A PROJECT REPORT ON

“Market research and Sales At Big 92.7 FM”

SUBMITTEDBY

ANKIT NAKIPURIA0160

MBA-II (MARKETING + RETAIL)

UNDER THE GUIDANCE OF

Dr. C.M CHITALE Mr. GAURAV SHARMA HOD STATION HEAD PUMBA BIG 92.7 FM

IN PARTIAL FULFILLMENT OF THEREQUIREMENTS FOR THE AWARD OF DEGREEOF MASTERS OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT SCIENCESUNIVERSITY OF PUNE

(PUMBA)* (2010-2012) *

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CERTIFICATE

This is to certify that the Summer Project report titled “Market research and Sales” carried out at Big 92.7 fm,Surat, has been submitted by Mr. Ankit Nakipuria a student with Marketing specialization of The Department of Management Sciences (PUMBA), University of Pune, towards the partial fulfillment of the requirement for the award of the Masters in Business Administration (MBA) and the same has been satisfactorily carried out under the guidance of Dr. C.M Chitale during the academic year 2010-12.

Dr. C.M. chitale External Dr Captain ChitaleInternal Guide Examiner HOD PUMBA PUMBA

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DECLARATION

I, the undersigned hereby declare that the project report on “Market research

and Sales at Big 92.7 fm” is prepared and submitted by me towards partial

fulfillment of Masters in Business Administration.

This is my original work and the report prepared there in is based on

the knowledge and the information gathered by me in the firm during my

project work.

Ankit Nakipuria

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PREFACE

To be an MBA student is a matter pride because you are in a field which

helps you to develop from a normal human being into a disciplined and

dedicated professional. In the management field you cannot create success

stories if you are not a good learner to sharpen your knowledge in the

particular field to achieve and attain the desired goal and heights.

More bookish or theoretical knowledge cannot help you in any field

whether it is management, technology, research, or any other field. The only

thing that can help you is having a sound practical knowledge of the

concerned field.

I received my training at Big 92.7 fm, Surat as a requirement of the

MBA curriculum. This training has made me clear the difference between

the theoretical knowledge and the practical scenario, making me aware of the

importance of practical working condition/situations.

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ACKNOWKEDGEMENT

We think if any of us honestly reflects on who we are, how we got there, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown people makes our life easier every day. We believe it’s appropriate to acknowledge all of these unknown persons; but it is also necessary to acknowledge those people, we know have directly shaped our lives and our work.

I express my gratitude to the BIG 92.7 FM and Mr. Gaurav Sharma, Station Head – BIG 92.7 FM, Surat (Gujarat) for giving me an opportunity to work with them and make the best out of my internship.

I specially thank my Boss & trainer, Mr. ROHIT MODI, SALES MANAGER for constantly guiding and supporting me throughout the training period. My heartfelt gratitude also goes out to the all staff and employees at BIG FM especially Mr. Amit Rana & Mr. Rahul Agarwal and other team members with me and guiding me throughout the three months of my internship.

I thank my college, Pune University Department of Management Sciences (PUMBA) for being the constant driving force to put to practice, the theoretical knowledge that I imparted from the program. I thank my internship coordinator, Prof. C.M. Chitale for imparting his wisdom on my thought process.

Last but not of least importance, I take this opportunity to thank my Parents and Friends who have been with me and offered me emotional strength and moral support.

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S.No. TOPICS PAGE.NO

1. Introduction 7

2. Industry Overview 8

3. Company Overview 17

4. Economic Times Article Review 25

5. Working Profile 29

6. Research Report 30

7. Conclusion 31

8. Learning from the project 25

9. Future Planning 26

10. Data Analysis , Results and Interpretation 30

11. Findings 50

12. Conclusion 51

13. Suggestion / Limitation 52

14. Annexure 54

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INTRODUCTION

This project work entitled “Market research And sales at BIG 92.7 FM ”, was done to become familiar with the working of Big 92.7 fm and to know the strategies used by Big 92.7 fm in the Business Development and thus promote business. The important objectives of the project were: To understand the client and customer requirement and suggest them suitable advertisement plans, entertain the enquiry of customers, generate leads, convert this lead into prospect, visit customers for interaction and follow up the clients, analyze competitor’s leads and more.

The project is entirely based on my observations made during the three months spent at BIG 92.7 Fm, Surat and visits to various customers. Based on my learning and experience, I have made some recommendations to improve the business development in Industrial sector at Audio Media industry.

