Influencer Integrations

» Digital Ad Integrations

& More…


Intel® extreme masters


IEM 2017 data

» 14,000 Event Attendees

» 92 Million Impressions

» ~8 Million Online Viewers

» ~30 Million Fan Engagement

» Bigger. Better. Longer.

» Intel® Extreme Masters is returning to Sydney, Australia.

» From May 4th to 6th, at Qudos Bank Arena, in Sydney Olympic Park.

IEM 2018


Poised For Growth

Modern PC Small Form Factor (SFF) PC Intel Optane TechnologyGaming

Reasons to Focus on Modern PCs• Faster Refresh

• Higher ASPs:

Popular notebooks & 2in1s are in $700~ price band

• Improved Mobility

While the Notebook growth curve has flattened out,Ultraslim designs are showing growth.

Modern PC Category Mix

AIO ULTRASLIM

Ultrabooks topped PC sales, boosting a declining global market through innovations.

~Source: IDC PCD Tracker, 2017Q4

2in1

Modern form factors help PC sales


Modern PC Small Form Factor (SFF) PC Intel Optane TechnologyGaming

Evolution of Intel/Microsoft Modern PC Campaign

Q4’16 Find Your New PC Love

Q2’17Believe in Love

Again (BILA)

Q4’17 More to Love (MTL)

Q2’18 “Move to Modern PC” campaign

Intel & Microsoft will continue to invest in campaigns and programs to stimulate Consumer PC refresh across APJ

The focus continues to be how Intel 8th Gen processor and Windows* 10.

› Drive modern PCs at mainstream SPPs and grow market

› Accelerate and promote Modern Devices assortment

Objective


Intel Optane TechnologySmall Form Factor (SFF) PCGaming Modern PC

Ultrasmall DT gain share in a declining desktop marketUl

tras

mall

DT Sh

are

years2015 2016 2017 2018 2019 2020 2021 2022

5%

9%10%

11%

7%

10%11%

12%

Small Form Factor (SFF) devices like the Intel® NUC are currently the fastest growing segment in the Desktop market.

Intel® NUC provides a viable replacement for standard desktops in an extremely small form factor with high level of customization needed to build innovative solutions.

• Small footprint provides the ideal solution for increasingly common tight office and home spaces

• Affordable & energy efficient - lower IT and power costs

• Diverse usages – digital signage, media, home, entertainment, mainstream gaming, thin client, & more

SFF Value Proposition



A complete line-up

VR Capable, AAA Gaming, content creation, workstation supporting 6

independent displays

Intel® NUC VR MachineHome theaters, desktop replacement,

conference room PC, digital surveillance and more!

Fully Complete Systems with Optaneand Windows 10 options.

7th Generation Intel® NUCsGemini Lake essential Mini PCs, 2nd home PC, entry level digital signage, education,

basic computing for home or office.

Full System with Windows 10 option

Latest Entry Level Intel® NUCs



Exclusive Intel® NUC Promotion for SFR Partners

Promotion Period: 21 April - 5 May 2018

Watch out for the email with more details – coming soon!

All APJ countries except AU & JP: Intel e-Voucher(s) will be issued in USD or in local currency of equivalent value where applicable.AU & JP: Retail voucher(s) will be issued in USD or in local currency of equivalent value where applicable.

*Incentive on first unit:

Qualifying Products Incentive on First Unit*NUC7i3BNHXF US$25

NUC7i3BNHXFL US$25

BOXNUC7i5BNHXF US$50

BOXNUC7i5BNHXFL US$50

BOXNUC7i7BNHXG US$50

BOXNUC7i7BNHXGL US$50

NUC7i5BNKP US$50

NUC7i5BNKPR US$50

NUC7i5BNKPL US$50

NUC7i7BNKQ US$50

NUC7i7BNKQR US$50

NUC7i7BNKQL US$50

on Purchase of Your First Unit of Select

Intel® NUC 7 Home/Enthusiast, a Mini PC with Windows® 10

GET UP TO

US$50 Off*



Up level Performance With Intel® Optane™ Memory The Intel® Optane™ memory provides higher performance without compromising storage capacity and adapts to your style to continually customize your compute experience.

Intel® Optane™ memory requires specific hardware and software configuration. Visit www.intel.com/OptaneMemory for configuration requirements.

5.8xLAUNCH EMAILUP TO 5.8 TIMES FASTER3,6,7

work

67%play

4.1xcreate

GAMES LAUNCH UP TO 67% FASTER4,6,7

OPEN LARGE MEDIA FILES UP TO 4.1 TIMES FASTER5,6,7

Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information, go to www.intel.com/benchmarks. Benchmark results were obtained prior to implementation of recent software patches and firmware updates intended to address exploits referred to as "Spectre" and "Meltdown". Implementation of these updates may make these results inapplicable to your device or system.

3Email Launch Workload 4Game Launch & Level Load Workload 5Media Project Load Workload 6Compaired to a system with a HDD alone

D E S K T O P M E A S U R M E N T S

why should a Retailer assort systems with intel® optane™ memory?

http://www.intel.com/OptaneMemory

http://www.intel.com/benchmarks



Introducing The Intel® Core™ i+ Brand Level8th GEN INTEL® CORE™ i#+

PROCESSOR

8th GEN INTEL® CORE™

PROCESSOR

INTEL® OPTANE™

TECHNOLOGY

Assets Tools Training


INTEL® INTELLIGENT POINT OF SALE (iPOS)

INTEL® RETAILEXPERIENCE TOOL (RXT)

INTEL® RETAIL EDGE PROGRAM

Retail Tools and Training


AR VR CHATBOTSRetail Tools and Training – taking it to the next level

Coming Soon!

Documents

Big Opportunities For Small Format Retail › content › dam › www › public › apac › xa › en › d… · MADE A BIG SPLASH 5K STORES MERCHED 4K ACCOUNTS COVERED DROVE 34%