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Introduction of the industry

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All India Radio (abbreviated as AIR), officially known as Akashvani (ākāshavānī)is the radio broadcaster of India and a division of Prasar Bharati (Broadcasting Corporation of India), an autonomous corporation of the Ministry of Information and Broadcasting, Government of India. Established in 1936, today, it is the sister service of Prasar Bharati's Doordarshan, the national television broadcaster.

All India Radio is one of the largest radio networks in the world.

Indian FM scenario

India, which has just opened up its skies for the FM radio to throw their airwaves in, is some how in a stage where every radio station is struggling to find an identity and its niche. The format used for all private players is more or less the same. More over, the TG, the music and its policy, and to an extent jock talk is also fairly similar to each other. This has not only resulted in confusion in the minds of the consumer but has also made the art of selling radio a daunting task.

What Radio does

- Entertain

- Informs (news and commercials)

- Empowers (weather and traffic updates)

- Socializes (public issues)

- Befriends (companionship)

Radio- the medium

During the 1930s, radio was considered an intimate and credible medium. The public used it as a news source and expected it to provide factual information. Government officials, including the president of the United States, often used radio to communicate with audiences. Listeners had no reason not to trust what they heard over the airwaves.

This helps explain the audience's reaction to the War of the Worlds broadcast. They didn't consider that what they heard on the radio might be misleading or false.

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Radio in India is still not popular because it is not an aspirational medium. Also, it lacks relevance to the listener — older audiences think it's for youth, and youth think it's for the poor or for those who don't own a TV. And for the housewife, it means little, because what she has heard on the radio so far doesn't lend itself to discussion as much as the saas-bahu soaps on TV.

Radio is a niche medium in India. It is essentially a sandwich medium that exists in the midst of the duplication of every other medium there is. Radio does not offer exclusive reach nor claim anything very unique and different from other media on offer.

However, radio runs good for marketers due to its un intrusive nature of consumer involvement. In the case of television, a viewer needs to be rooted in front of the set and needs to have his faculty of sight, hearing and physical positioning alert. In the case of print, the sense of sight is important. It is important to be glued onto reading an ad or content. In the case of an outdoor hoarding again, it is eyeball-centric.

Radio is different. You need not be rooted in one place. It is totally aural. You can be doing what you want. You can be multi-tasking and yet be a part of radio. Radio is, therefore, a ubiquitous and un-intrusive medium. This is its USP.

RADIO:

Time of its in inception is in 1920 and since than its network has expended a great deal on of the best benefits that radio has over other media is that it can serve and entertain and educate which is otherwise occupied however the radio has suffered a setback in the recent times because of the TV which has attracted especially is urban population.

Radio is one of the important media of mass communication government owned All India Radio 18% of the area and 19% of the country’s population. Radio is the exclusive medium which is said to be truly a mass medium in India, because it is a law cost mobile means of the communication.

Radio is an environmental medium

-people are exposed to radio from time they get up to the time they fall asleep

-Radio, in many cities, is taken for granted. Because it is a part of the environment

-No driving without it, no cooking without it. No life without it.

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Brief History of Radio Broadcasting in India:

1935 Radio broadcast begins with AIR.

1977 First FM service in Madras.

1993 AIR sells time slots for private FM radio broadcasting in five cities.

1999 Privatization of FM - Phase I Policy.

2001 Licenses given to private radio broadcasters.

2005 Announcement of Phase II Policy of privatization of FM.

RADIO INDUSTRY:

India has been among the fastest growing economies in the world, with a nominal GDP CAGR of 9.94% over the last 10 years (2000-2010). The nominal GDP for fiscal 2005 was Rs. 30,636 billion. According to CSO estimates, nominal GDP growth for fiscal 2011 is estimated at 9.0%. There is a correlation between the economic growth rates of a country i.e. the nominal GDP growth rate, and growth rates of the advertising industry.

Emerging technologies – competition or opportunity?

Satellite radio Internet/broadband radio IPod and IPod casting Mobile/3G

• Internet/Broadband Radi0

7 - 11am - morning drive time

11 - 2 pm – ladies band

2 – 5 pm – youngsters

5 – 9 pm – evening drive time

9 – 11 pm – relax retro show

11 – 1 pm – love

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Radio companies in India

Top Companies :

Radio mirchi Radio city Radio one Red FM/SFM Fever Big Fm

RADIO MIRCHI 98.3

Owned by ENIL (Entertainment network India ltd.), which is one of the subsidiaries of the times group. They have the following stations up and running

Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Indore, jaipur, kolkata, pune, Patna, jalandar, Bhopal.

The station, when launched was clearly treading the path of being edgy, a bit of sexual undertone to the programming and the base line “It’s hot” was played to the glory, but more often than not in its naughty avatar. Mirchi sunanewale always khush has been the most consistent line that mirchi has adapted so far. The programming is also about bringing smile to the listeners’.

Programmes on Radio Mirchi

Hello Surat : Rahul (Monday to Saturday 7:00 AM to 11:00 AM) Always sleepy and always hungry.... Khumbhkaran is what

they call her!!! Laughs like raavan(atta-haasya) and energy flows in all the homes of Surat while she chirps(blah-blah-blah) on air from 7am to 11 am! Very conscious about her looks and weight but fails miserably when stands on the weighying scale. Very next day would start dieting; lekin ye khel sirf kuch dino ka.....gets back to office ka hot chocolate and yummy chicken burger(slurp! slurp!) An actress off air who does complete naatak; a fraud engineer who wants to become Komolika (with dark eye-make up and a huge bindi which wud completely cover the forehead) but finally an RJ. The gang leader (or ringmaster) of all office pranks; Jai ho Guru Maiyaa!!!!!

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90 Not out : vidya (Monday to Saturday 11:00 AM to 2:00 PM) Chocolates, lime juice,ice cream, toffiiya are her best

buddies. We call her our nightingale. A young girl whose flight has directly landed at Mirchi studio from college.

She dances on the tune of 90s evergreen songs played in her showend is all tym energised.

Cassette Classic : Niyati (Monday to Saturday 2:00 PM to 5:00 PM) NIYATI....Namastey SAIBA!! CASSETTE CLASSICS-

KYA ZAMANA THA. IS THE SHOW WHICH SHE HANDLES 1 TO 4. usssee pyaar hai original gaano se music directors se or movies se so realistic thee aur saaf suthree thee....... aajkal aisi movies kaha dekhne milti hai......... Toh abb se apni appointment fix 1 to 4 cassette classics kya zamana tha mein Niyati k saath.

Bumper to Bumper : Rahul (Monday to Saturday 5:00 PM to 9:00 PM)

Mirchi murga Rj.Rahil better know as "romeo rahil"

Purani Jeans : Harsh(Monday to Friday 9:00 PM to 12:00 AM)He is theatrical, he is a sportsman, he is a poet, he loves

PURANI JEANS..He is HARSH..!! Whenever you ring up his cell,what u hear to get is-- PURANI JEANS AUR GUITAAR--(his caller tune)..He is always happy and thatz why we call him HAPPY HARSH.

He always questions himself "how to be humble,silent,calm and composed. But then he realises its better the way he is.. naughty , talkative, romantic and flirty. His passion is relationships. His friends says " usne puri duniya ko help karne ka theka le rakhha hai" but then he doesn't care, that's what makes him different.

He makes SURTIS realize the TRUE value of PURANI JEANS.

Oh.. harsh dont ever take out that jeans .. we mean PURANI jeans..!!!

Mirchi Club Mix (Saturday 9:00 PM TO 12:00 AM) Countdown : songs countdown Shut up on Sunday : only songs no RJ links…

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Radio city 91.1

STAR Group has acquired 20 percent stake in music broadcast Pvt ltd (MBPL), promoter of radio city. STAR bought this stake from venture capital fund India value fund (IVF).The overall ownership structure of MBPL is IVF(55 percent), STAR(20 percent), and radiovani(25 percent).

Bangalore, Mumbai, Delhi, Hyderabad, Chennai, jaipur, Baroda, luckhnow.

What a fun radio city 91.1 is the new avtar of radio city, aimed at promoting their “fun” attitude to life. They have begun promotions on television too. How the listeners like this version of city remains to be seen.

Radio city 91.1

Programmes on Radio City

Whatte Fun Morning : Shehraaz (Mon-Fri; 7am-11am) City Spice : Bhakti (Mon-Fri; 11am-2pm) Radio City Joyride : Mihir ( Mon-Fri; 5pm-9pm) Kal bhi aaj bhi : Gorav (Mon-Fri; 9pm-11pm) Love guru : love guru (Mon-Fri; 11pm-1am) What a Fun Weekend (Saturday & Sunday; 7am-7pm )

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Big Fm 92.7

Owned by adlabs films ltd (reliance ADA group), has one of the largest number of licence in the country, through most of them are in C/D towns.

They are present in 25 cities so far, including Aligarh, Asansol , Bangalore, barielly, Bhopal, bhuvneshwar, bikaner, chandigarh, Chennai ,Delhi, goa, guwahati, hisar, Hyderabad, Indor , jallandhar , Jammu, jhansi, kanpur, kolkata, Mumbai, rajkot, srinagar, surat and Baroda .

Suno, sunao life banao – they intend to be aspirational to the listeners. They aim to improving the lives of the listeners, it remains ,it remains to be seen if they have. In Delhi they have changed format to become a top 100 station, however it does not seen to have improved listener ship.

BIG FM 92.7

Programmes on Big Fm

Big Chai : Setu ( Mon-Fri, 7Am to 12Am) Noon Aflatoon : Zainul (Mon-Fri, 12 to 2 Pm) Full Volume : Hiral (Mon- Fri, 5 to 9 Pm) Chal kalti mar Mamu banavyo Countdown on weekends

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MY FM

The Bhaskar Group is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2.67 crore readers.

Jaipur was the first station launched on 28th may, 2006.

From that day, they live on 17 stations, namely, Ahmedabad, Ajmer, Amritsar, Bilaspur, Bhopal, Chandigarh, Gwalior, Indore, Jabalpur, Jaipur, Jalandhar, Jodhpur, Kota, Nagpur, Raipur, Surat and Udaipur.

The brand was decided as MY FM. As it is right reflection of the one-to- one relationship with an emotional ownership of the medium with the listeners. The Brand operates at the single frequency 94.3 over all stations.

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About the Company

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Reliance Entertainment (formerly known as Reliance BIG Entertainment) is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business, across content and distribution platforms. Reliance Entertainment is notorious for its actions against freedom of speech getting sites like vimeo blocked by its sister concernt Reliance Communications.

The key content initiative are across Movies, Music, Sports, Gaming, Internet & mobile portals, leading to direct opportunities in delivery across the emerging digital distribution platforms: digital cinema, IPTV, DTH and Mobile TV.

BIG FM is a nationwide private FM radio station in India operated by Reliance Big Entertainment, a part of Reliance Anil Dhirubhai Ambani Group. Its main broadcast frequency in all cities is 92.7 MHz (92.7FM).

History

Reliance ADA Group acquired Adlabs Films Limited in 2005, one of the largest entertainment companies in India, which has interests in film processing, production, exhibition & digital cinema.

Reliance BIG Entertainment made an entry into the FM Radio business through Adlabs Radio Big 92.7 FM. Having won 45 stations in the bidding, BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations across the country as on 28 February 2007, with more being launched in the following months.

Big Cinemas is India’s largest cinema chain with over 516 screens spread across India, US, Malaysia and Netherlands. The chain caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.

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Reliance Big Entertainment

India is standing on the threshold of an experience and entertainment economy. It is at the cross roads of an exciting phase that will shape its cultural and social framework forever. Reliance Big Entertainment has evolved out of the group's vision of meeting young India's aspirations and assuming a leadership position in communications, media and entertainment. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content, internet, broadcast and retail services and platforms for distribution.

The company strives to create converged services and platforms for masses to access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, amongst others.

India is a booming trillion dollar economy. An overwhelmingly young country, with more than 55% of its population i.e. over 550 million people below the age of 30. Steady GDP growth rate in excess of 7% has translated into rising income levels, complementing India’s ongoing economic revolution coupled with the energy, dynamism and ambition of its youth. India’s future will be propelled by strategic drivers such as the quality of its human capital, their access to cutting-edge technology, availability of hi-quality products and services at a lower cost and their will power to make India shine on the world map. The Reliance Anil Dhirubhai Ambani Group, strongly believes that it has a pivotal role to play, in shaping the destiny of our great nation. Through its various consumer facing businesses, the group provides a robust platform to every Indian to realize his potential and shape his / her destiny, through its state-of-the art products and services. The group, barely three years in the making, now ranks among India’s top 3 business houses with respect to key financial parameters. Its dominant presence across a wide array of high- growth consumer facing businesses, range from telecom and financial services to infrastructure, entertainment and healthcare.

BIG 92.7 FM is one of the largest broadcasting service with its pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment.

BIG 92.7 FM has the capacity to touch every fifth Indian across the country - every third urban Indian and one in every eight Indian in the rural areas. In

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short, BIG 92.7 FM will probably have the largest coverage from any private radio channel in the country.

Currently, it covers 45 cities. This is the only private FM radio station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. It has made an announcement to invest Rs. 4,000,000,000 dedicated to transmission equipment, infrastructure and licensing; which would make the proposed network the largest ever.

From July 1 2008, BIG FM started services in Singapore, the first city outside India, in its broadcasting network. It broadcasts its programmes daily from 5 to 8pm on XFM 96.3, under the name of 'BIG Bollywood 96.3FM' .

BIG 92.7 FM brings to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. The transmitters have the capability of back up play time of four hours of music or pre-programmed content in case of any link failure. The highlight of BIG 92.7 FM is web-based Media Monitoring Center (MMC) at Mumbai to monitor all the 45 stations live and provide round-the-clock hands on solutions and technical support.

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92.7 BIG FM is a nationwide private FM radio station in India owned by Indian businessman Anil Ambani. It broadcasts at 92.7 MHz (92.7FM).

Currently, it covers 45 cities. This is the only private FM radio station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. It has made an announcement to invest Rs. 4,000,000,000 dedicated to transmission equipment, infrastructure and licensing; which would make the proposed network the largest ever.

From July 1, 2008, BIG FM included Singapore, the first city outside India, in its broadcasting network. It broadcasts its programmes daily from 5 to 8pm on XFM 96.3, under the name of 'BIG Bollywood 96.3FM'.

BIG FM is the radio partner for the Bangalore Restaurant Week an event involving reportedly, the best restaurants in Bangalore. A number of radio contests are expected to be aired that enable contestants to win prizes.

Famous RJs of Big FM include Rj anirudh & RJ Nitin from Mumbai, RJ Balaji from Chennai who is popular for his show "cross-talk". RJ Rohith who's bagged the prestigious "IRF Best Kannada RJ of the year 2009" and "IRF Best Kannada Show of the year 2009" and RJ Nethra who kept the momentum by bringing back the titles "IRF Best Kannada RJ of the Year 2010" and "IRF Best Kannada Show of the Year 2010" from the Indian Radio Forum and RJ Shekar Basha from Hyderabad, who has the record of winning the "Highest number of IRF Awards in India with a total of 10 awards to his Credit, which include 2 Best promos, 5 Best Breakfast shows,3 RJ of the year Awards in a span of 5 years i.e 2007-2011 , and the latest being "IRF Best Telugu RJ of the Year 2011".

The present stations outside India are:

Singapore (XFM 96.3 )

XFM 96.3 is a radio station of Media Corp in Singapore. It is Singapore's only radio station with a mix of Hindi, French, German, Japanese and Korean programmes. Its French and German programmes are relayed 'live' off the satellite feeds of Radio France International (RFI) and Deutsche Welle (DW) respectively, while the Japanese programmes are hosted by DJs from COMM Pte Ltd. BIG Bollywood 96.3 FM, dubbed as "Singapore’s only Bollywood Radio Station" is run by India’s leading FM Network BIG 92.7 FM, and is broadcasted daily from 5 to 8 pm.. The radio services are well-known for their international broadcasters focusing on news, current affairs and information programmes. Starting 17 August, XFM96.3 had adjusted its programme schedule for a better listening experience, with extended music interludes included.

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Bhutan

2.7 BIG FM, India’s No. 1 FM Station, since the launch of its first Station in September 2006, has expanded at a phenomenal pace, creating history, by launching its 45 station network in record breaking time of 18 months (barring Shimla which launched in 2009). With a presence spanning across 45 cities, 1200 towns and 52,000 villages reaching more than 200 million Indians across India, the brand is now looking towards expanding to more markets and geographies. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time, with distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

Recently, Big 92.7 FM launched a radio station in Singapore considering 8% of the population residing there is Indian.

The Brand – It’s positioning: Suno Sunao, Life Banao!

92.7 BIG FM’s endeavor is to use the power of radio to not only entertain listeners but also positively impact their lives.

The shows are designed around the consumers life, with music and content carefully designed to provide them with an entertainment experience no other medium can offer.

Suno Sunao, Life Banao! - is a promise that BIG FM makes, to positively impact listeners’ lives through its varied offerings

Delivering Unique content

92.7 BIG FM believes in creating a unique experience for it listeners in each city, basis consumer insights and addressing specific needs and entertainment preferences. From the music to the language of conversation, each station has localized content served to listeners the way they like it. Innovation is at the heart of the product bringing ‘category firsts’ to listeners – Starting the day with Vikram Hazra on ‘Seher’, to Raju Srivastav on the breakfast show, exclusive content from BBC World Service, first ever show with ghazals, nazams and shayari’s - Raat Baaqi, with Harish Moyal on weekends, experts from varied fields like Bhawana Somaya for movie reviews or Arun Lal for Cricket and much more

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Standing in the market

92.7 BIG FM enjoys leadership in cities where the Company has brought in the new wave of private FM and serves a wholesome entertainment mix to its audiences each day.

Larger than Life Network    

65 Stations Network o 45 BIG FMo 20 Alliance Partners

Coverage o 1200 + townso 50,000 + villages

BIG FM Reacho Over 2 crore* Listeners

 

 

 

Performance

No. 1 in Bangalore among 7 Private FM players

No.1 in kolkata among 9 private FM players

No.2 in listenership across 5 Metros(Mumbai, Delhi, Kolkata, Hyderabad, Bangalore)ahead of Radio City, Fever FM & Red FM

 

 

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Awards

LINTAS TRUE Award 2007:Fastest reach build up by media brand

New York Radio Festival 2007 & 2008Big 92.7 FM was the only Indian Radio Station to win an award!!

IRF- Promax AwardsOver 15 awards over the last 2 years

RAPA AwardsBest Station Promo of BIG 92.7 FM"Hum Big Hai"

Cannes Lion Gold for Nokia Express activation in 2009 Most awarded radio brand at India Excellence in IRF Radio

Awards 2010

 

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Economic times radio industry articles

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19 cities in MP waiting for nod for private FM radio channelsMay 5, 2012, 08.08PM IST

INDORE: A total of 19 cities in Madhya Pradesh are still awaiting green signal from the Centre for starting private FM Radio channels.

"Central government is considering various proposals for starting private FM Radio channels in 19 cities in Madhya Pradesh," official sources said here today.

The 19 cities are Ujjain, Burhanpur, Khandwa, Khargone, Mandsaur, Ratlam, Neemuch, Itarsi, Hoshangabad, Katni, Damoh, Vidisha, Satna, Rewa, Chhatarpur, Shivpuri, Guna, Sagar and Chhindwara.

At present, private FM Radio is available only in four cities in the state, namely, Bhopal, Indore, Gwalior and Jabalpur.

Times Internet in talks with All India Radio to bring IPL commentary on radio channelET Bureau Mar 29, 2012, 04.00AM IST

NEW DELHI: Times Internet (TIL), the internet and mobile venture of Times Group, said on Wednesday that it was in talks with All India Radio ( AIR) for broadcasting commentary of all Indian Premier League (IPL) matches.

TIL has offered to share revenues equally with the government's radio channel in the tie-up, chief executive officer Rishi Khiani said. TIL is aiming to seal the agreement before the fifth season of the IPL, a T20 format of cricket, which begins on April 4.

A TIL-led consortium paid Rs 261.6 crore last year to acquire IPL's global internet, mobile and radio rights, as well as television rights in some territories for four years. TIL also partnered with Google last year to stream IPL matches on Indiatimes and Youtube.

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Around 72 million people in India watched the fourth season of the IPL online, spending on an average one hour and 15 minutes every day. For the fifth season, online viewers will get an improved viewing experience on a revamped website with new technology.

The new look of the website will feature high-definition streaming of the matches, which will adapt to slow data speeds and bandwidth availability and offer buffer-free viewing.

An interactive score card will show important highlights such as wickets and runs scored.

With the digital video recording feature, viewers will be able to go back to any point in the match and watch important developments. The video-on-demand feature will offer highlight packages such as fours, sixes and face-offs between players occurred during the match. Sponsors will be able to integrate their advertisements to specialise this page.

TIL is creating content to host on the website and has also tied up with seven teams to offer their merchandise on the portal. The company will introduce new pages on news, latest tweets from players, fun facts, player information and interviews, merchandise, statistics, match schedule by team, date and venue.

Users will be allowed to use their own cheerleaders who will appear on the page to cheer on key moments during live streaming of the match.

Times Internet will also introduce IPL Battleground where viewers can participate in live discussions and support their teams.

TIL will spend around $7 million on marketing this IPL season online and has created applications for Android platform, the iPhone and iPad.

Coke, Samsung, Maruti Suzuki, HUL, Hero, Citi Bank, Ebay, Kotak Mahindra Bank and Karbonn Mobiles will sponsor the online broadcast of the 51-day tournament this year.

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Government eyes Rs 1,500 crore revenue from Phase III FM radio license auctionPTI Mar 20, 2012, 02.02PM IST

NEW DELHI: The government today said it expects to garner Rs 1,500 crore in revenue from the auction of FM Radio Phase III license, for providing services in 227 cities, in addition to 86 cities covered currently.

"Total revenue expectation from three phases of (Phase III) FM radio auction is Rs 1,500 crore. They ( Finance Ministry) have given estimates for first phase, which is Rs 500 crore," Information and Broadcasting Secretary Uday Kumar Verma told reporters on the sidelines of the CASBAA India Forum 2012.

"The auction will be conducted in phases. We will complete first phase by the end of this year," Verma said.

The Phase I and Phase II auctions led to total revenue accrual of about Rs 1,733 crore up to May 31, 2011 by way of one time entry fee, migration fee and annual fee among others.

The Phase-III license would extend FM radio services to about 227 new cities, in addition to the present 86 cities, and would result in coverage of all cities with a population of one lakh and above through private FM channels. In its budget proposals for 2012-13, the government said last week that it had estimated to raise non-tax revenue of Rs 1,600 crore from auction of FM phase III license, but this auction have not materialsed so far in this financial year, ending March 31, 2012.

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Work profile

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It was pleasure working with Big 92.7 FM. The work environment over there was very friendly. This was possible all because of sales manager Rohit Modi.

For the first 15-20 days my work was to know the work culture of Big 92.7 FM.

In these days I was told to understand the work done in FM industry and know how to do the work.

In next 15-20 days I was told to do a research project about the listenership of radio by the youngster in Surat.

In that period I have collected data of around 100 people average 50 male and 50 female youngsters in surat. They were mostly college students.

For the next one and half month I used to go with the sales associate and learn sales job. In that period we used to visit different clients and pitch radio ads offer to them and deal with the clients along with sales associates of big 92.7fm.

That was the most interesting part of the internship. It was a new experience to sell ads to clients and to know that many people were interested in working with Fm industry.

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Research report

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Ques 1: Listening to radio?

1. 6 months 2. 1 year 3. 2 years 4. 2 years and more

6

23

23

48

listening time

6 months1 year2 years2 years and more

From the table we can interpret that the ratio of listening to radio since last more

than 2 years is highest its 48%.

Ques 2: Genderwise Table who listening Radio?

1. 6 months 2. 1 year 3. 2 years 4. 2 years and more

6 months 1 year 2 Years 2-More0%

10%

20%

30%

40%

50%

60%

8%

18%

32%

42%

4%

28%

14%

54%

MaleFemale

From this table we can interpret that 4-8% male and 2-4% female are listening radio from 6 month.

9-18% male & 7-14% female respondents are listening from 1year.

16-32% male & 7-14% female respondents are listening from 2 year.

Ques 3: Which radio channel do they listen?32

1. Big 92.7 2. Radio mirchi 3. My fm 4. Radio city 5. Surat fm

31

35

11

17

6

Percentage

BIG 92.7Radio MirchiMy fmRadio CitySurat fm

Radio mirchi is the most listened radio station among youngsters its ratio is 35%. While Radio city – 17%, Big fm – 31%, My fm – 11% and Least listened radio station is Surat fm – 6%.

Ques 4: During what time they listen radio?

7 to 11 11 to 5 5 to 9 9 to 11 11 to 105

10152025303540

2313

23

37

15

Listening time duration

Listening time duration

From the above table we can interpret that duraing the time of 9 pm to 11 pm youngsters listen to radio the most 37 respondents listen to radio during 9 pm to 11 pm which called relax retro time in terms of radio.

Ques 5: when do they listen radio?

33

1. Driving 2. Cooking 3. Reading 4. Before sleep 5. Alone

Driving Cooking Reading Before Sleep Alone05

1015202530354045

21

918

42

4.5

When do they listen radio?

When do they listen radio?

Ques 6: For what they like to listen to on radio?

1. Songs 2. Awareness 3. News 4. Filmy go 5. Jocky Talk 6. Sparkler

songs awareness news filmy go jocky talk sparkler0

10

20

30

40

50

60

50

4 39

14

28

42

6 7 8 10

25 male female

This is a mixed data and from that we can interpret that most of the people listen radio to listen to songs. Both males and females prefer radio fms for songs rather that other things.

From the above table we can interpret that the maximum youngsters - 92

respondents like to listen songs in that 42 are female & 50 are male.

28 male and 25 female respondents like to listen sparkler.

only 14 male and 10 female respondents like to listen jock talk.

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Ques 7: listening time per days?

1. 10-15mins 2. ½ hrs 3. 1 hr 4. More than hr

10-15 mins 1/2hrs 1 hr more than hr0

5

10

15

20

25

4

16

12

18

9

20

13

8

Male Female

Ques 8: popular RJ ?

1. Rahul 2. Hiral 3. Divya 4. Mihir 5. Mahek

32

2614

18

20

No. of persons

Rahul (mirchi)Hiral(big fm)Divya(my fm)mihir(city)mahek(suratfm)

35

Ques 9: Popular radio program?

12

8

9

4

8

910

9

5

26

Sales

Chal K M

Hello S S

B2B

Mamu B

Joy R

Purani J

Naughty R

Love guru

Murga

IPL Fever

Ques 10 a: VISIT RADIO STATION WEBSITE?

1. Yes 2. No

24

76

No. of persons.

Yes No

From the above table we can interpret that only 24% of respondents visited radio

station websites. In that 11 are male & 13 are females. So we can say female

visited radio stations websites most.

And 76% didn’t visit radio stations websites.

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Ques 10 b: Reasons for not visiting the website?

1. Not aware 2. Not interested 3. No time 4. Never thought

Not aware Not interested No time Never thought0

5

10

15

20

25

30

3529

15

23

9

NO. OF PERSONS

NO. OF PERSONS

Among 29 respondents 17 are male & 12 are female who are not aware about

radio websites.

And from 23 respondents 14 male & 9 female have no time.

3 male & 12 female are not interested in radio websites.

And 5 male and 4 female have never thought about visiting radio station

websites.

Ques 11 a: Most visited radio station website?

1. Mirchi 2. Big fm 3. Radio city 4. My fm 5. Surat fm

8

10

4

2

Sales

Mirchi

Big fm

Radio city

My fm

Surat fm

Among 24, 8 respondents visited radio mirchi’s website in that 6 are male & 2

are female.

3 male & 1 female visited radio city’s websites.

37

And 1 female visited my fm website and 9 female visited big fm website.

Ques 11 b: reason for not vesting radio website?

1. Rj profile 2. Download 3. Registrations 4. Time pass

Rj profile Download Registrations Time pass0

2

4

6

8

10

1210

2

5 5

Number

Number

Among 24 respondents 10 visited to see rjs profile from that male are 4 & female

are 6.

And from 5 respondents only 2 female visited website for downloading their

themes.

5 respondents visited for registration among them 2 are male and 3 are male.

And 2 male & 3 female visit just for time pass.

Respondents visit radio station website more to see rjs profiles in that female are

more interested.

Conclusion:-

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The ratio of listening to radio since last more than 2 years is highest its 48%, in that 32% male 14% female

The most popular radio station is radio mirchi, out of hundred 35 respondents listen to radio mirchi in that out of 50 male 20 male & out of 50 females 15 female listen to radio mirchi.

During the time of 9 pm to 11 pm youngsters listen to radio the most

37 respondents listen to radio during 9 pm to 11 pm which called

relax retro time in terms of radio.

24 male & 18 female respondents are listening radio before going to

sleep at this time respondents like to listen the most.

The maximum youngsters - 92 respondents like to listen songs in that

42 are female & 50 are male.

Maximum youngsters - 26 listen to radio more than 1 hour in that 8

are female & 18 are male.

Most popular radio jockey is Rahul from radio mirchi. Out of 100, 32

respondent like to listen to him.

IPL fever is on number 1 position On number 2 its chal kalty mar

from big fm.

Only 24% of respondents visited radio station websites. In that 11 are

male & 13 are females. So we can say female visited radio stations

websites most.

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40

Learning from the project

41

It was great opportunity for me to do my Summer Training from Big fm. Some of the things which I learnt from my Summer Training are as follows:-

To plan for the discussion. To present the thoughts in correct logical order. To punch the key benefits in terms of consumer motivation. To perceive the role quickly those are supposed to play in “every

situation” during the interaction. To play upon the customers’ ego, but in a subtle intelligent manner. To probe deeply to gain more insight into the customers’ mind. To prepare for positive results.

CUSTOMER RELATIONSHIP:

Be friendly and accessible Attend clients Show personal warmth and empathy Be well organized and resourceful Be punctual on appointments Listen to customers – it helps in discovering his known and unknown

requirements. Understand -

1) Customer type

2) Product type & value

3) Buying segment

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Solve the customer problems on priority and revert to customers with replies, even it is negative.

Listen to objections and complaints Stay cool and dispassionate even when a customer criticizes Attentively listening to the customer Appreciating customer needs & expectations Response to customer queries Response to customer complaints Accommodating to change in customer behavior

FUTURE PLANNING

43

As per the future planning I would like to continue building my career in the textile industry . As it is one of the most booming sector and surat is known the hub of man made fibres. India is a land of culture and tradition. So sarees and dress materials will continue to be major selling items in the coming years. No matter as India has been developing there will be changes in the fashion and trends but this is the basic requirement of every human being and with huge domestic consumption the future of this industry is very strong. I will continue working in this sector understand the basics and market more. In near future I see myself as an entrepreneur.

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